I worked at Jaguar R and D (Whitley) between 97- 2006. this was a special time for me and I remember the X300 very well. I now own an X308 XJR in commemoration to when Jaguars were still very special and charismatic 'Monarchs of luxury saloons'!
First I’ve watched this video in over twenty years, brings back great memories. Jaguar sent it to me on VHS back then. I would request promotional material from all the manufacturers, and the 90’s were a golden age for videos and brochures, etc. Nothing like it today, and it was all downhill after the X300.
Old Jag are easily the most sculptural and beautiful cars. I also own a XJ6 S3 and Daimler Double six S3… and I will keep them on the road as long as possible. 😊
better then the modern xjs, they stopped making Jaguar looking Jags after Tata motors bought jaguar from...I want to say ford. (with the exception of the S-Type)
***** I do believe that Tata Motors is heading in the right direction with Jaguar. The XF is an absolutely gorgeous car that needed to succeed the stale looking S type, I was never a fan of the S type. However they should not have done what they did with the XJ. The XJ is an icon that should always remain true to it's roots. It would be like Porsche giving the 911 a radical make over. Speaking of which the 911 has not changed it's basic styling language since the 60's actually 50's if you want to split hairs and yet still looks very modern and fresh. What Jaguar should have done was introduced the XF like they did but gave the XJ a evolutionary rather than revolutionary redesign.
JungleListSoldier I mean S-Type was attrocious, but XJ and even the X-Type were great looking cars, and you knew when you saw them that that was a Jag, now the new XJ can be mistaken for many other Sedans/Saloons
Me too, I got a 96 Vanden Plas daily driver with over 300,000 miles and a 95 Vanden Plas weekend driver with 160,000 miles. I drive both cars all the time and I have made the best choice in my life to drive such great classics.
I used to work at WHitely- when Jaguar was doing well-involved in the V8 and V6 development, and I have fond memories of the X308 and X100. The music of this comercial takes me back to Geoff Lawsons styling presentations!
i used to watch this vhs at least once a day at my grandparents' house in 96-97-98. as a 3-5 year old i found this much more entertaining than any teletubbies or barney. now at (soon to be) 27 i still want to own a big, luxurious, old money jaguar sometime in my life, preferably the X300
WOW we just got one of these and it's great on the inside but the previous owner didn't take care of the exterior (wrt wax and such). I'm cleaning it up right now but this video just reminds me how much care and dedication needs to be taken.
@@RaulRodriguez-jv2po the car is any good? i'll have to buy my first car,i found this jaguar that looks good and has 150.000 km, but it's in perfect condition. But they say it's very costly to mantain. Is this true?
We own a 1985 BRG Soverriegn all orig after 4 and half years ownership most reliable car I have ever owned since built has had a few ball joints headlight bulb, coil, high tension leads, fuel pump, doesn't leak or burn oil don't believe everything you read, owned a 4 year old Holden in 1978 fell to bits on me! Our Jag is driven daily now done 206,000km service costs $350 per year, would like an x300 for our 4 hour drives but our Jag doesn't complain its a dam well made25 year old car !
Three years later and prices are still dirt cheap, even compared to BMW and Mercedes-Benz of the time, which are also very cheap. Hard to foresee what the market will be years from now, but now is definitely a good time to make one your own.
@@mr.butterworth the immaculate X308’s are dwindling. 3-4 more years and excellent examples will rise in value substantially. Steel Coaches like these will never be created again.
The first time i saw this ad, i felt in love with the X300, i was coming here to watch the X300, while 2 years almost everyday, dreaming of owning one, like a child sitting in front of a toy shop. But since several weeks, to see an x300, i go in my garage :D
Hello Kilikcalibur, I love this video, thank you. Do you also happen to have a promotional vide about the x308? XJR? Would love to see more videos, whatever the content. Greetings from Holland
I scoured the web for Crash tests before I bought my 2002 XJ Sport 4.0, and found nothing. This has them! At last. Mine, unlike the X300, though, has side airbags.
Feels like a Henry Mancini composition to me. It also seems like I’ve heard it somewhere before, and not only because I had this video on VHS in the 90’s, lol.
