I absolutely love and appreciate your videos! It would be amazing to see a video or series where you take a break from the hardcore topics and do something more casual, like scrolling through or playing random games on Steam while sharing your thoughts. It could also give real examples of all the topics we’ve been discussing.
Thank you for taking the time to share such valuable information with us. Many of us live in emerging countries and do not have the possibility of paying thousands of dollars for this type of content. Greetings from Argentina!
Among all the bs channels of hobbyists and dreamers, you're one of the real ones with real games. I take your words with a grain of salt like everything else on social media, but here I can at least find some insights that might be genuinely valuable! Keep it up!
These videos are so helpful, man. I appreciate you taking your success and picking out the things you did right to amplify them, and things you could have improved to pass that knowledge on to us.
Another tip I've picked up on for writing marketing copy is to use online tools to ensure it is at or below a 3rd grade reading level. Makes it much more approachable for lower level readers and an easy read for higher level readers. But great tips regarding focusing on verbs that makes a lot of sense
If i made a game description for my game I'd say "craft, survive and build in an open world game with your friends." Tell me if i should add or change anything in it
I think it needs to be more interesting than that. Just my thoughts with how "idea based" games are these days. Maybe throw some funny part of your personality into it. It kinda sound like minecraft or The forest which are already established. Maybe try to emphasize what makes your game special.
I think good copy really is underrated. I've wishlisted (which I actually considered buying) games that I liked the aesthetic of, then when reading their copy, got no impression how they would play, and so therefore didn't buy it.
The door, posters, and clothing are part of the marketing. Would be way less interesting in a normal apartment without any memery. Would be less relatable if he was wearing a suit. I get the thought that everything this guy does is intentional (no shade, it's great, works, he's smart, and we should be doing the same thing).
Thank you for the advices! What do you guys think about this description: "Command your troops in simultaneous turn-based multiplayer Napoleonic battles!"?
At first glance it seems like part of a bullet point feature list but the phrase “Proximity chat” is so efficient. It evokes quite a bit of wonder (hmm maybe this is like x/ what sort of situations could I get into that make use of this?) and provides evidence that tactics are a core part of the experience. I can definitely see why it earned the real estate in the top blurb.
Maybe I would go for something punchy and short in my marketing for 3rd game(bruh I didn't even finish demo for first yet) "The bastard of chess and mech games. Get killing!"
Do players actually read the marketing copy? I always thought it was important from an SEO perspective or to help the press write something nice about your game without having to look elsewhere.
Another excellent video, but now I have to go change the short description because the first two words are the title of the game... I'm truly sorry for committing such a horrible sin.
Would you recommend to a new developer to stick to a certain genre of games and master it to become successful, or first understand the whole process of making and releasing games before sticking to one genre?
The estimated net revenue is $4.20 million. You should consider halting sales now to preserve this epic milestone, unless you aim for $420.0 million instead.
This video seemed to lack structure - you seemed surprised by your own description texts and tried to explain why they are good, while realizing you are breaking your own laws multiple times (open world in the short description, doubling down on items in long description, not saying anything about guards, calling your own game "epic" instead of letting viewers decide that on their own, ..). It still contains interesting information but it could be 5min long if it was better structured and got to the point faster and more precise.
He said didn't want to spend too much time structuring things in another video. Also, he made completely rational, non-egotistical thoughts about his game descriptions as he was providing examples of potent game descriptions; (incase you didn't comprehend) by cutting unwanted verbage & jumping right into the primary hooks of the game.
@vincev4630 Maybe I am remembering it wrong but I think he said he don't want to spend a lot of time editing videos, not sparing time preparing videos. If I remember correctly he even mentioned having bullet point lists, this requires some level of preparation before starting in such a video, like thinking how to get the point across. I don't get your second point (everything after your "also") - I also think it was non egoistic and rational.
@@BladeAfireStudio Same and I want him to improve with this kind of content. Getting a better communication going so what he says actually gets into the heads of the viewers. That's why I wrote this feedback.
@@johnleorid "Calling your own game "epic" instead of letting viewers decide that on their own" - was what I replied about. He never called his game epic, he labeled epic features of his game-there's a difference in ego in the way artists critique their own work. it turns out we were on the same page so, null... Anyways, when youtubers make videos, they usually have to plan the video editing sequence along with the preparation of topics- all that requires too much planning versus writing a bunch of bullet points, free talking, & chopping it up.
Im convinced thats not your front door but a closet and you have so much locks on it and its barred up because it leads to a dangerous world full of Spider Trains, Jelly aliens and Craigs
bro is roasting his own descriptions LOL
I absolutely love and appreciate your videos!
It would be amazing to see a video or series where you take a break from the hardcore topics and do something more casual, like scrolling through or playing random games on Steam while sharing your thoughts. It could also give real examples of all the topics we’ve been discussing.
Thank you for taking the time to share such valuable information with us. Many of us live in emerging countries and do not have the possibility of paying thousands of dollars for this type of content. Greetings from Argentina!
I'm the same yet I still manage with my game
Greetings from South Africa
Among all the bs channels of hobbyists and dreamers, you're one of the real ones with real games. I take your words with a grain of salt like everything else on social media, but here I can at least find some insights that might be genuinely valuable! Keep it up!
These videos are so helpful, man.
I appreciate you taking your success and picking out the things you did right to amplify them, and things you could have improved to pass that knowledge on to us.
