Why are Allbirds so popular?
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- Опубліковано 30 лип 2024
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In this Our Changing Climate environmental video essay, I look at why Allbirds has become so popular. Specifically, I look at how Allbirds have used sustainably sourced materials like wool and eucalyptus tree fiber to create their wool runner shoes that are both environmentally conscious and comfortable. Allbirds’s wool runners and tree toppers show that innovation and creativity in a stagnant market can lead to highly popular and sustainable solutions. Ultimately, Allbirds shows that in order to create popular products that are sustainable and innovative, you need to be creative and work against the status quo.
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Resources:
1. How Allbirds Created a Sustainable Supply Chain (Sourcing Journal): sourcingjournal.com/footwear/...
2. Exclusive: Allbirds imposed a carbon tax on itself-and your brand should, too (Fast Company): www.fastcompany.com/90337778/...
3. The Future Is Sweet - And Sustainable - For Allbirds (Forbes): www.forbes.com/sites/edfenerg...
4. Comfy Shoes Helped Allbirds Become a $1.4 Billion Company, but It's Never Been Just About Shoes (Inc.): www.inc.com/cameron-albert-de...
5. Tim Brown, Allbirds - Building a new category, from the customer up (NZTEvideo via UA-cam): • Tim Brown, Allbirds - ...
6. Allbirds Goes Greener with its Tree Line featuring TENCEL™ (Tencel): www.tencel.com/news-and-event...
7. Allbirds' statement on climate change (Allbirds): www.allbirds.com/pages/our-co...
8. ZQ Natural Fibre FAQs (ZQ): www.discoverzq.com/faqs
#Allbirds #Sustainability #OCC
Never heard of the brand before. Nice to see a company doing their best to help the planet
J
Neither have I. I’ve seen this style of shoe, though.
It's pretty much necessary for new companies that manufacture anything to be eco friendly and "sustainable".
Wool is not at all energy efficient or sustainable. All birds are popular because nonces is Silicon Valley fancy the aesthetic
@@Van-yo2xr any good vegan certified shoes you can recommend then?
I haven't then I saw this video and knew about their story ua-cam.com/video/xUm0D4zMh9k/v-deo.html
I recently bought some limited edition Tree Runners from AllBirds, and not only are they made from sustainable Tencel and recycled plastic but the profits also went to protecting endangered birds! They are insanely comfortable and breezy and are now the only shoes I take with me whilst travelling. This video points out exactly why I love the company and product so much though - the combination of that simplicity, comfort and sustainability. Another fantastic video!
I'm genuinely thinking of getting a pair for my next shoe. But how do they fair when it rains?
@@tehguitarque The Tree Runners are designed for hot weather and are mesh-like to allow air flow so your feet will get wet if it's raining a lot. However they can be put in the washing machine so easy to clean and dry quickly. Basically they're a summer shoe, that you don't mind wearing for summer showers/tropical rain when it dries quickly but wouldn't wear during winter in the UK 😂 I think the Wool Runners are water resistant and designed for colder weather but I don't own any so can't say from experience!
Jamie Brown this reads like an ad lol
Satan The Savior 😂 I’m just a big fan haha
I have been thinking about investing in a pair, but I read some reviews that the shoe life isn’t that long. Do you mind sharing your experience regarding longevity and wear & tear?
Wool is grown in NZ, spun in Europe, processed in Korea, assembled in China, sold in the USA. Sustainable is a marketing strategy, we learn about it in business school. If they really wanted to be sustainable everything would be made in NZ. (The only place that type of wool comes from)
Everything would be made to order by your local cobbler. 1 pair of shoes/boots that fit you good and is repairable and resoleable is a dream as long as it doesn't cost a payment on the mortgage.
Everything is a marketing strategy at this point, every detail, every word, every action has a purpose to draw in the consumer. There are obviously more comfortable shoes out there, and me purchasing one shoe isn’t gonn save the world but it’s up to the All birds marketing team to convince me that I am. If I really wanted to help I would keep wearing my old shoes, until they couldn’t be worn anymore, or even resole them.
Drinking Fiji water, using bottles made in China, makes me feel so dirty, especially when you realize that Fiji locals don't exactly have enough clean water for themselves.
Excellent work on this (as always)
You could talk about Veja too, they are a french shoe company that focuses on fair trade and good working conditions!
Veja is really great :) and their shoes actually look nice (as opposed to these Allbirds shoes that I personally find weird looking)
Yes, Veja would be great! Also maybe Ethletics and Flamingo (other shoe brands that claim sustainability and fair work)
I was living in Wellington as Allbirds were picking up steam; cool to see that they're doing well, being sustainable, and the subject of awesome videos.