What happened to these cars with wood, leather, polished crome? All they want now is plastic dashboards, interior lights, plastic fuel pumps and tech that looks cartoonish. Jaguar may go the way of Rover, they don’t even make the XJ now. 😢😢
I have a 2001 XJ8, triple-black, in concourse condition. Given that its already impossible to find service for it, and in a couple of years gasoline cars will be banned, it will probably be in my garage forever.
First of all, the theme song is for middle aged men and the narrator is speaking in an intimate tone to a women, so who the hell is the video marketed to????
For all the tech talk , for all the bling music , for all the reasons , this new so called XJ was......a disappointment . Never really capturing the epitome of what was luxury in the Series 3 never really capturing the looks of the Series 3 and never making the driver feel as "arrived" as the series 3 did so well. Over the years , the designers tried to make each successive Jag look a bit more like the series 3 but they failed in a way that a darts player just misses the bullseye and looses the match . Today , with many series 3's finding their way back in from Japan, once again we can experience all that was bloody great about Jaguar and instantly forgetting the overstated overblinged over sold XJ 40's family . My own 91 series 3 v12 is motoring magnificence of a kind that BMW and Mercedes can still only dream about even today and Jaguar owners of paces and XF's just simply feel cheated when they see a series 3 glide along.
Series 3 although great isn't a patch on the xj40,x300 or x308.have had them all over the years.my favorite by a mile is my x350 superv8.they all gone down bank after them.
AT 1 TIME THEY WOR .EXSALANT . BAT NAU .IS WAY BATOR JAGALARS .BEON TIMES .FASTOR . IMPRASEV .BAT 240 HP IN NO GOOD . AT AII IT NEDS .TO BE NO LAS THEAN 575 HP.
I worked at Jaguar R and D (Whitley) between 97- 2006. this was a special time for me and I remember the X300 very well. I now own an X308 XJR in commemoration to when Jaguars were still very special and charismatic 'Monarchs of luxury saloons'!
Why do you leave and what happened at the time
First I’ve watched this video in over twenty years, brings back great memories. Jaguar sent it to me on VHS back then. I would request promotional material from all the manufacturers, and the 90’s were a golden age for videos and brochures, etc.
Nothing like it today, and it was all downhill after the X300.
Those were the days … glad I got a X308 XJR and a SIII Double Six at home. Will enjoy driving them as long as I can !
Old Jag are easily the most sculptural and beautiful cars. I also own a XJ6 S3 and Daimler Double six S3… and I will keep them on the road as long as possible. 😊
I miss the days when the XJ looked like an XJ.
better then the modern xjs, they stopped making Jaguar looking Jags after Tata motors bought jaguar from...I want to say ford. (with the exception of the S-Type)
*****
I do believe that Tata Motors is heading in the right direction with Jaguar. The XF is an absolutely gorgeous car that needed to succeed the stale looking S type, I was never a fan of the S type. However they should not have done what they did with the XJ. The XJ is an icon that should always remain true to it's roots. It would be like Porsche giving the 911 a radical make over. Speaking of which the 911 has not changed it's basic styling language since the 60's actually 50's if you want to split hairs and yet still looks very modern and fresh. What Jaguar should have done was introduced the XF like they did but gave the XJ a evolutionary rather than revolutionary redesign.
JungleListSoldier I mean S-Type was attrocious, but XJ and even the X-Type were great looking cars, and you knew when you saw them that that was a Jag, now the new XJ can be mistaken for many other Sedans/Saloons
JungleListSoldier Lol. The s type was atrocious? are you kidding me?
JungleListSoldier The xf, from the profile, is a standard looking car. The new XJ's look like Kia Optimas from the profile.
I love my xj6 more after watching this video and feel lucky to have one.
I've got two of these XJ X300's and they are brilliant cars, both of them still going strong after 22 and 24 years respectively.
Me too, I got a 96 Vanden Plas daily driver with over 300,000 miles and a 95 Vanden Plas weekend driver with 160,000 miles. I drive both cars all the time and I have made the best choice in my life to drive such great classics.
I used to work at WHitely- when Jaguar was doing well-involved in the V8 and V6 development, and I have fond memories of the X308 and X100. The music of this comercial takes me back to Geoff Lawsons styling presentations!
