Best PPC Strategy for Amazon FBA Private Label Products in 2019
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- Опубліковано 1 жов 2024
- I show you the best PPC strategy for launching your private label product on Amazon FBA in 2019. I’ll show you how to do proper keyword research to put together the best keyword list and create proper PPC campaigns to optimize your PPC strategy to generate sales and profits.
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#AmazonFBA #KeywordResearch #PPC
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What if we have multiple products of same category something like multiple t.shirts, in that case shall I add one t.shirt ASIN, under AdGroup -> Products or shall I add all the t.shirt ASINS. What is the logic behind adding the products or what is the difference b/w adding one T.shirt or Multiple T.shirts, will we see advertisement of all products if we add more then one product ? and will we be charged for x number of products ?
You can include as few or as many ASIN's to your PPC campaigns as you like. I suggest keeping them separate so the data collected on the reports are separated by ASIN to make analyzing and optimizing the data easier.
Could i separate the broad and exact keywords into different ad groups instead of completely new campaigns?
You can. Ad groups within each campaign will all be of the same type though.
would it make sense to create PPC campaign for a product that has no reviews ?
I would also need to buy professional version of seller central account to create campaign as I don't see advertising menu right now to create campaign
Yes, start PPC right away. And yes, you need a Professional Amazon account to access PPC and other advertising features.
How aggressive should the campaign budget be?
As aggressive as you can afford.
Great job with this video! Do I need to start all 3 campaigns at the same time or run the broad match or automatic first and then add exact match?
I'm glad you found it helpful! Yes, you want to do all the campaigns at the same time.
Excellent as always. Question: if I set up my PPC campaigns before my products have arrived to the Amazon warehouses, can I assume they just sit there, dormant until the product is in stock?
You can't run PPC or promotions until you have inventory in stock.
Crescent Kao thanks a ton.
Thank you very much Crescent. Each of your video is high quality. Even though I can’t fully understand this campaign (I’m waiting for samples for my first launch), when I actually add my first product, I’ll back to this video again! Thanks for sharing 👍
Thank you for your input and feedback, I appreciate it! I'm glad you found value in it and congrats on finding your first product!
Thanks for the video, you make everything very easy to understand
You're welcome! Thanks for your feedback, I appreciate it!
Hey Crescent, Thanks for your videos. I was just wondering why you recommend running an automatic campaign as well as the manual ones- surely wouldn't the automatic campaign cover the results from the manual one? In any event won't the automatic campaign compete with your other campaign thus waste your money? Finally, why would you do a BROAD MATCH for ALL KEYWORDS as opposed to exact match as this is for sure going to bid on many irrelevant key words? Thanks, Mike
The auto campaign can mine keywords that you may not have discovered during your own keyword research and the auto campaign alone isn't as thorough compared to doing your own keyword research. Campaigns don't compete against each other. You want to use broad match to mine other keyword phrases that include the seed keywords you're focusing on
.
You Dr. Kao are an AWESOME teacher thank you.
Thank you for your feedback, I appreciate it! I'm happy to hear you find value in the content!
Great video...clearly explained ...no bluffing like other youtubers....
Thank you for your input and feedback, I appreciate it! I'm happy to hear you found value in it.
Hi Crescent! Thanks for this great video again. My question is : Why you use the master list when you know that most of them are Irrelevant keywords such. As electric can opener? Thanks a lot
Hello Gustavo W. You’re welcome. You want to keep those keywords and test them. If they prove unprofitable, then remove them. You can’t predict what people will click on and actually buy. Often times, unrelated and obscure keywords actually convert.
So I'm on the struggle bus trying to fully understand my budget. If I set budget to $100. Does that mean I spend a $100 a day?? Or does that mean with each click they charged me $100? Or do they take a portion of money out of that $100..... ah! Please let me know.
The daily budget is how much you're willing to spend in a 24 hour period. What you bid on for each keyword is the most you're willing to pay for each click. You only pay if people click on your ads.