They've grown so fast! It's wild! (Also love your icon)
@@OurChangingClimate Haha, thanks man. Your videos are a big inspiration!
Is wool really sustainable though? Sheep need to eat and drink a LOT in order to make all that wool. They also emit methane. Tencel is great though.
ANNA OU-
That’s what I Ben thinking
well, no shoes is sustainable.
@@valtervenancio5324 I agree! Everything man-made has an impact.
But it would be great if the company tries to make it sustainable from the produc sheep eats to the final shoe
This kinda defeats the point though. The sheep are already there as the farmers are farming the sheep and selling the wool along side selling the sheep products. Also, you need to be less sustainable to get somewhere pretty much. Being slightly less sustainable in the name of more comfort is good overall because it makes the brand more successful, increasing the market share in the shoe market of environmentally friendly shoes, and it increases public awareness of how much fashion impacts on shoes. A brand can't really get that much better without getting worse.
I just bought a pair because they were so comfy when I tried them on. They are now my favorite shoes. I just looked up Allbirds and found this… now I’m pleasantly surprised that they are so into sustainability.
i think they're so popular because of their insane instagram ad budget lol
Christopher Birnbaum yes!
I never heard of these shoes until now. I might buy a pair.
never heard of AllBirds before, really hope that i have the chance to give this more environmentally friendly shoe a try when I need a new and comfortable shoe, thank you OCC for this great video! =)
What one also has to look at, is not only the impact of any one shoe but also the length of the lifecycle. I feel like the biggest problem with any fabric-based shoe (maybe with the exception of high tech synthetic fibers) is the rate at which you need to replace them. I want to move away from leather-based shoes, but my gold standard is still a pair of leather hiking shoes which lasted me for 10 years. And I didn't just do grueling hikes with them in different conditions a couple times a year, I did all daily walking with them for about two-thirds of any year I had them. And by that point, I bet they beat any fabric shoe that most people replace after one season, or at the most a year or two, on sustainability.
I agree with you. Imo quality long lasting leather products are more okay than most other alternatives.
Do an episode on 4 ocean
ua-cam.com/video/sZxqUnVpeA4/v-deo.html
This guy has made one in case you haven't seen it.
Love the quality of your videos. So well thought out. Looking forward to the next one:)
I was just wondering this. Well done, once again. Keep going!
Thank you for the effort and work you put into these videos, you're doing great work!
Here's also a potential idea for a video, the company 4Ocean, which removes trash from the oceans and recycles the materials to make bracelets which can be bought to support the company to remove further trash from the oceans
To me it seems like a somewhat good initiative, but i'm not sure
I recently found your channel and I absolutely love it. Your research is greatly appreciated!
The content of this video was well researched, and the editing made it compelling. Overall a job well done.
I had heard from rothy's shoes before, really nice to get to know about more brands. Great video!
I’ve never heard of this company before, but will definitely consider purchasing from them if I ever need some shoes. Great video!
I appreciate the "if I ever need some shoes"
Same... I have been looking for a minimalist alternative for my nikes... Hate walking around with two billboards on my feet
Always love your videos! You educate in a great, clear and entertaining way. Always sharing your videos on facebook :)
I own a pair and I fricken love them. I have a latex allergy and finding shoes I can wear is hard. Finding these and loving them is awesome
Allbirds! Another great B Corporation, like Veja and Patagonia! The B Corporations around the world are all frontrunners in social and environmental performance.
I'm not surprised Allbirds endured your critical video essay :).
I didn't even know these shoes existed but now these are the only shoes I want!
bought a pair of these recently. I don't think there's another shoe worth buying for the same price. insanely comfortable and they look amazing. also you'd think the wool would be hot in the summer but it's so breathable that it actually feels great.
buy these shoes, basically.
Great editing
Thanks for another good vid. I've heard about them and even had a look at one of their shops. Despite the price, I will try a pair. A good concept and one others should look at following.
Very interesting, thank you for this video ! (again)
I’ve owned 5 pairs of allbirds, they’re all AMAZING. So comfy!
Your vids are great!!
I think it would be interesting for you to make a vid about compering different materials like plastic, glass, aluminium etc!
Great video!
Your motion graphics are really beautiful now! Making the whole vid a great enjoyment.
This is my favourite channel :)
Dude I've been wearing mine for a couple months now! Thanks for doing all the background research for me lol jk... Great video as always. :D
Levi Hildebrand video?
Please do everlane!!!
So do the practices weigh up against the use of polluting sheeps and the production of their feed? Say in comparison to cotton/rubber/other materials?
