What It Takes To Stage A $14 Million NYC Apartment

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  • Опубліковано 22 гру 2024

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  • @hum21
    @hum21 5 років тому +5406

    Go her. She is living the dream. High powered luxury NYC real estate stager with a Santa's workshop of employees to fabricate items for her creative vision. She is fueling an entire niche economy. Lots of employees, I'd imagine lots of taxes paid and winning all around. That was so satisfying. What a dream.

    • @SeanJonesYT
      @SeanJonesYT 5 років тому +89

      I also dream about paying a lot in taxes

    • @nikkidee9383
      @nikkidee9383 5 років тому +25

      If it says no scam its definitly a scam!! 😂😂😂

    • @HaloHighlightz
      @HaloHighlightz 5 років тому +5

      Maxwell Smart_086 I believe Sean was being sarcastic

    • @anniep2837
      @anniep2837 5 років тому +10

      Sadly, back in the day they’d never let a woman run all this. At least most companies. Good thing to look up to

    • @th3azscorpio
      @th3azscorpio 5 років тому +5

      @@adamagustus1316 If anything, blame the rich moreso than her. She's just catering to what they personally like.

  • @janejan9728
    @janejan9728 5 років тому +9312

    She's plays it off as if she's a little ditzy, but that girl's IQ is secretly sky high. Running the logistics of that business is one hell of a challenge. It's a moving company, a furniture manufacturer, a design studio, and real estate agent all in one. On top of that, she has all the latest trends memorized every month, plus the ability to visualize and realize it in an extremely short time frame. Also, she's selling home made furniture and printed art to the rich for hundreds of thousands. And she can shmooze.

    • @daylightcomes448
      @daylightcomes448 5 років тому +747

      She didn't seem ditzy to me at all. She seemed more like a hippie who has a talent for staging.

    • @daylightcomes448
      @daylightcomes448 5 років тому +38

      @That One isn't southern California where the hippies congregate? I saw a bunch when I lived there.

    • @Kirito14682
      @Kirito14682 5 років тому +140

      she get paid 1% of the listing price so I would expect her to be able to do that.

    • @itsemilee1502
      @itsemilee1502 5 років тому +202

      There's a woman near me like that that sells houses. She comes across as a bimbo but is a secret genius. I love it

    • @dantan1249
      @dantan1249 5 років тому +19

      i agree. ive worked in a place similar to this. a lot of meetings and communication. some the employees were meh and the owner made odd requests sometimes. some weird mathematical ones that dont even make sense.

  • @cristianMoon24
    @cristianMoon24 5 років тому +3035

    This lady needs a show !

  • @MommaFromScratch
    @MommaFromScratch 4 роки тому +3440

    She is so calm and down to earth, refreshing and she has a dream job!

    • @TrindyForce
      @TrindyForce 4 роки тому +78

      It helps that her face has been completely frozen

    • @vive335
      @vive335 4 роки тому +4

      @@TrindyForce ikr

    • @capitanothegreat3994
      @capitanothegreat3994 3 роки тому +1

      @@TrindyForce but why are you trying to kill me? 😂😂😂😂😂

    • @tappaja151
      @tappaja151 3 роки тому +4

      she seems like a very nice employer

    • @cr-it5lh
      @cr-it5lh 3 роки тому

      @@TrindyForce ouch

  • @taliachan8575
    @taliachan8575 4 роки тому +1222

    I thought “the owners of this house is gonna have to clean this whole house” then I realised that if they buy this loft they probably can afford cleaners

    • @ayshasohail4187
      @ayshasohail4187 3 роки тому +6

      Lol

    • @itsdune079
      @itsdune079 3 роки тому +10

      They might be spending their entire life savings on the apartment and not be able to afford cleaners, though. Lots of people who buy crazy-expensive huge places like this spend years and years paying them off

  • @gerbenevers8037
    @gerbenevers8037 5 років тому +15938

    Imagine being a kid that lives in a 14 milion dollar appartement and you have to share your bedroom...

  • @hodorhodor85
    @hodorhodor85 5 років тому +2121

    ...This is literally the dream job I didn't know I wanted

    • @liliyaverlan8020
      @liliyaverlan8020 4 роки тому +64

      I'm also a staging company owner. I do what she does (although on a smaller scale). What you see in the video is like 5% of the actual amount of work that goes into it. Most of it not glamorous or exciting. Any job is what you make of it :)

    • @ilyesnoah782
      @ilyesnoah782 4 роки тому +2

      She present homes for clients and decorate it right??

    • @brendajackson13
      @brendajackson13 4 роки тому +1

      Hodor Hodor, a dream job AND business I didn't know even existed!

    • @karimyassine5932
      @karimyassine5932 3 роки тому +1

      @@liliyaverlan8020 Hey did u study it my Dad owns a gallery Shop thats sells and iam not happy with my major so iam thinking of Working with my dad and do design and stuff as my dad is old fashioned can i do this job with no Degree m

    • @liliyaverlan8020
      @liliyaverlan8020 3 роки тому +1

      @@karimyassine5932 I don't have a degree in design (or any other for that matter). My sisters and I started the business and for the first 5 years almost didn't make any money. Had to work 2 jobs plus run the business. My parents were also supportive so in those first 5 years I lived at their house without paying rent. We just decided that quitting is not an option so we kept pushing no matter how difficult it got. Also, I believe in God so many times complete trust in him was what carried me through. We made mistakes, fixed them, made mistakes again and so on. You always have to work on yourself and always improve. For me, running a business is very difficult but working for someone else is even harder. It's a long reply but I hope it helps.

  • @nidp226
    @nidp226 5 років тому +5719

    Wonder how her assistants walk around that giant warehouse looking for tiny pieces of tape

    • @insertnamehere9154
      @insertnamehere9154 5 років тому +360

      ...😂😂was thinking that same thing. What kind of method is that?!?!

    • @misst.e.a.187
      @misst.e.a.187 5 років тому +136

      Probably by row and shelf numbers.

