What MUST be in Place for Early Sales Success Part 2

Your salespeople CANNOT be allowed to shoot from the hip or play it by ear. It will cost you THOUSANDS if not MILLIONS in sales dollars. Your job is to prepare them with what to ask, what to say and how to present based on your experience with customers.
Allowing new salespeople to work with customers without training and giving guidelines to work from is like climbing K-2 because you had nothing to do on the weekend. It sounds fun and exciting but you most probably will die. And make no mistake it will KILL your business.
No, it’s more accurately like suicide, because you will have chosen the manner of your sales death.