Pros & Cons of AI Content Creation Tools

What are so pros/cons of using AI tools to create content for sales and marketing?
Here are three of each to start the conversation. Please share pro and cons you see in the comments.
Pros
Speeds up the process
Good for brainstorming and generating ideas
Help you be more consistent
Cons
Encourages laziness
Will likely lead to increase of mediocre content
Doesn't know your business like you