    • @SamSamJames
      @SamSamJames 5 років тому +215

      Right?! Why wouldn't you just have inventory and a scanning system

    • @iLoveLeatherNYC
      @iLoveLeatherNYC 5 років тому +142

      Yeah I was thinking they needed a better system. Noticed at one point there were two rows of tape, one blue one green. She's blue so I bet she gets right of first refusal.

    • @jzellie3441
      @jzellie3441 5 років тому +30

      iLoveLeatherNYC When she showed the board to show the one she was staging, it had the blue tape she was using. Below it or throughout the board, it included someone else’s designing other places with the two type of tape or a single type.

  • @JosephTMeiroseIV
    @JosephTMeiroseIV 4 роки тому +67

    I photograph luxury real estate for a living. Often times the properties are staged professionally. What a treat it is to come behind a designer who has great style and understands this market. Cheryl sets the bar high...very, very high!

  • @eluna34
    @eluna34 3 роки тому +386

    Would love a segment on how the company got started, in terms of start-up capital, how she secured her first space and clients + the logistics involved.

    • @shmaisrael
      @shmaisrael 3 роки тому +13

      Start small and PR, plenty of free jobs to get exposure, I dare to believe she did not pay for 1/2 of all those furniture, marketing publicity, she got them for free, but I bet they were not free when she started this business
      She may also have been an interior designer prior to her current job and
      she's smart
      Even if she was to tell you exactly how she started, it would not work 'cause she started many years ago
      A lot a lot of PR

    • @shamkawow1
      @shamkawow1 3 роки тому +13

      likely comes from wealth to have a monumental startup cost. this isnt a buisness you can just start. no seller would be willing to pay to furnish a property unless its worth a certain amount. the capital needed to even begin decking out a relatively simple home is expensive enough let alone super luxury apartments. shes obviously doing very well for herself but yeah you need to be rich to start this buisness or have some form of investment.

    • @itsdune079
      @itsdune079 3 роки тому +2

      @@shmaisrael Probably lots of investors, too! Investors are a huuuuuuge help

    • @rovers141
      @rovers141 3 роки тому

      @@shmaisrael And yet...that's all just speculation.

    • @marawheelehan3978
      @marawheelehan3978 3 роки тому

      @@shamkawow1 rich parents. Very rich parents.

  • @silvaphoenix3652
    @silvaphoenix3652 5 років тому +3540

    So you are telling me that they have gigantic leaving room, media room, reading rooms, master bedroom , toilets and etc
    Yet the 2 children rooms are the size of a shoe closet

    • @Schmunzelfee
      @Schmunzelfee 5 років тому +217

      I think the reason for that is, that those children will not spend most of their time in their bedrooms.

    • @bellabana
      @bellabana 5 років тому +116

      Silva Phoenix it’s Manhattan not suburbia! Plus it’s more likely that a couple without children will buy the property anyway, but they’ve staged it to appeal to everyone!

    • @loveydovey89
      @loveydovey89 5 років тому +80

      Kids don't need that much space in their bedrooms. They are tiny people who just need a cozy little space to sleep.

    • @natashalands2144
      @natashalands2144 5 років тому +12

      its a loft all lofts are like this design smaller sleeping areas on a mezzanine, high ceilings and open space

    • @jsmith5509
      @jsmith5509 5 років тому +3

      @Silva Phoenix, did you mean "LIVING ROOM"?

  • @kdrglklskdlksgdhjdsjhsdkljkljd
    @kdrglklskdlksgdhjdsjhsdkljkljd 5 років тому +16139

    So she basically playing sims irl and gets paid for it
    Cool

    • @mariad.b.6344
      @mariad.b.6344 5 років тому +29

      Екатерина Решетникова, right! Where's my sweet 13,14,15 & 16? I used to create great hones for my Sims :)

    • @maeday9024
      @maeday9024 5 років тому +374

      With a cheat code "motherload"

    • @user-hb7sj1jm6o
      @user-hb7sj1jm6o 5 років тому +119

      miss mae day **motherlode

    • @dimaxxi1426
      @dimaxxi1426 5 років тому +60

      Dream job.

    • @AgentMucha
      @AgentMucha 5 років тому +8

      Came here to say the same thing

  • @jg7565
    @jg7565 5 років тому +1089

    Holy crap the amount of resources this designer has.

  • @cyn5494
    @cyn5494 5 років тому +422

    My parents bought a trash house that’s worth 5 million because it’s in Mosman Sydney. There’s no aircon (keep in mind this is Australia) Lived there for a year, the price went up 1 million. Had some company redo interior and installed a bunch of electronics, after 5 years it’s now worth 12 million.
    Still can’t believe how real estate price just goes up like that.

    • @habib6499
      @habib6499 3 роки тому +6

      How many rooms if you don’t mind me asking

    • @thelunamage5772
      @thelunamage5772 3 роки тому +16

      Fuckin hell Sydney is way to expensive. Its funny how much cheaper melbourne is XD

    • @hyperplayability6290
      @hyperplayability6290 3 роки тому +4

      Housing just keeps going up :/

    • @animebabe539
      @animebabe539 3 роки тому +3

      The Luna Mage Melbourne is more appealing anyway. It's upsetting Melbourne isn't most people's first choice.

    • @photon2724
      @photon2724 3 роки тому +5

      "my pearents bought a trash house thats worth 5 million"....Bruh. U seriously calling a 5 mill house trash?

  • @chikken_soup
    @chikken_soup 5 років тому +964

    _"To add light, add lighting"_
    thanks for the tip, sister

  • @Noob4allnoob2
    @Noob4allnoob2 5 років тому +1518

    Someone needs to sign her to a TV deal. I can watch this all day.

    • @JRLOC
      @JRLOC 5 років тому +1

      Same

    • @anniep2837
      @anniep2837 5 років тому +4

      HGTV

    • @christineprasad1547
      @christineprasad1547 5 років тому +4

      Selling Sunset is a reality show based on staging houses, its pretty good!

    • @ericowensnyc
      @ericowensnyc 4 роки тому

      Andrew Ancona LIAR!!!! #basic

  • @amoghkumar1
    @amoghkumar1 5 років тому +3577

    This is a tough job, hats off to her to be able to manage all of this for over 25 years. That's so hard.

