Marketing Movies Seems Awful Now
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- Опубліковано 27 сер 2024
- Read my comic BINARY SEA on Amazon Kindle: a.co/d/9JfoZC0
Marketing movies has never seemed harder. From Hot Ones to the Buzzfeed-ification of everything, I go over it all here. From the success of the Super Mario Brothers movie, to the failure of Madame Web. Will Smith, Florence Pugh, Harrison Ford, they're all expected to participate in a lot of gimmicky marketing. How do we feel about that and what does it mean for the film industry.
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Special thanks to Andrew Elliott (Stalli111: / stalli111 ) for editing this video.
Read my comic BINARY SEA on Amazon Kindle: a.co/d/9JfoZC0
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Physical version soon please!
Everytime i see harrison ford he looks so annoyed, i dont know if ive ever seen him look genuinely happy💀
Do a search for "Harrison Ford Allison Hammond"
Trust me
ua-cam.com/video/bAb8KIhgVAI/v-deo.htmlsi=YezRYRK7j6HQRDyh
Look up his interview with Alison Hammond. I’ve never seen him have such a genuine laugh 😂
Funnily enough he was pretty enthusiastic about marketing Dial of Destiny. Indy is one of the only big roles hes ever been passionate about
I recall he was passionate about 2049
Social media killed old media. Also, having the same half dozen actors in EVERY GD movie has to be wearing on everyone.
There are parts of the world where actors appear in literally over 300 movies. Familiar actors is not the problem, boring actors are.
I barely even watch modern cinema anymore, 2018 was the last year I watched multiple modern films
@@AbrasiousProductionsYeah I go maybe once a year now. This year was Dune 2.
@@ramdom_assortment I agree. Actors as an idea isn't the issue. It's the fact that we no longer have charismatic actors with screen presense.
@@kevinc8955Yeah dune part 2 and alien Romulus are the only 2 I’m seeing this year. I try not to support many productions out of hollyweird these days. Just feels wrong personally
I think it's partially because actors got tired of the same old press circuit. Go on Leno and make awkward conversation, go on Letterman and make awkward conversation. My theater chain has a 70 year old man doing the classic press interviews and it's the most boring thing and it shows on the actors faces. "What do you relate most to about your character?". Meanwhile you see them on Hot Ones or something where they're legit having fun and it's more natural. I don't need an actor to pitch me on seeing a movie anymore, I don't see Tom Cruise being interviewed and showing a clip to let me know if I want to see the movie but seeing him react naturally to some funny interview? That'll sell me on watching something he did I liked and revisit it.
This. I totally get why Bruce Willis was so bummed out doing the press tour on Red 2. Answering the same questions for 15 different European countries in one hour, where interviewers have such thick accents you can't even understand the question so you have to make up a bullshit answer. It wouldn't surprise me that was the reason he'd rather star in low budget movies.
That’s actually a really interesting observation. I haven’t thought about that before.
I just need to see the trailer. Everything else is irrelevant
@@geelwashandje131 Yes! Harrison Ford is the same, where you see him give a standard interview and it's just him looking bored and answering "I don't know", and "Who cares?" responses because he's just been asked the same question thousands of times. Then you put'em on the GQ career recap and he's smiling and joking while talking about the Fugitive or Air Force One. Eating food from around the world might be easy content but it's better than asking him who shot first or if he'll appear in a Marvel movie.
Yes, this!!
I feel like good word of mouth is underrated as a way of selling a movie: Puss in Boots 2 was successful partially because those who watched it praised it, convincing those who didn't to give it a try.
Last year, if I remember correctly, Elemental looked like it was going to perform worse than it did before favorable word of mouth spread and more people saw it.
Same for Godzilla Minus One.
But if you're relying on word of mouth, then that means not only do you not get a big push on opening weekend (the must important metric for film success for some reason), but to do it you have to make *gasp* an actually good movie instead of a lazy cash grab!
@@Stinkoman87 and most newer blockbusters rely on opening weekend releases because they have little to offer even if they aren’t completely a cash grab, they’re too lazy. I also assume opening weekend is the most profitable due to the almost complete theatrical exclusivity, the pull it gets is usually the largest it’ll have for the entire release - of course there are plenty of classics that are blockbusters which were successful way after opening weekend and even cult classics which had amazing home video releases (this metric is a little hard to measure with streaming involved).
thats the power of IP man, word of mouth rarely ever works like it did back in the day in getting unknown films and artists attention, nowadays its either A24 marketing buzz or IP thats decent
I think the big difference between Hot Ones and the random gimmicks that small channels throw at these stars is that USUALLY the star knows exactly what they're getting into with Hot Ones. They often know Sean, have watched at least one episode with a friend of theirs, etc. It isn't the 12th interview of the day and suddenly you have to sing Silent Night while wearing a clown nose.
And although the wings of death make them somewhat vulnerable it's far less humiliating for them than singing and dancing like a trained animal. Hot Ones humanizes actors because we see them doing something that is relatable and easily reproduced at home. Sean Evans also has some really great questions and goes out of his way to avoid asking the obvious stuff.
I beg to differ. The big difference is Hot Ones was original and all the other ones are just emulating Hot Ones, cause they know it's a tried and tested formula now.
I think the big difference with Hot Ones is that Sean is an A+ interviewer. He does his homework and often surprises his guests by knowing some obscure story they told a magazine in 2006. Then the hot sauce messes with their mind and makes their answers more interesting, but it starts with talent and hard work.
