*I LIVE IN BULGARIA NOW* until 2012 it was illegal for a foreign company to own a BG food company, they changed that and IMMEDIATELY they were all bought up by US food and PE. Everything has got worse, more expensive and filled with sugar - obesity went from 6% in 2012 to 26% in 2022 - in 10 YEARS obesity went up over 400%
Cadbury's wasn't in debt, wasn't a failing company it was a success and one of the last British icons that was the nations favourite. This is what happens when mega corperations are allowed to do what every they want shame on who ever sold out at Cadbury's
Foreign corporations have been coming in, buying out our businesses, moving the factories elsewhere losing us jobs, while nobody seems to care about it. Even our own government sells stuff like our chip manufacturers to Japan, just completely strip mined.
Cadbury was so iconic in India that when someone asked a child they won’t ask, “Would you like a chocolate?” instead they would say, “Would you like a Cadbury?” Cadbury was THE chocolate.
It wasn’t back in the early 1990s, can’t remember what it was, could have been Neslé- I do remember there was a scare because it contained some dodgy chemical in it, a carcinogen, I think. But as for Cadburys, it wasn’t commonly available, perhaps they got a hold in the years after the Rupee became convertible?🤔
I was born and raised in Bournville. I went to school across the road from the Cadbury factory. It was a big part of the local community. So I had a front row seat to see it slowly erode. The moment that they sold out to the Americans, the decline began.
i was there as well 1971 we used the cadbury pool and mrs cadbury addressed the school morning assembly went on the cadbury factory tour 2 years ago what a joke no factory
SEPTEMBER 2024 A bit like David Brown Tractors was, after Case Tractors took over. But its the same old broken record with all our industries though. 🇬🇧Ⓜ️🇬🇧😡😡😡😡😠😠😠😠😠
When I was a kid in Romania, my mother would often go on business trips to the UK. When she came back, she always bought us a huge bag of Cadbury chocholates. They were the best I ever had, and I would even bring them into school to share with my classmates, as they were also big fans. When I finally moved to the UK in 2013, I was looking forward to having Cadbury on the regular. But when I bought it I really didn't like it. I just assumed my tastes changed as I became an adult. Turns out the chocholate is what changed. What a disappointment. What was once a treat I would look forward to for months or years at a time had become nothing more than corporate slop.
@stuvademakaroner9607 I don't think you realise how good Britain is compared to most of the world. Sure, the UK ain't perfect, but I'd never want to go back Romania after living here.
@@vico7727 the UK has been in a great decline for years and will not improve any time soon. Clever people get UK jobs and work remotely from other countries, maximizing their salary and getting all the benefits of their home country, like good healthcare, good transportation, working law enforcement, low taxes and low prices, cheap rent, good weather, good looking women, clean and safe streets, etc. You know, things Britain doesn't have. Perhaps Ceausescu did such a number on you that now even the UK seems like a good place to you.
Cadbury used to be my favorite chocolate. Then one day I bought a king size dairy milk and it tasted different. At the time I thought maybe it was a bad batch or something, but ate it anyway. Days later I saw an article on the news about how Cadbury had replaced cocoa butter with palm oil. That was 15 years ago and I haven't purchased a Cadbury product since. That's also when I discovered Whittakers chocolate. Thank you very much Cadbury, for introducing me to Whittakers.
Don't know what they did elsewhere in the world, but in NZ the outcry forced Cadbury to put the cocoa butter back in, or at least put some of the cocoa butter back in. Whittakers is definitely the best though. I'm about to have some. Cheers
@@Thurgosh_OG And all taste nasty, Kraft ruined what was pretty much the only Chocolate brand I ever bought, I still avoid buying any and all products made by Kraft (it's a long list) so they have certainly made a massive personal loss with me for life, and I don't know anyone who buys Kraftbury, literally no-one likes it, whereas it was a massive favourite in the past.!
@@digitaldeathsquid3448It's an entirely different thing, though. This is most likely corporatism as capitalism is more about little businesses, not empire corporations.
Me too. I'd been addicted to Creme Eggs for decades (at Easter time, because that was when they were available 😲). I eventually succumbed, after 2 or 3 years, to the new bastardised product. Litterally, I was cured of my addiction after 1/2 of one of those abominations. Many thanks, Mondelez 🤣
@@MartinTillman Definitely not having you on. Almost repeated the feat at the age of 42, when the local petrol station sold their unsold Easter stock off for pennies (literally about 3 or 4p each circa 2011). So you can see why I am grateful that Cadbury has gone downhill, although I did eat a family box of chocolate fingers today, plus two double deckers. I have a problem!
@@Billzloveschelsea To Kraft, that promised not to change the actual product, which they did within a few months.! Changing the old owner for changes that the new owner made is literally insane.!
Cadbury has certainly helped me with my diet over the last couple of years. I used to eat about two large bars a week, now I haven't had any for at least a year. I am 20Lbs lighter now. Thanks Cadbury. 😃😃😃
@@VanillaMacaron551 Sweets in general. The only straight sugar I eat nowadays is dark chocolate, and I eat a lot less of it because you don't need as much dark chocolate to get a chocolatey experience.
The Irish bars now taste horrible too unfortunately, though maybe not AS horrible. Kraft cost cutting must have reached our shores (the palm oil definitely has as it’s listed in the ingredients).
There's a glass and a half in every one! Oh.. not milk though. You thought we were talking about milk? No, glass and a half of partially-hydrogenated reclaimed palm oil bisulfide oxidase. It's cheaper. And doubles up as bearing lubrication for the machinery. Win-win.
I visited the US years ago and the chocolate was absolutely vile. Since the US takeover of Cadburys we are now saddled with the same vile taste. Fortunately here in the UK there are quite a few independant chocolate makers producing chocolate that actually taste like chocolate, not tasting like vomit.
Lindt, Ferro, Milka and of course Galaxy all taste better than Cadbury and they are in the mass produced sections. So you don't need the smaller makers for decent chocolate in the UK.
@@Thurgosh_OG The Morrisons "Savers" Milk Chocolate tastes a whole lot nicer than (I remember) Kraftbury's tasting, and their own brand (non-Savers) Milk Chocolate with Hazlenuts actually tastes a lot more like Cadbury's fruit n nut (minus the fruit) , real Cadbury's before it became Kraftbury's. It has literally doubled in price though in the last 12-18-months and I (ONLY) bulk buy it when I see it on offer these days.
I worked for Cadbury before and after Kraft as one of their food scientists, and I can assure you that Kraft didn't make the changes you claim. We needed new moulds, and the recipe was tweaked, which required adjusting how it's made. Tweaks are things like adjusting the order of the ingredients, not replacing or changing ingredients. In fact, Kraft wanted to change the taste of their American chocolate to more like Cadbury, and I was part of the team helping Kraft create a new chocolate suitable for the American pallettes.
We are so lucky in New Zealand to have Whittakers Chocolate - local, highest quality, ethical, honest. It's got sumptuous that old Cadbury had. Whittakers dominate our domestic market and we couldn't be happier.
