YouTube's Algorithm Explained with Mr. Beast
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- Опубліковано 6 лют 2025
- Join Mr. Beast and Todd Beaupré, UA-cam’s Director of Product Management, to get an inside look at how the algorithm works on UA-cam.
This panel is from VidCon Anaheim 2022.
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Question 1 (2:22): What is (Tod's) job at UA-cam?
Question 2 (3:13): How does the recommendation algorithm work?
Question 3 (10:59): What would (Mr. Beast) do if (he) was a small creator?
Question 4 (14:38): How was (Mr. Beast’s) journey on deciding what content to make?
Question 5 (21:12): When it comes to analytics and metrics what does (Mr. Beast) look at?
Question 6 (29:25): Can a video’s potential be stopped if the channel’s subscribers stop interacting with the video?
Question 7 (33:14): What would (Tod) do with shorts (if he was a content creator)?
Question 8 (38:59): (Does Mr. Beast) feel tension between new and old viewers (when trying to cater videos to his audience)?
Question 9 (42:10): How (does Mr. Beast) tell a story?
Question 10 (43:56): What interesting trends (is Tod) seeing on (UA-cam)?
Question 11 (47:17): What’s something that you need to remind (your team to do when making better videos)?
Question 12 (49:47): What is (Tod) excited about? (Talking about the future of UA-cam)
Question 13 (52:49): What’s better, 10 minutes of a 20 minute video or 7 minutes of a 10 minute video?
Question 14 (57:03): Are thumbnails less important in the age of mobile and autoplay?
Question 15 (58:13): What techniques (does Mr. Beast) use to kinda hook people in the beginning (of a video)?
Question 16 (59:40): ???
thakiuuuu, HERO!
The last question was the best
how to increase revenue on YT i think
@@remixtrick thank YOU!!!
That last lady was the in person equivalent of the spam comments every UA-camr gets lol
🤣🤣 no better way to discribe this
🤣🤣 Nailed it
YEAH dude that was legit SO AWKWARD, i felt discomfort from just hearing she talking lmao
😂
Oh wow, I am watching this for a TOTALLY different reason, because I've been learning about youtube (and other search algorithms for years), and I see you! You may not remember me but I've commented (and watched a lot of) on some of your Algorand videos! :D
this is the last place i would expect someone to mess up the audio
Beast slurs a lot.
"I think they're here for you, I'm just a support character." MrBeast/Jimmy said this early in the video.
Humility is a RARE QUALITY. Here he shows his.
Thanks!
Not gonna lie, as a video creator myself, I had to DL the video to raise up the audio in my video editor just to watch it and not be distracted.
51:45 best question of the video
and 57:03 is a good one
Funny enough, the women pitching her business was the highest retention/most replayed part of the video ending the video on an emotional note as people are confused/mad/laughing about it
12:17 word - making content people want to watch → then ppl have to watch (steady improvement overtime)
19:15 very interesting insight - cater to the audience and once you grow, the algo. is in your favor to grow in the niche
24:24 interesting - sketch thumbnails b4 filming the video
26:00 replace the world "algorithm" with audience
30:00 interesting - even w/ 100 mil most views come from non-subscribers
37:30 interesting problem w/ short
45:30 summer = everyday is good for posting; school year = Saturdays
49:25 end video on emotional note
50:50 very interesting - different formats is the future + digital shopping
53:55 70% retention on longer form because it's difficult to do. so algo. would notice this
56:20 make videos people want to watch, consider the breadth of audience you're targeting within the niche you want to produce in, and then aim for 70% retention for that specific content. don't expect max views, but expect max retention within that niche because that's who you're making content for
thanks king
Thank you David!
Awesome
Thanks for editing...
You can see Mrbeast is just so fascinated with UA-cam and really loves what he does.. I would love to talk with him for hours. What a legend
As a beginner of UA-cam creator, there are tons of a great things I can learn from this conversation. 2 Great guys talking about topic they are mastered is absolutely something you don't want to miss. Thank you, I really appreciated.
Yeah by listening to them we get more ideas to improve our stuffs . They’re good .
Hey man, I’m looking for other creators to talk to just about UA-cam and how to get better, would you want to get in contact?
Resumen Para Todos!
3:13 - How does the recommendation algorithm work?
10:43 - Mr Beast Advice on Small Creators
14:39 - Ideas for content/What content to make
18:15 - UA-cam cares about Small Creators?
21:06 - Analytics and Metrics
23:06 - How often MrBeast change the Thumbnail
24:08 - Vision for the thumbnail
25:00 - Metrics to Focus...or not
Algorithm = Audience
26:45 - You should check the "Audience Tab" and "Comparasion Feature"
29:29 - Can a video be stoped if the subs no interact with the video?
