I love the level of detail you provided, especially as you led with brand strategy which then informed your visual design decisions. Thank you for sharing, just subscribed!
Thank you so much! I’m really glad the approach resonated with you, and it means a lot that you noticed the connection between strategy and design. Welcome to the community - excited to have you here!
Amazing process. So detailed starting from the strategy all the way to the final presentation. And I loved how cleverly you combined all the keywords and came up with an optimum design. Truly Inspired 💯
quality video but i got lost is creative brief equal to brand discovery or you meant it is a product of brand discovery in the first presentation (which is brand strategy presntation) 1:25 you said you present Jors logo...which logo is this ? is it the same you designed in the second presentation and can you highlight the presentations ypu have in an order..its hard to track which is a subprocess of which and which is the main process
I am sorry for the inconvenience, if i mentioned “creative brief” somewhere I mean “discovery brief”! So I will explain my process here: 1. I go through the creative brief with the client to get a clear picture of the company, their product/service, target audience, competitors, and their values. 2. Next I set up a brand strategy presentation, where I present my findings. 3. Then I work on a moodboard/stylescape to get a creative direction based on the brand strategy findings. 4. When we have agreed on a moodboard, i’ll start working on the deliverables such as logo design and visual identity. And I will present this in a Project Presentation. 5. And then i’ll set up the brand guidelines and finally deliver the project. Hope this makes sense! Thank you for watching my video! 🙏🏻
Wow! Thank you for sharing your process. I'm curious, will you be making a video or have a tutorial on the mockup portion of the case study? I'd be really interested in learning that haha
You are welcome! I'm happy you enjoyed the video. What exactly do you mean by a tutorial on the mockup portion? What would you like to learn? Thanks for sticking around 👊
@@Typefool You might have this as part of the products you sell in the gumroad store. But I'm interested in learning your mockup system to showcase the designs. For example, do you paste your logo in one area and automatically gets updated across different mockups from mobile app, to building sign? - something like that haha
Thanks for the detailed explanation of your question! Well haha I am quite old school with the mockups. I do research to all the mockups I need and which fit the brand and style of the brand. I do it all manually and I don’t work with Libraries in Adobe. But what you said is really a timesaver. I should really dive into this matter and apply it to my workflow hehe.
Hey Erika! Thanks for the kind words! For most projects, I usually present 3 logo concepts to give clients a range of options. For this particular project, I decided to focus on one logo because it is a fun project, but typically, I include a presentation with 3 different designs and mockups for each. Having multiple options usually makes the process more enjoyable for clients. Hope this clears things up! But I know some designers only present 1 logo and some 15 I don't think there is a good or wrong just what feels right for you. How many options do you usually present?
Hey great video! Do you mind telling the which part of the process take you the most time? Is it logo sketch or research phase or maybe the mood board. I try to figure which part is most crucial if that makes sense 😅 thanks !
Hi! Thank you for stopping by and asking me this question. Well I think I spend the most time in the strategy phase and sketching phase. Having set up a solid strategy helps me set up a moodboard quite quickly! And the sketching although for this fun project I haven’t sketched alot it is usually what I spend the most time one. Because I often find myself getting more unique concepts when working on the sketches and trying different things for several days 😄. Hope this was helpful
I really do like typewolf to discover fonts! And also I keep an eye on big agency’s and the fonts they’re using and aswel on interesting typefoundries I follow these on instagram or via newsletter’s.
My only issue is that the smallest variation of the logo looks like an italic serif "N", which might be confusing to some of the end users. I think you should have sticked with the "JOR" logotype. But overall I liked your video and the detailed description of your process. Keep it up.
Thanks for the feedback! I hadn't considered that perspective before. The JR brandmark is specifically for small surfaces. Glad you liked the video and process details! 😊
Hey Jen, I feel ashamed to ask even more of you after this literal gold mine you have just dumped on us, but is it too intrusive to ask for the following? 1. Regarding the pinterest search, which search terms do you use, and do you have a strategy to come up with them? 2. How many days do you take in each step? On average of course (Brand Strategy Definition, Moodboarding, Stylescaping, Sketching and Refining) I think this is very important to handle the client's expectation correctly. You earned yourself a subscriber. Really looking towards your next drops.
No worries Daniel, happy to hear your questions, and thank you for subscribing, welcome to the channel! To give anwers to your questions: 1. I think you mean visual research with interest search? I usually dive into Pinterest, and search for my visual words and usually add logo design behind that. But also I often find inspiration on the go. Since I am also in my free time just browsing projects etc, I almost always come across something which is useful for the project and drop it on the Pinterest board. And via this pin you can eventually find more of the same style. 2. Around 1/2 days discovery session. 3/4 days brand strategy, moodboarding & stylescape 1 week, sketching and refining also 1/1,5 weeks. In total with presentations it makes around 4 weeks for the logo design. Hope this was helpful! and thanks again for subscribing and happy to hear you liked this video!