The decline of Cadbury has been the rise of Whittaker - which is a good thing, as I think Whittaker now is better than Cadbury ever was. I don't generally like milk chocolate - too sweet for my taste - but Whittaker milk chocolate reminds me of the Van Kamp from my Easter childhood days (Van Kamp was I think, taken over by Cadbury some time in the late 80's or early 90's) - which was at least to my taste, always superior to Cadbury Dairy Milk, even when Cadbury was still making decent stuff. Modern Cadbury, from their Dairy Milk to their Old Gold - all tastes like soapy rubbish to me now - I'd literally rather have no chocolate than eat that junk.
Yeah, you’re so lucky to be totally isolated from everybody and have a completely limited range, and be 50 years behind Europe and the United States with your imports, and you have such wonderful, amazing stuff. Congratulations. I guess that’s why so many of you leave the country and are always backpacking around here because everything is so amazing. You never need to leave. Antipodes - always telling you how much better their country is than yours- despite pretty much all of them being on a 3yr work/study/vacation visa spending time in your country as a rite of passage for life and not wanting to go back when it’s finished. Weirdos
I have a few Polish friends who work for Cadburys in Poland, two who are middle-management levels, & even the Cadburys employees aren't exactly happy with the new 'recipe' for the chocolate. Additionally, all the "crossover" flavours, like Oreo & Dime etc, are all products which are also made in the same factories, on production lines running parallel to the chocolate. Some bigwig from Craft had visited & noticed the proximity of the other products, & took note of the 'wastage' of the products, wastage meaning all the small broken bits and smashed up pieces which were leftovers from production, & had the bright idea to just collect it all, then pour it into the Dairy Milk ingredients just before the chocolate solidified & was made into bars, & boom, profit is now made on leftovers, and the company just needed to modify the Dairy Milk packages a bit. Nothing to do with innovating or bringing new products to customers. Just a way to reduce wastage and profit from unusable production leftovers. Edit: This edit isn't just about Cadbury's, but, never trust the "Fairtrade" logo, the incentive is indeed honourable, but the process which relates to chocolate that does the most harm is palm-oil. Even the Fairtrade compliant companies are doing business with entities who ravage the natural world & destroy hundreds of square miles of rainforest & the like areas, to set up palm-oil plantations, which are destructive in the extreme, & which also use child labour & exploit the majority of their workers...know where your products come from before you trust things like Fairtrade logos.
Planting palm oil is ruining the environment for gorillas. We purchase Cadbury products made in Eire as their recipe for dairy milk is much more like the original.
For 80 years Cadbury was the largest employer in Keynsham near Bristol. In 2010, after Kraft took over Cadbury, they assured the 500 employees that they'd keep the factory open. They closed it in 2011.
Dairy Milk definitely tastes a lot different to how it used to. The adverts used to say 'a glass and a half of full cream milk in every bar' now they just say 'a glass and a half' and don't state what its a glass and a half of. Its blatantly obvious at this point what has been removed and that the recipe has in fact changed
I’m amazed the govt hasn’t come for it with their sugar tax yet, and the filling be made with some sort of hideous sweetener instead of sugar - all for our ‘health’, of course.
This is the biggest crime for me. I quit chocolate for 10 years. My very first bite afterwards was into a creme egg and I threw it out. Bought another immediately afterwards because I thought the 1st must have been out of date. Nope. The same granulated, stodgy ''fondant'' and bland chocolate. I really don't understand Kraft/Mondolez strategy. It has to be hurting sales. I guess they are attempting to change our tastebuds into accepting American-style overly-sweet chocolate. In the end I just look upon the whole fiasco as a healthy diet initiative, as I can't eat that crap.
Cadbury's reputation is pretty much in tatters here in New Zealand. They Decided to close their Factory over here (in 2018) and move the production to Australia. At this exact time they change the ingredients to remove cocoa butter and add 'vegetable oil (found to be Palm Oil), Made them Smaller, kill some of the most popular product lines over here and charge the same (or more) for what was left. A Local Brand Whittakers (J H Whittaker & Sons Ltd) stuck with their old recipes and sizing and has exploded in popularity all the while coming up with newer flavors without compromising what they currently have. Yes the price has gone up but people are willing to pay for a quality product.
Cadburys dairy milk used to always advertise a glass and a half of milk in every bar. They can't say that anymore because they no longer use as much milk or cream in the chocolate, instead vegetable oil and sugar as cheaper ingredients. However they still use the branding and the play on words to convince/confuse people into thinking it's still a thing.
"There's a glass and a half of full cream milk in every half pound bar". I always wondered how they got 30 ounces of milk into 8 ounces of chocolate and still had sugar and chocolate in there as well.
Rich people wanting more money but not wanting to do any work and choosing to destroy the livelihoods of genuine hardworking people is the real pandemic of the modern world.
Dont talk crap. Rich people create billions for shareholders (including average joe folk) they create millions of jobs etc.... Its is people that keep buying them are the problem. If people stopped buying them corporates would have to change their ways. But never get angry at a person trynna create wealth and jobs for so many people!!
@colors6692 If you're referring to my comment, she did indeed go to the UK for business. She worked for the Romanian division of Vodafone. Their main international office is in London, and she went there often.
Now I know why the Supermarket shelves of Cadbury's chocalate bars are always fully stocked or have offers on them. No ones is buying them anymore. Eff you Kraft.
Here's the fun thing, once they get within 6 months of the expiry date, they're shipped to Asia HK, China, Malaysia etc. Nobody buys them here either even when a big slab the size of a £20 note sells for $8HKD (80p) and you can find dumpsters filled with them.
Did anyone else notice? "There's a glass and a half (of milk?) in everyone". There is a big difference between "everyone" and "every one"... Everyone does not mean in every bar. In means - in each of us. Very Krafty.
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. Mondelez killed the chocolate by changing the recipe - They changed the chocolate formula when Cadbury sold out to Krafft, and the new US owners ditched using Dairy Milk for Creme Eggs in favour of an inferior brand, that doesn't taste the same, behave the same (when put into the fridge) and more more importantly ignored their millions of customers. American-made chocolate having lesser percentage cacao, there is a higher sugar content. Some producers also allegedly put their milk through a process called controlled lipolysis which produces butyric acid - that is why it smells and tastes (to the European consumer) like vomit. A lawsuit recently filed in New York alleges that Hershey, which has the licence to produce Cadbury products in the US, “fails to disclose” that some of its chocolate products “contain unsafe levels of lead and cadmium”. There’s a serious side to this: Europe is a lot stricter about many food additives than the US. Americans have basically been poisoned into believing that their chocolate tastes nice
Pretty bleak that Kraft bought the brand and not the chocolate. They made the calculation that the color purple and the name "Cadbury" is worth more than the recipe that made up the product that people actually went out to buy. And the worst part is that there is a substantial part of the population that only buy it because it's purple and familiar without raising any questions-
But when you have a brand as closely associated with product as cadbury's, that doesn't last long, because the mental gymnastics necessary to love the brand when you don't like the product is too difficult for most consumers to do. People are turning off cadbury's, that's why creme egg sales dropped. The brand's reputation is gradually crumbling away.
It just goes to show that the British taste buds are non existent if so many people don't notice the drop in quality. Or maybe it's a testament to the overweight population that eat anything covered in chocolate and disregard the actual flavour.
And they are kinda right. The color and name is indeed worth more than the recipe. Even for the recipe owner too. They could just create a new brand using the old recipe and when the new brand becomes popular, they can then sell the new brand for even more profits than just selling the products on their own, while still retaining the rights for the recipe. Wash and repeat. Genius really. It maximizes profits with minimal effort on all parties.