    • @milkimatcha1636
      @milkimatcha1636 5 років тому +19

      Amogh she isn’t working alone tho

    • @ifrankleerarelyspeak
      @ifrankleerarelyspeak 5 років тому +188

      @@milkimatcha1636 which is still very hard as you are not only thinking of your clients but also your employees and a large ass business. Slack off and all of that would be woosh gone.

    • @kateliu5476
      @kateliu5476 4 роки тому +55

      grant noroyan she works hard? and your mad, why?

    • @adhdgamer9114
      @adhdgamer9114 4 роки тому +36

      grant noroyan I can tell ur unsuccessful

    • @FaraazKhanTV
      @FaraazKhanTV 4 роки тому +18

      grant noroyan i feel like u work minimum wage

  • @JSTmore
    @JSTmore 5 років тому +4853

    Her belt looks like that 24/7 WWE championship

  • @karolinepinkau3370
    @karolinepinkau3370 3 роки тому +68

    She’s really made something incredible. Best CEO I have seen so far. She knows her work that’s very refreshing to see.

    • @itsdune079
      @itsdune079 3 роки тому +4

      She also respects and is in awe of her employees’ capabilities and work!!! That’s one of the best parts

  • @suzanw9314
    @suzanw9314 4 роки тому +44

    She, herself, she looks so polished and professional. Why is her hair so perfect?! Love love love

  • @pumpkin3536
    @pumpkin3536 5 років тому +1510

    I more amazed at how big their warehouse must be.

    • @arpit5317
      @arpit5317 5 років тому +5

      Frankie Rossi 60,000 sq feet

    • @mrs.z8231
      @mrs.z8231 5 років тому

      True dat

  • @oziiluv
    @oziiluv 5 років тому +3873

    I like her. She's likable.
    If she had a reality show, I'd watch🤔🙂

    • @thandoreviews8886
      @thandoreviews8886 5 років тому +90

      That’s what I thought as well. and she has great representation of employees.

    • @darinasa4428
      @darinasa4428 5 років тому +130

      She should have a netflix series about furnishing. That would be super cool!

    • @Ricky-ie6lu
      @Ricky-ie6lu 5 років тому +2

      Yasssssssssss

    • @mxchic05
      @mxchic05 5 років тому +1

      @@darinasa4428 that would be dope!

    • @Evergreenvic
      @Evergreenvic 5 років тому

      Same

  • @DM-sr6ng
    @DM-sr6ng 5 років тому +1195

    Give her a TV SHOW!!! "Staging" with Cheryl Eisen”

  • @kieranaudsley8695
    @kieranaudsley8695 4 роки тому +37

    I’m so impressed with the operations behind this service - the level of expertise is incredible. I can’t imagine the amount of hard work it took to get to that stage

  • @E99-w5n
    @E99-w5n 3 роки тому +18

    When she said the table was with her for 25 years and all this while I thought she was maybe late 20s early 30s. She looks stunning 💯

    • @alexarihani2902
      @alexarihani2902 3 роки тому +2

      She looks like a noticed and filled 40 year old, but yes does not look 50.

  • @henry10896
    @henry10896 5 років тому +8588

    she has a fricking IKEA to herself

    • @abigailhe7729
      @abigailhe7729 5 років тому +296

      A luxurious version of IKEA.

    • @AZNGoSu
      @AZNGoSu 5 років тому +73

      Yash Nigam DIYKEA

    • @wuzumaki
      @wuzumaki 5 років тому +30

      IKEA/Chinese in-house custom furniture factory.

    • @zzzboo290
      @zzzboo290 5 років тому +14

      ..and the quality of Ikea as well.

    • @dinarashukayeva2774
      @dinarashukayeva2774 5 років тому +7

      I’m in ikea right now

  • @alexandrasworld6797
    @alexandrasworld6797 5 років тому +2522

    *Has thousands of pieces of furniture in the warehouse*
    “We don’t have this so I’m going to have it made”

    • @cloroxbleachofficial4090
      @cloroxbleachofficial4090 5 років тому +259

      Shows how she actually cares about her designs, instead of just grabbing a random piece of furniture

    • @JRLOC
      @JRLOC 5 років тому +3

      IKR

    • @alexandrasworld6797
      @alexandrasworld6797 5 років тому +61

      Clorox Bleach Official of course, that’s why she’s successful. I just find it funny how there’s little Knick knacks everywhere and there’s still stuff to be made.

    • @ifrankleerarelyspeak
      @ifrankleerarelyspeak 5 років тому +1

      Ironic haha
      Imagination is the limit

    • @helenaczekanska3513
      @helenaczekanska3513 4 роки тому

      RIGHT ! RIGHT !!!!!

  • @Reyo1992
    @Reyo1992 5 років тому +246

    I need a reality show of this process and everything. I will definitely watch that and binge.

    • @canvasofthoughts
      @canvasofthoughts 4 роки тому +3

      Watch selling sunset then.

    • @janetg1597
      @janetg1597 3 роки тому

      @@canvasofthoughts I’ll definitely watch that
      Thanks!:)

  • @devidance6534
    @devidance6534 5 років тому +1464

    I love when multimillion homes are marketed as minimalistic. Loving the oxymoron there hahahahahahahahaha

    • @devidance6534
      @devidance6534 5 років тому +40

      That being said, the end result is lovely

    • @mohit_panjwani
      @mohit_panjwani 3 роки тому +21

      Yea so? Try buying a house in London or Manhattan. 2 million dollars is getting you dick

    • @nowelalalalala
      @nowelalalalala 3 роки тому +4

      @@mohit_panjwani 🤣💀

    • @Matt-by3yd
      @Matt-by3yd 3 роки тому +14

      So....... they should fill up the apartment with a bunch of things? Lol. Just sounds like you’re bitter and envious

    • @devidance6534
      @devidance6534 3 роки тому +8

      @@Matt-by3yd You know what? You right, I guess she meant the style was minimalistic, not that the apartment itself was minimalistic. So scratch that XD

  • @AlexS-oj8qf
    @AlexS-oj8qf 4 роки тому +182

    That apartement room was cold and sterile, she make it very warm and inviting!