@Crescent Kao correct so if I have $100 budget does that mean I pay $100 every time someone clicks?
@@dontaewoods79 No, what you bid is what you pay per click. Did you watch the video?
Hey Crescent. Thanks for another great video. Could you give an advice about PPC promotion..having around 30 products launched, should I run ppc on all products (which will cost a fortune) or choose several best selling products and focus on them? appreciate your response!
If you're tight on capital, I would start with your best sellers.
These tips come really handy especially that is a lot of confusion around automatic/manual PPC campaigns. It is way more clear now.
Glad you're finding value in the videos!
Dude, you think this is the BEST strategy for PPC? this must be a joke!
Hello Crescent! Another great video, thank you! I have a question about when your campaign is already set-up...How do you edit your keywords? I have googled, youtubed it and cannot find it. Is it because my campaigns are only a few days old? I have come up with a whack more keywords that I would like to add, but I cannot figure out how to modify/edit my campaign with regards to the keywords!! I apologize if this question has been asked already....Thanks!
I'm glad you found value in the content. Click on the campaign and you'll see a yellow "Add Keywords" button. To remove keyword, you can disable them by toggling the switch next to the keywords.
Hey Crescent, helpful video as always. Question for you though, I know advertising spend can be as little or as much as you want, but have you done any videos or do you have any advice on how much to budget for amazon ad costs at the per unit level? I've seen stuff on the web saying you should be ball park aiming to get 25% of sales from ad campaigns at an ACOS of 25%, so does that mean for a product with a sales price of $20, a sensible per unit ad cost budget would be $1.25 (25% x 25% x $20)? Obviously I appreciate you may spend more in the early stages of launching a product than you would expect to when its established but how are you supposed to budget for ad costs when assessing whether a product is worth selling / will be profitable? 25% ad spend on an ongoing basis can't be viable unless you're selling magic beans and have a monopoly on them so I just wondered whether you had any guidance / tips on how to estimate / calculate ad spend when looking at the per unit cost for a new product?
I'm glad you're finding value in the content. There's really no way to estimate what the end PPC costs will be, there's simply too many variables. The more competitive a niche is, in general, the more expensive ads will be. You should spend as much as you can afford. PPC costs should go down as you continue to optimize your campaigns: ua-cam.com/video/akTlUfwOkLU/v-deo.html
I've been doing PPC for my first Amazon private label product and it's been 100+% ACOS everyday for the past 12 days. Not sure what to do.
ua-cam.com/video/akTlUfwOkLU/v-deo.html
HI Crescent. Let's say I have a product I wanna do PPC for and this product has 4 colors. Do I just do one PPC campaign?
Hello. You can but I would separate them so the data is kept separate and therefore easier to analyze and optimize.
Just a question regarding the 0.95 cent on bid, is this what u will be charge daily or for each click?
Thank you in advance Sir.
The bid is the highest you're willing to pay for a keyword when someone clicks on your ad. If you bid $5.00 but you only need $4.00 to win the bid, then you'll only be charged $4.00.
When adding your products for your campaign, if you have variations, are those variations apart of the product list added, or do I have to search keywords for each variation and run a separate campaign for each of them with their respective variation (color)? I hope you understand my question.....
You can add as many ASIN's as you want to a campaign. I suggest keeping them separate so the data in the reports are easier to analyze.
thanks a lot for your help Crescent
You're welcome!
Gotta love the “#1 Best Seller” can opener with a 1 star rating.
In some cases, these are great since people are buying the product knowing there are issues and you can differentiate by fixing the issues.
Something the PPC guys never seem to talk about is seasonality and its affect on your conversion rate. My product catalog converts best starting second week of November and ending around December 20th. I have moderately decent conversion from January through March and from April to end of October its awful. All the PPC magic in the world isn't going to do shit for you unless its the right time of the year. If you are selling garden hoses, you can expect your conversions to be a lot better in Spring, Summer and Fall but then plummet in Winter. Also, if you sell cute 3 ring binders for students, you're going to take a bath on PPC in February.