I bought a Wispa bar the other day, the first time for a year or so. It was like eating wax amd didn't even taste of chocolate. I was unaware of the takeover but now I understand. Thank you for this enlightenment.
I clicked on this since I've personally never shared the perspective of dairy milk or creme eggs tasting bad in any sense of the word. I've been eating both for years including the Oreo fusions, but perhaps I'm just lucky or something, as the amount of outrage is enough evidence in itself. Although I'm still glad I watched this video, as the production value and amount of new things I learned is more than enough for me to subscribe. 11/10 would subscribe again
In Kenya, Dairy Milk tasted much better as a kid, when they made it here with the same recipe we were used to. After Cadbury's acquisition, they closed the local factory and started importing everything, it became noticeably different.
I noticed too - the difference in taste/quality where the factory is located was remarkable. That quality of what qualifies as whole milk to make up that glass & a half of milk is radical. I sometimes eyeroll if looking for Seville marmelade and the only thing on my African shop shelf is Seville marmelade bottled in Poland!. Go figure - that it tastes like.... Nothing. Lol.
In Kenya, Dairy Milk had an ingredient added to it that wasn't present in the UK to raise the melting point as normal UK Dairy Milk does not do well at temperatures above about 25°. Imported chocolate used to taste weird because it had gone through several cycles of heating (melting) and cooling during transport/stuck in a shipping container waiting on paperwork, creating a bit of a grainy texture.
@@james0xaf Well that figures. I thought I was tripping at first. The only thing I was sure of was that when someone brought me chocolate from the UK, it was always different.
@viktormutua8534 The same could be said about chocolate coming from Australia to the UK really awful taste (weirdly chalky) or the US Hershey bars tasting like sick. (Yeah vomit) But It sucks when companies screw with local made chocolate rather than stick to their quality boasting that they like to do.
Yes the taste went down here in UK as well, to me it has a horrible acidic and metallic after taste. I started to feel unwell after I are it. Anyway I stopped eating it, I believe it's quite toxic.
*I LIVE IN BULGARIA NOW* until 2012 it was illegal for a foreign company to own a BG food company, they changed that and IMMEDIATELY they were all bought up by US food and PE. Everything has got worse, more expensive and filled with sugar - obesity went from 6% in 2012 to 26% in 2022 - in 10 YEARS obesity went up nearly 400%
Holy cow that's insane! It's not often that change and its cause is so blatantly obvious. Usually it's a much more creeping process. So sad how much cultural diversity and quality falls victim to the never-ending greed of those companies, turning everything into an indistinguishable mass that tastes like crap
Assuming your claim is true I think there must be some legalistic explanation, e.g. a reclassification of what qualifies as obesity or there were a huge number of people on the cusp of obesity. I doubt the median weight of the population has shifted very much.
@@nobodydoesithalfasgoodasyou No, this is a very consistent trend at this stage. You don't notice it so much in Western Europe and the Anglosphere because it's already been happening slowly over many decades, but in countries where they go from traditional food made with fresh ingredients to modern western style (especially US/UK style) hyperpalatable food the obesity, diabetes, and heart disease rates increase by orders of magnitude in only about a decade. It's been happening in developing countries in South America and recently in India, as people shift from traditional diets to ultra-processed food.
A heartbreaking sale I never thought I'd see. I'll never forget my first Freddo, purchased at a newsagent's in Hertfordshire for 10p. I was 7 years old. The chocolate texture, taste, and consistency were out of this world, rich and firm with a delightful melt in the mouth creaminess and that iconic Cadbury's flavour from beginning to end, a morsel of bliss I knew I'd always cherish. Gone but never forgotten. I took for granted the permanence of this brand and it's lost timeless chocolate, and should have savoured it so much more over the next decade. I pray to see a recipe reversion in my lifetime; Cadbury is not what Cadbury's was. Cadbury's chocolate, as a historic, nationally celebrated symbol of British quality, should never have been sold to a foreign corporation which doesn't understand what that quality represents. Money makes fools of us all.
I noticed that when Kraft bought over Cadbury back in 2010 the taste did deplete somewhat. But in the last couple years or so it literally tastes as if it has some sort of toxic acid in it. It also made me feel unwell. I'm really glad you raised this, and your right its only Cadbury in name. When it was real Cadburys it was the best chocolate on the market by far. Now its just toxic and poison. I haven't purchased it for some time and don't intend to .
@@Qrtuopit's not "knowing nothing", it's what you become used to. Americans are used to the chocolate taste that Europeans perceive as vomit. Cadburys and Mars confectionery (Galaxy, etc) were the only commonly available chocolate in the UK for many years. This clearly affected the UK's palette.
@@tommo9757 remember the cadburys adverts that said a glass and a half of milk in each bar. They would never say that in their adds now as they use cheap oil as partial replacement for milk.
Agree,its awful now-I tried some "Crunchie Rocks" and some Caramel filled buttons,they were really bad. don't bother buying anything with Cadburys on it -as you say; a total reversal from when I was a kid
Mate even 2 to 3 years ago £2.50 for a massive fruit and nut and now it’s like quarter of the size! I can’t eat cream eggs anymore I think years ago I mad the mistake of buying a box of 5 thinking I got a great deal until I opened the box they ate so small now you can put a whole one in your mouth! It was the only one I ate they were garbage didn’t even taste or feel like our old cream eggs I rarely buy anything Cadbury now
Direct relative to Cadbury's original founder here. It is sad to say, but I can't feel the same amount of pride about the once brilliantly British company that I wish I was able to. Private equity ruined one of the nation's favourite brands, one that my relatives had created through altruism and hard work over many many years. Such a shame to think about what Cadbury's could have stayed as, had if never been sold off.
Tin foil hat theory. The removal of the nations fav choccy was a small contributing factor to the Brexit culture wars. It's subtle, however, i'm still cross about it. Taking our 'treat', the 'having a bad day saviour' & making it shit is deffo an assault on national morale.
@@jamessmithson-br7rm No I’m not. Whilst sharing the same, the Cadbury family is reasonably wide and so unfortunately I’ve never been able to meet or work with him. I think that the business is a great initiative and wonderfully shares some of the morals and ethics that Cadbury’s once had.
@clairestanfield-ui1fg aldi chocolate is 1/2 the price at least. You will find Tony's in co-op waitrose, and some others it's around £3.50 a bar not cheap but it's good quality.
Shrinkflation: The chocolate bars get smaller, but the price says the same. These changes are gradual so most folk don't notice. But sometimes they introduce a 'fun size' bar, which is basically half a mouthful. I've always wondered about such a name - personally, I would have thought that larger bars would be more fun, but that's not how it works. Eventually, when the bars have got so small (without the price changing) that everyone does notice, they introduce a 'mega-bar', which is exactly the same size as the original standard bar, but 4 times the price. Then the word 'mega' gets quietly dropped and the whole process starts all over again.
