Interesting that my age group (50’s) seems to be invisible in the marketing universe, yet we have more money to spend on skincare and are willing to spend more time researching ingredients too. We’re not as traditionally “pretty” I guess, so maybe not as marketable. It’s about time companies start investing in marketing for us too.
Yep. But when younger audiences decide they want the products we’re using, it’s “trendy” 😅 and of course it’s super useful to see retinoids results advertised on a 20-something… 🙄 oh how ageism works…
So very grateful for the perspective of a Korean beauty insider talking to the majority of the adult population older than 20. I’m truly glad that section of the market is so well served, but even more grateful for the rare content provided like yourself who share in-depth technical knowledge for an underserved section of the market. As an industrial chemist I could not be more fascinated by your insights.
Every time I start missing you you’re gifting us a special review. So professional as always and so simple to understand. I like so much that you describe the whole history to create a product and the way they are developing companies in Korea. Thanks again from Greece❤
your rundown of the K-beauty landscape, especially the awareness of brands outside of Korea and Western market created brands is so insightful. As a Korean living in the UK, I love the enthusiasm for K-beauty but find most of the viral product not representative of what Koreans use or misleading. Brands like Erborian, Glow Recipe, trade on Korean beauty for marketing but aren't available in Korea or used by Koreans.
Welcome back Odlie I want to say , thank you for your skin care knowledge and , your skin care advice have change my skin care for the better, using the history of whoo like the bishop self generating have save my skin Thank you 🙏 and please continue to share your beautiful video and your passion
This was so informative and professionally produced and presented. Thanks for bringing the research into light. That is the most important factor for me specially for an ingredient like retinol. I am definitely going to give one of these a try
I live in the greater Los Angeles area and I remember as a teen/young adult probably a little over 15 years ago they were used to sell this Korean brand which philosophy was based Traditional Asian Medicine focusing on Ginseng which was probably The History of Whoo or Sulhwasoo because it had yellow packaging with some gold script back they used to sell it QVC and HSN. But around 2011, BB cream (ie Missha) started to gain popularity here so Laneige and Sulhwasoo was able to break into market because of their distribution deals with Target and Sephora back then. My mom used to sell Avon and also used Olay or Lancôme and similarly to Korea here in the Shiseido products were marketed to women with mature skin and usually sold in Japanese-American marketplaces before Sephora started selling international brands to the wider American markets. I guess when I see skincare packaging I tend to stop and watch as a teen. For some reason, home shopping networks had primary access to lesser known K-brands but I could watch Korean Home shopping depending if you lived around a huge Asia population.
Hi Odile, I agree with you on the Korean skincare since retinol is used as term about vitamin A is included in the products. If one needs to check up on retinol derivative, it is vitamin A by products...
Thank you Odile for the valuable information on the latest trends in Korea, I didn't know you had uploaded this video, because UA-cam didn't notify me of your video. Thank you very much Odile and I hope you are well 🥰
The amount of care you put into the video to explain and breakdown of the patented technologies each company has formulated is outstanding. Thank you!!!
Never thought I’d be so into skincare until I found your videos. You’re exceptional! -I believe on your website you say this has a fairly short shelf life, I haven’t used retinol before, I know to start slow but do you recommend the same with the isa Knox? Is this worth purchasing if the shelf life is short but I don’t want to use it every day as a new retinol user? Thanks so much.
I absolutely adore your videos, Odile! How carefully crafted they are and so informative. And thanks for bringing some great information on Korean skincare for people over 40… it’s very hard to find! (Sad to see all the ageism at play, though)
Hi Odile, I would love to see your top 5 recommendation of hanbang essence/ toner for mature skin 40 plus. I tried a few koream essence/toner but I haven’t found something that really super hydrating. Especially for mature combination skin tend towards dry. I also would love to see your recommendation for exfoliant for mature texture skin since I haven’t seen any in your video.
Which one would you recommend for a 65 year old woman who has been using 1% retinols and now is using Medik 8 crystal retinal 10. I have used retinal practically every night for the past 5 years. Just wondering which you think would be more effective. I have used most popular otc retinoids available her in the U.S. My skin is very conditioned to retinol and retinal. Thanks for such a wonderful and informative video.😊
I do enjoy watching this video! Very informative with statistics to support! Totally different from other personal sharing of UA-camr. Could you please compare Korean Retinal and Retinol products? While Retinal becomes popular, is it still worth to use Retinol? Thanks in advance! ❤
Thank you! In general yes Retinal is more biologically active than retinol, but I would say I tend to prioritise the overall formulation and technology employed in a product, rather than simply looking for more potent or concentrated ingredients. For instance I prefer using well-formulated 15% Ascorbic Acid serums rather than one of those vitamin C serums on the market with a high concentration of Ascorbic Acid but terrible stabilisation technology and feeling of use. Two ingredients discussed in this video (Medimin A and Retinyl Retinoate) only go through one conversion to become Retinoic Acid like Retinal does but they have beens shown to have fewer drawbacks when tested against Retinal. The IOPE retinol treatment besides boasting an incredible stabilisation technology also includes Granactive Retinoid and Bio-Seletinoid, which don't even have to go through conversion at all and are instantly active. So I would personally make the judgement on a case-by-case basis.
Personally the one that gave me the best results in the neck area is the Isa Knox cream, but I guess it's partly due to the fact that it's more geared towards my dry skin.