    • @Lara-xu3yc
      @Lara-xu3yc 4 роки тому +2

      I got the same feeling..

    • @SeekoGT
      @SeekoGT 3 роки тому +3

      Isn't that every empty room?

  • @jenniferharris7633
    @jenniferharris7633 5 років тому +566

    I'd love to know how much capital it took to acquire all of that. The ginormous copy machine alone is probably $100K.

    • @ImenBen12
      @ImenBen12 5 років тому +2

      Literally, SAME

    • @JRLOC
      @JRLOC 5 років тому

      No, more.

    • @AlexSzymk
      @AlexSzymk 5 років тому +32

      My uncle has one of those giant printers its not as much as people think, its around 10-15k for a really good one that prints 60 in.
      HP DesignJet Z6610 60in Production Printer, ofc the ink and canvas are additional costs.

    • @RacingPepe
      @RacingPepe 5 років тому +15

      Yea the printer isn't that ginormous. Maybe compared to your home A4 sheet printer but it's really not crazy if you stand next to it. Our studio had an Epson for €11.000.
      Generally with tools like this, it's not the initial purchase that will drain your wallet. It's the maintenance, the ink, the paper rolls. Printers like these can be used for years and will pay themselves back easily.
      It's like a car in a way. You could buy an occasion car for €11.000 as well but in its lifetime, you will spend at least that amount in maintenance, gas, repairs, cleaning, taxes, insurance, check-ups etc.

    • @bestress04
      @bestress04 5 років тому +15

      Since the business has been around for over 25yrs my guess is she's collected that much over time and probably started off with a few things owned and maybe everything else on loan or rental from furniture stores etc.

  • @giocondakisses
    @giocondakisses 5 років тому +751

    Beautiful yes but weirdly designed, has a living room, media room and huge library/lounging area but the kids bedrooms are so tiny and have to be shared, even the master's closet looks bigger than one of thos little bedrooms

    • @moliakter5035
      @moliakter5035 5 років тому +67

      Monalisa Menno , I think rich people don’t care about there children... you know they will chilling.. that’s why .

    • @giocondakisses
      @giocondakisses 5 років тому +174

      It just seems to me that the original owners were too excited designing the apartment and then almost at the end when they had little space they were like "damn we have kids!" haha

    • @Bee-of9uu
      @Bee-of9uu 5 років тому +46

      That's why the staging is important. It'd be tough to sell those as empty rooms when it feels smaller than the walk-in closets they are used to

    • @Hubertxlv
      @Hubertxlv 4 роки тому +13

      I mean the kids live in a big apartment so I wouldn’t care about my room

    • @AlexS-oj8qf
      @AlexS-oj8qf 4 роки тому +28

      It's a staging design, it should give potential buyers what they could have. If the buyer have son they realtor will take then to the boy's room and tell them that there's 2 extra bedroom if you want room for their own. It's about giving ideas, not to specifically design the room.

  • @ablargh
    @ablargh 5 років тому +139

    this is the type of content that you didnt realize you need but very much appreciate

  • @paigelanza6928
    @paigelanza6928 5 років тому +155

    “to add light you add lighting”... damn she’s good

    • @kiowah231
      @kiowah231 4 роки тому +12

      hmmmm.... this floor is made of floor.

    • @moonchild8477
      @moonchild8477 3 роки тому

      Every 60 seconds in Africa a minute passes by

  • @NallahBrown
    @NallahBrown 5 років тому +147

    She is too cute, I want to see what the inside of her home looks like!!

    • @xemtem
      @xemtem 3 роки тому +1

      SAME

    • @itsdune079
      @itsdune079 3 роки тому +3

      Not sure if that’d be so safe for her to share publicly, but yeah, it’s be cool to see!

    • @rationalatheist9824
      @rationalatheist9824 3 роки тому

      Sameeeee

  • @geeklette99
    @geeklette99 5 років тому +285

    That tables been with them for 25 years???? Hold up, how old is she? She looks like she's 40 max!
    Either way this whole business is so complex and well run, in in awe. She's a true business woman, she's created an empire 😮

    • @rem7412
      @rem7412 3 роки тому +3

      bruh... she couldn't have been 15, could she?

    • @cdion78
      @cdion78 3 роки тому +6

      she is 50

    • @alexarihani2902
      @alexarihani2902 3 роки тому +4

      She looks great for 50. I thought 40.

  • @WHITELIONNYC
    @WHITELIONNYC 5 років тому +161

    I walk by that building several times per week. I never would have guessed it has a $14 million apartment.
    🖐🏿🤑🖐🏿

  • @thermgraphics6937
    @thermgraphics6937 5 років тому +2099

    To add light, you add lighting.
    WOW NO WAY REALLY???

    • @raymond4955
      @raymond4955 5 років тому +23

      WHOA 🤯🤭

    • @alialhashemi1888
      @alialhashemi1888 5 років тому +64

      I thought u add a camel for the lighting

    • @exhale7873
      @exhale7873 5 років тому +2

      Therm Graphics what are you twelve?

    • @williamnjagi2388
      @williamnjagi2388 5 років тому +3

      OMG

    • @melissablick779
      @melissablick779 5 років тому +23

      It's not obvious. To add light, I'd have thought of playing with colors (lighter colors for furniture and drapes). Or strategically placed mirrors. She's actually adding lighting that will be turned on during the day.

  • @kylbgoose
    @kylbgoose 3 роки тому +13

    I would binge watch a show of her just doing this, and I'm so curious how the whole business works, it seems so big and complex! Their own art department, upholstery team, logistics, etc

  • @AllThingsVon1277
    @AllThingsVon1277 4 роки тому +5

    Cheryl Eisen got it going on she established her own line of items and all the necessary people to get her work done within the warehouse. Super cool.