Chocolate products aren't entirely Shrinkflation. If you do some research the raw material for chocolate, cacao has been getting more expensive overtime and demand keeps rising, but it's not exactly a plant that can be easily grown anywhere and some of the areas it is grown have also been getting plastered by bad weather. It's basically been hitting new peak prices every few years for like the last decade. In other words the cost of production for these items has legitimately risen. This thus is not a case of these companies just deciding to make things smaller to try to improve margins, not entirely anyway. Basically the choice was keep the size, but start raising prices or reduce the size and maintain a similiar (inflation adjusted) price. They pretty quickly figured out that a consumer was less likely to notice a 10% reduction in bag weight then they were a 10% increase in price, so that was the method they went with. This has a limit though obviously, so at some point increasing the price becomes the only option. They've reached that point and chocolate prices have spiked even more in the last year or two as cacao prices again hit even higher new peaks. This is only likely to get worse as the climate disturbances aren't going to do anything good for cacao farming, while the growing wealth of many developing nations is only driving even more demand for what is, effectively a type of luxury good in chocolate.
I legit have a morbid curiosity as to what they expect the end game to be here. I mean they can't , for example 1. sell bars of chocolate for an infinite price 2. They also can't sell no chocolate 3. They obviously can't sell no chocolate for an infinite price 4. They can't sell an inedible product So there's clearly an inbuilt ceiling here...4 at the least , which is why i'm curious to see what happens when their product starts hitting 1 or more
@@Tk3997 I would still consider it to be shrinkflation if the size of the product is decreased only to compensate for increases in ingredient costs. Cadbury's main competitor in New Zealand, Whittakers, didn't do this. They just let the price increase while maintaining the block size at 250g. Their reputation has not suffered for it.
@@Tk3997 Expensive of one part (even if major) doesn't explain the shrinkflation abuse. Look at the corporate profits, these companies make money hand over fist every year, even when they go bankrupt. It doesn't make sense.
I used eat Cadbury daily. As soon as it was purchased and altered I became allergic to it and now barely eat it. Went from Daily, to rarely in a year. Americanisation is a dark stain on food.
Glad to see a video talking about this - I had noticed the taste of Cadbury's getting worse but didn't realise it had literally been bought out by another company. I used to adore getting Cadbury's chocolate as a child, but over the past decade or so it just started having this weird chemical after-taste and ended up totally putting me off. I never buy it any more. :(
The government at the time decided not to interfere, despite the massive public outcry and obvious signs that Kraft would ruin things. Not only did it ruin Cadbury's. but it gave Nestle increased confidence in shutting down most if not all of its York-based sweets manufacturing, which in turn led to the local sugar works being closed.
If Kraft did not take over Cadbury, it would of been Hershey who took it over,two things would of happened the taste of Cadbury Chocolate would of realy gone to pot or they would of closed the Bournville Factory in Birmingham and shipped it all to the USA and started producing Cadbury Chocolate there, in the end the better option took place and Kraft took over, it is now run by a subsidary of Kraft/Hienze foof calledMondolaze International and a lover of Cadbury Chocolate I find it no different to the past plus f it had not changed hands Cadbury would be all but History now.
I noticed long before the company was taken over that the chocolate was not the same as from my childhood. I remember hitting cadbury easter eggs and they would shatter into sharp pieces. If you bent a piece it would crack and you'd hear it. Try and do that now with any bar or egg. The chocolate just deforms like plastic and behaves more like cheese as it rips slowly apart. I was ignorant to all of this until I tried some chocolate from Belgium and it cracked, it tasted amazing and I didn't feel sick after eating a whole bar. I haven't bought a single chocolate product from the UK since then.
@@ukbloke28 care to name a single UK brand? There must be plenty of small businesses making good stuff but nowhere near that I live. Brands I used to recognise as quality like Thorntons are just the same trash ingredients as Cadbury.
@@ClayMann your pissy confrontational tone makes me question whether you actually want to get good chocolate in the uk or just try to win some sort of point. It depends whether you want to specify it's currently a british OWNED brand, or whether it's available in Britain but not perverted by these bloody awful US business practises. Or indeed whether it's not british owned at all but widely available here. the only issue that concerns me is the subset of : is it good chocolate and can you get it here in the uk? Hotel Chocolat were bought up by Mars but it's still good chocolate. Tonys is good if you like a good chunky bar like Yorkie - that's dutch I believe. I've been a long standing fan of Rittersport from germany too. A lot of the own brand supermarket products are excellent too. Check M+S and Waitrose. Lidl have really good - and cheap - euro brands. Thorntons was a british classic that got sold to foreign owners but I dont think the quality fell off. thinking about it, im not sure if Mars messed up the Galaxy formulation either. It did get really small though. ill have to try a sample and assess it. there are smaller locally owned brands here in London but I doubt you'd be able to access their products.
I'm old enough to recall the ads for creme egg in the early 70's. A kid walks into a newsagents corner shop and produces a briefcase and asks for some creme eggs and the newsagent says "Ah, your usual 4000 creme eggs Brian?" Brian opens the case toreveal wedges of thousand pound stacks and replies... "No, fifty thousand please!" He's typically surrounded by every kid in the street who have accompanied him into the shop. Brilliant advert. What a shame Cadbury / Bournville has deteriorated.
Every corporation is doing this now. People are getting to the top, gutting the company, and bailing out with a golden parachute. Look at what's happening to the movie and video game industries. They're killing the golden geese.
One of the biggest reasons Kraft brought Cadbury was for the distribution network. In many countries, like India, there aren't the same level of big chains that allow you to enter the market and the distribution is very hard to build up with so many small family run outfits. Kraft used the Cadbury distribution channel to sell its own products. Therefore it is no only about reducing the quality of Cadbury to increase profits, it is also about getting people to buy their other higher margin products often to the detriment of Cadbury.
@@RobertSmith-ue8if It used to better, from what i remember mondelez changed the recipe two times after they acquired Cadbury, first they made it more milky but after some backlash they again tweaked it to tone the milk flavour down but it still is not as good as it used to be. But the thing is cadbury was such a big and well known brand here that it doesn't really made any difference in sales.
@@andymerrett Indeed. I feel desperately sorry for the American public who have been led to believe that stuff really is cheese when in fact it's a mere cheese substitute, made by machine and full of the cheapest ingredients possible.
@@aye3678 The problem with people who blame capitalism is that they mostly look to America to see the worst of it, America has a prevailing culture of "I don't care about anything that doesn't affect me" and is a full on corporatocracy. Capitalism with enough government oversight to keep it in check such as found in European countries is a great system and only spiteful communist losers want to see it torn down.
When I was in primary school many years ago Cadbury's used to run a national school essay competition. One year I won a bronze certificate and year after I won a merit certificate together with a box of chocolates. I was so proud I still have the certificates.
Confectionery companies have been at this for years. About 15 years ago, I was in charge of merchandising the confectionery section of a supermarket and had to deal with all the shrinkflation nonsense (I had to make sure the shelf-edge label matched the actual product on sale - you can get into legal hot water if the SEL says 150g and the product behind it is 135g). One time, Mars were reducing the size of their pouch bags (Maltesers, Revels, Minstrels etc.) so I duly waited until the old size had mostly sold through (reduced the last few and put them on the Whoops! section), and remerched the shelf. I had the same amount of lines as before, but I found they no longer fitted in the space available, The crafty buggers at Mars had widened the packaging to try and fool buyers that they were getting the same thing despite knocking 10% off the net weight.