Another tip I've picked up on for writing marketing copy is to use online tools to ensure it is at or below a 3rd grade reading level. Makes it much more approachable for lower level readers and an easy read for higher level readers. But great tips regarding focusing on verbs that makes a lot of sense
As always your perspective on gamedev is so unique and IMHO very valuable. Thank you for sharing, Gavin! Waiting for the next one to drop.
I saw this video in the perfect time, I will change many things in my game Nightmare Shift on Steam based on your valuable notes. Thanks!
Thank you for these videos, they're incredibly helpful!
If i made a game description for my game I'd say "craft, survive and build in an open world game with your friends."
Tell me if i should add or change anything in it
3 comments in 12 mins is crazy
I think it needs to be more interesting than that. Just my thoughts with how "idea based" games are these days. Maybe throw some funny part of your personality into it. It kinda sound like minecraft or The forest which are already established. Maybe try to emphasize what makes your game special.
@@R3lik5 yeah maybe I could add the smooth "non-blocky" world in it some how.
@@woxel6131 I'm speedy Gonzales baby
@@R3lik5 I agree, while it's good he's using informative verbs, there's nothing that doesn't just make me think "Minecraft but probably worse."
18:19 Whatever Monster behind that door is knocking like a gentleman, let him in
I think good copy really is underrated. I've wishlisted (which I actually considered buying) games that I liked the aesthetic of, then when reading their copy, got no impression how they would play, and so therefore didn't buy it.
How did it take me until this video to notice the door?
do NOT pay attention to the door
he is hiding Dani behind that door
entity
Did you notice the poster is also changing?
The door, posters, and clothing are part of the marketing. Would be way less interesting in a normal apartment without any memery. Would be less relatable if he was wearing a suit. I get the thought that everything this guy does is intentional (no shade, it's great, works, he's smart, and we should be doing the same thing).
Thank you for the advices! What do you guys think about this description: "Command your troops in simultaneous turn-based multiplayer Napoleonic battles!"?
uniquely, this is great content for me
You're a wealth of knowledge, I thank you for uploading these.
That first game's copy sounds more like from a data labeler, or informational to an investor, not a player.
Thanks! That’s really helpful! Please keep up the content.
Great advice man.
At first glance it seems like part of a bullet point feature list but the phrase “Proximity chat” is so efficient.
It evokes quite a bit of wonder (hmm maybe this is like x/ what sort of situations could I get into that make use of this?) and provides evidence that tactics are a core part of the experience.
I can definitely see why it earned the real estate in the top blurb.
I see someone has taken Chris Z's marketing course lol
Maybe I would go for something punchy and short in my marketing for 3rd game(bruh I didn't even finish demo for first yet) "The bastard of chess and mech games. Get killing!"
I'm working on a game called Venture so I'll keep it in mind
Do players actually read the marketing copy? I always thought it was important from an SEO perspective or to help the press write something nice about your game without having to look elsewhere.
Another excellent video, but now I have to go change the short description because the first two words are the title of the game... I'm truly sorry for committing such a horrible sin.
Man thank you
18:19 someone knocked the door😨😨
How would you describe a difficult physics based first person puzzle platformer climbing game that has optional coop?
Only up, but not..😅
@@FFTVUA-cam lol haha 😂😆
@@MechabitGames Experience an exhilarating puzzle game where you struggle it out to climb to the top
Would you recommend to a new developer to stick to a certain genre of games and master it to become successful, or first understand the whole process of making and releasing games before sticking to one genre?
Does Gavin have an official youtube channel? Is this a fan channel?
The estimated net revenue is $4.20 million. You should consider halting sales now to preserve this epic milestone, unless you aim for $420.0 million instead.
Sensei
a good trailer prob has a lot of different stuff right?
so people know what to expect and think wow this game has a lot of content
This video seemed to lack structure - you seemed surprised by your own description texts and tried to explain why they are good, while realizing you are breaking your own laws multiple times (open world in the short description, doubling down on items in long description, not saying anything about guards, calling your own game "epic" instead of letting viewers decide that on their own, ..).
It still contains interesting information but it could be 5min long if it was better structured and got to the point faster and more precise.
He said didn't want to spend too much time structuring things in another video. Also, he made completely rational, non-egotistical thoughts about his game descriptions as he was providing examples of potent game descriptions; (incase you didn't comprehend) by cutting unwanted verbage & jumping right into the primary hooks of the game.
@vincev4630 Maybe I am remembering it wrong but I think he said he don't want to spend a lot of time editing videos, not sparing time preparing videos. If I remember correctly he even mentioned having bullet point lists, this requires some level of preparation before starting in such a video, like thinking how to get the point across.
I don't get your second point (everything after your "also") - I also think it was non egoistic and rational.
I'm grateful that he even tried to make videos to help us game devs out.
@@BladeAfireStudio Same and I want him to improve with this kind of content. Getting a better communication going so what he says actually gets into the heads of the viewers.
That's why I wrote this feedback.
@@johnleorid "Calling your own game "epic" instead of letting viewers decide that on their own" - was what I replied about. He never called his game epic, he labeled epic features of his game-there's a difference in ego in the way artists critique their own work. it turns out we were on the same page so, null... Anyways, when youtubers make videos, they usually have to plan the video editing sequence along with the preparation of topics- all that requires too much planning versus writing a bunch of bullet points, free talking, & chopping it up.
W
What's with the new Chanel
Im convinced thats not your front door but a closet and you have so much locks on it and its barred up because it leads to a dangerous world full of Spider Trains, Jelly aliens and Craigs
Quit with the phone notfication sounds I hear throughout the video, i keep checking my phone
@@Djturd64 lol
First