Better than having the rubber swimming around in the ocea for the next 4'000 years
I guess it does. I mean, cotton needs a ton of water and a lot of pesticides are used to produce it, also cotton plantations are the cause a deforestation problem in India.
Rubber is out of the conversation right away.
Other materials I'm not sure, but I do think wool is a good option.
@@benpeter4974 rubber is biodegradable... It's not plastic...
puddingball in New Zealand they don’t feed their livestock grains and foods that humans could be eating like in the US, sheep and cattle solely grass fed. cheers
Yes. That's the point of using suppliers that are vetted for their environmental impact.
As a pretty serious runner I wish more shoe companies made more sustainable shoes. When putting in 40-50+ miles per week I need new running shoes more often than I'd like. I dont want to hurt myself using them too long but as an environmentally contious person I hate buying shoes multiple times per year. Hopefully this will be an upcoming trend for performance companies too.
i like design so simple but in same time verry nice. Its hard to find something like that these days
The most sustainable way to shop is to buy secondhand. The company doesn't get your money, someone else already paid that and you're keeping it from possibly going in the garbage.
This was great! It's extremely helpful to see alternative options and not just companies to boycott.
Can you do a video on the German shoe company "ethletic", which prides itself on being "fair, vegan ethical".
Btw, your videos are awesome and this one is top notch! :) Love from Sweden!
Next shoe purchase for sure!!!
Never heard of this company before, but they sound cool.
I definitely have a look on sustainability when buying shoes or other stuff, but style & usablity (comfort, waterproof etc) is just as important. Also, durability. Had some organic & fairtrade certified shoes once but they fell apart after like half a year... Got a different brand now, also fairtrade & eco friendly, these are much better :)
If sustainable shoes should become mainstream they'll have to be stylish & comfortable, because that's the focus for most people.
Do you own a pair of Allbirds? If so, what are your thoughts on them? If not, have you tried any other ethical shoe brands? Do you buy shoes second hand?
Note: Although Allbirds does do a lot in terms of working towards environmentally ethical goals, buying new shoes still has a carbon footprint. As always, the lowest impact pair of shoes are the ones bought used or second-hand.
Quentin T Please watch and listen to the video more carefully, he explains how the wool is produced and is done so in a cruelty-free manner. It is necessary for sheep to be sheared and can be done in an ethical and beneficial way
Quentin T Wild sheep would be different from the domestic ones we have today and would not need their wool sheared. It’s like with wolves and dogs, wolves don’t need to be brushed or groomed, but it’s necessary for dogs so that they can be in good health. I do believe ethical sheep shearing is possible, if you can remove a layer of wool without damaging the skin, it will regrow quickly and be quite beneficial for the health of the sheep. I don’t want to start an argument, I just want to make a point that farms can exist and be good for animals at the same time
I usually only buy second hand. Its also good to take your old shoes to the local cobbler instead of buying a new pair.
I have Veja shoes, and according to their website , they're environmentally friendly and fair trade (I know that isn't the best source, but I also bought them in a shop that only sells these kind of products).
They look nice and are really comfortable, but they only lasted a year and a half (I did wear them for everything, so that may have something to do with it).
I can still wear them but I had to get new shoes for fancy stuff.
@@DragonFang409 oh, but Quentin does want to start an argument. not even to further an animal ethics agenda but to get off on talking down to you. bc if he really cared about changing your view he'd speak on the subject in a way that wouldn't risk further resentment
as devil's advocate, i suppose one line of thinking is that it doesn't matter how well the sheep are treated bc the issue would be that they are being used at all. like, even if we had invented an entirely pain-free method of shearing which doesn't make them nervous or anything, we'd still be robbing them of their time and agency to just walk around being sheep and shit. im okay with such a scenario. im okay with valuing humans over animals.
As Nucky Thompson said in HBO's Boardwalk Empire, "We must all decide for ourselves how much sin we can live with."
Great analysis of this brand. Gonna go get myself some allbirds 🏃♀️
i was about to buy these shoes years ago!
More people should know about Giesswein, they now make a wool sports shoe and boots.
I own four pairs of Allbirds. My first pair, the Tencel ones, I wore every day until they were trashed. I have since bought one pair of wool (which I don't like as much) and two more of the Tencel pairs. I am on my feet all day at work, and need to wear close-toed shoes. Allbirds are stupidly comfortable and more than up to the task. Before Allbirds, I was mostly wearing thrifted shoes (my first Allbirds were thrifted!), and I can honestly say they are the only shoe company I feel good about buying new shoes from. Not to mention I also look fresh as hell.