Do you mind sharing what your skincare routine looks like? I would love to try hanbang but want to understand how it fits in with my current skincare routine
I can only use iope retinol. It is the best retinol hands down I’ve tried so far! However haven’t tried Emprani and I am keen. Please tell us where I can buy this online that ship internationally- inprani retino X8 pro extra repair solution ! Thank you .
Thank you! Yesstyle usually has it, but it seems they recently ran out of stock. I will keep an eye on it, hopefully the video will generate enough interest to encourage more frequent restockings.
Hi Odile, I really love your expert info on korean skincare. No one is as in depth as you. May I know, in terms of antiaging, which works better, retinol or hanbang skincare ingredients like ginseng? Bcoz I know you love the History of Whoo Bichup antiaging serum. Would love your advise. Also, i notice iope or korean retinol products is so low in retinol compare to like Paula’s choice. Do they work? Though i like that the lower percentage mean it’s less irritation too
Thank you so much! One approach doesn't necessarily preclude the other - anecdotally many people following me have told me over the years that they like using Hanbang skincare in combination with a retinoid because it's designed to boost skin's defenses so they felt that not only Hanbang skincare effectively enhanced the effectiveness of the retinoid treatment, but also vastly helped to reduce the extreme dryness, skin flaking and irritation that is commonly associated with retinoids so you can definitely have the best of both worlds. That being said, if someone held a gun to my head and I could only choose one or the other, my personal preference would probably be Hanbang skincare, simply because I feel as if it provides a more comprehensive approach to skin aging and I mentioned time and time again how the Bichup serum is my absolute favourite Korean skincare serum ever so of course I HAVE to pick Hanbang 😁
Thank you Odile for the thorough reply. Absolutely value your input. ❤️❤️I absolutely love Hanbang ingredients as well since it’s just like traditional Chinese ingredients. But also no doubt retinol do work too. Have a nice day!! So look forward to more video from you
How well does the current Enprani X8 Retinol products play with LGs hanbang products? I'm mostly Sooryehan Cheonsum Seonyo line, Black lines as well as Sulwhasoo Ultimate S cream and AmorePacific vintage essence and would love to add a retinol product. Thank you to anyone who has an answer.
Hi, I did try the Enprani Retino x8 Pro and I must say it layers pretty nice with other hanbang skincare product. Im currently using that with a couple of Whoo serums, including the Bichup serum.
@@ThinhTran-vk2jk Thank you so much! I've been worried about using a retinol because I didn't know how well they would mix. You just made my day! Retinol here I come. 😀
Thank you for your magnificent videos, so exhaustive, so precise, so professional, so contrasted. thanks to your valuable information. I have improved my daily beauty routine. Thanks again for your work. I would like to know if you could make a video in relation to beauty therapies at home similar to those in beauty centers with devices that they use in Korea such as Skin booster such as medicube, I would like to know if they are really effective and if it is worth investing money in some one .Thanks
Also even though authentic brands like o hui, Iope etc have lines that cater to younger skin it’s still not widely known in the west. The west focus on drugstore brands or as odile mentions specifically made for the western market - usually really low priced and gives the impression “kbeauty is just so inexpensive”.
When I started to learn about K-skincare most brands I saw had fragrance in it. I saw a shift as they become more popular in social media in the West when the skincare in the West were also giving more fragrance-free skincare options following the HUGE success of the Ordinary. I am hyper sensitive to fragrances natural or synthetic which is why I clearly remember that shift in Western brands and in Korean skincare I was aware of. Is it common in classic K-skincare brands to be fragrance-free or did they also follow the global phenomenal started by The Ordinary? And are they any Korean fragrance-free brands that target older women? Thanks !
Thanks for another informative video!! How come the Enprani cream you linked is on the Holika Holika store? Do they have them in Holika physical stores as well?
This is a wonderful review. If only I had found you sooner. I’m 66 and I use tretinoin. Perhaps I will switch to Korean products. New subscriber. Thank you for your efforts!
Odile, many thanks for your videos and info. I love your professionalism and the production of your videos. I've learned a lot..thanks!! I wonder if you may want to make a video about Medicube and the new Booster Pro device (6 in 1) and its collagen products.
Hi Odile, Could you please make a video on APLB skincare? Their actives have seemingly too low concentrations (1000ppb) to be actually working. So I am confused, yet I see them often being advertised on platforms such as yes style.
Very informative video. I must say you look like a digital doll in the video. You must have good regimens for your skin. It takes too long to order from stylevena. Do you know of any quick delivery website.
Thank you, you're too kind 😊 Unfortunately orders from Stylevana could take a while if they don't have a particular product in stock 😔 I usually recommend to cross-check if a product is available and in-stock across Yesstyle, Jolse and Stylevana. It's frustrating because many brands and products I cover on this channel are not available abroad...
@@OdileMonodTheMonodist I would love to try some of the products you mentioned. But it’s either language or availability to uk becomes an issue. But you are doing a great job. Well done to you. I’m 50+ and am always looking for mild but effective products. I have dry/ dehydrated skin. Your suggestions are always helpful. :)
The product has a creamy texture, however it's marketed as a treatment (serum) and the brand recommends to layer it under a cream. If it helps I translated the full product description for my website, the product directions are at the bottom themonodist.com/iope-retinol-expert-0-1-wrinkle-corrector/
There are many counterfeit samples on the market because the packaging is easier and cheaper to counterfeit compared to the packaging of full-size products. Genuine The History of Whoo samples come with an authentication QR code on the box. You can refer to my beauty shopping guide for South Korea to learn more about these QR codes: ua-cam.com/video/rqyCR48OPJk/v-deo.htmlsi=5Zx4VhjoxIARhZEL
Yes but there's also more to it. Amorepacific appointed a new brand director and relaunched Sulwhasoo with a brand new brand image in an attempt to shed off the image of "skincare brand for mums" which I discussed in this video and overall reposition the brand to appeal to a younger audience. They have been harshly criticised for this move in Korea, and they've seen a steep decline in sales in the last year because they ended up alienating a significant portion of their core customer base.