Playing devil's advocate here but if the price of cocoa goes up, what do you do ? You have 3 options. 1 - Increase price. 2 - Reduce size. 3 - Go bust.
I did - glad for those days. Walkers crisps are crap too! Open a bag and you barely get 3 crisps if you're lucky. Them were the days it was 10p a pack.
Understand that the Cadbury factory set in Bournville had the literal mystique of Willy Wonka's chocolate factory. They used to do wonderful hours-long tours where you got to experience everything, even making your own flavour combinations then eating them! They'd even have a room that shook and sprayed you with water as if you were being made into chocolate lol. It was so fantastic. A true Willy Wonka experience for the entire family. I'm not sure what it's like since Kraft took over but their chocolate now tastes like shite.
Last I heard was they show half of the chocolate-making processes as they used to 20 years ago. Oh yeah, their park that I used to hang around for free as a kid? Nobody gets in without paying up anymore
By reading your experience, I wanted to let you know I went August 25th this year and it sounds like I had the same experience as you had.... At the end we were put into waltzer (fairground one) and you would be taken on a journey shooting the screens everytime you stopped, this was great fun, was gutted when the ride ended.... Then you come out into their shop... Great fun day we had.
Having moved to England from America 5 years ago, one thing ive noticed about British people is their resistance to change. I've never been more grateful for that than right now, after finding out they actually petitioned to keep the original recipe for cadburys. One of the best food differences between uk and us for me is the chocolate. I also never liked hersheys, but also i was spoiled with Cadbury roses as a kid when my dad would bring them back for me.
In New Zealand, Cadbury closed down the local factory (which used to make the same creamy chocolate as the UK used to make) and switched to the Australian factory and recipe (which is almost tasteless, as it is made to not melt in Australian temperatures) while reducing the sizes constantly over time. It now tastes bad, but luckily we have a local competitor (Whitakers) which has kept their quality up and has thrived since Cadbury's poor choices. Cadbury's is now the cheaper, small bar alternative to Whitakers, where once it owned the NZ market!
Thanks for that info. I remember all too well how suddenly Cadbury tasted absolutely awful. It was really suddenly too: then we learnt about the takeover and change of recipe which apparently was the same according to the new Cadbury. And no exaggeration to say it did cause an outcry. But great to hear Whittaker's is now the mantle
The old factory site is now demolished & going to be a hospital. If you’re in Dunedin & want fancy chocolate, I recommend OCHO; it avoided being put into liquidation in July.
Whitakers is getting more popular in Australia. I've bought slabs for years and they now have a variety of probably 10 blocks and 3 slabs in my local Coles/Woolies. Also even the Australia Cadbury factory is at risk of closing down and has its own problems of flavour changes and shrinkflation. Especially during COVID every block shrank like 20% overnight.
interesting tidbit: few years ago my mum bought a load of discount cadbury's advent calendars after christmas for dirt cheap. put them in the garage and forget about them when we were cleaning it out the other day though we found them again and it is astounding how different it tastes it tasted like how it did when i was a kid (admittedly i am only 19 so not long ago aha) my biggest complaint about dairy milk now is its far too oily. it doesnt melt in your mouth or have the same texture when you bite into it tastes like a mouthful of vaseline imho
Absolutely spot on in every aspect. Adored Cadbury all my life but don't purchase anymore at all for all the reasons you've covered. This was sadly predictable when they were taken over by an American conglomerate. There was a reason for the national outcry in Britain,it wasn't just that we liked the chocolate,it was a proud British brand with heritage that we knew was going to be destroyed. Everyone knew this would be the outcome. A shame but you have to vote with your wallets.what they are selling is not even a pale imitation of what the product once was and is ludicrously priced. Interesting side note to add to the flavour/taste/texture/content issue already mentioned - Cadbury from the fridge used to get nice and hard and "snap" when broken. Now it's temperature barely changes so what on earth is in it,
Back in the 1970s, Cadburys was taken over by Schweppes. Schweppes advertised their mixers under the slogan "Mixers by Sch you know who". Cadbury's employees sported car stickers with the motto "We've been dropped in the sch - you know what".
Just goes to show that back then big companies were still run by actual people instead of being sprawling mega-conglomerates of suits. And the worst things they could imagine doing to a brand don't even register on the radar anymore. In fact, they were probably trying to improve the product, just in a slightly out-of-touch and thus irritating way. Whereas now companies realise there's so much more money into taking something good, and slowly making it worse so you can skim off the top until there's nothing left.
Alex Brummer , City Editor of the Daily Mail: "Kraft's kosher queen will boost Cadbury. When Kraft launched an audacious £10.2bn bid for confectionary giant Cadbury, Irene Rosenfeld was a relatively unknown in Britain". October 08, 2009. "Kraft's Irene Rosenfeld richly deserves public humiliation for her about-turn on manufacturing jobs":The Telegraph 10 February 2010. Kraft made the same promises to Cadbury as they did to Terry’s of York before moving production of the Chocolate Orange to Poland. An MP called for an investigation into how state-owned Royal Bank of Scotland was allowed to lend £630m to Kraft in its bid to buy the British confectioner. 'I don't think that a bank in which the taxpayer is a big investor should be supporting a hostile bid from an American company,' he said. When British taxpayers bailed out the banks, they would never have believed that their money would be used to put British people out of work. Gordon Brown allowed the takeover to go ahead.
@@Bennary Lord Mandelson washed his hands of responsibility for Cadbury's £11.9bn takeover by the American conglomerate Kraft , insisting it was a decision for shareholders, as unions and Labour backbenchers expressed fury at the government's failure to protect the cherished British chocolate-maker. The business secretary, described Cadbury as "a great iconic brand" with a "very strong community presence. Of course I understand that emotions are going to be riding high. But equally I have always made clear that the decision would one for the shareholders of Cadbury."
Cadbury's chocolate used to be unique and delicious. Shortly after the change of ownership, I observed that it was greasy and stuck to the roof of my mouth unpleasantly. I thought it was an exception but it continued being unpleasant. I therefore stopped buying it. I don't want to eat sweetened margarine. I notice from time to time that there are new bars that are obviously just an excuse for sugar loading. They don't tempt me at all. The original Quaker founders of Cadbury must be rolling in their graves
I'm from New Zealand and I remember there was a huge shift in the public opinion regarding Cadbury when they closed down their factory in the city of Dunedin in 2018. From what I remember, the factory and its guided tours were a huge source of tourism for the town and there were people who worked there for literal decades, then Mondelez decided to close it and relocate everything over to Australia because apparently it wasn't profitable enough for them to just keep it in Dunedin, and around 350 people lost their jobs over it. Nowadays, Cadbury is mostly just associated in NZ with being cheap chocolate that's considered serviceable at best, and the chocolate brand that's generally the most favored here is Whittaker's, which is locally owned and operates out of Wellington, the capital city.