33:12 - SHORTS
Si estas viendo esto, pronto terminare de poner las marcas, eran las 1:34 am, ya tenia sueño
Thanks!
thanks
Thank you, good work :)
Thanks!!
Thanks for this beeakdown.
I love the irony of how Jimmy said he forgets to end on a funny note sometimes... Then as fate would have it. The lady at the end who tried to pitch her business chimes in... That cracked me up 🤣 the YT god's truly love Mr Beast
Sounded like Crypto or Nft's things like that are always scams. There are legit ways to buy Crypto and not from some sketchy website she was promoting.
lmao right???
ha, that was so painful to listen to...zero self awareness...
The way they handled it was perfect! 👍
15:38 small improvements
30:20 find audience. Know who are your subscrobers
35:40 new vs old audience
36:40 short form
37:20 shorts vs long
14:20 if someone already doing this
This is THE ONLY VIDEO on the platform that claims to expose UA-cam's Algorithm that is not actually clickbait.
A lot of quality info. Shame to the lady on the end.
I know Beast is the star n all but Todd be dropping some *serious* 💎💎💎s!!!
These two are the team we never knew we needed
They're definitely within the top 5 people in the world who I would want to learn from about UA-cam.
Todd and jimmy 2024 lol. But like seriously, UA-cam gold right here. They should start a podcast
todd sounded like he didn’t know anything
That lady at the end was hustling HARD!!! 😂
you gotta respect the hustle😂
i cringed so hard, what a weirdo that lady is
@@OGharp lol 😂 it’s the hustle
I need to learn how to laugh at this kinda stuff. I was so effing annoyed. Was expecting a genuine question, and got a load of bs.
Whatever algorithm they are using messed youtube up. It was much more interested before with the ability to see all kinds of variety of content. Now you get to see more of whatever the previous 10 videos you watched were and you're stuck in a loop of the same content. The only people who really get views now are people who make it a full time job to dance for the algorithm and use extreme faces and clickbait title. It's much harder to find those interesting, 'homegrown' channels. I rarely see any new, viral funny videos. Only the same 'big creators' over and over.
You should create a new account and look for quality content, I just made one called only videos with more than 10 million views and I decided to watch videos with 10 million views and the results were great, every time I got into UA-cam my home page had only videos with 10 million views lol
🤠😎🥳Finally, a clear and insightful explanation of UA-cam's algorithm.. MrBeast, your expertise and willingness to share your insights are truly commendable. Understanding how the algorithm works is like unlocking the secret to success on this platform, and your breakdown made it so much more accessible. This video is a goldmine of information for creators trying to navigate the UA-cam landscape. Thanks for shedding light on this mysterious algorithm! 👍❤
Audience*
That lady at the end was so annoying, They honestly could've used that time to answer somebody else's actual question.
He handled it well . Sometimes you need people like that to contrast and show what a nice person jimmy is . 😂
The inability to read the room was a direct line to how I assume their business operations are. The boo from the crowd spoke volumes.
54:27 what is more difficult is done less, so it will be rewarded more
Jimmy at VidCon is living Jimmy counting to 100,000’s dream
"Who's mixing the audio?"
"Which clip?"
"That one hour long video with the biggest UA-camr of all time, explaining how to do UA-cam."
"Oh, that one. Fred - that guy with one missing ear who uses a literal potato as his speakers for audio mixing, and who doesn't understand the basic principles of adjusting volume sliders."
"Ok, cool, just making sure you're on top of it. Thanks!"
😆
LMFAO
😂😂
-19,4dB if we talk numbers 😁
I enjoyed this comment.
MrBeast with the class act move at the end: "Guys, be nice." Good man.
He is a genuinely kind human, so good to see nice people succeed
@@elysespieces you cant be serious
Thumbnails 100%! I changed the one on my 1st video and the CTR went from 1.4% to 5% in 24hrs!
*_Jeez the lady at the end was an in person spam ad!_*
I just discovered “Mr. Beast” the other day from watching a “Think Media” post. I really like his content and his giving heart. I subbed immediately to his channel. I also mainly watch youTube on my Xbox console.
I really appreciate UA-cam (Todd) and Jimmy making time to share their insights here🙏
Very insightful discussion. Just published my 5th video and 75% of views come from UA-cam recommendations. So I'll use these insights to work hard to make even better and better videos and increase that percentage.