  • @gabyb1219
    @gabyb1219 5 років тому +524

    That belt is so subtle I could barely tell it was there

    • @sabrina.natalie
      @sabrina.natalie 5 років тому +14

      🙊 Lol. Your sarcasm is cute.

    • @janng69
      @janng69 5 років тому +1

      Lol

    • @legendarysoftie5911
      @legendarysoftie5911 4 роки тому +4

      @@sabrina.natalie...... What's ur problem bro

    • @cutienerdgirl
      @cutienerdgirl 4 роки тому +3

      @@legendarysoftie5911 Their problem is that Gaby is being negative and insulting.

    • @sarasaeed6349
      @sarasaeed6349 4 роки тому +6

      Pink how is commenting on a belt insulting?? grow up

  • @arobertson2509
    @arobertson2509 5 років тому +426

    "here's the grand reveal, of the room you've already been shown 8 times"
    the editor and her were definitely not on the same page

  • @hellobye4154
    @hellobye4154 5 років тому +1828

    So distracted by that belt

    • @eternalbattle1438
      @eternalbattle1438 5 років тому +15

      *When OCD kicks in...*

    • @ldyIanl
      @ldyIanl 5 років тому +7

      It's valinteno something like that

    • @geoffreycharles6330
      @geoffreycharles6330 5 років тому +31

      As a gay, I can say she's really well dressed.

    • @rybye1261
      @rybye1261 5 років тому +163

      @@geoffreycharles6330 Being homosexual doesn't make you fashionable, bud

    • @ivopinheiro4103
      @ivopinheiro4103 5 років тому +25

      Then Valentino decides to watch this video, reads the comments, sees the lady above calling him “Valinteno or something” and replies: Am I a joke to you?

  • @sharonkim8484
    @sharonkim8484 3 роки тому +1

    Former intern at IMG here! Cheryl is great and had the best experience working with her circa 2013!

  • @WholeHeartily
    @WholeHeartily 4 роки тому +35

    Just because there’s two beds in a kids room doesn’t mean they’re sharing... lots of kids have extra for sleepovers! Also, if the children are very small, it might be nice for them to share until they’re older. I wouldn’t like my toddler in a big empty space. These rooms are cozy for a kid, which is nice!

    • @MissySimpleM
      @MissySimpleM 3 роки тому +4

      but that doesn't change the fact that compared to the rest of the apartment, those kids' rooms are teeny.

  • @MrTHEcoolECOdude
    @MrTHEcoolECOdude 5 років тому +267

    Wow she actually has amazing skill making a space so desirable.

  • @darinasa4428
    @darinasa4428 5 років тому +405

    This is literally me when I'm furnishing a house in sims

    • @LightworkerLissa
      @LightworkerLissa 4 роки тому +6

      Yeah but only in the Sims 3... when we could change the color of furniture. lol

    • @aprilaesthetic200
      @aprilaesthetic200 4 роки тому +2

      @@LightworkerLissa You can do that in the sims 4

    • @AdriaOliSal
      @AdriaOliSal 4 роки тому +2

      @@aprilaesthetic200 No you can't, at least in the way TS3. 3 has Create a style, which allowed you to change ANY TEXTURE on any object and color it with a color wheel from in game. TS4 is very limited in this sense.
      You could create a pink leopard print countertop with green carpeted handles and red and white tile cabinets. *-*

  • @ruvin7023
    @ruvin7023 5 років тому +290

    Video: The aesthetic where going for today...
    Me: Let me guess. Modern and Minimalistic?
    Video: A Modern Minimalistic Design.
    Me: ...Yep

    • @ginnymarch
      @ginnymarch 3 роки тому +17

      The only style people like that ever do
      Personally I find it extremely basic and boring

    • @thelouisfanclub
      @thelouisfanclub 3 роки тому +32

      @@ginnymarch it’s staging for the place to be sold. This kind of neutral minimalistic approach is going to appeal to the most people.

    • @TheXIIWizard
      @TheXIIWizard 3 роки тому +18

      @@ginnymarch I personally like it, because it feels clean and uncluttered. And it also feels luxurious and spacious since white opens up the space more

    • @ginnymarch
      @ginnymarch 3 роки тому +6

      Yh I get what yall are saying with it needing to be sold and stuff I just mean that as far as living there it would feel too spacious and bland

    • @thelouisfanclub
      @thelouisfanclub 3 роки тому

      @@ginnymarch yeah definitely

  • @AKait47
    @AKait47 5 років тому +14

    I don’t have the patience for this lmao. She is visual and super talented.

  • @Anne-ug4jv
    @Anne-ug4jv 4 роки тому +12

    Her creative process is amazing.

  • @ZinkRivals
    @ZinkRivals 5 років тому +824

    Where my broke homies at

    • @luisa.espinoza48
      @luisa.espinoza48 5 років тому +14

      Sup bro

    • @eca1125
      @eca1125 5 років тому +14

      Sorry I’m late but I’m here

    • @Maria-im7li
      @Maria-im7li 5 років тому +6

      I’m not broke my parents are doctors and government officials and btw don’t put yourself down.

    • @mr.nonymous2024
      @mr.nonymous2024 5 років тому +31

      @@Maria-im7li Dont flex on us mate

    • @Maria-im7li
      @Maria-im7li 5 років тому +1

      Mr. ÆnonyMouš I never did

  • @sagarp2001
    @sagarp2001 5 років тому +126

    I love how she just casually says "I'll just get it made..." like no big deal lol.

  • @lauradelacostaa
    @lauradelacostaa 5 років тому +662

    Is this the voice of the same guy that does the Vogue 73 questions series?

    • @Cleanwhitebeige95
      @Cleanwhitebeige95 5 років тому +16

      Laura Howard literally my thought

    • @jesyra
      @jesyra 5 років тому +5

      Its Dan Levy.

    • @hlevin7419
      @hlevin7419 4 роки тому +4

      Jesyra LBfly it is not Daniel levy, he talks very different, and compare the voices in the Dan levy 73? Video.

    • @patriciannpalka917
      @patriciannpalka917 4 роки тому

      Speaking of voices, my pet peeve is a successful woman with one of those high pitched Sarah Jessica Parker little girl voices. Toning it down a few octaves would complete the package IMPO but her success speaks for itself so who am I to judge.