@@OdileMonodTheMonodist Interesting. Reminds of when Estée Lauder tried to doing an "Estee Edit" collection targeted to younger demos. I remember that it had little effect and was discontinued soon, though I doubt there was any backlash from their usual consumers. Fascinating video, by the way. As a professional in the advertising industry (more from a media research angle), a middle-aged beauty consumer and a recent lover of K-beauty (and K-pop), this is extremely illuminating.
Hi!! Can you talk about su:m37 sumalossec elixir ampule or elixir face cream? Why is so expensive? I Wanna buy it, but I dont know if is effective, I'm curious! Thanks❤
If it helps, I manually translated the full product description and ingredient lists for all products featured in this video. They're all linked in the description box of the video, this page is for the Polynoid Cream themonodist.com/isa-knox-age-focus-prime-polynoid-wrinkle-cream/
I recently bought the IOPE Stem III Ampoule at a local Aritaum store after watching your video on the Best of IOPE. I am very happy with it. As an over 50 consumer who loves asian skincare especially Korean I just wished more luxury or high end Korean brands formulated without fragrance or essential oils (since I developed a fragrance allergy a few years ago).
There are funny synchronicities in life some times: I was binge watching your old videos last week and wondering whether you would post new videos and there you have it, new VID!
Hi Odile, i ran into your Chanel and feel really grateful for it. I wanted to ask you if men can also use the History of Whoo Bichup Line, as well as Chogongjin Sosaeng Jin Boosting Essence and Cream. In Case the products are not suitable for men skin, is it possible that you can give your Feedback for the Gongjinhyang Nourishing Emulsion For Men, and the The history of whoo Cheongidan Kun Hwa Yang Line ? It would be highly appreciated ! Thank you alot !
Thank you! In general there's no real functional distinction between men skincare lines and other lines mainly marketed to women. Brands create skincare lines specifically for men because of different consumer preferences between men and women (men on average tend to use fewer products, they are not usually on keen on floral fragrances, they shave more frequently which leads to a demand for soothing skincare products and generally products that work well with facial hair etc. etc). On average men tend to have oiler skin than women because they naturally have more oil glands, so most men skincare lines are geared towards oily and combination skin, but that doesn’t mean that regular skincare likes for oily and combination skin wouldn't work on men even if the products are not specifically marketed to them. Men skincare lines are mainly a matter of product positioning. If you're a man with dry skin, you might enjoy skincare products marketed to women more! That being said, Whoo's Gongjinhyang Gun is one of my husband's favorite skincare lines. It's a soothing and purifying skincare line geared towards combination and oily skin, the Cheongidan Kun is described as more nourishing by the brand but I've never had the chance to try the products in person. I would say go for the Bichup and Sosaeng Jin lines if you have normal to dry skin, if you have combination or oily skin it's worth looking into Whoo's men skincare lines.
Thank you Odio for the amazing content you provide to us ! Never heard of retinyl retinoate before, it's very interesting. Just found the ingredient is in the new serum A-Retinoate from Theramid, a Spain company. I already love their copper peptide serum, will definitely try their vit A 😊
Absolutely amazing video, Odile! I feel like I just watched a super detailed conference about anti-aging products and retinol in Korea and it was just fascinating! Thank you very much for the incredible amount of work you always provide with your content. Truly appreciate it 😍😍😍🙌
I so love your thorough analysis of brands and ALL your content. Was so excited to see this new video in my feed and jumped right into it!! I could listen to your voice all day…it’s just so relaxing!!! Please do more content….even though you cost me lots of money when you post new videos because you’ve introduced me to incredible brands and products I had never heard of before 😂😊
my god what kind of hidden gem is this??? There is a layer of infromation that if i wanted to collect i would have spent hours cross checking wikipedia articles and even so I would still gett hust a shade of it. Thank you! I am still at 21.08 but i paused out of excitment! Because as a skincre enthousiast, I am more focused to check and understand the functionality of the skincare. So through the cracks the retinol back story was formed. I knew ROC was the first and the glam it took. I sort of feel I remembber the glamorous revolution in cosmetics. A sensation there was so science that was actually working and it was a pile of BS - LA MER F.E. -. Plus having devour my fair share of kdramas - a glimpse of the era that Korea long and intense work was showing something unstoppable was forming and it's not exaggerattion but solid. Love you for that, but out of admiration again, fix your demographics by fixing the societal pressure.
