The Beatles, Michael Jordan & The Quest for Immortality

The Beatles have held their crown as the "greatest band of all time" not by luck, but by marketing, investment and protection of their image. Much like Michael Jordan.
Chapters
00:00 - Introduction
01:43 - Remember My Name
04:36 - Investing in Legacy
06:28 - Here, There and Everywhere
10:30 - Heir Beatles
13:00 - Across the Universe
15:00 - The End
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Hi there! My name is Derrick Gee - radio host, DJ and creator who likes to talk about music, hifi and ideas. Thanks for reading this - you really didn’t have to. Much love
#thebeatles

[@Eonis]

Great points being made! I have a Michael Jackson vs Prince video that is similar to this in my drafts. Its always interesting to see what separates the superstars from the stars. Marketing is always part of that equation from my research.
Great video!