    • @Stella-cf4cl
      @Stella-cf4cl 4 роки тому +2

      @@patriciannpalka917 most people cant just change their voice

  • @magnolia8626
    @magnolia8626 4 роки тому +3

    She OWNED that huge space, like a boss! And wasn't afraid to use large pieces. Go girl!

    • @tommylandrix6070
      @tommylandrix6070 3 роки тому

      Why on earth would she be afraid to use large pieces? xD

  • @optimusprimee
    @optimusprimee 4 роки тому +3

    Great tips. I like the mirror infront of windows to add more light and make the room seem bigger.

  • @notneo5886
    @notneo5886 5 років тому +227

    That poor end table, 25 years and not a single buyer 😭

    • @TheKuroneka
      @TheKuroneka 5 років тому +32

      Digby Dooright 50s... ‘case she can’t start staging 15 yo, at least 23-25 which is: 25+25=50

    • @lolipanda2763
      @lolipanda2763 5 років тому +1

      I.e that type of design

    • @imalice6806
      @imalice6806 5 років тому +10

      i think they're using it but re-designing it again

    • @JRLOC
      @JRLOC 5 років тому +4

      Made me want that little orphan.

    • @HT-pl8du
      @HT-pl8du 4 роки тому

      it’s so fun and unique though! i want it so much

  • @williamnjagi2388
    @williamnjagi2388 5 років тому +1008

    I'm over here looking at a 14 million dollar house when I can barely afford to live in a $2 Rat Hole. Anyone else?

    • @cappuccinopapi3038
      @cappuccinopapi3038 5 років тому +1

      Mah man

    • @luisa.espinoza48
      @luisa.espinoza48 5 років тому +8

      I'm actually living in a not so bad $300 rent each month small apartment, so i got that going for me, which is nice

    • @Alphazor77
      @Alphazor77 5 років тому +4

      Oh wow rats on social media now? That’s cool

    • @onetrueone
      @onetrueone 5 років тому +1

      Well if you get a job a 1,5k a-month home isn’t that hard in sweden...

    • @driptip9589
      @driptip9589 5 років тому

      @Richard Foran Me too bruh
      let's see here after 10 years

  • @MurasakiMonogatari
    @MurasakiMonogatari 5 років тому +411

    3 large rooms for adults to relax in. Children's rooms two kids per room. Right.

    • @RacingPepe
      @RacingPepe 5 років тому +15

      Kids are temporary, no need to give them so much space.

    • @BeloryThorn
      @BeloryThorn 5 років тому +53

      @@RacingPepe 18 years isn't that temporary

    • @niiho4119
      @niiho4119 5 років тому +1

      Rupsa Ray do u not kno wut temporary is

    • @user-kl2vp
      @user-kl2vp 5 років тому +6

      Yomiko Readman that’s because people don’t live in their rooms

    • @balilakes
      @balilakes 5 років тому

      I think they were rooms for staff, originally.

  • @prnkstr
    @prnkstr 3 роки тому +4

    That warehouse looks like it could benefit from sort of inventory management system. Barcode everything, track it in a database with pictures allowing you to look at everything you have in stock, as well as track what's currently "out of storage" and what project it's used for. Considering that warehouse is probably going to just get bigger in terms of inventory, you'll get to a point where not knowing what you have other than running around the warehouse all day is not very beneficial...

    • @nullnull8777
      @nullnull8777 3 роки тому

      This one doesn't. The others have been using them for over 25 years.

  • @LucySkandal
    @LucySkandal 4 роки тому +13

    She’s a wonderful woman. Great sense if style.. and gorgeous hair.

  • @hunterkeys197
    @hunterkeys197 5 років тому +124

    “To add light, you add lighting.” Wow thanks for the tip!

    • @Jdid18
      @Jdid18 5 років тому +2

      Ambient lighting

  • @jujubean8870
    @jujubean8870 5 років тому +172

    Wait a minute, you have to add lighting to add light? I've always been adding darkness to add light. This is a game-changer.

    • @williamnjagi2388
      @williamnjagi2388 5 років тому +6

      For me I just bring the night vision potion works well in caves, but man did I mix light with zombies

    • @SniperRose1
      @SniperRose1 5 років тому

      Well, I'll be damned. Lights?!? Who knew?

  • @MaxGuides
    @MaxGuides 5 років тому +51

    that staging company owner and painters/craftsman have some awesome jobs.

  • @vineetnagavi3689
    @vineetnagavi3689 3 роки тому

    Business insider and it's related channels are most useful UA-cam channels ever💯. Kudos to you all, working for creating highest quality content in available in internet for FREE.👏👏

  • @mauraronda1265
    @mauraronda1265 3 роки тому +2

    Wow. She is my fave designer! Would love to see her in action. That warehouse was dreamland. Love her work so much!

    • @carlosholt3631
      @carlosholt3631 3 роки тому

      Hello, gorgeous...I stumbled upon your profile and noticed the beautiful smile on your face. You're charming lady of which every man that knows the heart of a woman must appreciate and welcome. I feel we should get to know each other. You must understand that I don't mean to be rude in any way nor come here to embarrass you but all I just want is to get to know you, don't know how you feel about this... hope you don't mind let me know what you think, love to get a positive reply from you🙏🙏🙏

  • @utleychase7
    @utleychase7 5 років тому +24

    Idk if you did’nt catch, but at 0:22 is the infamous windowless maximum security building owned by AT&T.

  • @lalaracal8475
    @lalaracal8475 5 років тому +205

    The bathroom does not match the furniture and the vibe of the house

    • @Bik998
      @Bik998 5 років тому +20

      Was shocked to see that. Thought the video changed for a second lol

    • @MM-Iconoclast
      @MM-Iconoclast 5 років тому +20

      Agreed. Looked more Trump-ish.

    • @lulululu2109
      @lulululu2109 5 років тому +3

      Yeah if i were to buy id change the bathroom

    • @erique_k
      @erique_k 4 роки тому +1

      The apartment was renovated but for some reason the bathroom wasn’t. It was used in the blacklist!!