I make my own chocolate now. Partly because im doing low carb because of health reasons (diabetes) but mostly because of the taste of the chocolate available now. My chocolate contains cocoa butter, cocoa powder, and sugar (if I'm making it for others) or sweetener (if it's for myself) and if im making milk chicolate, milk powder, and that is all. No added crap. Just the basic chocolate ingredients that all chocolate should contain. No specialist equipment either, just an old 1970s Kenwood mixer with a metal bowl bought from ebay for £20, a cheap £7 hairdryer and some chocolate bar moulds from temu that cost £2 each. The ingredients cost me around £18 to make about 1.5kg of chocolate, but i have found that i can get almost the same result from using either coconut oil or shea butter instead of cocoa butter, and that knocks my cost down to about £10 or less for the same amount. I've got a recipe that blends 40% coconut oil, 40% shea butter and 20% cocoa butter along with the rest of the ingredients, all get blended and mixed for around half an hour, with the hairdryer on it's lowest warm setting (plugged in to a timer that turns it on for around 1 minute, then off and for 4 minutes, every 5 minutes) warming the bowl to keep the mixture melted as its mixed, tempering the chocolate, then its poured in to moulds to set, then wrapped in food safe chocolate foil wrappers that i buy from temu then into airtight containers for storage. And i do all that, just so I'm not lining mondolez's pockets with my money any more (except sometimes i use cadbury bournville cocoa powder because i really miss the old bournville bars) and to be fair, homemade chocolate tastes amazing, and i can eat tonnes of the homemade stuff whilst following my low carb diet because there is no sugar, not a lot of carbs in the cocoa powder, and zero carbs in the cocoa butter etc, so its pretty much guilt free and as i said, it tastes great, you can adjust the ratios and recipes until you get your own perfect recipe. Plus you can use it to make other kinds of bars, cookies/biscuits cakes etc. i make homemade topic bars and snickers and, my wifes favourite, bounty bars, and i am going to attempt a kitkat-type bar next too. Also i make an exact tasting copy of the now extinct caramac bars. I would recommend doing this to everyone, it can be done on very little budget, cadbury isnt getting any if the money out of your pocket, it doesnt take long to do and it's very rewarding. Once every 2 months i gather the ingredients and spend about 2 hours, all in, making almost 2 kg of chocolate and chocolate related products. And that will last us at least 2 months to cover our chocolate related needs in that timespan. You can eat ut as us, or use it in any way you would use ordinary chocolate. Bake with it etc. But most importantly, you get to fu¢k cadbury-kraft-mondolez right off out of your life and pockets. Also. When mondolez bought cadbury, a condition of sale was written in to the contract, an agreement that they would NEVER change the dairymilk recipe ever, and keep it as it had always been. Mondolez broke that agreement within the first three years. The cadbury chocolate brand went to SHlT thereafter. I apologise for writing too much, and for any spelling or grammar mistakes.
@@r-urbex1611 yes, exactly the same certified ones I was buying here, but at cost price. Temu gets a bad rap, but it's mostly the exact same stuff on there you will buy in shops in every major country, but you aren't paying the mark-up on it all that the shops pay. It's cheap because it straight to you from the manufacturer and distributor rather than being imported in bulk, sitting in a warehouse in your country for 6 months adding more costs, then being sold in to a distributor who sells it to a cash and carry supplier who then sells it in to your local stores who have to pay for delivery costs, each stage adding in extra costs along the way, not including government taxes etc. I was skeptical when I first went on temu, but not anymore. I've had all my soldering gear from there, basic tool kit, craft tools, craft supplies, electronic parts, elctronic lights etc that if I had bought here in the UK would have cost me thousands, and from temu, its barely cost me £200 . Yes there's a lot of crap on there. But there's decent stuff aswell.
@@cyuiyuwyguiyui nope. I don't need to. I worked in quality control and practices for nearly 35 years. I know when something is duff or not. I also know how imports work and where retail products come from. And that is the same supply that temu uses. So you do as you want to and pay full inflated price for the EXACT same item I can get of temu for less than a quarter the price if you want to. The difference is, from temu, the item has been through less hands on its journey to me, meaning that, if anything, that item will be physically cleaner and more disinfected and less chance of being contaminated than what you buy from any store. They don't make the things you buy on temu from used needles and bloody bandages. It's literally the same supply chain as any major retailer uses, temu cuts out the many middle men between producer and customer. People treat it like, as when you order from temu, that before they package the item to post out to you, that they are gobbing on it, or wiping their arses on it before sealing it up and posting.
@@JacknVictor Thanks for the information. This has inspired me to take a list of ingredients to make my own as well. As you said best not to line the pockets of greedy soulless transnationals who have more akin with goblins from warcraft, lord of the rings and warhammer. I think people are more jittery and cautious now when it comes to reputation as they don't want to either help a terrible company, suffer from a string of nightmares or worse. Think i prefer the moulds to come straight from the manufacturer, less chance of some arsey doing something they shouldn't lol. But then i've never heard of temu myself, so ill check those out today. cheers mate.
I worked with General Foods Limited when our parent company, Philip Morris acquired Kraft & merged the two companies to form Kraft General Foods Ltd. Kraft were a small Cheltenham based, penny pinching company, known for highly processed cheeses. The division of Kraft producing cheese was officially known as Yellow Fats. Within months of the merger, Kraft's directors were in the driving seat cutting costs across the company. Product cost cutting used cheaper, inferior ingredients & marketing departments rebranded this as 'product improvement programmes'. When Cadbury were taken over, I knew the once iconic brands were destined for 'product improvement'.
I live in Brum, about a mile and a half from the Cadbury factory. When Kraft proposed taking it over a friend said "Cadbury's chocolate is crap, but at least it's _our_ crap".
tbh it’s a very cute place and I really loved the little car ride thingy inside. It’s a good thing Kraft didn’t buy it over! The chocolate was god awful tho 🫠
I only but the original milk chocolate slab as they never change the recepie so they can use it in advertisements and still be truthful. Then by association the bad chocolates benefit.
My children simply won't eat Cadbury Creme eggs after the recipe change. They will not eat them if they are the only thing available and would rather have nothing at all.
I remember going to the Cadbury’s Factory museum experience when I was, like, 5 or so. It was before the takeover. At the end, they had a shop with the freshest Cadbury’s chocolate ever. My mum bought a huge box of the basic bars as well as some cooking chocolate. I swear those are tastes we’ll never get back because the old recipe is gone. It’s not as bad as American chocolate, but it’s not ours anymore 😢
My wife uses it as cooking chocolate now and she only buys it when it’s on offer. Neither Cadburys, Rowntrees or Terrys should have been allowed to be sold off, as soon as the Rowntrees sale deal expired production was moved abroad. Also, Kraft finished the Terrys Wafer which was the far superior Kitkat
Brilliant video! As a small indi retailer, I've seen first hand how the brand has been destroyed and how they are now just plain price hiking with the bars (now £1.35PM) while being alooot thinner (whole nut now described as chopped nut for an example). It's still the most popular chocolate we sell, but galaxy is gaining alot more traction. Also the fact they are bombarding everyone with oreo and cream egg is really sad and with the changes to the chocolate we've noticed a significant drop off with creme eggs. Before 2020, we couldn't get them in fast enough, now we're left with cases after easter. Also a small side note, as someone who is very pro fair trade, the fact companies like Cadbury's (not the only one) now do their in house 'eco/fair trade friendly' stamps, I find utterly disgusting and misleading.
My brother bought my mum as part of her birthday a box of milk tray. It was hilarious her reaction to all the different recipes. Eventually, she put the box down in disgust & said “what do you need to do to get a soft centre, that lot is bloody awful”. My dad came in said “00000 milk tray”. He eat one & said “what the hell is that”. So it’s a NO from us.