@@OdileMonodTheMonodist LOVED IT and all your other videos, I have see almost all :D - love when you mix social and history, skincare UGH! I get stendhal syndrome - and finally I got an answer why korea is so fixated about looks (on Confucios roots) - looking forward for you next. video/work - in case you readi it, your earliest video is episode 2, dunno if episode 1 was reuploaded at some point on different title :) (ps i am hunting Isa knox UV Sun Pro Sun Fluid -the best sunscreen period (!?)- so curious - also fine if it's not for me - i am not holding you accountable for personal taste :P )
I LOVED this! Your content is so informative and has such a high level of quality to it. It clearly deserves more views! Also, consider me influenced. I was looking for a new retinol and this just made my day 👌🏼
Thank you Odile. Would love a video showing your morning and night time routine. Im sure we would learn a lot from you talk8ng through the process and your product selection
Great video! Very informative and detailed, thank you for your work!! I love the insight you give in other aspects like the korean communities/social media too!
Hello Odile :3 I'm considering switching from many ginseng products to something 1 and very concentrated, what would you suggest in that case? should I even try it in your opinion? Few options if possible :3
My first video from you and I must say it really shows that you work in marketing advertising as you explained things so amazingly well in the video, you truly do know your craft! Also love your calm voice explaining and the fact that you don't try to use filters on yourself but instead show natural look! ❤
Thank you so much, it truly means a lot 🙏 I started this channel because I wanted people abroad to look at the Korean beauty industry with different eyes, beyond empty buzzwords, seasonal fads and social media sensations. I don’t personally feel the need to be perceived as physically attractive on the Internet, so I don't see the point of editing myself to look like something I'm not. Every once in a while I get the occasional troll comment trying to undermine what I do by making negative remarks on my physical appearance but frankly - it doesn't really touch me. As long as people walk away from my videos with a better understanding of Korean skincare, I feel accomplished.
Honestly I wanted to use retinol in my routine because I have big pores and suffer from acne....But the retinols that are mintioned in this video (which I really want to try) seem to be made specifically for wrinkles. Based on your experience which one is best for acne and big pores? Please answer you're one of the few influenceres I trust I Need Your Helpp😢
Thank you for all the hard work you have put into producing this highly informative video. I have been waiting for a new video from you and this was worth the wait.
Thank you so much for making this video! All the brands you mention are the ones I’ve grown up with knowing since I was in middle school. I’m really frustrated about the misinformation all over social media about Korean products.
Interesting that my age group (50’s) seems to be invisible in the marketing universe, yet we have more money to spend on skincare and are willing to spend more time researching ingredients too. We’re not as traditionally “pretty” I guess, so maybe not as marketable. It’s about time companies start investing in marketing for us too.
It is so frustrating not to be able to find good reviews in English on brands like Sooryehan, Yehwadam, O HUI…
Yep. But when younger audiences decide they want the products we’re using, it’s “trendy” 😅 and of course it’s super useful to see retinoids results advertised on a 20-something… 🙄
oh how ageism works…
@@thefreevolous on the Sephora kids. They will cause rashes and then they will be banned because they’re “dangerous”
@@justilou1 ahahah! I was thinking more of 20 year olds, but yes 😂😂
Because young people are easy to manipulate and sell every kind of things to.
Missed your videos, Odile! Thanks for all your effort, esp. on this 1-hr video. Hands down, truly one of the best K-beauty channels ever!
😭 thank you so much, you're too kind!
@@OdileMonodTheMonodist Oh my! Thanks for noticing Odile! ♥️
Yes! We want more videos. Please post more often.
This is such a phenomenal video. I’ve always wondered why Sulwhasoo, History of Whoo, O Hui, etc are so underrepresented on UA-cam!
So very grateful for the perspective of a Korean beauty insider talking to the majority of the adult population older than 20. I’m truly glad that section of the market is so well served, but even more grateful for the rare content provided like yourself who share in-depth technical knowledge for an underserved section of the market. As an industrial chemist I could not be more fascinated by your insights.
Thank you so much, it means a lot!! 🙏❤
I found you today and am so addicted I can’t stop watching. You’re like a professor of K Beauty and I’m the eager student. 😂🤓
That's so kind of you 🥰🥰 thank you!
Yes! A new video! Your content is quite educational and engaging. It's always a pleasure to see you back on UA-cam.
Thank you so much 🙏❤
It have been a long time since your last video. Always love your content.
Thank you so much 🙏❤
Every time I start missing you you’re gifting us a special review. So professional as always and so simple to understand. I like so much that you describe the whole history to create a product and the way they are developing companies in Korea. Thanks again from Greece❤
Thank you so much for the support 🙏🙏🙏
One hour long video let’s gooooooo 🔥🔥🔥
Okay but can we talk about that sungboon green tomato serum… it seems like randomly it’s everywhere. Industry plant?
100%, it's being pushed through aggressive sponsorships across all beauty apps, and promotions on home shopping channels and OY in Korea 😬
your rundown of the K-beauty landscape, especially the awareness of brands outside of Korea and Western market created brands is so insightful. As a Korean living in the UK, I love the enthusiasm for K-beauty but find most of the viral product not representative of what Koreans use or misleading. Brands like Erborian, Glow Recipe, trade on Korean beauty for marketing but aren't available in Korea or used by Koreans.
Welcome back Odlie I want to say , thank you for your skin care knowledge and , your skin care advice have change my skin care for the better, using the history of whoo like the bishop self generating have save my skin
Thank you 🙏 and please continue to share your beautiful video and your passion
Glad to see you back! Super interesting topic and long video too, what a blessing 💜💜💜
Thank you so much 🙏❤
Welcome back Odile! As always your videos were worth the wait . Thank you for your herculean efforts 👏
This was so informative and professionally produced and presented. Thanks for bringing the research into light. That is the most important factor for me specially for an ingredient like retinol. I am definitely going to give one of these a try
Thank you so much 🙏❤
Absolutely the best informative video on K-beauty.