You should watch any interview Graham Norton ever does. That’s how you conduct interviews. With Film stars, Musicians, sport stars etc…
But instead of hot wings, Graham uses alcohol to get's his guests comfy, which obviously is the far superior tactic.
Jokes aside, With the Graham Norton Show running for 17 years now, he's seen it
The chaotic energy works on an ad-free BBC slot and limited camerawork, not sure any of the big networks would bet on it.
A UA-cam channel, on the other hand…
Graham Norton is fucking amazing at celeb interviews it's unreal how good he is. I think how relaxed he is really works
@@stonedmountainunicorn9532 except the American stars are warned against actually drinking and letting their guard down, at least these days. Most of their responses seem, pretty Hollywood standard. Still, it is probably the best talk show on the air. Even if there are restrictions, everyone seems to be having fun. Maybe it is because lots of people are all out at once, so the celebrities can kind of ask each other questions that are unprompted.
But there are odd instances where Will Smith suddenly mentions Norton's connection to cocaine without any prior context.
My favorite Harrison Ford interviews are actually just Mark Hamill interviews where he does a Harrison Ford impression.
After the video went viral, Harrison Ford went up to me and said "I don't sound like that" -Mark Hamill
I have never ever seen nor heard of that video where the cast sing the Mario theme.
That is because you're a smart person who likely avoids the trending tab.
Kids probably saw it.
I never saw it either. That’s how you know UA-cam’s algorithm is broken 😂
Same. This is my first time hearing about it.
The only time i saw it was that part where ppl meme Jack Black sounding like he's saying the n-word.
The ACTUAL secret of Hot Ones is Sean Evans. Hot sauce and comfort zone is a part of it, but when you have an interviewer willing to dig up information that the interviewee is like, "How do you know that?" while they have tears in their eyes, you have "the secret sauce" for a good interview show.
Also, having worked with a lot of marketing teams from super big to smaller and more local to my area, there's something else worth pointing out. A lot of these teams don't care to do something new, are always looking to standardize their work like a silver bullet solution for their day-to-day endeavors, and tend to want to put more than enough eggs into one already popular basket that tends to already be pretty full, rather than push something that kind of needs the attention to thrive, and ultimately, diversify the portfolio of the company to keep long term success a potential reality. If it was already big and already had fans, people already knew it was coming. What is your purpose when you don't actually challenge your department to undertake tasks that help the more obscure or newer projects being done under the same banner? And if somebody was to tell me "Market research is important."... Okay, sure... But it's not a complete North Star, and instinct, gut, and reading the room needs to come into play here. Cause the best plays of market research are done by PHDs in certain fields. Like Howard Moskowitz and and Prego's Perfect Pasta Sauce problem in the 80's.
I think this goes to marketing in general, actually. I work in marketing and let me tell you: standard practice nowadays is to just ape whatever is working. Hot Ones is a fantastic show simply because it's a fairly new and surprising idea, but nowadays you get more and more talk shows that are extremely similar. Marketing most of the time cares only that you see whatever you're seeing, not if you actually enjoy it or care all that much.
Yeah, i hate working in marketing.
insightful and thought provoking, thank you for sharing
I think another reason why Hot Ones can promote a movie more successfully is because only the very first question of the interview is about the movie, and it's more of a behind the scenes or philosophical question about making the movie rather than trying to get at the plot or anything the movie star is supposed to tiptoe around. It's a bit more of an engaging question that's still about the movie without revealing information the studio doesn't want to. You can't put that question at the end, or else the movie star might snap when they eat Da Bomb and all of a sudden they can't use that
This is true, too
As a creative, I love when movie trailers show us the "behind the scenes". Not the "Anya Taylor Joy" being exhausted between takes" stuff, but the stuff where the staff shows us details in the costumes you might have missed, or the camera rigg for a great stunt. Show me someone who worked their ass off to make this thing, and show me the pride and excitement they have for the project. That's how you get my ticket money
I always think of Bill Hader doing the press tour for It part two because how clearly he just HATED the process. one interviewer asked him what form Pennywise would take if he ran into him in a dark alley, and Bill Hader responded "A press junket"
I love Vanity Fair's Notes on a Scene, where directos break down a scene from a movie. I am begging for studios to bring back behind-the-scenes and bloopers. The BTS footage is the coolest part of a film. Seeing the costuming, sound design, special effects, and animation design is what gets me hooked.
Show. Me. The. Crew. We all already know the cast. I also want preproduction stuff like (non-spoilery) concept art and an idea of the vibe they went for
3:30 in contrast to movie stars being having to compete with influencers. The real thing that sucks is small actors nobody actors who are actually trained and want to be actors competing with influencers with no training or experience. Can’t tell you how many times a casting director or a breakdown asks specifically for how large your social media following is.
I've seen actors put their subscriber/follower count on their resumes. lol
Movie trailers especially, they show WAY too much. I feel like I know whole synopsis of Deadpool and Wolverine now even before the actual movie is released.
At this point, I watch 20 seconds and stop. If that amount has interested me I'll see it when it comes out and if not, I don't bother. Either that I just watch things from word of mouth. It's genuinely made watching things more fun since I don't see the whole plot before watching it
One of the worst parts is the new “trailer for the trailer” that we get now - where they show a bunch of action scenes in quick succession before the trailer starts.
