The Secret to Printing Money With Paid Ads
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- Опубліковано 14 жов 2024
- Want to SCALE your business? Go here: www.acquisitio...
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
if you'd like Alex to make more content on how to run ads, getting into the specifics and very tactical side of it - drop a like so he sees this.
He says in some other video that there are lots of great tutorials out there on how to make ads
N
@@Dr.JamesBrown
@@Dr.JamesBrownon the technical basics yes. But how they test, research, and brief creative, offer testing, all those nitty gritty media buyer things I don’t see much on UA-cam and I’d personally love to see Alex’s take on it
Yes please!!
Yes please
If this is "giving away the whole farm" by showcasing a live event, it's working!
Easily top 5 best vids you've ever made.
Introduction and Overview - 00:00:00
Starting Paid Ads for Dental Recruiting - 00:00:28
Local Marketing for Acupuncture Business - 00:02:13
Scaling a CrossFit Coaching Business - 00:03:33
Marketing for Vacation Rentals - 00:08:21
Scaling Beauty Products in Colombia - 00:10:35
Marketing Strategy for Private Practice - 00:16:01
Running Ads for VA Business - 00:18:19
Effective Marketing for Solar Business - 00:21:46
Marketing Strategy for Assisted Living - 00:23:21
Scaling Executive Health Business on UA-cam - 00:24:07
Expanding PPC for Roofing Business - 00:25:24
Increasing Trust for Real Estate Long-Term Rentals - 00:27:58
Closing Remarks and Final Thoughts - 00:30:30
It was subtle but it was nice to see a full circle moment for Alex. Barbell shrugged was the OG in fitness podcasting and you could tell he used to be a fan and realized he was teaching them in real time.
@@KeoniGlory that was a really awesome moment!
Without a doubt the best business development content available. Stuff that a lot of people would sell and Alex gives it away... Thanks dude, this is absolutely fantastic stuff...
yeah, this is gold
It's crazy now I want to buy his stuff now
Hormozi videos always make me question every course or coaching program I’ve purchased on any topic he speaks on 😂😂
Facts.
Pros & Cons of having Alex Hormozi as a mentor.
Pros: Having access to the absolute f-ing gold this man drops for free.
Cons: Competitors also have access to the absolute f-inf gold this man drops for free.
the only value is in the execution of the information which most people won't do.
@@MrKenGuzman bingo
@@MrKenGuzman Perfectly said !
@@MrKenGuzmanThat’s right
@@MrKenGuzmanfdd free Ed BFF de Ogss
Paid $6800 to agency. Ads no work.
Hormozi $0 - This works. 😮
Nice!
At this writing it was posted 11 hours ago. How do you know?
This worked 3 hours after he dropped this video?
Sorry that agency took your money.... 😢
@@willhartman300 Hormozi is teaching me what the agency did AND MORE in this video and others.
Alex you have given me a lot of value. One of your last videos talked about looking at your Ads and essentially most of the ones that were working were social proof or AD -Eucational . Giving value or proofing value to show you know what you are talking about. Who is still using lookalike audiences?????? in 2024?
Ridiculously good breakdown of how to run paid ad campaigns in so many niches
I prefer the smaller group environments, sounds less chaotic and more time for Alex to elaborate without speaking on 7x speed.
Alex can talk very fast though 😅😅😅😅
I found the emphasis on using proof over promises in marketing to be incredibly insightful. It's easy to get caught up in making grand claims, but showcasing tangible results will likely resonate more with potential customers.
Alex, you’re insane man. Super high level video given for free from what looks like some people paid for. Hard to compete with
Listen to the man who has done in infront of everyone, not who thinks they can. ALEX IS THE GOAT!!
Imagine getting that kind of education during early school years……
Awesome video! Paid ads is how we got our first 1,000 pooper scooper clients!
Do you still run ads?
@@theartofonlinebusiness yeah, paid ads is still #1 for our company.
Things like SEO and outbound are slowly becoming more important though.
More ads related content needed alex!
the best video alex has ever done if you're an actual business owner. iykyk
Most insightful business content I’ve seen this year
More content on paid ads is highly needed Alex!😢
Hey @AlexHormozi,
Please advise.
1. What are the core subject areas that a person should focus on and master despite any industry/business they are in (I.e. Sales, Finance, etc...) that have the most ROI and what things are best to be delegated to professionals?
2. How do we define the limitations in our learning that we don't over-focus on a subject that could be or would be delegated to someone else (I.e. taxation) to utilize Time(24 Hours) wisely ?
3. Could you teach an end-to-end business loop, from Ideations to Market Research to Analysis to Test to Launch to Growth and etc ?
Hi Alex, I would like to ask about a specific segment:
We are beginners in sales at retail stores (Czech Republic, but that’s not important). We sell fresh salad mixes, leafy greens, etc. Of course, your advice is helpful, but could you provide some adjustments? For example, in this segment, it’s hard to decide what exactly affects product sales. Is it the season, labels, or sales promotions? How to structure content, ADs atc. around retail product?
The retail segment is really big, and many companies want to get into it, but not many videos are made about this.
Thanks.
Alex,wtf dude stop spilling the industry secrets goddammm
thank you tho, big love
Yes, sale before you treat, excellent talk as always, right on point!
Alex is fucking insane. PhD of acquisition fr. I have 10+ years under my belt and I’ve never seen a sharper individual in this space
YEEES, needed this - love this kind of content!
that was the most random intro b roll i've ever seen, but great value in the video haha
Wow!!! Thank you so much 🙏🙏 It was brilliant 👌
Waouh really love your content... Your the best... Please I have a suggestion, can please create a video on how you will start from 0 show your process on how you will acquire customers, how you will create your offer, funnels, how you will outreach please... Your the God in this niche really appreciate your content
Alex i watch all your stuff. I am in the house flipping biz. We need people to sell us houses so its a slighlty different type of offer and aquisition. Aquiring customers to sell houses is the easy part. Could you cover your opinion on this type of biz (flipping) weather its houses, cars, bikes, etc. Getting leads on people selling to you instead of leads to sell to them. Much appreciated brother!