I heartily recommend buying the cheap no frills brand 100b bars of chocolate from stores like Asda. The dark chocolate, for example tastes exactly like Bourneville and costs a fraction of the price. 49p compared to £2.50
I've noticed when buying Easter button eggs ( I was addicted to ), its used to be 2 half shells put together, and now it's a hollow whole egg that just tastes like cheap chocolate
It's the same with everything. In my youth, aged 73 now, a melted mars bar made a wonderful warm sauce for icecream and suchlike. Now they won't melt as they're mostly sugar. Haven't bought any so called chocolate made by the big foreign owned brands for years. The flakes put into icecream cornets are rubbish as well.
Fairly sure production was moved to Egypt. So if they don't melt before arriving, they're broken to pieces in the box. Apparently some ice cream vans don't buy them in anymore because they're so awful
My daughter lives in Dubai and brought me some local made with camels milk chocolate . Whoever thought that one up should have a special place in the circles of hell in my opinion. Indescribably horrible.
A lady in my town opened a shop one day. She was selling handmade chainmail gifts. Very skilled work. Upon further talking to her, she actually worked in the offices at Cadbury's for about twenty years. The management structure was really good and regularly they would apparently bestow gifts on the employees, particularly those with families with days out, even small holidays etc. She told me that when it was sold to Kraft, straight away there were men in suits parading the offices and "introducing" themselves. Within two weeks of the takeover there were talk of redundancy and the manager of her floor basically sorted everyone out who wanted it with a damn good severance package. Kraft destroyed that company, she said that apparently the owner at the time of Cadbury was looking to sell because they had reached what they thought was their limit that they could actually contribute to the company. She only knew this because he would regularly come round and chat with staff to make sure everyone was okay.
I rarely eat chocolate and just assumed it was a placebo effect because Kraft wouldn’t be that stupid. If you’re paying a premium for an established brand because of its reputation and customers, why would you risk that by changing the recipe? It will save money in the short term but will cost more if even a small percentage of customers move to Mars or Lindt. I’m an accountant at a large corporation, so I don’t think I’m that naive about how businesses work, but admittedly don’t have an MBA so I could still have some common sense left.
They just wanted the distribution channels and delivery network to shoehorn in their crappy vomit flavoured high profit margin products into stores they didn’t previously have on the books.
The problem with companies now is all about the quarter. How much can we make as fast as possible and get the stock price going up and up. Be damned the product or the customer.
@@callumBeeThere's no incentive to succeed long-term and no punishment for failure. They're not passing businesses on to their future generations so they don't care about the product and if the company goes under they just get huge golden parachutes. The rich simply live by different rules.
I remember my college days AND the beginning of my business degree, about 6 years worth of my life spent looking at Cadburys, Mondelez, and Maccies business models, operations, and histories. Mondelez is essentially bastardising food, and ultimately altering it, and not for the betterment of the consumer. Cadburys has been arse for yeeeears, and I've always preferred Galaxy, Milka, Ferrero, and many others. Lovely concise and informative video 😊
Haven’t touched it in years. The move from square dairy milk to rounded edge happened early on and was enough for me to move elsewhere. The cross over products when brought into work etc. are truly horrific and sickly sweet.
@@munkymunk Fair point. Listening to the Grenfell enquiry. Fire brigade training - Privatised and inadequate. 999 service - Privatised and inadequate. Building materials regulation agency - Privatised and inadequate AND PAID FOR BY THE BUILDING INDUSTRY...!!! Everything i mean EVERYTHING has been sold off.
@@piccalillipit9211 everywhere you look in the past 20 years, it's been about extracting the last few drips of cash out of absolutely everything. Now the end of that road is near. I left the UK in 2007 and I'm glad I did, but I'm still sad for my country. Godspeed!
Cadbury chocolate used to be British awesome before they sold out. Then a debatable American cheese company made solemn promises to a gullible (if you like) group of MP’s with no intention of keeping them, and bang goes another irreplaceable British cultural icon. I won’t buy it because funny enough I dislike the taste of vomit.
I happened to be at their Dublin plant as they were initiating their new recipe to a single line. The engineer claimed the “new chocolate crumb” would be rolled out to the “complete” range. He was very proud that the new crumb method would roll out everywhere .
Cadbury chocolate used to have not just a distinctive taste and mouth feel but also a unique aroma quite unlike other chocolate. That too disappeared when they changed the formula. It was my favourite chocolate for 40+ years before this travesty, I'd now rather eat any other brand, except Hershey's of course, which does indeed taste like vomit.
We Aussies seem to instinctually know never to touch Hersheys. I don't recall the vomit taste but I do recall a thick fat scum on roof of mouth after eating, giving the sensation of the cheapest "compound" cooking chocolate.
@@VanillaMacaron551 Mondelez has also ruined Milka in the last decade. They haven't had the balls to change the recipe to the vomit one since it's not palatable to continental europeans but still they turned milka into a sugary tasteless mess.
"we are reducing the size to ease the production of cocoa, but we're still keep the same price and pumping out millions of blocks on sale whenever we can, but we love and care for the cocoa farmers" - Cadbury
I was in a newsagents the other day and noticed Cadbury's famous £1 bar is now £1.35! What a hike! They can stick it. Lidl's chocolate is sooo much nicer and MUCH better value for money.
I agree on Lidl chocolate - I don’t eat much chocolate in general but I love their Mister Choc strawberry and cream filled bars that come in the cardboard box.
It’s a shame all big brands that sell sweets and chocolates are getting lower in quality, smaller in size and extremely expensive! I don’t understand it.
I don't think it's a shame at all - the worse sweets get, the less we want to buy them, and the healthier we are. I consume probably half or a third as much refined sugar per week as I used to, not because I was trying to, but just because I stopped wanting to eat as much chocolate.
@@yurisei6732I agree with this but Im also pissed off at the audacity with companies that do these tactics to trick people. Fridjj decided one day to make their milkshake smaller and I never bought one again out of spite. Healthier for me sure thats good, but most people wont even notice they are being duped and its sad
@@Psychotext agreed - I’ve never been a massive fan of chocolate but do fancy it on occasion. But Cadbury’s for me used to be a really special treat, at Easter, but most of the bars just taste like garbage now.
Every day I slowly realise more and more why so many old people hate every thing.
I'm in the same boat.
It happens to everyone as they get old, especially in the modern age. Everything changes so fast and so badly
Ironically, it's the other old people in their own cohort making these greed driven decisions. Nothing is sacred to these monsters.
*I LIVE IN BULGARIA NOW* until 2012 it was illegal for a foreign company to own a BG food company, they changed that and IMMEDIATELY they were all bought up by US food and PE.
Everything has got worse, more expensive and filled with sugar - obesity went from 6% in 2012 to 26% in 2022 - in 10 YEARS obesity went up over 400%
They've seen what has become of the planet. Hate rules the planet.
Cadbury's wasn't in debt, wasn't a failing company it was a success and one of the last British icons that was the nations favourite. This is what happens when mega corperations are allowed to do what every they want shame on who ever sold out at Cadbury's
Obviously got a huge kickback.
Wasn't the guy in charge at the time a Yankee?
The UK is rife with people who want to sell it out.