They should make a powerful electric version of this beautiful car,,, it's a pleasure just to look at at!!!
i used to watch this vhs at least once a day at my grandparents' house in 96-97-98. as a 3-5 year old i found this much more entertaining than any teletubbies or barney. now at (soon to be) 27 i still want to own a big, luxurious, old money jaguar sometime in my life, preferably the X300
I hope you succeed. I bought my first Jag aged 30.at 64 I just bought my second to use in my pension.
WOW we just got one of these and it's great on the inside but the previous owner didn't take care of the exterior (wrt wax and such). I'm cleaning it up right now but this video just reminds me how much care and dedication needs to be taken.
I've got a Supercharged XJR, with a Sunroof. Its amazing.
Only problem is how much gas it chugs
@@nickdavis5957 You haven’t drove a Challenger RT then.....Those are not only slower but break down like crazy
im a huge bmw fan but my god jaguars are so beautiful every time I look at my cousin's xjr6 my heart flutters and it is soo powerful
The X300 is gorgeous. I would love to find a mint 95-97 XJR…
Im currently in the process of buying a 100% mint, perfect interior 1995 XJ12.
@@RaulRodriguez-jv2po the car is any good? i'll have to buy my first car,i found this jaguar that looks good and has 150.000 km, but it's in perfect condition. But they say it's very costly to mantain. Is this true?
I love it, that im still for already 8years a X300 owner😁..and i will keep it til i am eighty years old.
We own a 1985 BRG Soverriegn all orig after 4 and half years ownership most reliable car I have ever owned since built has had a few ball joints headlight bulb, coil, high tension leads, fuel pump, doesn't leak or burn oil don't believe everything you read, owned a 4 year old Holden in 1978 fell to bits on me! Our Jag is driven daily now done 206,000km service costs $350 per year, would like an x300 for our 4 hour drives but our Jag doesn't complain its a dam well made25 year old car !
My all time fav car 1997 xj6 VDP in BRG. Lots of issues with small details. Worth every headache.
Thank, you for you're video.
Monarchs or luxury. Made in Coventry. The all steel XJ8 (X308) Vanden Plas (in the U.S.) were the last of the great high spec Jags.
Three years later and prices are still dirt cheap, even compared to BMW and Mercedes-Benz of the time, which are also very cheap. Hard to foresee what the market will be years from now, but now is definitely a good time to make one your own.
@@mr.butterworth the immaculate X308’s are dwindling. 3-4 more years and excellent examples will rise in value substantially. Steel Coaches like these will never be created again.
" We kept what you love,
the rest is history."
cool~
WONDERFUL!
The first time i saw this ad, i felt in love with the X300, i was coming here to watch the X300, while 2 years almost everyday, dreaming of owning one, like a child sitting in front of a toy shop.
But since several weeks, to see an x300, i go in my garage :D
the song is "at last" by etta jones
His voice is smoother than clotted cream.
I got one, 1997 3.2 sport, love it
I’ve got two x308s but this generation of Jaguar XJ that began with the xj40 was the last of the real jags
I sold mine :P. I have a 2001 XJ8 Vanden Plas now!
I have loved many cars...and my xj6 is the one i love the most of all!
Genau so sieht meiner aus. Herrlich zu fahren. Eines der sichersten FZ weltweit.
Frisch vorgeführt ab MFK 20.03.2015 mit 268T km !!!!
Gorgeous...
@kilikcalibur It's Hit and Run by Ralph Dollimore if I'm not mistaken.
Hi,
in many years, it's the first time that a see a real promotional video of the X300. Where did you find it?
My best regards,
Miguel
memories i love my X300
This was from the promotional video originally on VHS.
I have been trying to identify the background music at 1:08 for a very long time.
I still got the tape 🤫😛😛😛😛😛😛😛😛😛😛😛😋😋😋😋😋😛😛😋😛😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋😋
Hello Kilikcalibur,
I love this video, thank you.
Do you also happen to have a promotional vide about the x308? XJR? Would love to see more videos, whatever the content.
Greetings from Holland
Character In the video It's great, I like it a lot $$
I scoured the web for Crash tests before I bought my 2002 XJ Sport 4.0, and found nothing. This has them! At last. Mine, unlike the X300, though, has side airbags.
Fantastyczny!!!
