Is Perplexity’s rebranding a game-changer?
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- Опубліковано 27 сер 2024
- Perplexity’s Stealth Rebrand is setting a new standard in the search industry. In this video, we dive deep into how this 'invisible' rebranding strategy is changing everything we know about search design. Learn why Perplexity decided to take this bold step and how it’s transforming user experience. We'll uncover the thought process behind the rebrand, the challenges faced, and the future implications for the industry. Whether you're a tech enthusiast, a marketer, or someone curious about branding trends, this video provides valuable insights into Perplexity's game-changing move. Watch now to stay ahead of the curve and understand why stealth rebranding might be the next big thing.
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I don’t comment much but this video needs interaction to get traction.
Great video. Just got it recommended and I’m here to stay.
Wow, thanks a lot!
Great video! But I would argue Perplexity is not the first example of (almost) invisible branding. Google Search has been as invisible as possible since the beginning. The marketing is noisy but there's a difference between marketing and user experience. Both Apple and Google (and many others) recede when you use the products and the Google dots were an excellent example of branding a functional element - baking the DNA of search into their branding. But I definitely agree I prefer the UI for Perplexity!
I really appreciate your thoughtful comment and your point is spot on. You’re absolutely right about Google Search being a pioneer in the realm of invisible branding.
Really nice vidwo
Thank you so much 😀
very well explained, learned a lot!!
Thanks!
Loved it! Please do more redesign/design analysis.
Will do. Thanks!
very good video, u just earned a subscriber
Awesome, thank you!
This channel will (must) cross 100k subs by end of this year!
Really love the presentation. Please keep the good work up.
We will!
But you did not show the old logo 🤌
Oh, god. Really…
Damn just found out this channel , this guy is a good teacher ngl. Loved it , and love to see more.
Thanks a lot!
I mean for 10mins are you basically repeating the same thing. And speaking of design clarity, ChatGPT had it first, it’s just a chat window. Can’t be more simple than that
I wanted to talk not only about the interface. The search engines have long had that covered. I wanted to talk about the approach to brand formation as a whole and the connection between a simple, invisible interface and the identity of this product. Not just about the simplicity of the input field itself. I agree that my scenarios are far from ideal and I don’t always manage to convey my thoughts clearly and concisely. I am working on this.