May as well just start playing family guy funny compilations if they think it’s that hard to keep attention
They've actually toned them down. Watch any trailer for a movie from the 60s or 70s and it's literally a plot summary
Interesting that you use D&W as an example, I swear the marketing has only been like the same 3 clips.
I passively keep up with the movie and I have no idea what it's about other than the TVA needing DP for something
Yeah, but do spoilers always matter?
I mean I'm a simple movie-watching nerd, give me an action movie with a good car chase and well choreographed fighting or a slasher movie with some screaming teenagers and blood and I'm happy.
Man, Late Night Television and Hollywood just seem like absolute shit. It's the Walmart of entertainment.
It does feel like the type of stuff you'd see playing on a tiny television in the corner of a hot and decrepit retirement home.
Honestly I feel like the advent of social media killed a lot of the mystery surrounding movie stars. Once we got to know them we see that some of them are out of touch, not very likable or just boring.
In other words, they're just ordinary people.
@@thecrispymaster That's the problem.
Tbh I don't see how that's a problem vs the way more annoying and toxic idolatry that is celeb culture. I'd much prefer them being accepted and seen as ordinary people than the demi gods that can do no wrong some fandoms prop them up as.
@@plushiepenguin100%. But many of them lack the charisma, elusiveness and classy mystique that older serious film stars used to have. And you would think they would try to be decent people, because it’s not as easy to hide their malevolence, indecencies and deviance as those older actors and actresses got away with a century or so ago.
@plushiepenguin Take someone like Frank Sinatra. By all later accounts he's a guy with a closet full of skeletons, and he's probably storing extras in a few other people's closets as well. However, before social media, and ubiquitous cameras, that stuff stayed as rumor and legend. Therefore, Old Blue Eyes was able to exist almost entirely in each fan's head. He could be a stereotypical "good guy" specifically because of the mystery and detachment. Some could take the association beyond "inspiring" or "uplifiting" and straight on into hero worship, but in general it actually allowed the focus to be on the art rather than the artist.
Contrast that with contemporary days and more is said about an entertainers tweets and nights out at the bar than is ever related to what they create. Now, we nearly attempt to screen our creators for ideological purity before deigning to interact with their creation. I'm not sure the current mode IS actually any better.
tiktok, buzzfeed, bite-sized marketing gimmickry all remind me of the “families” in the parlor walls of Fahrenheit 451. Short, bright, loud, and often parasocial, or near-parasocial in that they are carefully framed to be so relatable and quirky that it feels like a conversation the viewer can almost, almost feel like they’re participating in.
it's sad because you actually can get meaningful interaction with what you're watching, if it's a live stream and they have a curated chat they occasionally listen to.. it's a positive innovation in viewing
but thiiiiiiiiis, ugh
Fahrenheit 451 mentioned
All of this stuff feels so inherently plastic and vapid... I realize that is exactly why I am not watching it. We really are in a dystopian nightmare.
Dang. I haven't thought of that before, but it's going to stick with me.
I think a major issue is trailers. They are no longer cut to show what is unique about a film, but cut to make them seem as similar to movies you have already seen as possible. There are specific templates for each genre, and they just become so samey... So we look for other avenues to get excited about the film. And that's where we get into the fundamental conflict at the heart of this kind of promotion: what the audience wants, is not the same as what the stars and industry wants. This cannot be reconciled.
This is a product of trailers usually being put out to third-parties to get churned out, often edited by the same people, and many older directors and writers not being as heavily involved in certain aspects of marketing. And the countless market testing to convey the entire plot of a film easily, and appeal to the largest demographics as a result. Marketing can be way more fun than this.
Also a lot of times the trailer does not reflect the true preview of the movie, sometimes it's even intentionally misleading with scenes specifically shot to be used as clickbait or worse, trailer shots that don't even appear in the movie.
I’m part of a film society that shows a lot of older films and new releases, and they’ll show trailers for the coming attractions, many of which are older films. While not every older trailer is brilliant, many of were quite good at giving a general feel for what the film was about without major spoilers, showing brief snippets of some of the better scenes and giving you enough information as to whether the film would be for you while still preserving some mystery and potentially whetting your appetite for more.
Yes! Exactly! Trailers nowadays even use the same music cues and quick cuts. It is so uninspired.
@@paradise_valleyYeah there were legit brilliant ad campaigns for films in the past, yet despite all the money pumped into marketing all we get are trailers that are on the level of most fantrailers.
I work in an ad agency and had the privilege of handling one of the big streaming services as one of our retainer clients. One of my job duties was similar to what you described in the video: creating content ideas to promote upcoming films. So in a way, yes, people like me are responsible for the oversaturated marketing you see on the internet. Lol. 😂
Anyway, I noticed you mentioned a lot of different types of film marketing in this video. I’d like to point out that each piece of content is usually produced by different agencies or companies. That's why sometimes one film can have many different marketing approaches at once.
Take Indiana Jones, for example. I did similar things in the past, like getting the actor to do stuff for social media content. These types of content are usually small-scale marketing efforts to amplify engagement on social media. That's why you often see just a tiny clip or video every now and then during the film's campaign. And the ones you see are the ideas that were corporate-approved, so they always look so clean and fake.
