Dear Tom and Mark, it was great to hear from you. Straight up and no bullshit. There may have been one topic I missed. Media attention. Do you think something like attentional CPM will become the new core metric soon, as a replacement for CPM? And what do you think of the 2½-second attention-memory threshold?
Dear Tom and Mark, it was great to hear from you. Straight up and no bullshit. There may have been one topic I missed. Media attention. Do you think something like attentional CPM will become the new core metric soon, as a replacement for CPM? And what do you think of the 2½-second attention-memory threshold?
Great, so new career incoming....