Thank you 😊
I live in the greater Los Angeles area and I remember as a teen/young adult probably a little over 15 years ago they were used to sell this Korean brand which philosophy was based Traditional Asian Medicine focusing on Ginseng which was probably The History of Whoo or Sulhwasoo because it had yellow packaging with some gold script back they used to sell it QVC and HSN. But around 2011, BB cream (ie Missha) started to gain popularity here so Laneige and Sulhwasoo was able to break into market because of their distribution deals with Target and Sephora back then. My mom used to sell Avon and also used Olay or Lancôme and similarly to Korea here in the Shiseido products were marketed to women with mature skin and usually sold in Japanese-American marketplaces before Sephora started selling international brands to the wider American markets. I guess when I see skincare packaging I tend to stop and watch as a teen. For some reason, home shopping networks had primary access to lesser known K-brands but I could watch Korean Home shopping depending if you lived around a huge Asia population.
True to your slogan, you've brought my skincare knowledge to the next level with this elaborate, super informative video.
Thanks Odile, you rock!
Thank you so much 🙏❤
Hi Odile, I agree with you on the Korean skincare since retinol is used as term about vitamin A is included in the products. If one needs to check up on retinol derivative, it is vitamin A by products...
Thank you Odile for the valuable information on the latest trends in Korea, I didn't know you had uploaded this video, because UA-cam didn't notify me of your video. Thank you very much Odile and I hope you are well 🥰
The amount of care you put into the video to explain and breakdown of the patented technologies each company has formulated is outstanding. Thank you!!!
Thank you, it means a lot🙏 a lot of work went into this video!
This is incredible and so well done! Thank you
Thank you 🙏🙏
wow 1h worth of information! im so thankful you are truly the best
Thank you so much 🙏❤
Never thought I’d be so into skincare until I found your videos. You’re exceptional! -I believe on your website you say this has a fairly short shelf life, I haven’t used retinol before, I know to start slow but do you recommend the same with the isa Knox? Is this worth purchasing if the shelf life is short but I don’t want to use it every day as a new retinol user? Thanks so much.
I absolutely adore your videos, Odile! How carefully crafted they are and so informative. And thanks for bringing some great information on Korean skincare for people over 40… it’s very hard to find!
(Sad to see all the ageism at play, though)
I appreciate your insight so much, Odile. I hope you are well!
Thank you so much 🙏❤
Hi, I hope you continue making videos..
You are my favorite! Thank you for sharing such valuable information!
Thank you so much 🙏❤
Hi Odile,
I would love to see your top 5 recommendation of hanbang essence/ toner for mature skin 40 plus. I tried a few koream essence/toner but I haven’t found something that really super hydrating. Especially for mature combination skin tend towards dry.
I also would love to see your recommendation for exfoliant for mature texture skin since I haven’t seen any in your video.
Welcome back! 🎉
What do you think about Dr Different’s retinal series? I’d love to see a video about Dr Different!
Omg been waiting for your videos …keep making them please ..gamsa hamida
Will do, this one was quite complex and long so it took me a while sorry. Thank you so much 🙏❤
Смотрю вас часто. Люблю корейскую косметику и ваши видео помогают с выбором.
How serendipitous--I was just searching for Korean products containing retinol!
Eres la MEJOR y jamas me pierdo tus videos.. son muy muy bien explicados.. excelente investigacion 😊 te adoro.
I’m all ears. Let’s go!
Which one would you recommend for a 65 year old woman who has been using 1% retinols and now is using Medik 8 crystal retinal 10. I have used retinal practically every night for the past 5 years. Just wondering which you think would be more effective. I have used most popular otc retinoids available her in the U.S. My skin is very conditioned to retinol and retinal. Thanks for such a wonderful and informative video.😊
@angelap803 Try the Amore Pacific IOPE range, although they do cost an arm and a leg. Be prepared to amputate.
Thank you so much for making these videos! Love your detail, scientific information on the R&D of K-beauty produts.
Thank you so much 🙏❤
Love to see you back Odile
Thank you so much 🙏❤
Love your channel. I wish you would post more often!! :) x
I do enjoy watching this video! Very informative with statistics to support! Totally different from other personal sharing of UA-camr. Could you please compare Korean Retinal and Retinol products? While Retinal becomes popular, is it still worth to use Retinol? Thanks in advance! ❤
Thank you! In general yes Retinal is more biologically active than retinol, but I would say I tend to prioritise the overall formulation and technology employed in a product, rather than simply looking for more potent or concentrated ingredients. For instance I prefer using well-formulated 15% Ascorbic Acid serums rather than one of those vitamin C serums on the market with a high concentration of Ascorbic Acid but terrible stabilisation technology and feeling of use.
Two ingredients discussed in this video (Medimin A and Retinyl Retinoate) only go through one conversion to become Retinoic Acid like Retinal does but they have beens shown to have fewer drawbacks when tested against Retinal. The IOPE retinol treatment besides boasting an incredible stabilisation technology also includes Granactive Retinoid and Bio-Seletinoid, which don't even have to go through conversion at all and are instantly active. So I would personally make the judgement on a case-by-case basis.
Best video in skincare content :) !!!!!
Thank you 🙏❤
have been waiting... Thanks Odile... Would like to know which retinol product you'd use on the neck?