I also want to add that this is not exclusive to film marketing; it happens in every brand campaign in the internet era. In some sense, you were correct about how BuzzFeed has shaped post-2010s internet marketing. But I understand that when it applies to films, these methods may look so unorganic and gimmicky. Honestly, it annoys me too, even though I have been in the industry for quite some time now 😅
Sorry for the long comment and thanks for reading 😂
You used way too many emojis man
@@unwantedmacguffin5611 3 emojis in three pharagraphs is too much??? 💀
As a fellow marketing professional: i feel ya.
Can tell you work in marketing, that was a wall of text to convey zero info other than multiple marketing teams work on the same project 😂
@@acksawblack hahah because i have a lot in my thoughts when i first watched this video so i want to share my own experiences but idk where to go so i just roll with it. I think i just got excited to see how people feel about the products of modern day marketing and i want to let people know that i think its sucks too (but also fun and interesting)
A lot of celebrities are trapped in a dilemma wherein the movie they just made sucks, and they know it sucks, but they have to go on these press junkets and say it's great. So they need gimmicks like puppies and cookies, anything to keep from talking about the terrible movie they were sent there to promote.
I actually do not remember that video of the famous people singing Mario music, never knew it even existed, and I think that just makes your point even more. There was a time that truly viral content meant it had reach. Now, if a video gets 1mil views, and lets say those are all unique views that came from just the US, you've reached well less than 1% of the population (maybe 1% if you narrow it down to a specific demographic).
What’s interesting about that Harrison Ford TikTok is that it came out during the writer’s strike, meaning no actors were going onto talk shows to promote their movies.
Jimmy Fallon came to mind first as I hate those the most. I just want inside the actors studio. Actual hard questions about an actors profession
If I’m planning on seeing an upcoming movie, I don’t watch the trailer. They’re too revealing. I feel like I see most of the plot and best action set pieces 6 months before the release date.
The 90s "press junkets" with the actors in one room as dozens of reporters came in one after another asking the same questions were awful to watch. Even the most poised and professional actors always looked uncomfortable and deeply bored and it was cringe before we called it that
I wish they would dress like themselves. I always feel like they look uncomfortable in outfits and are clearly dressed in something they'd never pick out for themselves. Just let them be themselves and talk about the work they did.
Adam Sandler is pretty much the only actor who wears normal clothes in interviews.
shoutout to Narduwar , who MUST have been an inspiration to the deep dives the HOT ONES team goes thru. Truly some of the best interviews i've ever watched
I love when you discuss these kind of topics related to the business of movies and especially the marketing aspect. The marketing for movies has become so boring and cringe.
When it comes to movie marketing, I think its worth mentioning zendaya's method-dressing and fashion for the red carpets. Ever since dune and barbie, it seems like more and more actors are wearing clothes that relate back to the film they're promoting.
Anyone see the marketing for a film called LONGLEGS
Yeah, that's how it's done
You still have to followthrough and have a good movie behind the marketing or people will be less inclined to return. See again, "Longlegs."
@@bazzfromthebackground3696 True
That one inspired me to plan the marketing campaign for the miniseries I'm writing and directing; unique as hell 🤗.
And the Nosferatu remake by Robert Eggers.
I literally just got that as an ad earlier today and didn’t skip it for once😂
Reminds me of the Disney+ Behind The Scenes features. They just spend the whole time talking using generic and vague terms instead of actually explaining what it took behind the scenes for specific scenes.
Kinda sad that a 3rd party for example GQ is where you go for more of that but they only explain 1 scene.
Remember in The Matrix Reloaded, they dedicate quite a bit into the highway chase. How they actually created a highway instead of using one. How and when Carrie Ann Moss was riding, when her stunt double rode, how CGI vehicles were inserted etc...
I think what makes hot ones work so well is also that the questions are so well researched that they often catch the celebrity off guard
I got the Super Mario Bros Movie DVD, interested to see what features were available, hoping there'd be some interview with Miyamoto or the movie's writers talking about their writing philosophies or influences or maybe a crash course on the history of the franchise for newcomers. It was mostly just the cast explaining what everyone already saw in the film and gassing it up. Aside from a few minutes of behind the scenes with the animation, it was all pretty deflating to me.
I've noticed people REALLY seem to want all actors to be best friends. Like, the subtext for a lot of interviews nowadays is "Okay, SO....me and all of my subscribers have NO social life of our own, so tell us about all the times you guys hung out so that we can live vicariously through you, please?" It's kinda sad honestly.
More than kinda, it’s absolutely sad. You hit the nail on the head here.
Oh my goodness, I was just reading about how to market movies! Perfect timing Cap'n!
EDIT: It was regarding A24 films, and how A24 tends to market their films in a very unique manner compared to how Hollywood is doing it nowadays. A24 markets their films towards their target audience and actually markets the films themselves instead of trying to impress absolutely everyone or make empty promises. A24 also makes use of very specific, targeted unconventional teasers and allowing more creative ideas to be heard and produced. In that sense, A24 shies away from gratuitous blockbuster-esque projects that are greenlit just with the intent to squeeze money out of an already-popular brand/franchise for no reason, instead of telling a good story that constructively expands on the brand/franchise or even just looks to do something new. A24 nails film marketing in the internet as well, usually targeting younger audiences and sometimes only indirectly winning over the older ones.
Sorry I had a lot of ideas in my head so a lot of edits haha
What was the read? Was it an article or a book?