Amazon only tracks sales within a 7 day window so if someone sees your product in October and comes back to buy it in November, there's no way to tie those sales together. Its a pretty shitty aspect of this PPC system because some companies have longer sales cycles then others.
I always tell beginners to avoid selling seasonal products so you don't have these issues.
People with dislike might have some mental difficulties!
LOL Thanks for your support!
Amazing. Thanks. Much aprpeciate.
You're welcome! I'm happy to hear you found it helpful!
Hi Crescent! I followed your tips and did really well the same evening. However, my auto campaign and broad campaign are out of budget on $20 each. should i increase the budget to what amazon recommends or keep them at 20 each? is it also too soon to start optimizing?
First, you should only spend what you can afford. I would analyze the reports and see if you can lower the costs and removing the keywords that are eating up you budget and not converting.
@@CrescentKao Sorry, what i mean is i set up an exact match $100/day campaign, a $20 auto campaign, and $20 broad match campaign as you shown in your video. amazon suggested I increase my budget to $67 and $47 respectively for the two $20 campaigns. Should i take the suggestion or leave it?
Also, in my $100 exact match campaign, 2 keywords are taking up 60% of the adspend, and the Acos for those is 123% and 89%. Is now too soon to optimize by reducing the bid - because i remember in your video you said to leave them to run for 7 days.
Does "Jungle Scout Keyword Scout" work for UK/DE marketplaces?
Yes it does. They just added those marketplaces in the recent update a few days ago.
@@CrescentKao Thanx. I signed up to JS today, already tried 🤘🏼
hello i was trying to follow your steps i think i mess things up. My listing was all ready created and i thinki removed keywords move them and put the wrong keywords can you help me fix things its my first product launch please help?
Try creating a new listing and starting over.
@@CrescentKao ok thank you so much I watch all of your videos I learn a lot from thanks!!!
Thank you, Crescent, I learned a lot of things from your videos
You're welcome. I'm glad you found value in the videos. Thank you for your feedback, I appreciate it!
So I will aggressively bid on the highest one clicked on? Is that right?
No necessarily. The goal is eventually have an optimized list of PROFITABLE keywords. You can budget to operate the campaigns at a loss initially to generate sales velocity but not if you're losing hand over fist for each conversion.
@@CrescentKao ok so after the 7 days i just pick out the most profitable keywords and /then/ i make a campaign to bid aggresively?
What products are you selling and what kinda of revenue are you seeing?
My products are in the Home, Garden, Kitchen and Tools categories. Each product is making around $5000-11,000/mo revenue.
Crescent Kao what is your Instagram ?
Thanks Crescent!
You're welcome!
When choosing your most relevant keywords in the .csv file, could you go off the relevancy score that Jungle Scout gives? Say for example, the keywords with a relevancy score >65? Thanks!
I go by search volume and my own intuition on how relevant the keyword is to the niche.
Dude! I just launched my first product and I thought ppc would be a walk in the park... As you can imagine, this wasn't the case. Thank you for this very very clear tutorial. You've gained a loyal subscriber!
I do have one question: can you confirm the following statement: In order for ppc to work for the keyword master list, all the master keywords need to be mentioned in the listing itself (title, description, bullets,...) This is what I'm being taught in my amazon course.
Thank you for your input and feedback, I appreciate it! Yes, PPC can be daunting if you don't have any past experience with it. I'm glad you found the video helpful. PPC has nothing to do what write in your listing. PPC works directly from the list of keywords in the campaign.
Great video, I learn a lot, thanks.
You're welcome! I'm glad to hear you found it helpful!
Hey! Thank you. Set this up almost exactly as you said (couldn’t set a default bid) as wanted it for each individual keyword however got a sale with it overnight. Thanks for this strategy. It’s really opened my eyes.
You're welcome! Glad to hear it's working for you! Congrats!