Personally the one that gave me the best results in the neck area is the Isa Knox cream, but I guess it's partly due to the fact that it's more geared towards my dry skin.
Do you mind sharing what your skincare routine looks like? I would love to try hanbang but want to understand how it fits in with my current skincare routine
I can only use iope retinol. It is the best retinol hands down I’ve tried so far! However haven’t tried Emprani and I am keen. Please tell us where I can buy this online that ship internationally- inprani retino X8 pro extra repair solution ! Thank you .
Thank you! Yesstyle usually has it, but it seems they recently ran out of stock. I will keep an eye on it, hopefully the video will generate enough interest to encourage more frequent restockings.
Wow what a lecture 👍❤️
Hi Odile,
I really love your expert info on korean skincare. No one is as in depth as you. May I know, in terms of antiaging, which works better, retinol or hanbang skincare ingredients like ginseng? Bcoz I know you love the History of Whoo Bichup antiaging serum. Would love your advise. Also, i notice iope or korean retinol products is so low in retinol compare to like Paula’s choice. Do they work? Though i like that the lower percentage mean it’s less irritation too
Thank you so much! One approach doesn't necessarily preclude the other - anecdotally many people following me have told me over the years that they like using Hanbang skincare in combination with a retinoid because it's designed to boost skin's defenses so they felt that not only Hanbang skincare effectively enhanced the effectiveness of the retinoid treatment, but also vastly helped to reduce the extreme dryness, skin flaking and irritation that is commonly associated with retinoids so you can definitely have the best of both worlds.
That being said, if someone held a gun to my head and I could only choose one or the other, my personal preference would probably be Hanbang skincare, simply because I feel as if it provides a more comprehensive approach to skin aging and I mentioned time and time again how the Bichup serum is my absolute favourite Korean skincare serum ever so of course I HAVE to pick Hanbang 😁
Thank you Odile for the thorough reply. Absolutely value your input. ❤️❤️I absolutely love Hanbang ingredients as well since it’s just like traditional Chinese ingredients. But also no doubt retinol do work too. Have a nice day!! So look forward to more video from you
How well does the current Enprani X8 Retinol products play with LGs hanbang products? I'm mostly Sooryehan Cheonsum Seonyo line, Black lines as well as Sulwhasoo Ultimate S cream and AmorePacific vintage essence and would love to add a retinol product. Thank you to anyone who has an answer.
Hi,
I did try the Enprani Retino x8 Pro and I must say it layers pretty nice with other hanbang skincare product. Im currently using that with a couple of Whoo serums, including the Bichup serum.
@@ThinhTran-vk2jk Thank you so much! I've been worried about using a retinol because I didn't know how well they would mix. You just made my day! Retinol here I come. 😀
@@ThinhTran-vk2jk
Thank you !
Thank you for your magnificent videos, so exhaustive, so precise, so professional, so contrasted. thanks to your valuable information. I have improved my daily beauty routine. Thanks again for your work. I would like to know if you could make a video in relation to beauty therapies at home similar to those in beauty centers with devices that they use in Korea such as Skin booster such as medicube, I would like to know if they are really effective and if it is worth investing money in some one .Thanks
Also even though authentic brands like o hui, Iope etc have lines that cater to younger skin it’s still not widely known in the west. The west focus on drugstore brands or as odile mentions specifically made for the western market - usually really low priced and gives the impression “kbeauty is just so inexpensive”.
When I started to learn about K-skincare most brands I saw had fragrance in it. I saw a shift as they become more popular in social media in the West when the skincare in the West were also giving more fragrance-free skincare options following the HUGE success of the Ordinary.
I am hyper sensitive to fragrances natural or synthetic which is why I clearly remember that shift in Western brands and in Korean skincare I was aware of.
Is it common in classic K-skincare brands to be fragrance-free or did they also follow the global phenomenal started by The Ordinary? And are they any Korean fragrance-free brands that target older women? Thanks !
Thanks for another informative video!!
How come the Enprani cream you linked is on the Holika Holika store? Do they have them in Holika physical stores as well?
Enprani is the parent company of Holika Holika 😁 yes you can find their products in Holika Holika physical stores in Korea!
Beauty of Joseon needs to teach a marketing masterclass because it’s completely taken over US lol 😆 I swear by the sunscreen
This is a wonderful review. If only I had found you sooner. I’m 66 and I use tretinoin. Perhaps I will switch to Korean products. New subscriber. Thank you for your efforts!
Thank you 🙏🙏🙏
Odile, many thanks for your videos and info. I love your professionalism and the production of your videos. I've learned a lot..thanks!!
I wonder if you may want to make a video about Medicube and the new Booster Pro device (6 in 1) and its collagen products.
I love and appreciate your videos, Odile!! Thank you. I’m very interested in the Enprani 8, but cannot find it. Any suggestions?
Hi Odile, Could you please make a video on APLB skincare? Their actives have seemingly too low concentrations (1000ppb) to be actually working. So I am confused, yet I see them often being advertised on platforms such as yes style.
Thank you again for a very informative video.
Thank you so much 🙏❤
Very informative video. I must say you look like a digital doll in the video. You must have good regimens for your skin.
It takes too long to order from stylevena. Do you know of any quick delivery website.
Thank you, you're too kind 😊
Unfortunately orders from Stylevana could take a while if they don't have a particular product in stock 😔 I usually recommend to cross-check if a product is available and in-stock across Yesstyle, Jolse and Stylevana. It's frustrating because many brands and products I cover on this channel are not available abroad...