This was an amazing video - learnt alot and need to apply it to our paid media!
This man is sent by business gods up there to enlighten us
We’re 23 FTE recruitment agency. SoMe paid ads are our main acquisition method. We’re now limited by creatives and content. What type of role or talent should I recruit to solve this? Thanks fam.
Could do a video about the terms that he uses it should be a good video idea
Bet the post, delete, post thing is his youtube team split testing best posting times
They could just look at the analytics and figure that out...
Alex, I started sending out case studies for the businesses I am pitching. The case studies take a minmun of 15-20 minutes to research and fill in. Meaning each business is getting a custom case study. I've sent out over 100 so far. Should this be something I offer in a VSL and send out a standard version with all of the research I have done in the market? I don't want to send crap but I am also only one man doing everything in the business.
You've done amazing things... and you are still missing IT. And you know that you are still missing IT.
15:20 I'll put this timestamp as a reminder to Iterate ads as much as this guy
I knew Data with Zach was a Hormozi fan
This should be called. Alex likes Meta
I want to start buying foreclosed homes in New Jersey. Where can I get a good website built?
16:50 BRO YOU CANT JUST SPIT SAUCE LIKE THAT IN 30 SECONDS?!?!?!
Hey Alex , really nice video ! I was wondering if I could help you with more Quality Editing in your videos and also make a highly engaging Thumbnail and also help you with the overall youtube strategy and growth ! Pls let me know what do you think ?
Bro always speak facts 🤝🏽
Oh yeah, the business schools can pack it up. 😂
Alex can you help out hospitality businesses?
His local ad strategy simply won’t work in many fee for service healthcare markets.
ter is a lot of innovation needed for ads....everybody hates ads....
Hey, could you sell your books in Portuguese, I bet many who speak Portuguese (including me) are dying to read
please alex make a video on how to make 1 trillion dollars in 30 days with zero dollars
Most people can’t because there isn’t something to offer or scale. This is also why He became investor for better leverage.
💀
Who is the guy of the property management?
That would be me
@@MX-go2pb you have that companny that manage the properties?
@@superhostavanzado yeah we do Airbnb management in Michigan
Lowkey a Really Good Video
ITS BACK
This is GOLDDDD
Crazy how those guys in front of him probably paid thousands of dollars to sit in that room and the information is being given to us for fre
Nah! A lot were taught that were never mentioned as well as some workshops
Bro I was planning on having a screen free Sunday with my kids… then I see new video 19 minutes ago.
I can’t believe I didn’t start watching you earlier. My ignorance debt.
But at least you've started paying it down.
What does it mean, own your own PPC terms?
Reupload? Why
17:00 min 🔥
Legend!
sweet it's back
Alexmore of this
Awesome! What a g
Alex like business Jesus
Do you have any formulas for avatar and targeting in Ads? Is it just "guessing" untill I get good enough to be able to do more experienced guesses?
(if you guys relate to this question, drop a like so he sees this.)
What are PPC terms?
Pay per click. The terms he's referring to are brand-specific terms. So if your company is mduck, running ads for "MDuck" when people start searching it enough.
Really interesting how the audience for these group events you do are always men (nothing conspiratorial, it' just genuinely affirming that the entrepreneurship/monetary drive is still so clearly gender split)
100M$ Ads!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
The Entrepreneurial Squid Games???
Proof not promise
It's a re-upload?
Love your content bro but im too lazy dont know what the fuck i have to do with my laziness
Just find a way to monetize your laziness and then teach other people how to be lazy and make MONEY.
You have to accept your fate. Not even kidding. No hate. If you accept that you are lazy, you have to accept this life ain't for you
Baby steps and reduce distractions
@@nicolausthothmes2325idk man. A great entrepreneur once said, the most dangerous man is a lazy ambitious one. Cuz they'll always find easier ways to solve problems.
😂😭
10:18 - 10:27 This should be a short.
Value 🎉
Hormozi obviously takes after his Iranian physician father's IQ. Good lord he is smart.
he said, you should own your ppc terms at 5:27 , what does he mean by that?
Price per click or something 😂
@@Kaa864 he is talking about google ads, pay per click but i dont understand when he said, 'own your terms''
That’s when you as company paying for every click your customers clicks on your Ads.
You can bid for keywords as well or have automated highest paid for “specific terms” to over drive intentional traffic to your offer
@@observantconvo oke so with own your term he meant own your 'specific terms' that you have in your google campanges?
@@novelanederland3902 yes as many terms you like, “ own term “ is referred to as unique things like your domain name, biz name etc. so if people search for that term you are above all noise.
👍👍👍
Hitting dislike so that the ops can never print money with paid Ads.
Jokes on you, an opps ad brought me here.😂
😂😂
This is crazy
😂😂😂😂
You having business OPS is Craaaazy work. But that's how you know Alex is good, the information so valuable he earned a dislike
Thank you!
Alex is talking way too fast…nobody can understand all these buzz words.
Gear icon -> playback speed -> change to .75x
Take notes… look them up.
💪💪💪
Ok
Don’t like this. Why don’t people get real skills instead of conning actual skilled practitioners out of money
Im a paid ads specialist with 10 years of experience and these tips can be very harmful.
If you dont know what you are doing, paid ads are a money dump and you should contact a professional to take care of it.
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I WANT THE GOLD -casper
First
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