I inadvertently did this today and sold a job 15% higher than a competitive bid by creating potential positive experiences the customer might have with his completed project. Thank you for making this a necessary step in the sales process. I would never have considered it a tactic
This is great...this is the reason why people love buying from garage sales...the story that comes with the item is more relatable than a retail store etc. love this, Jonathan!
Between Service Autopilot and Service Autopilot Academy I get asked tons of questions. Here is one way (please know I am very busy... takes me a while to get to all the questions). www.lawncaremillionaire.com/past-lawn-care-questions-and-answers/
+Jonathan Pototschnik I completely understand and was already expecting that. I just want to get a question in with hopes of it being answered sometime even if it was a year later.
+Jonathan Pototschnik how far is too far to travel for a mowing job? the way I am looking at it currently is how long it will take to travel there and back and how much that would cost me in additional labor and charge that to the customers on that route. I'm just not sure how far is too far? If it's 1 hour total both ways and I have a two man crew at $10 an hour that is $20 just to go out their in labor. So, if a crew can mow 12 lawns on that trip i would recover that $20 over the twelve lawns. Am i calculating this correctly?
Dahuuude...a good story, but fourteen minutes to get to the chase? No wonder your younger son doesn't want to get involved in analyzing your choices. Yes, stories tell. But sometimes it is a case of just the facts, and nothing but the facts. You did make me wish I could move to Dallas and buy that property, though. But I'm not sold on whether or not it is worth fifteen minutes to get to a simple point I could grasp and understand in one minute. You do make a good point, and your list of videos looks like a good list of subjects. I hope the rest of them are a bit more information dense. Not that this one wasn't, it's just that the information density was in the area of high dollar downtown Dallas real estate, rather than the lawncare business, which had a single point prefaced with a fourteen minute leadin. Or as you said "I could go on..." Usually when someone says that, it has been my experience that they WILL go on.
So all those stories went down the drain because you didnt buy that apartment, yes they were nice and all but it didnt sell... Whats the point of telling a customer how big and beautiful a shrub can get on their landscape, if they are not sold on you, because maybe you dont offer a sprinkling system.... Those stories were cool but just like the first apartment you looked at, it dint sell because of one thing.
I agree. BUT. That's a entirely different discussion about Profiling and Qualifying your prospects before you invest the time in selling them. The fact that this wasn't the right property does not invalidate or prove the concept false. I would never claim you will sell 100% of your leads due to this concept. What if after qualifying your leads it bumped your qualified lead conversion only 20%. That's a big deal. Likewise, it's not just about selling in person... it's also about selling on your website or in print.
I inadvertently did this today and sold a job 15% higher than a competitive bid by creating potential positive experiences the customer might have with his completed project. Thank you for making this a necessary step in the sales process. I would never have considered it a tactic
This is great...this is the reason why people love buying from garage sales...the story that comes with the item is more relatable than a retail store etc. love this, Jonathan!
Going to start a mowing service in the spring....you advice is awesome. ..its like your inside my head reading my thoughts and concerns.
Oh man. The trouble parking all my Ferarris. If I've heard this once I've heard it a thousand times.
Thank you for the video! I'm hoping to apply this when I speak with clients.
Great video man!
This is a great information video!
how do i send him a question? i always hear him say i got this question. is there an email account i can email or just leave a comment or what?
Between Service Autopilot and Service Autopilot Academy I get asked tons of questions. Here is one way (please know I am very busy... takes me a while to get to all the questions). www.lawncaremillionaire.com/past-lawn-care-questions-and-answers/
+Jonathan Pototschnik I completely understand and was already expecting that. I just want to get a question in with hopes of it being answered sometime even if it was a year later.
What is your question? I will put it on my list and answer it.
+Jonathan Pototschnik how far is too far to travel for a mowing job? the way I am looking at it currently is how long it will take to travel there and back and how much that would cost me in additional labor and charge that to the customers on that route.
I'm just not sure how far is too far? If it's 1 hour total both ways and I have a two man crew at $10 an hour that is $20 just to go out their in labor. So, if a crew can mow 12 lawns on that trip i would recover that $20 over the twelve lawns. Am i calculating this correctly?
+Jonathan Pototschnik basically the short version is how do you calculate how far you can travel and still have the jobs be profitable in that area.
Think that neck size is a little small
Dahuuude...a good story, but fourteen minutes to get to the chase? No wonder your younger son doesn't want to get involved in analyzing your choices.
Yes, stories tell. But sometimes it is a case of just the facts, and nothing but the facts.
You did make me wish I could move to Dallas and buy that property, though. But I'm not sold on whether or not it is worth fifteen minutes to get to a simple point I could grasp and understand in one minute.
You do make a good point, and your list of videos looks like a good list of subjects. I hope the rest of them are a bit more information dense. Not that this one wasn't, it's just that the information density was in the area of high dollar downtown Dallas real estate, rather than the lawncare business, which had a single point prefaced with a fourteen minute leadin.
Or as you said "I could go on..." Usually when someone says that, it has been my experience that they WILL go on.
Are you Mexican? You got a Mexican look, at least 1/2
fuuuuck!...lol.
So all those stories went down the drain because you didnt buy that apartment, yes they were nice and all but it didnt sell... Whats the point of telling a customer how big and beautiful a shrub can get on their landscape, if they are not sold on you, because maybe you dont offer a sprinkling system.... Those stories were cool but just like the first apartment you looked at, it dint sell because of one thing.
I agree. BUT. That's a entirely different discussion about Profiling and Qualifying your prospects before you invest the time in selling them. The fact that this wasn't the right property does not invalidate or prove the concept false. I would never claim you will sell 100% of your leads due to this concept. What if after qualifying your leads it bumped your qualified lead conversion only 20%. That's a big deal. Likewise, it's not just about selling in person... it's also about selling on your website or in print.
+Jonathan Pototschnik agreed,
I this a joke who is this clown