@@OdileMonodTheMonodist
I would love to try some of the products you mentioned. But it’s either language or availability to uk becomes an issue. But you are doing a great job. Well done to you.
I’m 50+ and am always looking for mild but effective products. I have dry/ dehydrated skin. Your suggestions are always helpful. :)
So, if I travel to Korea, I would be recommended a certain brand according to my age and not skin concerns?
could you post the link of the forum with the skincare products they were showing
Can you share your skincare routine?
Enprani no está en olive young YESSTYLE ni en Jolse. Dónde lo compramos?
Thanks!
Thank you so much 🙏🙏🙏🙏🙏
Is the Retinol expert wrinkle corrector
a serum or cream? Thanks
The product has a creamy texture, however it's marketed as a treatment (serum) and the brand recommends to layer it under a cream. If it helps I translated the full product description for my website, the product directions are at the bottom
themonodist.com/iope-retinol-expert-0-1-wrinkle-corrector/
Can you use entrang 8x duringbthe Night Routine and Enprani bota during the day?
Are korean samples of the history of whoo legit? There are some korean online shops that sell these?
There are many counterfeit samples on the market because the packaging is easier and cheaper to counterfeit compared to the packaging of full-size products.
Genuine The History of Whoo samples come with an authentication QR code on the box. You can refer to my beauty shopping guide for South Korea to learn more about these QR codes: ua-cam.com/video/rqyCR48OPJk/v-deo.htmlsi=5Zx4VhjoxIARhZEL
I imagine Sulwhasoo is trying to expand their target in the west by using Rosé as an ambassador.
Yes but there's also more to it. Amorepacific appointed a new brand director and relaunched Sulwhasoo with a brand new brand image in an attempt to shed off the image of "skincare brand for mums" which I discussed in this video and overall reposition the brand to appeal to a younger audience. They have been harshly criticised for this move in Korea, and they've seen a steep decline in sales in the last year because they ended up alienating a significant portion of their core customer base.
@@OdileMonodTheMonodist Interesting. Reminds of when Estée Lauder tried to doing an "Estee Edit" collection targeted to younger demos. I remember that it had little effect and was discontinued soon, though I doubt there was any backlash from their usual consumers.
Fascinating video, by the way. As a professional in the advertising industry (more from a media research angle), a middle-aged beauty consumer and a recent lover of K-beauty (and K-pop), this is extremely illuminating.
I need to know how yu style your bang ❤😊
what about tretinoin in korea? retinoic acid? i was hoping this wasn't JUST about the least effective form of vitamin A..
Could you please let me know how is About me rice makegeoli toner????
Hi!! Can you talk about su:m37 sumalossec elixir ampule or elixir face cream? Why is so expensive? I Wanna buy it, but I dont know if is effective, I'm curious! Thanks❤
👍👍👍
Hello, what is the composition of Isa Knox Polynoid Winkle cream? I don't found in anywhere 😢
If it helps, I manually translated the full product description and ingredient lists for all products featured in this video. They're all linked in the description box of the video, this page is for the Polynoid Cream
themonodist.com/isa-knox-age-focus-prime-polynoid-wrinkle-cream/
Which is really page
Cvp traduction francais
I recently bought the IOPE Stem III Ampoule at a local Aritaum store after watching your video on the Best of IOPE. I am very happy with it. As an over 50 consumer who loves asian skincare especially Korean I just wished more luxury or high end Korean brands formulated without fragrance or essential oils (since I developed a fragrance allergy a few years ago).
Your videos are the best. You deserve a million subs!
Thank you very much, your words truly mean a lot 🙏
There are funny synchronicities in life some times: I was binge watching your old videos last week and wondering whether you would post new videos and there you have it, new VID!
Thank you so much 🙏❤
Wishing you the best of health Odile! Thank you for your videos.
Aww thank you!
Hi Odile, i ran into your Chanel and feel really grateful for it. I wanted to ask you if men can also use the History of Whoo Bichup Line, as well as Chogongjin Sosaeng Jin Boosting Essence and Cream. In Case the products are not suitable for men skin, is it possible that you can give your Feedback for the Gongjinhyang Nourishing Emulsion For Men, and the The history of whoo Cheongidan Kun Hwa Yang Line ? It would be highly appreciated ! Thank you alot !
Thank you! In general there's no real functional distinction between men skincare lines and other lines mainly marketed to women.
Brands create skincare lines specifically for men because of different consumer preferences between men and women (men on average tend to use fewer products, they are not usually on keen on floral fragrances, they shave more frequently which leads to a demand for soothing skincare products and generally products that work well with facial hair etc. etc).
On average men tend to have oiler skin than women because they naturally have more oil glands, so most men skincare lines are geared towards oily and combination skin, but that doesn’t mean that regular skincare likes for oily and combination skin wouldn't work on men even if the products are not specifically marketed to them.
Men skincare lines are mainly a matter of product positioning. If you're a man with dry skin, you might enjoy skincare products marketed to women more!
That being said, Whoo's Gongjinhyang Gun is one of my husband's favorite skincare lines. It's a soothing and purifying skincare line geared towards combination and oily skin, the Cheongidan Kun is described as more nourishing by the brand but I've never had the chance to try the products in person.