Knowing who is most likely to be interested in what you are making is half the battle
I remember the first A24 project that found itself in my particular end of the internet, Green Knight. One trailer and I was floored by how much that movie was made for (someone like) me. Still quite a special movie to me. Beef made me feel the same way. They're good at finding people who can authentically dig hard into a niche and be intense and utterly alienating to some. If you recognize what their project is selling, they usually deliver.
@@thelastattempt666 It was an article. Unfortunately I ran into an error when trying to post it in a comment. Try Googling A24 Movies: Innovative Marketing Approaches to Stand Out.
Purple Cow
My personal problem. Studios want established brands … then disrespect them.
Mario worked, because they leaned into what made it great. They even got the original voice actor for Mario to do 2 cameos. It was great.
They didn’t get the brand and try to inject a dumb message. They understood what made it great and made more of that.
I heard the og version of Mario was cringe until Nintendo (and even Miyamoto) practically came in and rejected a lot of it and forced illumination to rewrite until they came up with something good lol
Great video! I am a Producer/Editor for TV Marketing, so obviously this hits close to home. TV is very different from film marketing, but yes, we are working in new ways trying to people to see our promotion. A big issue is fractured audiences.Whereas before you could gaurentee certain exposure on your own network or in front of your own studio film, the way people are watching the media has changed so much now that the gaurentee is gone.
I don’t understand it but it feels so rare to get a movie ad on UA-cam now. I would welcome them over the hordes of crappy mobile phones ads with the typical obnoxious song and mobile game ads
When me and my brothe watched Oppenheimer in the Cinema, there was a guy sitting in front of us. Maybe half an hour in he took a picture of the screen, left and never came back. That fool clearly just wanted to be part of the socialmedia trend.
Dude used tik tok so much he got bad attention span
Movie studios and marketing teams seem to have forgotten that less is more when it comes to advertising a film. Give us teasers and leave us wanting more. That way when go into the film we don't know basically the whole plot already. I think this who thing has gotten worse, the worse the films have gotten. They are so boring now, as everything is a sequel or reboot. So, they literally have nothing to talk about, and have to come up with more gimmicks to "advertise" the films.
If there's a film I'm interested in watching, I will only watch half of the trailer (to avoid all the spoilers) or if there is one, just a teaser trailer. Then I avoid everything else to do with the film, until I've actually seen it. Perhaps it's because I'm older (recently turned 40) or maybe I'm just odd. Does anyone else do this?
Unfortunately, the data shows otherwise. Because of how oversaturated the internet is with “content”, you need to release even more content to make a relevant splash. The problem is behavioral and cultural due to worsening economic conditions and shortening attention spans on part of consumers. Growing up, going to the movies was the thing to do on the weekends. Now it’s so expensive for many families that children aren’t seeing movies in theaters as frequently and it’s not a part of their culture. On demand UA-cam, Netflix, TikTok, Disney Plus are their cultural touch stones for entertainment consumption, which hyper fragments marketing efforts
I’m glad I never saw that clip of Ford eating vaguely ethnic cookies, because it sounds painful to watch. I don’t think Ford has ever been a fan of gimmicky interviews. If you had to do something like that have him try actual cuisine from the entirety of the Indiana Jones series. Something unique from each film that’s actually authentic and unique to each culture.
Feed him an actual chilled monkey brain.
I do remember when Harrison Ford was talking about that train crash in The Fugitive he seemed genuinely enthusiastic and proud.
But that was over 30 years ago and he was younger and also that fuckin crash was awesome. If you guys can track down the little featurette I recommend you watch it.
I honestly feel bad for the future generations. They wouldn't feel that that raw excitement of having to wait to see a film in the theatres . Sure , we cant always afford to and spare time to go to the theatres but that experience is something else. Though i must say i am glad the whole celebrity worship culture seems to have broken down .
Companies realize its more effective to sell the movie star rather than sell the movie. People willvgo because they like the person, not just because they like their work
It's also harder to sell the star than the work. Two people may both be equally likely to go see a romantic comedy, but the thing that makes one like the lead is going to make the second absolutely despise them. Enjoying a product is personal, how does it make me feel, while enjoying another person becomes all about them.
It all comes down to the questions and it’s the reason why Hot Ones doesn’t feel gimmicky. Sean asks really good, interesting and different questions that the celebrity hasn’t gotten before, his team does a good job at looking into and investigating their guest which is what a lot of these interviewers and hosts don’t do. They ask the most basic and typical questions, not only do the celebrities get tired of answering, we get tired of hearing them answer over and over again.
I love hearing the how’s it made part of films, the challenges they encounter and everything bts. If interviewers would take the time to make good questions we could get quality content and create hype for the movie but no, all we get is horrible questions with gimmicks that are either stupid, pointless or downright inappropriate. It’s no wonder celebrities hate promoting their movies.
I definitely am not crying to see the “two actors sit in front of a giant poster for their movie as a fluff piece journalist asks them if they liked traveling for filming or what their workout routine was” going the way of the dinosaur.
But I do think there’s a definite line in between gimmicky promo stuff and the ones with more heart in it like Hot Ones. Stuff like Hot Ones ended up being more genuine- yeah they tell you what they’re there to sell and there’s usually one or two questions in his set about the thing they’re there for, but mostly it’s actually getting to know the actor or musician or whatever. And then there’s the soulless copycats that are trying to still do the old school fluff piece, except now they make you eat a thing! Or read a comment! Because the thing people liked about Hot Ones isn’t that you’re getting a more thoughtful look at an actor, right? It’s because actor eat thing and have baity reaction face and hahaha viral, right?
