Better Stories, Better Business: Insights from IBM’s Jeremy Connell-Waite

How do you build better stories to inspire action in your audience? IBM Global Communications Designer Jeremy Connell-Waite made it his mission to teach just that.
Join storytelling architect Jeremy as he chats with Aspire to Inspire cohost and The Narrative Age author Frank Wolf to dissect all things storytelling, from creating impactful stories to measuring their outcome for meeting business goals to integrating AI into communications workflows.
Jeremy and Frank take a deep dive into storytelling to offer a wealth of tips, resources, and actionable insights for professionals seeking to be more effective storytellers and communicators.
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Timestamps:
00:00 Introduction and outline of the episode
01:24 About Jeremy and his career history
05:03 About IBM
06:48 Jeremy’s advice as a storytelling coach (quick tips for better stories)
11:24 Removing fear & harnessing the right emotions for storytelling that resonates
20:59 Using data, emotions, and technology to understand audiences
23:47 Is PowerPoint a good storytelling tool?
30:10 Storytelling at scale: Why some stories work & others don’t
38:41 Measurement and metrics: How to know what works for storytelling
48:31 Specific ways to integrate AI into storytelling, including analyzing personality types
01:01:13 Advice for communicators using AI at work
01:05:28 Closing and where to find further insights from Jeremy
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Follow the host and guest:
Frank Wolf: / frank-wolf-staffbase
Jeremy Connell-Waite: / jeremypaulwaite
The Narrative Age by Frank Wolf: www.thenarrativeagebook.com/
Jeremy’s website with FREE resources: www.betterstories.org/
Join the You’ve Got Comms newsletter: insights.staffbase.com/join-t...
Follow Staffbase:
LinkedIn: / staffbase
UA-cam: / staffbase
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About Staffbase:
Staffbase is the fastest-growing employee communications cloud, equipping many of the world’s leading companies with solutions to inspire every employee with motivating communication. With almost 3,000 customers, Staffbase helps organizations such as Adidas, Alaska Airlines, Audi, Blue Apron, DHL, and Whataburger to inspire their people to achieve great things together. Staffbase connects companies with their employees through a branded employee app, intranet, email, SMS, digital signage, and Microsoft 365 integrations, all of which can be managed through a single platform. In 2023, Staffbase was named a leader in the 2023 Gartner® Magic Quadrant™ for Intranet Packaged Solutions. Staffbase has also received the 2024 Choice Award for Intranet and Employee Experience Platforms from ClearBox. Headquartered in Chemnitz, Germany, Staffbase has offices worldwide, including New York City, London, Berlin, Sydney, and Vancouver. Please visit staffbase.com for more information.

[@mohibquadri4053]

Superb 🎯
Sir what would be some best books to read for career growth in terms of money as engineer.. what traits of exceptional employees separates them from the rest of competition..