Views are hide on this video how?
love the interruptions
This is great. If you are growing a channel and want to learn, Jimmy (Mr Beast) gives so much great info. Shoutout to how he handles that last "question" 😆
The best takeaway here "replace the word algorithm with audience"
🤯 Crazy right? I started thinking about my channel this way and things are starting to click 😅
The audio of this video is sooo baddd😭😭... But still sat through it for the value of this video, and I am more UA-cam wise but maybe partially deaf with a mild headache
There's a big irony about UA-cam experts making massive mistakes with their uploads.
The secret is: either do extreme video ideas and film it or talk about interesting things you did or someone else did. Or do content that is fairuse (reacting and commentary on top content in your niche or top content in general!)
56:43 You're talking about what makes the best video....my concern generally is that we are dumbing down information...everything has to 100 miles per hour and super smiley and preppy...Bleugh!!! I hate that stuff. Just because stuff is popular doesn't mean it's the best...LOVE ISLAND - Super popular but not really worthwhile TV (IMO) so when do we reward quality? *I'm not talking about my channel. I have ZERO idea.
That woman at the end was seriously trying to advertise some company or something and it had nothing to do with anything. LOL
It's too bad the editor didn't increase the volume on this upload. I'm maxed out on all volume options on my desktop and the audio is super low, ugh...Two major voices about youtube have been silenced, so sad. At the end of the day "make the best video possible".
I remember doing this stuff for memories. Now it's a whole economy industry. Wild.
How did the lady at the end get the microphone. WOW
Jimmy made a very good point. Too many people these days think of finding the easiest way to do things, instead of producing the best
.
As someone who has worked with sound systems in church, I get frustrated when the speaker/singer consistently does NOT hold the mic like an ice cream cone close to their mouths. (We can only increase the gain so much) The difference between these two was obvious. The information was pure gold of course, but harder to hear Jimmy at times.
40:07, 47:44, 48:34, 56:05, 58:20
38:44 "I'll go until they make me get off the stage" And this is why I love Jimmy lmao
Love how UA-cam has no view count for this video. Makes you wonder why
Great knowledge!
cool bro. i like your channel
Excelent info here about the algorithm thanks.
The lady at the end shilling 💀
She pitched…
Great video, that lady at the end was hilarious. A real time spammer, didn't know that existed.
Here in this video you encounter the person who is a specialist in Theory, and the other one is specialist into Practice.
At 41 minutes and 48 seconds when mr beast laughs after Todd Beaupre quotes someone saying "stop looking at analytics".
He's right on the pulse when he replies to Mr. Beast "that when you do tell a story it affects the analytics"
Why i can't see the views of this video?
their house their rules lol
Can hide
@@thalun6791 i see. Even the likes are hidden
The lady at the end is ruining it haha
I wish I receive this kind of videos often on my feed
the nft girl at the end LMAO
Love the content I'm just surprised the VidCon staff didn't know how to set proper gain staging for the mics XD
What leaves me confused is: there is this video, with TODD and JIMMY, in the conference about UA-cam videos, and the the audio quality of the video itself all over the place :D
Lady at the end that's not a question that's a plug 🤣🤣
Bruh what camera are they using at VID Con 😂
For some reason this video doesn't show how many views it has. I've NEVER seen this on UA-cam before. 🤔
happy happy happy to see you here
Most watched part of this video: the spam lady at the end 🤣🤣🤣 HUGE spike in the wave there
If you have the desire and a strong vision absolutely nothing can stop you.. keep going back to your vision daily.. great info, loved it👏👏
Interesting information, thanks for sharing!
Can’t wait for this years vidcon!!!
Hi, amazing content, thanks for this! Just one thing, take into more consideration audio quality next time, it is also important to get more views on UA-cam! Cheers!
I was there at VidCon, but I didn’t go to Mr. Beasts panel-
So many great ideas and golden nuggets of advice. Loved the whole vid con.
While I agree that content creators should make the best videos they can, but Jimmy saying that the quality of your video matters more than the algorithm..... that is him not being in the trenches of the small channels anymore.
You could make highest quality video on the platform, but if you arent already a big channel and the algorithm doesn't push your video..... no one will see it.
The algorithm matters to small channels.
Your comment is interesting. It shows that you understand how youtube works to a certain degree. I can see why you say that if you aren't a big creator youtube won't push your videos but if you watch this video again I think you'll change your opinion. In the video its explained that the algorithm has to figure out a channels audience. Simply put the algorithm has an easier time finding a big channels audience. This is because youtube's algorithm has profiles on every channel. I know the video does not mention youtube having profiles on every channel but that is how it works. Now imagine a small channels profile...it will most likely have an underwhelming profile due to basically not having enough views and that is a flaw youtube's algorithm has. At the same time small channels have an obligation to figure out their audience. We can't just wait around for the algorithm to figure things out for us, that is just lazy. I hope you comment back, I'd like to know your thoughts.