There's rarely such interested interviewers as much as there are interviewees, and for them, it must be so tiresome to answer the same variety of questions for weeks on end. I understand where the marketing has diversified, but it probably because there's more interviewing sources than in the 60s or 70s and the like. It's just a constant stream of "content"...
Anytime the cast “explains” the movie in the trailer, is a bad sign
I still remember the Spider-Man 3 venom toy from Burger King. Or the Eric Bana hulk action figure.
Things have not been the same.
Well yea, because you’re not a kid anymore. Movie based toys still exist you know.
@@Allendude51
6:40 this was the marketing for Harrison Ford film.
If you cannot see the difference, I cannot help.
just go back and look at “Batman Returns” or “Terminator 2”
Hollywood was just built different back in the day.
@@GoronMerchant There are still movie-based toys and merch. Look up the GOTG3 Happy Meal toys or Burger king toys for Kung Fu Panda 4; that market is still around.
Like @Allendude51 said. You're not a kid anymore, so you don't notice the marketing as much.
@@GoronMerchant There are still movie-based toys and merch. Look up the GOTG3 Happy Meal toys or Burger king toys for Kung Fu Panda 4; that market is still around.
Like Allendude51 said. You're not a kid anymore, so you don't notice the marketing as much.
The difference between what? You didn't bother to refute their point at all 😂
I’m starting to dread seeing these press celebrity interviews. They seem so contrived.
The industry has fully lost the art of film marketing. It’s sad, the marketing used to be a fun part of the whole experience
My favorite actor doesn’t have social media and seems to dislike interviews, I do wonder if that affects the roles they get…
I never heard of Mario Music until today but I saw Mario in the theatres 😂 They definitely have to click every box in hopes that at least one drags someone to the theatres
Deadpool is doing a great job. Funnily enough, it's one of the movies that need the most minor advertising, but Ryan and his team are great at viral marketing. I often find out about films long after they are released via UA-cam reels of key 30 second spots that peak my interest. Example: The filem 'Abigail' was one I found recently. I saw a few reels and was hooked. Did a better job than the official trailers, IMO.
it's a mirror to what is going on in the world. it's all coming to - for a lack of better expression - veil dancing.
to quote john connor: "we're not gonna make it, are we? people, I mean."
Which is weird cuz every other industry in America knows how to market a dogshit product....
i truly appreciate the longer sag style interviews where they talk through the whole thing- audition process, how they prepared, being on set, what the project means to them....
It sucks that movies HAVE to rely on these endless press circuit and actor interview gimmicky joke bs, because in the age of social media, that’s the only thing that really works. I mean no one is waltzing into a movie theatre just out of random becuz they’re bored anymore. We’ve got so much content that the movie has to stand out and the only way is to feed into the content machine. Its so annoying every time I see a movie come out there’s 50 interview videos clogging my feed, and half the time this doesn’t even work!! I remember All of Us Strangers had a dozen interview game videos and it made under a million in box office. How much time and space are we wasting on the internet with the sheer amount of press interviews and gimmicky youtube game interviews that get released for every single movie
The real question that everyone is struggling with right now is how do you do marketing that penetrates through the mass of other content available to make what you’re doing stand out? Trailers can be good, but nobody likes feeling advertised to. Interviews and talk shows can only ever talk about things on a surface level because you don’t want to spoil anything. “Viral marketing” through social media can end up with the movie being trolled (like Morbius) until it becomes the dancing monkey and the joke is on the content desperately seeking attention.
I’ve long ago given up on the mentality of “oh my god you have to watch/play/read it” because there is just too much content out there, you’re never going to be able to consume everything. But you can’t tell the engines to slow down because there are hundreds of thousands of jobs that rely on these industries constantly churning content. The best any of them can do is try to get as much visibility as possible and hope it lands on somebody that’s interested
In the uk we used to have great interviews with Norman/Parkinson etc but now it's all been replaced with childrens tv like chats with Ross/Norton, don't think I've actually found out what any actor actually thinks about anything in the last few decades.
You and Charisma On Command are very educational when it comes to marketting, entertainment and business. Top teir channels.
My big problem with press tours these days is that they're so careful of spoilers until the week before release when they drop all the spoilers in a TV spot because they've realised they're been too vague to make anyone excited.
The thing is, I NEVER hear about movies before they come out. And i love movies and have dozens of NEW discs at home.
Remember 15 years ago how trailers were THE SHIT? We would huddle together at recess around the one rich kid with a smartphone and just watch the latest trailer for the next marvel movie. The Avengers trailer literally made us cheer.
Now we have to avoid all real movie marketing because it spoils the entire movie.
Dick Cavett’s Frank Zappa and Hendrix interviews are must watch.
The big difference I find that Hot Ones does, in addition to the gimmick that pushes them out of their comfort zone, is that Sean and team are incredibly well researched. So many stars are genuinely struck by how much homework they’ve done and really start opening up because it’s not the same 5 stupid questions
The substance is leagues ahead of other obligated UA-cam marketing shows.
You create such unique topics for your videos that really make you stand out against your peers, and I am a huge fan of your channel. Thanks for creating!