    • @ihkeseteeietos5722
      @ihkeseteeietos5722 4 роки тому

      That's luxury bathroom for you

  • @YvonneMendezRealtor
    @YvonneMendezRealtor 5 років тому +17

    I like her outfit & style. She's articulate. Smart & talented girl!

  • @bananasenpai
    @bananasenpai 2 роки тому

    Love Cheryl's work! That place already looks like a dream come true, and she's elevated it even further!

  • @jemiplants7344
    @jemiplants7344 4 роки тому +3

    I'd actually buy that 14 million apartment if I had the money. It's minimal, calming, futuristic and spacious. She's good at what she's been doing. Good for her.

  • @dariann1661
    @dariann1661 5 років тому +615

    I just hope all those workers get paid a living wage

    • @itsemilee1502
      @itsemilee1502 5 років тому +86

      Yes i hope so as well. The people doing the hard work to make someone else rich 🙄 my fiance works construction and his boss sometimes doesn't even show up. Meanwhile the workers are suffering in the heat

    • @hoixthegreat8359
      @hoixthegreat8359 5 років тому +33

      @Saoirse Justice McKenna So many large companies pay living wages, as it's good publicity and encourages better labour to apply? ALDI pay living wages to all their staff, yet are the most profitable supermarket in the UK

    • @ah.l
      @ah.l 4 роки тому +3

      Creative workers do it comfortable pay.

    • @cutienerdgirl
      @cutienerdgirl 4 роки тому +13

      The kind of job that these workers have usually have high salaries.

    • @jessica23881
      @jessica23881 4 роки тому +11

      I hope she is paying them very well obviously you tell she is very wealthy the prices she charging the Rich for an apartment not A house now. U can forget it. Better off being in a mansion if I had that kind of money.

  • @armanboncales2928
    @armanboncales2928 5 років тому +534

    How to earn money in youtube
    Reupload the vid

  • @junito1008
    @junito1008 5 років тому +282

    11:58 To add Height use a low profile furniture...to look Tiny, wear a WWE Valentino belt !! Lol

    • @junito1008
      @junito1008 5 років тому +1

      Mark Thompson Thank you !! 😁👍🏼

  • @adhirsarkar6280
    @adhirsarkar6280 3 роки тому +1

    11:45 "To add light, you add lighting". Never knew that

  • @th3azscorpio
    @th3azscorpio 5 років тому +4

    Even though this is a HELL of a lot of work, this really seems like a hella fun job! I already love interior decorating/interior design myself, so this would be an amazing everyday challenge. Kudos to this woman for getting to live, and experience such an amazing career! Great motivation!

  • @--Paws--
    @--Paws-- 5 років тому +44

    4:39 I thought her blue arm-bangle looked odd, it's actually a roll of blue tape 😆

  • @aandrissotim2012
    @aandrissotim2012 5 років тому +75

    It's amazing how cheap furniture can make a place look expensive when we'll put together

    • @saludosalsol
      @saludosalsol 4 роки тому +7

      How can you tell the furniture is cheap? I gotta say the art didn’t look that great. It was just large pieces but not special.

    • @mohit_panjwani
      @mohit_panjwani 3 роки тому +2

      Cheap furniture? Pretty sure it costs 0.5 to 1 percent of the retail value of the house, that's 140000 dollars in just furniture.

    • @mohit_panjwani
      @mohit_panjwani 3 роки тому

      That's only for rent, if you're planning on keeping the furniture, that's much more

  • @chrisw9122
    @chrisw9122 5 років тому +12

    She's been doing this over 20+ years😮 she looks like she really enjoys her career. #respect

  • @ravenous__rose9898
    @ravenous__rose9898 3 роки тому +2

    She truly has a talent for interior design! It looks so good :D I dream to become a business woman like her

  • @carinaoliveira5850
    @carinaoliveira5850 4 роки тому +1

    Seriously, the definition of girl boss. So inspirational to have built this luxury warehouse of furnishings! And creative eye of course.

  • @jessied.6741
    @jessied.6741 5 років тому +5

    The way she looked sooooo comfortable strolling around, picking furniture and getting everything customized just the way she wanted is honestly admirable. I wish I could be that gifted and able to do my dream job the way she has been

  • @missjayy1311
    @missjayy1311 5 років тому +56

    Wow, creative mind. And she has her own IKEA to herself, AMAZING!

  • @theaccentman93
    @theaccentman93 5 років тому +159

    Can we just talk about her Valentino belt? It’s so huge

    • @joeo7257
      @joeo7257 5 років тому +2

      Oh , is that what it stands for? I'll bet she likes the giant POLO logos on shirts.

    • @paulaaquino5847
      @paulaaquino5847 5 років тому +16

      if she knows a floor to ceiling cirtains make it higher, then she should know that belt eats her proportions ugh

    • @cutienerdgirl
      @cutienerdgirl 4 роки тому +15

      @@paulaaquino5847 The belt suits her body just fine. Plus, she isn't selling her body, she's selling her work.

    • @dosereviewschannel2230
      @dosereviewschannel2230 4 роки тому +1

      Hype ego if you know your self you are great you won’t wear big of logo the thing pretty much own her she don’t own the thing

    • @Jigme2727
      @Jigme2727 4 роки тому +3

      @@dosereviewschannel2230 I don't know where did you get this idea of relating her style with her ego but its actually a part of her ensemble ,the V is in gold color which matches her accessory and the brown matches her heels . it has nothing to do with ego .

  • @roxannaahmad9020
    @roxannaahmad9020 4 роки тому +61

    This is the “motherlode” cheat code on steroids

  • @zin3242
    @zin3242 5 років тому +336

    I genuinely thought she was Britney Spears.

    • @just_cade
      @just_cade 5 років тому +3

      That's why I clicked this, I saw Britney.

    • @LottoLogista
      @LottoLogista 5 років тому +29

      She gives me Jessica Simpson vibes

    • @wayneartmann9766
      @wayneartmann9766 5 років тому +1

      LEAVE BRITNEY ALONE!!!