@@hubjinthegreat I’m gathering from you that the idea is to create videos wherein the target audience is obvious to the algorithm?
I love Mr Beast but dang, he should've let Todd speak openly without interruption. This was hard to watch
Yes, so annoying.
Very informative. Thank you for publishing this video!
As a viewer UA-cam needs to pay content creators for shorts also if you're getting billions of views for ad revenue stop being so greedy
I will say what Jimmy and Todd said were amazing tips. We need to become better at our niche. So just hit record and go record your 100 videos making one greater than the next. I just started my channel and I am always learning.
Love this
This is literally free info for creators
Ordered "Save the Cat" thank you Mr. Beast.
The lady at the end trying to hijack the event to sell her whatever should probably be edited out.
She’s like those annoying “SEO expert” emails we all get 😂
VidCon you guys really should look into how lights are positioned and colored
This is fantastic info! Thanks for putting this up!!
This was incredible
This is 🔥 info. I just started my channel about a week ago! Am all ears for knowledge and growing!
that person at the end really think a room full of people was the best time to attempt a pitch.. seriously ...
I hear that! I started a new channel and feel super lucky to get over 600 views and 34 subscribers in 4 days. Already 4 days later, I've learned so much more than I knew when I did video #1. My knowledge base is growing exponentially every day! What I wouldn't give to have MrBeast watch my videos in a month and call me up and roast me so I could add to my to-do or not to-do list! Lol, I already learned from video #1, never start with a date and location...its boring! Gotta make that HOOK statement IMMEDIATELY! To self monitor for "um" "ya know" so I won't have nearly as much editing to do. To add my overlays a little differently etc etc etc it's a massive learning curve! I shall prevail! For the horrors persist, but so do we!!!
youtube people could limit mrbeast views, so becareful when speaking to them
Good info. Funny to have not the best quality looking video with such high caliber info. Great for listening to while doing other things. That last commenter needs to read the book, "How to Win Friends and Influence People."
Great Video 🔥
Why is the view count not listed ?
Gold content. Thank you so much
I've got one of those UA-cam Survey's the funny part was that I watched so much UA-cam I didn't remember I even watched the video so I just skipped it.
Hey UA-cam, why don't you just ASK us what we want to see? A simple questionnaire with different niches will help your algorithm bunches. We as viewers also get the reward of seeing what we want
I use the search box.
Thank you for sharing this with us, it is greatly appreciated.👍
I learned so much in this video! Thanks!
It was cool to see them interviewing and learning from each other. Obviously everyone wants to know how the algo-I mean audience works, so there’s a lot to learn from Todd, but interesting to see him asking Mr. Beast questions to learn how to do his job better. It was refreshing to see a UA-cam employee step into the limelight and get to tell his story, and also put a face to one of the massive corporations we see all the time.
Enlightening video - didn’t even have to watch it on x2 😂
Well if they really want to help creators. Bring back the dislike count and turn off view count, if a video doesn't have enough views people won't really want to watch it. But turn it back on after the video gets a certain amount of views.
27:30 If some watches a video and doesn't come back to UA-cam, that's not great...".
Is that party why channels might have a large viewership from search don't, in turn, have one from suggested? I wonder if that situation is properly accounted for.
terrible audio for a youtube video, oh the irony.. Mr Beasts mic is too low.. both mic channels aren't EQ'd its a hard watch and i came here for advice.. Todds mic sounded fine for the first minute then it went downhill..
Mr Beast on the toilet with a low volume microphone.
So much value thanks for sharing ❤
Great video, crazy ending with the lady.
What happens when you have great growth on a video then it drops to 0 after 48 hours? Yea
I'm pretty sure it's about audience retention, for example I've uploaded some videos and UA-cam shares them because they have 60% audience retention, the problem comes when more people start watching my videos because the audience retention start going down so UA-cam stops sharing it to too many people as he was doing it.
@@gamesmobile6738 That makes sense. What about CTR?
@@NostalgiaMan if your video gets more impressions not everyone will click on it, so you'll CTR will start going down as well, that's why you need to make really good thumbnails and titles that make people stop scrolling down their screen and decide to watch your video because it looks interesting.
This video is really Educative and interesting!
Imagine UA-cam regionalized video preferences (I'm sure they already do), then told us where in the world our personal preferences are most common. Would you move there?
weebs already do
Wow this is freaking awesome 👏 love hearing about NLP.
Absolutely love it, this is GOLD for a UA-cam creator ❤❤❤❤
He is so passionate