I was wondering about those 4ocean bracelets. What happens to the plastic removed from the ocean? It seems unlikely that 100% of the plastic collected can be fully recycled, so is it really as environmentally friendly as it seems?
Sounds great
Please talk heat pumps! Looking at daikin vrv and I think this could dramatically reduce the energy used at heat my NY home. But is it the best option? I know ductless is best but include ducted too. Thank you!!
I don't know anything about them, but that just means I'll have to do some investigating :)
do one about ikea.
Best shoes I’ve ever worn
I have never heard of Allbird before, but it is good how they make shoes. I am more a zero drop minimalistic shoe wearer. Like Vivobarefoot.
Amazing
Why is the stock sewing machine video you use somebody messing up?
Could you maybe do a video on Ogami Products (like books), they use repap paper, they are tree free, waterproof, resistant and recyclable.
The high tops are 🔥🔥🔥
good video
Never heard of the brand
Dang, I just bought new shoes :( I’ll have to remember to buy Allbirds next time
Want to know more about the bottom "rubber" portion supposedly made from castor oil?
I personally love my wool runners
I had my eyes on these shoes for about 2 years, but still I haven't bought them because for me 8 pairs are way too much. They look comfy, but I have to resist to buy them.
Could you talk about veja or toms?
I own a pair and the shoes are the mooooossssttt comfortable shoes in existence! I'm not exaggerating.
One question remains for me: how sturdy are they? Like, I tear up shoes in my daily life; if it ain't tougher than my day, I can't justify buying them if I'm just gonna break them in a week
I don't know and I'd like to know!
But, to the price they're sold, I would use them for activites that might damage the shoe.
There are a few life-wear reviews on these. They seem to last at most 2-3 years with regular daily use, so anything super stressful on them might shorten that to just one.
Vintage Reebok are unbreakable
One suggestion for future video creation is to slightly increase the speed of the video overall. For me, the video feels a bit too slow and drawn out; I believe the cause of that is how slow the transitions are and how slowly you narrate.
Other than that the concept and the content of the video is great!
Allbirds: sustainable, comfortable, awseome shoes
Me: SHUT UP AND TAKE MY MONEY
Giselle Tebaldi I’m not sure it’s actually sustainable. It’s just a step above using leather and rubber, which are both natural materials. Wool is still grown on sheep which still require plenty of food and care.
@@bluewker sure, I was just kidding, but it is a damn good ideia
@@giselletebaldi4363Indeed. If suppliers were farmers from Europe it would be absolutely eko friendly European ground unlike Australian and New Zeland is not prone to erosion that results in desrtification. Sheep is native species there. It is generally beneficial to meadow and montainous ecosystems. But some are turning rainforest into pastures which results in desrtification. That's why you check fashion brands in terms of transparency.
They seem to have some good quality products.
You should do a video on how the candy industry (Mars, Hershey's, Nestle and others) and the coco industry is killing the world.
I'd love to see something like this too!
Could you do an video on CottonKnowledge (DK) or Pure Waste (FIN)? These guys are doing great stuff
Whats the price of this shoe???
Where in the world are these shoes most popular? I haven't heard about them...
as far as I know: Australia, NewZealand and New York
Aus, NZ, USA
They are all over Chicago, at least the north side.
I feel like they are popular in the us but they haven't reached europe yet. I'm from germany and i haven't heard from them before either ...
i'm from midwestern usa and rarely see them....
I really want some but they're not available in Germany. I guess every shoe is shipped around the globe but I'm hesitant nonetheless. Should I do it?
Dionyzos yes! They are well worth it! Very comfortable. My whole family has a pair and we love them! Great for travel and the summer!
Comfortable shoes. I bought mine via Allegro. So if you have friends or family in Poland or in Eastern Europe they can buy one for you.
the wool runners are the most comfortable shoes that have ever owned
problem with wool when you're from the tropics is that they get too hot. comfy but hot.
would love to see you do a video on the economics of Supreme and other similar brands
I bought some wool runners. I think they make them for a more narrow footed people
Are they narrow in the toe section or anywhere else?
@@OleHenrikKvammenNot in toe section
The courage to make a shoe without a headphone jack
Why ask the question if you know it misses the point? 🙃 Jk, I really enjoy the videos. I'd love to see one on Vivobarefoot, I almost exclusively wear their shoes and they seem quite sustainable
now i know why i subscribed thank you great channel 👍 🐑 (a sheep)
Growing because they are comfy, slip on errand shoes. Sustainability is a plus
time for me to restart soap shoes next year
Alright ... I've been thinking about this for quite a while and I'd like your point of view on this :
While some people are going vegan to save the animal from cruelty and/or planet, the vegan way of thiking wants you in the long term to not use any animal based product of cruelty-free products often leading vegans to buy sythetic fabric. They are, inedeed, cruelty free but not eco-friently (execpt second hand clothes).