    • @swallowedinthesea11
      @swallowedinthesea11 5 років тому

      Fuller House! She plays riotous D.J. Tanner!

    • @KimI-ib5ji
      @KimI-ib5ji 5 років тому +1

      She looks like a fusion between Britney Spears and Jessica Simpson.

  • @blablalandia897
    @blablalandia897 5 років тому +25

    I can't believe that the owner of a big house like this, make the daughters share a little room that look more like a housekeeper's room.
    My housekeeper's daughter have a bigger room that only belong to her.

    • @wendyweaver8749
      @wendyweaver8749 5 років тому +1

      Blab - Perhaps the owner has one daughter and one son with an extra bed in each room for sleepovers.

  • @Sathyaana
    @Sathyaana 5 років тому +32

    Such a big apartment and the kids are pilled in bedrooms smaller than the master bathroom...

    • @nullnull8777
      @nullnull8777 3 роки тому

      That's pretty standard. Rich people don't want to raise little self entitled emperors.

  • @samsonsamuel2127
    @samsonsamuel2127 3 роки тому +3

    *I swear this is my mood when I’m cleaning my room* 👌😫

  • @Marvostips
    @Marvostips 2 роки тому

    Great video showing the reality of what it takes to become a stager at an untouchable level. Good job.

  • @jevari7
    @jevari7 5 років тому +90

    so she got paid 140,000 just for blending furniture and giving some magazine advice, man rich people are so easy to squeeze, if you have a great background

    • @angelaanaconda55
      @angelaanaconda55 4 роки тому +21

      It's all about getting your name out there and having connections. Their are alot of people that profit from rich people's ignorance lol.

    • @ravel111
      @ravel111 4 роки тому +25

      Moving into a new home is stressful, everyone knows that. The planning, organization, grunt work of actually picking, buying, transporting furniture.... it’s easy to think about it but then try doing it. Now imagine having to “move into a new home” ten times a month. All with different style of furniture and decor and art and flowers and accessories to match each specific home to cater to a specific clientele. It’s not as easy as you’re thinking.

    • @capdui
      @capdui 4 роки тому +15

      You think its not hard work ? It is easy, then lets do it, where ‘s your own company

    • @wurzeln8817
      @wurzeln8817 4 роки тому +1

      @@ravel111 preach

    • @patriciannpalka917
      @patriciannpalka917 4 роки тому +7

      Given the high tech staff and artisans she employs she would need to stage at least 3 a month to command the salary worth her expertise.
      And it's wonderful there are affluent people able to provide those artisans with a means to practice their craft.

  • @StephenNu9
    @StephenNu9 5 років тому +10

    If I bought that house for $14 million, I'd buy the furniture with a few changes -- if Cheryl does modifications, such as higher backs on the couches. But she took a very large space and made it homey.

    • @lucyn3771
      @lucyn3771 3 роки тому

      I feel like alot of people that watch these very expensive homes think that when the house is bought its bought with everything inside and if not they have to decorate it that way.
      Even though, it's just to give an idea of what to do if the buyers are not sure what to do, it's also really nice because you can inquire about pieces you like that maybe you would not have found if it were an empty living space.

  • @anh-thumai5820
    @anh-thumai5820 5 років тому +42

    How many times are they going to show those guys holding up the mirror?

  • @carlettagoodrich-mann1377
    @carlettagoodrich-mann1377 3 роки тому

    High end dynamics for interior designs. Quick displays for leasing the dream. Staging the home or work place brings styling dynamics. Layering feels good and adds warmth.

  • @mohplaysrblx
    @mohplaysrblx 4 роки тому +1

    Love these kind of videos

  • @squadfathertimsen
    @squadfathertimsen 5 років тому +57

    When you need to actually get up to put down your glass on the coffee table. Looks good in theory, but it's really not practical.

    • @olivermansfield8341
      @olivermansfield8341 5 років тому +31

      Everything is eye candy, it's not functional at all.

    • @Ice_Karma
      @Ice_Karma 5 років тому +14

      It's not meant to be practical-it's meant to show off _how much money you have._ I would guess you'd mostly live in a few of those rooms, and the rest would be for showing off. =3

    • @anhhuynhkimnguyen6793
      @anhhuynhkimnguyen6793 5 років тому +5

      Dude each couch has a separate end table. And this isn’t meant to be practical since, it’s designed to make the apartment seem larger. The practical part comes in when it gets bought and the owner actually, idk lives in it?
      People seems to be forgetting that her staging is for the apartment to be sold, then it will get changed and personalized by the owner. This isn’t permanent.

  • @AYellowPepper
    @AYellowPepper 5 років тому +76

    At that price i hope the furniture comes as an addon option!

    • @ronanstark6218
      @ronanstark6218 5 років тому +25

      i dont think so.. she said that one side table has been with her for 25 years... so its just for display/stage.

    • @ronanstark6218
      @ronanstark6218 5 років тому +2

      that'll be a bang for bucks tho..

    • @dawnbugXXX
      @dawnbugXXX 5 років тому +9

      Staging furniture is essentially rental furniture.

    • @abhisunkara
      @abhisunkara 5 років тому +6

      Anyone buying that house would have super expensive custom made furniture.

    • @kellz6266
      @kellz6266 5 років тому +9

      they said at the end that most of the time the place is sold fully furnished. if not, it gets returned and re-used.

  • @matthewlu150
    @matthewlu150 5 років тому +29

    Man, this milk crate I'm sitting in really feels uncomfortable

  • @floraaveryanova1253
    @floraaveryanova1253 4 роки тому

    what brand are those couches please? its a must have for me! THE GREY ONES AND THE WHITE ONES :)))))

  • @michellelee8933
    @michellelee8933 3 роки тому +2

    I'm just shook at the price of an APARTMENT in NYC. If I'm spending that kind of money, it better be a house with a pool and a backyard.

  • @sandraswift7280
    @sandraswift7280 5 років тому +9

    *HGTV should totally give this gal a show... i'd binge it tbh*