I have a video where I digitize my sketches in Illustrator, I usually sketch on paper en jump into illustrator afterwards. ua-cam.com/video/gGQz_OuiTXs/v-deo.html Hopefully this is helpful :D
Thank you for this great video. May I ask if you have a video on how you make use of chatgpt to generate the brief and if not, can you kindy make a video on it. Thanks
Thank you for the kind words! Appreciate that 🙏🏻. I don’t have a video about that unfortunately. I simply ask him to write an business profile, target audience, core values, proposition, mission and values, and positioning statment😁 hope this was helpful!
Thanks. Please can you make a video of How to compress and send the brand identity design file to clients? I understand various files formats are typically involved please make a video 🙏🙏🙏🙏
Thanks for the suggestion! That’s a great idea, and I know how important it is to get those files organized and ready for clients. I’ve added it to my list of video ideas!
I’m having issues figuring out the finer details of logo construction and application. Like the thought process behind spacing between the logo mark and the type next to it. How to make sure everything looks balanced. I don’t even want to get into the logo application part. Taking elements of the logo and merging it with visuals and photography in a balanced way is giving me a headache. Everything on my page is looking clunky because it feels I’m not using the “math” aspect to make everything look pro although I have my grid on. I’ve seen plenty of videos on layout using grids, but haven’t seen anyone tackling grids in logo designing - especially when you have type next to it. I also think I’m not kerning my type right and in my effort to make everything look unified, I’m kerning too tight! Help!
Hey there! It sounds like you're tackling some intricate challenges in logo design. Your feedback is incredibly valuable for another video idea I could create a video that addresses these common but often overlooked aspects of logo creation. I'll focus on: - Explaining the thought process behind spacing between logo elements and typography for better balance. - Techniques to integrate logos with visual identity. - Using grids effectively in logo design, especially with typography. - Tips on kerning type correctly. Thank you for sharing your insights. I think these are areas many designers struggle with (because I struggled with this myself when I started). I'm excited to create content that will help simplify and clarify these concepts for everyone. Stay tuned for the video I think it'll really resonate with you. Not sure when i am able to create that video though.
Hello Ahmed! Well since this is a quite extensive visual brand identity with alot of touchpoints on different facets this would typically cost around €12000-€15000. Just a simple logo design and a basic stylesheet would be €4000-€5000.
Hi Daniel, thank you for asking. Yes I sell all these templates in a bundle which you could find here: www.typefool.shop/product/ultimate-brand-identity-design-bundle/ And the specific brand guidelines template I used in this document is this one: www.typefool.shop/?product=branding-guidelines-template-15 Thank you for watching!
Yes, I will be dropping more videos about my creative process each might be slightly different but all together they should give a detailed understanding of my process! 😄
Moin from Germany! great video, I already saw it on Instagram but back then I didn't know your account. Do you plan to make a Logo Animation Tutorial like the one seen on Instagram? I would love to see it. Also, there is really no great tutorial out there, you might fill a great gap. Greetings :)
Hi neighbour, Thanks for stopping by! Greetings from the Netherlands here ;). The logo animation is done by Sam Miles. So I can't create any tutorial on that I'm sorry!
This is the best process video on branding I’ve ever watched! ❤
Aaah thank you for these kind words! That’s a huge compliment! That means a lot to me 🙏🏻😁
100%
hell yeahh!
@@cemlokmal3566 Thank you!
I second that
👏👏👏
My very first video to comment on. Couldn't hold it back.👏👏
Thank you so much for sharing, this is the best design channel I've found this year.
Thank you for the kind words! That means alot to me! I’ll be back posting content again in the new year! 💪🏼
Your content is so underrated it really deserves more attention
You taught me a lot
Thank you man! Really appreciate the kind words! That keeps me going 🔥
This is the best ever video I have watched on this subject matter.
Thank you! Highly appreciate the kind words, that means a lot to me. And I am happy you found the video valuable! 🙏🏻
I love the level of detail you provided, especially as you led with brand strategy which then informed your visual design decisions.
Thank you for sharing, just subscribed!
Thank you so much! I’m really glad the approach resonated with you, and it means a lot that you noticed the connection between strategy and design. Welcome to the community - excited to have you here!
Awesome video! very comprehensive and so much attention to detail. Easily the best video I've watch explaining the process.