For me, the biggest thing that I am confused by is just the celebrity worship in general. I've never watched a movie just because it has a certain celebrity. That being said Tom Hanks is my favorite actor, but I will never watch a movie just because he is in it. I will research the movie beforehand and if the movie has good ratings then I will watch it. And because of Tom Hanks is acting skills he has indeed helped elevate a few movies. But I never understood especially for voice acting that people will pay for a ticket just because it has their favorite tick tock, comedian, or whoever playing a certain role. Take Seth rogen for example, I don't know a single person who actually likes the guy. But for some reason studios think that children absolutely love him (which is super weird for the nature of his work) and we'll catch him for every single voice acting role.
I think podcasts are the best formats to have an authentic conversation with artists without a live audience. I really enjoyed James Gunn's interview with Michael Rosenbaum on his podcast a few months ago as it brought so much clarity to fans about what kind of project Superman (2025) was going to be and how the DCU, in general is going to be like.
I also enjoy the almost 1 hour long interviews that Josh Horowitz does with actors at 92Y. It can, at times, feel a lot like a Comic Con Hall H-like event because of the highly excitable audience. But I've seen more come out of those interviews than the usual 5-10 minute long ones that can only get you interested in the actor's personality at best
I also feel like regular people genuinely don’t care about movies as much as they did back then. Back then you had global well known movies like Star Wars,Indiana Jones etc and they were both so incredibly different from one another and so well done. But now it feels like more of the same,the next Marvel is about to drop or the next Dc or something else similar. And that sucks cause if their is a honest to god great original movie and everything about it is cool,than no one is gonna care cause the next comic book movie is about to release. I honestly feel like part of the problem cause I would put my money towards those kind of comic moves so seeing how bad things have gotten. It honestly makes me sad
Personally the only things I find really interesting are behind the scenes peeks where you get to really experience the passion someone has for a project, especially when practical effects are involved, I love that stuff. Finding out the Ghoul in Fallout was largely done practically and seeing him talk so respectfully about the people that were involved was one of the last production related interviews I can think of where I was genuinely interested.
On a slightly different note, in the Drag world Maddy Morphosis has a show here on UA-cam called “Give it to me Straight” and it’s one of the most compelling interview shows I’ve seen in a long time. She deeply researches her guests, often finding old Facebook posts and pictures and even things from MySpace and presenting it to their guest for comment. They also dress like their guest which adds a bit of fun to it (especially since they are in drag doing the interview). For a smaller scale production I think they’ve actually found a new and interesting niche that’s actually making compelling content. These guests are often people who in their own circles do the same boring interviews time and time again who also have large social media followings meaning fans have a lot of day to day access to them but Maddy has managed to find a compelling style among all the noise.
This is why I love Armchair Expert. They rarely push what they’re there for and you get an insight into the talent
I dread movie trailers these days because every time I watch them they spoil the whole damned movie.
I agree, it wreaks of a lack of confidence, like as if even the companies that are distributing these films have no faith in them doing well.
I don't want to see these promo tours at all, just make good movies and I'll go to the movie theater.
05:30
Honestly, this is the first time I've ever heard of this happening. Then again I pay zero attention to movie marketing outside of trailers. You'd think I'd have at least gotten a glimpse of it at some point, tho
Oh the answer is simple: these days there's not much of a movie to market anymore. There's so much of the movie being exposed, you've effectively seen it before ever buying a ticket.
I would much rather see Directors, Writers, Editors, or other behind the camera people making important decision do these things. I think those could be interesting...or at the very least different. These aren't people you see too much and a costume designer being able to gush about what they were able to do in the movie and what the film allowed them to experiment with keeps in on the movie and there is a genuine amount joy and enthusiasm that can translate to us. Actresses and Actors can only say so much which can bog things down. They are the face of it all but damn can it get boring. Maybe team them up with a behind the scenes person.
Growing up in the seventies, I miss looking in the newspaper to find out what was even showing at the theater. Now that you can stream everything that's ever been made for next to nothing, art has lost its value. (The postmodern copy of a copy of a copy.) We're spoiled, and it has become boring. Same with all media. It used to take work to be a nerd. Time to create your own stuff.
I grew up in the late 1990s and mid-‘00s.
Looking back at trailers for movies around then makes me wonder where the fuck all the quirky trailer marketers went.
As a 2000s kid, theatre experiences and marketing in general has steadily declined imo in my lifetime. Maybe it’s the little nostalgia I have but it’s not really as fun? I can still remember a time where cinemas would take up advertising space in newspapers - or films were promoted in general, the ads were way more bearable then. Wasn’t just newspapers, the magazines I read into the early 2010s too.
@@paradise_valley I think you nailed that it's the marketing. We simply have too much of it. 1 in 7 jobs are in marketing now.
@@BCBell-fj2ht marketing in general is willing to generate negative publicity or even outright feelings of resentment within consumers simply to occupy your limited attention and memory - there's just too much things to advertise for.
Honestly, the average person just has way too much access to celebrities now to make any kind of traditional press junkets as impactful as they once were. No one’s tuning into these interviews when they can get their fill of them on social media plus this goes hand in hand with the loss of the “mystique of the celebrity” and the shift we’re seeing away from idolizing the super wealthy. There’s also the loss of the “big name celebrity, 20 years ago you put someone like Tom Hanks in a movie and people showed up because they liked him, not necessarily because they were super into the film. We still see it but it’s not as impactful and studios care more about social media followers for the names they attach to a film than the actual hard evidence of their real life bums in seats draw.