Thanks a lot, that was a very clear explanation! I've been struggling to understand the keyword stuff and I believe I'm improving. If I may, I'll write 3 ideas and I hope you can tell me if I'm thinking right:
1) Every time we run a broad and exact ppc campaign and make sales, we rank for both those broad or exact keywords (those last being the more profitable). 2) Once we ranked we don't need to update our listing terms according to the profitable keywords we found with the campaigns. 3) when people say *you need to rank your keywords to first page*, they mean *you need to rank your listing for your product main keywords (the more profitable ones). That's a lot! :))
You're welcome. Listing rank is based primary on the daily sales velocity. The more conversions a listing has for certain keywords, the higher it'll be ranked in the search results. Whatever keywords you have in your listing has to do with indexing for the search algorithm. This video goes over it: ua-cam.com/video/LFqJ3xF-Eng/v-deo.html
I'm currently using Helium 10. Would that also be a good keyword tool to use? Thanks
Yes. I prefer Keyword Scout from Jungle Scout.
guys 'f you st'll confused don@t worry come hereafter several video and article then watch this again you ll see that this is pretty easy to start to PPC
Thanks for your feedback, I appreciate it!
How come when a buyer type a keyword, some other products show up? like when you search for "mesh produce bags" you see "beeswax wrap" in between .. these two products can be bought together and I think the seller of the beeswax wrap is smart to make this happen. How did he do this?
You can keyword optimize and index whatever keywords you want in your listing. That's up to you.
Thanks for this, really helpful, was confusing at first but really in depth and simple at the same. Subscribed :)
You're welcome! I'm glad to hear you found it helpful! Thanks for your support, I appreciate it!
what is your opinion on creating 3 auto campaigns initially? I have heard it from 2 different people. They said if you have just one, say with a $20 daily budget, it may be non-profitable, but if you create 3, each with a $10/day budget, you can see which one is unprofitable after a week and turn it off, keeping the profitable one(s) on, & extracting search terms from report, creating a manual phrase match campaign, then later turning it into exact match. Should we do 3 auto ones initially?
If you want to try doing it that way, go for it.
Ok well was just asking your opinion on it if you’ve heard about it but thanks for reply!
If you are selling a red ball and have keyword Red Ball in your broad match/ auto campaign and Red Ball in your exact match and the search term that is converting from broad and auto is Red ball do you negative exact and only have it in your exact match? But by negating that very relevant keyword from your broad/auto aren't you risking not mining new relevant keywords and long term key words because it relates to your product the most? Also what happens when you have the same keyword in auto broad and exact do those keywords cannibalize each other? Thank you!
Not sure what you're asking here. Keywords in different campaigns won't compete against each other and whatever you put on the negative keyword lists only applied to that campaign.
Not sure what you don’t understand...if you negate your main keyword from your research campaigns because you know it converts well and added it to your exact match wouldn’t that limit additional long tail keywords in your research campaigns that includes your main keyword?
If the keyword is converting and is profitable, then why are your removing it from the campaign? That makes no sense.
Crescent Kao because it’s literally what you and the “gurus” teach. lol
It’s not what I teach. If the keywords are unprofitable THEN remove them from the campaign. I suggest you rewatch the videos. Think about it. Why would you remove profitable keywords? That doesn’t make any sense.
Great content! My wife and I are learning a lot from you. We have multiple products of similar but different types. We currently have 14 different campaigns (auto-Manual) to advertise 7 similar products. Should we combine our products into (1) or (2) campaigns per category, or leave the 14 as-is which is per product with identical keywords? We feel like we are competing against ourselves. Thank you for your videos.
The campaigns will never compete against other campaigns. It's best to keep different strategies separated so you can compare the results.
Thanks for the advice and quick response. We have a lot to learn and It seems we are barely keeping our nose above water. We appreciate your help. John
Thanks, man
You’re welcome!
Thanks for your amazing video. My qustion is : I did not see your recommendation on how much we should bid on each keyword. Any suggestion ?
You're welcome. You want to adjust the bids over time, to see if you cane make them profitable: ua-cam.com/video/akTlUfwOkLU/v-deo.html
What a great video
Glad you found value in it!