Wow thanks for taking the time to share these kind words, highly appreciated! 🙏🏻
Thank you for sharing, from start to end its been really informative👏👏
Amazing process. So detailed starting from the strategy all the way to the final presentation.
And I loved how cleverly you combined all the keywords and came up with an optimum design.
Truly Inspired 💯
Thank you Prashmeet! Appreciate the kind words, and I am happy to hear you find the design clever! 🙏
This is the best video I have seen on Brand Identity. Great!
Thank you for the kind words, appreciated! 🙌
Mate! This is absolute gold dust. Thank you for sharing your process
Thanks for your kind words Ben! Means a lot to me 🙌 Glad to hear you liked it!
every designer should see! the best video i have seen!
Ah thank you Marta for the kind words, highly appreciated!
You're a G! Keep at it! You're channel is gonna blow up!
Ah man, thank you a lot these kind words mean a lot to me! 👊
You a beast man this is the best design process ever 😮
Aaah cheers man! Appreciate that, glad to hear you liked it 🙏🏻
Wonderful...This is an amazing branding process guide for me. Truly appreciate the effort put into this, thank you.
Thank you, I am happy it was insightful for you! highly appreciate these kind words!
Hey man this vid was brilliant!!
Hi Frankie! Thanks for hanging around! Happy to hear you like the video mate! 🫶🏼
Your behance portfolio really inspired me
Aah cheers Ashwin! Happy to hear my work could be an inspiration to you! 🙏🏻
OMG man, this is GOLD! Thank you so much for sharing!
Thanks for you awesome comment that means alot to me! I am happy you are found this valuable Fernando!
quality video
but i got lost is creative brief equal to brand discovery or you meant it is a product of brand discovery
in the first presentation (which is brand strategy presntation) 1:25 you said you present Jors logo...which logo is this ? is it the same you designed in the second presentation
and can you highlight the presentations ypu have in an order..its hard to track which is a subprocess of which and which is the main process
I am sorry for the inconvenience, if i mentioned “creative brief” somewhere I mean “discovery brief”! So I will explain my process here:
1. I go through the creative brief with the client to get a clear picture of the company, their product/service, target audience, competitors, and their values.
2. Next I set up a brand strategy presentation, where I present my findings.
3. Then I work on a moodboard/stylescape to get a creative direction based on the brand strategy findings.
4. When we have agreed on a moodboard, i’ll start working on the deliverables such as logo design and visual identity. And I will present this in a Project Presentation.
5. And then i’ll set up the brand guidelines and finally deliver the project.
Hope this makes sense! Thank you for watching my video! 🙏🏻
Wow! Thank you for sharing your process. I'm curious, will you be making a video or have a tutorial on the mockup portion of the case study? I'd be really interested in learning that haha
You are welcome! I'm happy you enjoyed the video. What exactly do you mean by a tutorial on the mockup portion? What would you like to learn? Thanks for sticking around 👊
@@Typefool You might have this as part of the products you sell in the gumroad store. But I'm interested in learning your mockup system to showcase the designs. For example, do you paste your logo in one area and automatically gets updated across different mockups from mobile app, to building sign? - something like that haha
Thanks for the detailed explanation of your question! Well haha I am quite old school with the mockups. I do research to all the mockups I need and which fit the brand and style of the brand. I do it all manually and I don’t work with Libraries in Adobe. But what you said is really a timesaver. I should really dive into this matter and apply it to my workflow hehe.
your videos are truly something else. keep it up!
Thank you Juan for this huge compliment! That means a lot to me thank you 🙏🏻🫶🏼
Heyy! Amazing process and work as always. Just wondering do you always present only 1 logo and design idea to the client?
Hey Erika! Thanks for the kind words! For most projects, I usually present 3 logo concepts to give clients a range of options. For this particular project, I decided to focus on one logo because it is a fun project, but typically, I include a presentation with 3 different designs and mockups for each. Having multiple options usually makes the process more enjoyable for clients. Hope this clears things up! But I know some designers only present 1 logo and some 15 I don't think there is a good or wrong just what feels right for you.
How many options do you usually present?
Fantastic! The logo is sooo good 👍
Thank you, I am happy to hear you think the logo is gooood! Appreciated.
Hey great video! Do you mind telling the which part of the process take you the most time? Is it logo sketch or research phase or maybe the mood board. I try to figure which part is most crucial if that makes sense 😅 thanks !