@5278337
"Hit and Run" by Ralph Dollimore. Thanks for identifying the song! "At last" I know!
thanks but I'm interested in the song starting at 1:08...it sounds similar to Quincy Jones
Feels like a Henry Mancini composition to me. It also seems like I’ve heard it somewhere before, and not only because I had this video on VHS in the 90’s, lol.
November 2024 - Why can't we have these classic adverts....or the British Villains Campaign from 2015.
Great video! I have a 1995 Jaguar XJ6 Vanden Plas
I have an 06 XJ, back when Jags were unmistakable.
What happened? I used to be able to watch this on my phone. Why is this "content" no longer available? :/
Bryan Sart
R.I.P. Jaguar
Jaguar needs a breath of fresh air blowing into it
They just tried and failed miserably. One of the brands with the richest and most desirable heritages - shredded in 60 seconds.
So do I !! 210,000 miles or my baby!
i have a white 97 vdp love it nice i also had a 1991 benz 560SEL i don't know which one i live more
What happened to these cars with wood, leather, polished crome? All they want now is plastic dashboards, interior lights, plastic fuel pumps and tech that looks cartoonish. Jaguar may go the way of Rover, they don’t even make the XJ now. 😢😢
Where does one buy a jag-u-are?
zuiderzee1973 😂😂
To anyone who loves this car as much as I do try watching this with "the day I fall in love" by james ingram playing xD
Isn't that so true? ❤️
great
2022
S class killer
🔥🔥😁
Back in the days where Jaguar, Land Rover and Volvo were part of Ford's Premier Automotive Group.
Awesome video!
Excuse me, but I believe you mean, Etta James, rather than "Jones".
Gorgeous song, though, isn't it?
I’ll stick with my sporty thanks. She is such a dragonfly… I love her.
Has anyone had gearbox problems?
Have you tried calling Jaguar? I would
i used to have a 1995 jag xj6 but its in the shop and i can't afford to get it out....this sucks i want my car back!!!
Trent Crimm!!
I have a 2001 XJ8, triple-black, in concourse condition. Given that its already impossible to find service for it, and in a couple of years gasoline cars will be banned, it will probably be in my garage forever.
Crash Ratings for the 1995-1997 Jaguar XJ Series: Front 5 Stars Rear 3 Stars Driver Side 3 Stars Passengerside 3 Stars
1993MercuryCougarXR7 Don't crash, drive and enjoy.
I have a Rover 75 Connoisseur. M.
First of all, the theme song is for middle aged men and the narrator is speaking in an intimate tone to a women, so who the hell is the video marketed to????
meeeeeeeeeeeee
je suis amoureux de jaguar
the video image is too poor, you need to fix it more
It comes from a VHS video cassette. It is as good as it was back then. No HD :)
For all the tech talk , for all the bling music , for all the reasons , this new so called XJ was......a disappointment . Never really capturing the epitome of what was luxury in the Series 3 never really capturing the looks of the Series 3 and never making the driver feel as "arrived" as the series 3 did so well. Over the years , the designers tried to make each successive Jag look a bit more like the series 3 but they failed in a way that a darts player just misses the bullseye and looses the match . Today , with many series 3's finding their way back in from Japan, once again we can experience all that was bloody great about Jaguar and instantly forgetting the overstated overblinged over sold XJ 40's family . My own 91 series 3 v12 is motoring magnificence of a kind that BMW and Mercedes can still only dream about even today and Jaguar owners of paces and XF's just simply feel cheated when they see a series 3 glide along.
Series 3 although great isn't a patch on the xj40,x300 or x308.have had them all over the years.my favorite by a mile is my x350 superv8.they all gone down bank after them.
This is clearly for the American market 😂 keep saying it keep saying it JAG U AR!!!! You say it America just like it is spelt
Make a powerful electric version of this classic
The leaper looks so wrong on this model
i have a xj6 3.2 1997 british racin green
Meeee tooooo and I love my diddle tiny baby 💋
She gets me out so many scrapes
AT 1 TIME THEY WOR .EXSALANT . BAT NAU .IS WAY BATOR JAGALARS .BEON TIMES .FASTOR . IMPRASEV .BAT 240 HP IN NO GOOD . AT AII IT NEDS .TO BE NO LAS THEAN 575 HP.
His voice pisses me off!! Sounds kinky
I have a Jaguar XJ308 V8