We’ve also hit the precipice of advertising where it’s so prevalent and constantly being shoved down our throats people just don’t care anymore, we’ve become really apathetic to most of it.
Unless there’s a huge societal shift or someone gets really ingenious this kind of marketing is just going to keep plodding along in the same vein it is now.
I did print press round tables, you are screened the movie, given a press kit, and I can say there you have at best one maybe two questions. The worst is "What is the most fun time you had filming the movie?" This really eats up the total questions and I can see why a fan would ask it in a comic con q&a, but not a professional. It is because they can't think of any questions so fall back on the standard question. The celebrity (or press team) does all the work trying to come up with an interesting anecdote. For the movie, Fury (2014), in the film and noted in the press kit, it is mentioned that the tanks used tracer bullets. At the press conference, one reporter actually asked, "How did they use lasers back then?" He didn't pay attention and really didn't care. For comic book films, you can tell reporters don't read comics, even if this could help their reporting. They don't care. I think it is big organizations hire reporters to just show up, they don't really read novels or comics. The previous reporters and chat show hosts read, I think Seth Myers does and he wrote a comic, but it takes time and effort. Fallon, whom I like as host (his writers are good), but is too light on conversation, just wants to have fun. Professionalism has been lost.
"Weird, weird!"
- Rachel Zegler promoting Disney's Snow White
That she got endlessly lambasted over that really drives home just how much we actually don't want the honest opinion of an actor. No wonder everyone else blandly gushes about whatever movie they're in. They've seen what the alternative is.
Every gimmick you see in movie marketing today came about because audiences got bored with the previous gimmick. If the public wants better and classier marketing, they should reward it with better engagement. But they don't, so they don't.
For me the best way for a movie to get great and fast marketing is addressing the meme community. Memes is what made Barbenheimer, Sonic or the Super Mario movie go viral
I saw the one mentioned Graham Norton so I will add another one. It’s from BBC 1. I think the interviewer’s name is Ali. The thing I like about that interviews is unlike American talk show which ask stupid questions and play stupid games, he ask about their past works, some easter eggs and references only the fans might notice. Watch his interview with Tarantino. He can make his guest very comfortable to the extent that they can talk him freely and friendly about their works to him.
The great thing about Hot Ones is that Sean is asking a bunch of really good questions that aren’t usually asked, and the hot wings bring the star’s guard down a bit to answer those questions more honestly. I think it’s truly the perfected form of the schtick-y internet interview.
I remember I the early 2010’s I think, One of the morning talk shows was hyping up that the next day there was gonna be a an interview with “actor that I liked.” And I got excited and tuned in, eager to get a glimpse of more of the story and actor I admired.
All I got was stuff I’d seen him say before on other talk shows. No stories about his antics with his costars. I learned more from UA-cam than the official TV interviews. And that was the point that I checked out. No one was impressive for being on… whatever talk show was popular. Because it was all the same.
I like those gimmicks such as Hot Ones, Netflix K-Content's games and WIRED's answers because it seems fun and honest. it's much interesting than talk show's interviews besides Norton and Conan.
I find it underwhelming when movies are forcing actors not to be themself on their IG it seems very rude of them to mixed between work and their personal life.
Entertainment for children.
Conan O’Brien struck a good balance. Still had great, intelligent, light hearted conversation with guests and creative, kooky bits and sketches in between.
I didn't even know of Jimmy Fallon, The Roots & The Super Mario Bros. Movie Cast Sing the Super Mario Bros. Theme Song until now.
Marketing Fads come and go. Just like new writers having UA-cam channels. No one knows how to grab an audience so they try different things until one grabs enough people for them to make a lot of money then they repeat it until it stops working.
That bit with Jamie Foxx dancing was hilarious with captain midnight's serious tone.😂😂😂
I saw old promo footage for the first 3 Indiana Jones movies and it was mostly behind the scenes footage, a montage of snippets from interviews where they talk about the challenges, their ethos, and some whimsical stories of what happened while filming.
I know he's kind of seen as a MeToo creep now but honestly, Charlie Rose was one of the few holding it down for thoughtful and entertaining discussions with filmmakers and actors.
We really need to see how BuzzFeed really impacted the internet b/c I feel we’ve only scratched the surface.
A podcast interview type video with the main cast all talking about their time on the movie
I've seen film promotions and actors from other countries and it is way, way different. They always seem grateful to the fans and they actually market the films with good trailers. Hollywood is a dying horse and has been for awhile now.
Harrison Ford: "I dont care." 😂😂😂😮
My biggest thought on what would actually drive me to see a movie is for actors to talk about things that are not on the screen. I know everyone talks about viggo mortensen breaking his toe on the set of the two towers. But I find that story so much more interesting than someone trying to casually explain what the movie is about. If you have a good story about the movie getting made, I want to see the movie that is made.
People didn’t see LOTR for the toe-breaking thats for sure, also wasnt that a big story after the films release, also Viggo hasn’t been a box office hit since, even when making great films, what convinces movie fans to see a film is not what applies to most mainstream public, who these dull over-explanatory studio trailers are targeted towards
Excellent points made here, dude. Especially about Hot Ones. That manages to combine both real questions with a gimmick.