Hi! Should not the "keyword bid" be higher than the "suggested bid" or the same as suggested bid?
You'll have to test to see. If you're not seeing your ad or your ad is not on the first page, then you're being out bid.
During the first 7 days are we expected to pay more in PPC than we sell?
Your PPC campaigns will most likely not be profitable until they are optimized.
Crescent Kao so basically this is just to help us rank and for amazon to collect data regarding our product correct?
Excellent presentation, you are my go to when it comes to Amazon logistics, keep up the good work
Thank you for your feedback and support! I'm happy to hear you continue to find value in the videos!
Hi! Question would you add the main keywords on the broad campaign too? If not why not?
Fanie Vicky your exact keywords should be added to a new individual exact campaign. In there, you can bid higher because you know that that keyword is making you money. You can leave it in the broad campaign as well, but just make the bid much lower. (:
Thank you for the video. I’m confused about broad match you used master list why it’s not main keywords. Thank you
You're welcome. Not sure what you mean. When you're starting new campaigns, you want to test out the entire master list and over time, remove the unprofitable keywords. This video also goes over this: ua-cam.com/video/akTlUfwOkLU/v-deo.html
The maths are daunting...my worst subject
Practice makes perfect.
Hi Crescent. would it not be better to first run an automatic campaign for a week then after a week print your report and look at the list of search terms then set up the manual campaign along with your auto campaign without needing to use jungle scout?
No, The auto campaign is only based off what the keywords the algorithm indexed from your listing.
ok got it. in your other video you set one exact and one broad. what is the purpose of the 2 exact here again?
Hi Crescent, after running the campaigns you mentioned, I then narrowed it down and took the keywords that converted for sales and put them in a separate campaign but noticed that it didn't generate any sales and cost quite a bit of money - I was curious if I should have increased my bid amount to try to generate sales ? Either way the Acos was not proving profitable - any thoughts?
If the keywords aren't profitable, then you need to remove them or lower the bids: ua-cam.com/video/akTlUfwOkLU/v-deo.html
@@CrescentKao Thanks, even though these keywords converted sales in the initial campaign ? I suppose there is no point in running a campaign for sales if i'm not profiting...
@@doloresgildea8298 It is quite common to find a keyword that will generate a sale, add it to your exact-match campaign and then burn through a lot of money on it and never get a sale again. This same exact thing happens to me all the time.
Hello Crescent and thank you for this awesome video. Just one question. Do you have to use the master list KW in your listing or back-end KW? Thank you.
Hello Stefan Maresi! You're welcome and thank you for your feedback, I appreciate it. Yes, you should use the master keyword list to create/optimize your listing and for the backend keywords list. This video goes over it: ua-cam.com/video/gNF7Iij5QDQ/v-deo.html
Crescent Kao thank you so much for your answer.
You're welcome.
So we doing 2 campaigns, one auto and one manual with 3 ad groups, or are we doing 4 campaigns?
Hello Crescent, I will try your strategy and I will get back in one week time to share the results. Great video as always!
Please let us know! And thanks for your support!
So, it has been 5 days and the campaigns did terrible, I was hoping for a blast in sales, but indeed spend almost $200 in PPC and got only 2 sales. Maybe the problem was that the Master Keyword list was too big (300 searches/month was the 87th keyword). I will try now to shorten the Master Keyword list and try again.
Good info. Thank you!
You're welcome!
Do you sell those t shirts? :)
You can find details on how to get one in the video description.
Cool. Thanks for the upload.
should u do PPC for a new product launch? or wait till we get some reviews?
I'd just start. Reviews will come with sales.
@@CrescentKao thanks!!
Crescent, I can see that your main keyword list is about 10 keywords. Do you include the ones that are highly competitive for this main list even though it's very relevant? Thanks
The main keyword list should include all the most relevant keywords regardless of the search volume.
@@CrescentKao thanks!!
where did you get that t shirt. I want one! great video!
Thank you for your feedback! I’m glad you found value in it. There are links for the shirts in the video description.