Does the vegan way of living is compatible with a concern for climate change?
Yes true vegans care about animals, the planet, and their health.
Greta thunberg being vegan but also the most important climate activist today shows that you can't really be an environmentalist while participating in the animal production industry, which is more destructive to the environment than all the transportation industry combined.
@@sleepycatgamer Yes, I do agree with that ... I just find myself having and hard time finding a middle ground between thow two believes.
That the question is : how about the textile industry that is polluting third-part of the world contries such as bengladesh, china and more. The production of sythetic textile is make the air unbreathable, especially in china and the human condition is often poor.
I don't know, I feel like those two questions seems contradictory to me but that may be because I don't know enought about veganism ... (?)
Then does the solution would be to only buy second hand and boyicott the industy of both clothing AND animal production ?
@@jess01510 I understand your conflict, but you arrived at the solution at the end, yes you can be both, like many environmentalists are, and I think that once you know more about veganism you will come to the same conclusion. Please watch the documentary Cowspiracy, that shows the connection between the animal production industry and the Destruction of the planet.
You can watch it here for free:
ua-cam.com/video/18LTa6W8wtI/v-deo.html
Or on Netflix if you have it. ;)
No amounts of methane, or anything else, would stop me from NOT buying synthetic fibers that will NEVER, EVER disappear from the planet, infesting our waters and slowly, but surely, killing the fauna and flora.
@@miyounova Why not do both?
never heard of or seen these in my life
never heard of them so far.
How much a pair...?
Welp I know what my next pair of shoes will be
I was verbally discussing this company yesterday with my friends, only to see this video pop up in my recommendations. Coincidence? I think not. But I’m glad Google is eavesdropping, because this convinced me and my friend to get a pair each! I’ll gladly support a company that approaches their ethics like this one.
This video seams well searched. However, I don't know if shoes in whool can protect from the rain. I think it would really easily get damage by the rain and the environnement. In this case, you would have to shop always more shoes. Furthermore, the site good on you doesn't consider hem as good as you said for the use of whool, even if the source is good, and the absence of evidence of care of their employees. In my point of view, I don't know if this company is as ecofriendly as you sad.
I hope you understand everything (I'm from Belgium) and I love the kind of content ou put out !
Ps : this is the website I spoke about earlier : directory.goodonyou.eco/brand/allbirds
True. I don't doubt sheep and those who care for sheep have good lives but those who make the shoes... not always. They produce also in countries like Cambodia, Vietnam where you can abuse workers and dump chemicals coz yeah to produce bioplastics you need some nasty chemicals and they evaporate from the end product. I had luck that mine were made in Korea which is equiped in facilities that protect their workers from toxic fumes as well don't allow these chemicals to escape from facility. Only good vibes from them. Very comfortable shoes
damn.. im hearing about allbirds for the first time
Their ad budget on Instagram is insane
even though, they source tons of sheep farmers but if theres tons of sheep still produces methane that still effects the movement of global warming although i love the idea! still great idea
And that metane is consumed by plants that grow more aboundant in mountains and meadows because of them. But if one thinks it is good to turn rainforest into pasture then they need to deal with desertification in longer term like Argentina that grew greedy and could not pasture sheep only on pampas. All in all wool can be sustainable but you gotta check supplier
Hello, as always this was a great and informative video, good job! It would also be incredibly helpful, if you could try to find out if the brand '4Ocean' is legit, because I'm not sure, whether I should buy a bracelet or not. They're basically a company, that claims that they produce bracelets made out of 100% recycled plastic they pulled from the ocean. I really wanna support their purpose, but to be completely honest, those bracelets are kind of expensive, therefore i need to be sure they are fully ethical. So I would appreciate it a lot if you could make a video about it.
Thanks for taking time to read this. I wish you a great day!
Literally never heard of them
I only wear 2nd hand shoes
Adding a comment since the last comment on this video was a year ago!
PS I'll be getting a pair of Allbirds when my Reebok gym shoes die.
Vintage Reeboks are unbreakable.
could you do an episode on 4ocean? i wanted to buy several bracelets and i know they maybe legit, but i just wanted to know for sure
Allbirds might be popular among my age group, millenials and maybe young gen Xers, but gen Z is bringing Crocs back and this girl who I worked with liked pink Crocs and thought allbirds were ugly so on the last day we worked together, I wore my allbirds and she wore her Crocs we had an ugly shoe battle. 😆