Hi! Thank you for stopping by and asking me this question. Well I think I spend the most time in the strategy phase and sketching phase. Having set up a solid strategy helps me set up a moodboard quite quickly! And the sketching although for this fun project I haven’t sketched alot it is usually what I spend the most time one. Because I often find myself getting more unique concepts when working on the sketches and trying different things for several days 😄. Hope this was helpful
You’re a real source of inspiration! Thank you 👏
Aaah thank you! That means so much to hear that 😁
Your work is Amazing ! 👏
Thank you, I appreciate the kind words 😀
Your Behance Portfolio always on my TOP list for inspirations
Aah thank you, highly appreciate that! That means a lot to me! 🙏
How long does it usually take for you to complete a full Brand Identity like this one
Hi there, Good question, usually it takes me ±6/8 weeks. from start to delivering the project.
It is impressive! Feels a lot of work. How much time do you spend on entire process? Is it days? Or weeks? Or months? :)
Thank you 😄😁. Well usually with a full brand guidelines document it will indeed take approximately 6 weeks! But not fulltime working on it though!
Very comprehensive. Excellent work.
Thank you! Happy to hear you like it 🙏🏻
Great video! I love it. Please make more videos like that.
Hi there, thank you for showing love. I will keep creating these in the future! Stay tuned :)
This is brilliant mate. Thank you for sharing.
Thank you for dropping by! Appreciate the kind words means a lot! 😄
Thank you UA-cam for showing this video to me 💯💥
Haha thank you for watching it and sticking around! 👊😃
Great work, keep it up!
Thank you Ziad for sticking around! 👊🏼
Thanks for sharing this valuable information !!
Thank you Timo! I am glad to hear it was valuable to you! 🧡
Great video, thanks for sharing your process.
Hi Taigo, thank you for the kind words, I am happy to hear you liked it!
Very very good process and design what you have made
Thank you a lot, appreciate the kind words!
Can you please share your go to places for finding relevant typefaces.
I really do like typewolf to discover fonts! And also I keep an eye on big agency’s and the fonts they’re using and aswel on interesting typefoundries I follow these on instagram or via newsletter’s.
My only issue is that the smallest variation of the logo looks like an italic serif "N", which might be confusing to some of the end users. I think you should have sticked with the "JOR" logotype. But overall I liked your video and the detailed description of your process. Keep it up.
Thanks for the feedback! I hadn't considered that perspective before. The JR brandmark is specifically for small surfaces. Glad you liked the video and process details! 😊
Amazing and inspirational
Thank you for the kind words! I am happy it was inspirational to you 🙏🏻😄
Hey Jen, I feel ashamed to ask even more of you after this literal gold mine you have just dumped on us, but is it too intrusive to ask for the following?
1. Regarding the pinterest search, which search terms do you use, and do you have a strategy to come up with them?
2. How many days do you take in each step? On average of course (Brand Strategy Definition, Moodboarding, Stylescaping, Sketching and Refining) I think this is very important to handle the client's expectation correctly.
You earned yourself a subscriber. Really looking towards your next drops.
No worries Daniel, happy to hear your questions, and thank you for subscribing, welcome to the channel!
To give anwers to your questions:
1. I think you mean visual research with interest search? I usually dive into Pinterest, and search for my visual words and usually add logo design behind that. But also I often find inspiration on the go. Since I am also in my free time just browsing projects etc, I almost always come across something which is useful for the project and drop it on the Pinterest board. And via this pin you can eventually find more of the same style.
2. Around 1/2 days discovery session. 3/4 days brand strategy, moodboarding & stylescape 1 week, sketching and refining also 1/1,5 weeks. In total with presentations it makes around 4 weeks for the logo design.
Hope this was helpful! and thanks again for subscribing and happy to hear you liked this video!
Brillant ❤
Thank you! Glad to hear you like it :)
this was so usefull thank u.
Thank you! I am happy you found this usefull! that means a lot to me :D
Thanks for sharing, great video ❤
Thank you for watching! Happy to hear you liked the video 🙏🏻
Man this video is Really helpful !!! 👍👍
Thank you my man! I am glad to hear it was helpful to you! 🙏
we need a full course on brand identity design
Thank you Amin for sharing your thoughts! That’s interesting I will put this on my to do list! I had a logo design course in mind aswel.
Please do you have videos on how to sketch logos in illustrator
I have a video where I digitize my sketches in Illustrator, I usually sketch on paper en jump into illustrator afterwards.
ua-cam.com/video/gGQz_OuiTXs/v-deo.html Hopefully this is helpful :D
Wonderful👏🏾
@@themarvellousdavid thank you! Appreciated 🙌🏻🙌🏻
Thank you for this great video. May I ask if you have a video on how you make use of chatgpt to generate the brief and if not, can you kindy make a video on it. Thanks
Thank you for the kind words! Appreciate that 🙏🏻. I don’t have a video about that unfortunately. I simply ask him to write an business profile, target audience, core values, proposition, mission and values, and positioning statment😁 hope this was helpful!