I would say go for the Bichup and Sosaeng Jin lines if you have normal to dry skin, if you have combination or oily skin it's worth looking into Whoo's men skincare lines.
@@OdileMonodTheMonodist Thank you alot Odile for the super informative respond !
Thank you Odio for the amazing content you provide to us !
Never heard of retinyl retinoate before, it's very interesting. Just found the ingredient is in the new serum A-Retinoate from Theramid, a Spain company.
I already love their copper peptide serum, will definitely try their vit A 😊
Absolutely amazing video, Odile! I feel like I just watched a super detailed conference about anti-aging products and retinol in Korea and it was just fascinating! Thank you very much for the incredible amount of work you always provide with your content. Truly appreciate it 😍😍😍🙌
Thank you always for your support, you're to kind 😭
I so love your thorough analysis of brands and ALL your content. Was so excited to see this new video in my feed and jumped right into it!! I could listen to your voice all day…it’s just so relaxing!!! Please do more content….even though you cost me lots of money when you post new videos because you’ve introduced me to incredible brands and products I had never heard of before 😂😊
😂😂 Will do, this video was quite complex and long so it took me a while sorry. Thank you so much 🙏❤
my god what kind of hidden gem is this??? There is a layer of infromation that if i wanted to collect i would have spent hours cross checking wikipedia articles and even so I would still gett hust a shade of it. Thank you! I am still at 21.08 but i paused out of excitment!
Because as a skincre enthousiast, I am more focused to check and understand the functionality of the skincare. So through the cracks the retinol back story was formed. I knew ROC was the first and the glam it took. I sort of feel I remembber the glamorous revolution in cosmetics. A sensation there was so science that was actually working and it was a pile of BS - LA MER F.E. -.
Plus having devour my fair share of kdramas - a glimpse of the era that Korea long and intense work was showing something unstoppable was forming and it's not exaggerattion but solid. Love you for that, but out of admiration again, fix your demographics by fixing the societal pressure.
Thank you so much, it means a lot!!🙏❤
@@OdileMonodTheMonodist LOVED IT and all your other videos, I have see almost all :D - love when you mix social and history, skincare UGH! I get stendhal syndrome - and finally I got an answer why korea is so fixated about looks (on Confucios roots) - looking forward for you next. video/work
- in case you readi it, your earliest video is episode 2, dunno if episode 1 was reuploaded at some point on different title :)
(ps i am hunting Isa knox UV Sun Pro Sun Fluid -the best sunscreen period (!?)- so curious - also fine if it's not for me - i am not holding you accountable for personal taste :P )
I LOVED this! Your content is so informative and has such a high level of quality to it. It clearly deserves more views! Also, consider me influenced. I was looking for a new retinol and this just made my day 👌🏼
Thank you so much! 🙏
Thank you for this educational and well presented review of retinoid use in S. Korea. 😊
Pleasure is all mine! Thank you for being a refreshing voice in the community 🙏❤
WAW what a surprise...I can't wait your videos ❤❤❤❤ the best skincare infos ever 🎉❤
Thank you always for your support throughout the years, I really appreciate it🙏❤
Love listening to you. You speak with the tranquility of a dove 🕊️
Aww, thank you 😍
Thank you Odile. Would love a video showing your morning and night time routine. Im sure we would learn a lot from you talk8ng through the process and your product selection
Can you pls make a video on hair😊
Great video! Very informative and detailed, thank you for your work!! I love the insight you give in other aspects like the korean communities/social media too!
New subscriber here. Love your content ❤. Thanking you for setting the records right. It is so easy to get “lost in translation” (also in Korean😂).
I missed your videos and of course they way you explain everything, the content, your channel is THE BEST K-beuty channel. Thank you!!
Thank you so much 😭🙏
That was sooo informative. Thank you so much.
Thank you so much 🙏❤
Hello Odile :3
I'm considering switching from many ginseng products to something 1 and very concentrated, what would you suggest in that case? should I even try it in your opinion?
Few options if possible :3
My first video from you and I must say it really shows that you work in marketing advertising as you explained things so amazingly well in the video, you truly do know your craft!
Also love your calm voice explaining and the fact that you don't try to use filters on yourself but instead show natural look! ❤
Thank you so much, it truly means a lot 🙏
I started this channel because I wanted people abroad to look at the Korean beauty industry with different eyes, beyond empty buzzwords, seasonal fads and social media sensations. I don’t personally feel the need to be perceived as physically attractive on the Internet, so I don't see the point of editing myself to look like something I'm not. Every once in a while I get the occasional troll comment trying to undermine what I do by making negative remarks on my physical appearance but frankly - it doesn't really touch me. As long as people walk away from my videos with a better understanding of Korean skincare, I feel accomplished.
Honestly I wanted to use retinol in my routine because I have big pores and suffer from acne....But the retinols that are mintioned in this video (which I really want to try) seem to be made specifically for wrinkles.
Based on your experience which one is best for acne and big pores? Please answer you're one of the few influenceres I trust I Need Your Helpp😢
Thank you for all the hard work you have put into producing this highly informative video.
I have been waiting for a new video from you and this was worth the wait.
Thank you ever so much, it means a lot🙏❤
You are back 🎉
Thank you for sharing all your knowledge and insights. You are offering the best insight into the Korean market and skin science.
Thank you so much 🙏❤
Thank you so much for making this video! All the brands you mention are the ones I’ve grown up with knowing since I was in middle school. I’m really frustrated about the misinformation all over social media about Korean products.