Write Ad Copy for Humans

Let’s face it most people’s ad copy in Google Ads is BORING!
Now it is important to have keyword focus but unfortunately many people just have very very boring headlines in Google Ads.
So in this video I am going to show you how to create Ad copy for Google Ads that stands out and helps you to not only get the click but primes people to convert.
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[@joebuchanan8141]

Im finding split testing ads doesn't work because google just puts most of the budget into the already performing ad? Every time i make a new split test ad it gets a tiny amount of impressions compared to the original. Is this because of a setting ive used in the campaign level?

[@Candyrock15]

Try duplicating the campaign and building the new ad in it. Don't change anything else, just the variable you wanted to test. Keep the budget the same. Run the campaigns against each other for a few weeks. This way you won't have the ads competing because they're in different campaigns.

[@sheiten21]

Hey! This doesn't really relate to this specific video, but i am having a problem with my performance max campaigns. When they create search ads they sometimes use images that are not among the images i have provided to the campaign and thus do not relate to the search ad in question. From what i can tell the images being used are not found on the specific landing page either, but are found on different pages on the website. How can i fix this? Love the content, thanks!

[@JodyTarrant]

check you do not have dynamic images turned on