ALT*ASH Teaser - EVERY THING EVERY TIME by Naho Matsuda

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EVERY THING EVERY TIME by Naho Matsuda
Date: 8-18 April
Location: Ashford Picturehouse entrance, Elwick Road
Naho Matsuda’s EVERY THING EVERY TIME, found at the entrance of the Ashford Picturehouse on Elwick Road from 8-18 April, broadcasts poetry on a large mechanical display, urging deeper reflection on the role of data in our lives, personal privacy and our place in future cities.
This public realm artwork processes data typically captured and published by ‘smart city’ technologies, consumer devices, private and public institutions, and various media, using this data to create poetry based on our interactions with the urban environment.
Through careful curation of data that describes events, from the mundane to the marvellous, life in the city is expressed as poetry on a mechanical split-flap display resembling the destination boards once found in railway stations. Delving into the expanding scope of data collection, the work invites Ashford communities to reflect on our increasingly complex relationship with technology.
In the digital age, data surrounds us, nowhere more so than in our cities. What kind of stories can urban data tell about a city, its citizens and its visitors? Would we perceive our surroundings differently if we could experience this data in a different form? Every day, a vast amount of data is gathered about us. It is processed by technologies and technologists alike, but who collects and controls this information? And how is it captured or stored?
www.nahomatsuda.com/etet
#EveryThingEveryTime
@naho.matsuda
About Naho Matsuda
Naho is a German-Japanese artist based in London. Her work brings together the ordinary and the absurd to explore notions of labour, internet culture, emerging technology and the commons. Her work includes; print, publications, writing, installation and performance. Naho holds a post as a research assistant in the Interaction Research Studio at Goldsmiths University. Her work has been presented at renowned festivals and venues including SXSW (USA), Qatar British Festival (Qatar), FACT Liverpool, Nesta Creative Economy, CityVerve Marketplace in Manchester, YCC Yokohama (Japan).
www.nahomatsuda.com
Credit
Artist: Naho Matsuda
Developer: Dan Hett
Fabrication: RASKL
Split-flap software: Paul Angus
Produced by FutureEverything