@@Typefool yes, it is. Thank you
Thanks.
Please can you make a video of How to compress and send the brand identity design file to clients?
I understand various files formats are typically involved please make a video 🙏🙏🙏🙏
Thanks for the suggestion! That’s a great idea, and I know how important it is to get those files organized and ready for clients. I’ve added it to my list of video ideas!
I’m having issues figuring out the finer details of logo construction and application. Like the thought process behind spacing between the logo mark and the type next to it. How to make sure everything looks balanced. I don’t even want to get into the logo application part. Taking elements of the logo and merging it with visuals and photography in a balanced way is giving me a headache. Everything on my page is looking clunky because it feels I’m not using the “math” aspect to make everything look pro although I have my grid on. I’ve seen plenty of videos on layout using grids, but haven’t seen anyone tackling grids in logo designing - especially when you have type next to it. I also think I’m not kerning my type right and in my effort to make everything look unified, I’m kerning too tight! Help!
Hey there! It sounds like you're tackling some intricate challenges in logo design. Your feedback is incredibly valuable for another video idea I could create a video that addresses these common but often overlooked aspects of logo creation. I'll focus on:
- Explaining the thought process behind spacing between logo elements and typography for better balance.
- Techniques to integrate logos with visual identity.
- Using grids effectively in logo design, especially with typography.
- Tips on kerning type correctly.
Thank you for sharing your insights. I think these are areas many designers struggle with (because I struggled with this myself when I started). I'm excited to create content that will help simplify and clarify these concepts for everyone. Stay tuned for the video I think it'll really resonate with you.
Not sure when i am able to create that video though.
Great Work
Thank you Patrick! Appreciated :)
Great video
Thank you! 🙏🏻 😁
😍🔥 Love
Thank you 🙏🏻 😄
Thank you 🙏🏾
You are welcome!
TUTORIAL ON HOW U DID THE BACKGROUNDS ? and the social media ?
The backgrounds are created with the gradient tool in Adobe Illustrator :D.
UA-camr: “Jor”
Me: “bless you” 🤧
Hahaha, oke I don’t get this 😂 please explain
Hey Man! can you give me a ballpark figure for what a branding project like this usually costs?
Hello Ahmed! Well since this is a quite extensive visual brand identity with alot of touchpoints on different facets this would typically cost around €12000-€15000. Just a simple logo design and a basic stylesheet would be €4000-€5000.
Do you sell this exact template?
Hi Daniel, thank you for asking. Yes I sell all these templates in a bundle which you could find here: www.typefool.shop/product/ultimate-brand-identity-design-bundle/
And the specific brand guidelines template I used in this document is this one: www.typefool.shop/?product=branding-guidelines-template-15
Thank you for watching!
Interesting
Thank you!
Maaaaaaaaa'an. This video should not be free 😅🙌❤❤❤
Haha, thank you so much! That means a lot to me. I'm glad you found the video valuable! 😊🧡
@@Typefool Welcome. If you can make a detailed Playlist that will be great ⚡️from scratch to finishing
Yes, I will be dropping more videos about my creative process each might be slightly different but all together they should give a detailed understanding of my process! 😄
@@Typefool ❤
If i have more than i like and one subscription i will click it for you man. Thank you so much.
Wow thank you Zainul Abidin for these kind words, that means a lot to me! Glad you liked it 🙌
More video like this
Yes! I am planning on creating more videos on my brand identity process for different projects
❤❤👏🏻👏🏻💥
Thank you! 🧡
2:34 you spelt ‘strength’ incorrectly 🙏
Sharp eye! Thank you for pointing out 🙏🏻
Lekker gewerkt pik
Hahah dankjewel maat! 😂😄
I stopped watching when saw the brand personality section represented by.. SLIDERS?????
Okay... 😂 I use more exercises to figure out the tone of voice in my brand discovery brief. But anyway what would you suggest?
Moin from Germany! great video, I already saw it on Instagram but back then I didn't know your account. Do you plan to make a Logo Animation Tutorial like the one seen on Instagram? I would love to see it. Also, there is really no great tutorial out there, you might fill a great gap. Greetings :)
Hi neighbour, Thanks for stopping by! Greetings from the Netherlands here ;). The logo animation is done by Sam Miles. So I can't create any tutorial on that I'm sorry!
I’m loving this🥹
Thanks Calvin, happy to hear that!