Foreign corporations have been coming in, buying out our businesses, moving the factories elsewhere losing us jobs, while nobody seems to care about it. Even our own government sells stuff like our chip manufacturers to Japan, just completely strip mined.
Feel free to start a new chocolate company. Seems like there's a gap in the market now
Cadbury was so iconic in India that when someone asked a child they won’t ask, “Would you like a chocolate?” instead they would say, “Would you like a Cadbury?”
Cadbury was THE chocolate.
or they would just say dairy milk
It wasn’t back in the early 1990s, can’t remember what it was, could have been Neslé- I do remember there was a scare because it contained some dodgy chemical in it, a carcinogen, I think. But as for Cadburys, it wasn’t commonly available, perhaps they got a hold in the years after the Rupee became convertible?🤔
@@Mat-kr1nfYou're correct, actually, the Cadbury boom in India mostly happened after the 90s.
Like how people ask for Kleenex or would make Xerox-oes i.e. copies. Cadbury chocolate was meh.
And the Indian replied. No I want a Snickers😅😅😅😅
I was born and raised in Bournville. I went to school across the road from the Cadbury factory. It was a big part of the local community. So I had a front row seat to see it slowly erode. The moment that they sold out to the Americans, the decline began.
good old america the land of chemical food
i was there as well 1971 we used the cadbury pool and mrs cadbury addressed the school morning assembly went on the cadbury factory tour 2 years ago what a joke no factory
To be fair, they didn’t “sell out”. It was a hostile takeover.
SEPTEMBER 2024
A bit like David Brown Tractors was, after Case Tractors took over.
But its the same old broken record with all our industries though.
🇬🇧Ⓜ️🇬🇧😡😡😡😡😠😠😠😠😠
US Robber Capitalism.
Ruining everything it touches.
When I was a kid in Romania, my mother would often go on business trips to the UK.
When she came back, she always bought us a huge bag of Cadbury chocholates. They were the best I ever had, and I would even bring them into school to share with my classmates, as they were also big fans.
When I finally moved to the UK in 2013, I was looking forward to having Cadbury on the regular. But when I bought it I really didn't like it.
I just assumed my tastes changed as I became an adult. Turns out the chocholate is what changed. What a disappointment. What was once a treat I would look forward to for months or years at a time had become nothing more than corporate slop.
Well it’s backwards with Britain unfortunately.
>moving to Britain
lol, lmao even
@stuvademakaroner9607 I don't think you realise how good Britain is compared to most of the world.
Sure, the UK ain't perfect, but I'd never want to go back Romania after living here.
@@vico7727 the UK has been in a great decline for years and will not improve any time soon.
Clever people get UK jobs and work remotely from other countries, maximizing their salary and getting all the benefits of their home country, like good healthcare, good transportation, working law enforcement, low taxes and low prices, cheap rent, good weather, good looking women, clean and safe streets, etc. You know, things Britain doesn't have.
Perhaps Ceausescu did such a number on you that now even the UK seems like a good place to you.
@@vico7727 It's just trendy to mock Britain these days. Mostly idiots who can't come up with an original joke.
Cadbury used to be my favorite chocolate. Then one day I bought a king size dairy milk and it tasted different. At the time I thought maybe it was a bad batch or something, but ate it anyway. Days later I saw an article on the news about how Cadbury had replaced cocoa butter with palm oil. That was 15 years ago and I haven't purchased a Cadbury product since. That's also when I discovered Whittakers chocolate. Thank you very much Cadbury, for introducing me to Whittakers.
Whittakers is actually the best chocolate in the world, in my humble opinion
Don't know what they did elsewhere in the world, but in NZ the outcry forced Cadbury to put the cocoa butter back in, or at least put some of the cocoa butter back in. Whittakers is definitely the best though. I'm about to have some. Cheers
I've never heard of Whittakers, I've never seen it either. Where can I purchase it from, please?
@@Ethericrose If you live in NZ, it's available at every supermarket. If you don't live here, I'm not sure. Sorry.
I've boycotted Cadbury ever since Kraft bought it and broke their promise. What little of it I've tasted since then has made it all the easier.
thankfully whispa still tastes like old cadburry,well for now. i try to stay clear of palm oil
I used to love Wispa but they taste overly sweet to me now. I don't know how much of that it down to my palate changing over the years.
@@JamesLMason Whspa, Flake and Twirl all taste (edit: and feel) more oily these days, so there has been a change there too.
@@Thurgosh_OG And all taste nasty, Kraft ruined what was pretty much the only Chocolate brand I ever bought, I still avoid buying any and all products made by Kraft (it's a long list) so they have certainly made a massive personal loss with me for life, and I don't know anyone who buys Kraftbury, literally no-one likes it, whereas it was a massive favourite in the past.!
Hear Hear
Should never have been sold off to a foreign corporation, especially when that corporation was in debt.
Only in capitalism can a company in debt still somehow buy other companies
@@bertramclement6702That may be corporatism.
@@soulfulserenity8522 If it walks like a duck and quacks like a duck, the breed of duck doesn't really matter.
@@digitaldeathsquid3448It's an entirely different thing, though. This is most likely corporatism as capitalism is more about little businesses, not empire corporations.
Thank Tony Blair or Gordon brown, bent over backwards to allow his fat cat mates to purchase this company!!
That's so depressing that Ferrero could have owned Cadbury and it went to Kraft.....
I would like to thank the new owners of Cadbury for finally curing me of being a chocoholic.
Me too. I'd been addicted to Creme Eggs for decades (at Easter time, because that was when they were available 😲). I eventually succumbed, after 2 or 3 years, to the new bastardised product. Litterally, I was cured of my addiction after 1/2 of one of those abominations. Many thanks, Mondelez 🤣
@@MartinTillman I once ate a box of 48 Cadbury Cream Eggs over a weekend when I was 16.
@@kevinwall795 That's almost fatal - I restrained myself to 31. (No, not really, but well done lad - if you're not having me on).
@@MartinTillman Definitely not having you on. Almost repeated the feat at the age of 42, when the local petrol station sold their unsold Easter stock off for pennies (literally about 3 or 4p each circa 2011).
So you can see why I am grateful that Cadbury has gone downhill, although I did eat a family box of chocolate fingers today, plus two double deckers. I have a problem!
@@kevinwall795 Well, you're a hero and a nutter all in one 😂
I don't like corporate greed. I will live without Cadbury from now on.
Same.
What a stupid thing to say , who's gonna lose out in the end, what if it was Andrex .. would you never wipe ya ass ever again ? lol 😂
i only eat Tony's Chocolonely now 😋
it was changed 14 fucking years ago and you continued to buy it and didn't notice any difference
It would have been a much better outcome if Ferrero had bought them.
I will not be buying Cadbury chocolate anymore.
They cured my chocolate adiction! used to eat a 200g bar with a pint of coffee! so sad to see the demise of a wonderful brand!
One of the biggest crimes in British history. What they've done to Cadbury is abhorrent
it's just symbolic isn't it? what they call British is now a very foreign, inferior thing.
Agreed, there should be a petition to have the royal warrant removed from the packaging.
Cadbury’s owners sold it off due to greed so don’t blame the new owners instead blame the original owners
@@Billzloveschelsea kikes innit?
@@Billzloveschelsea To Kraft, that promised not to change the actual product, which they did within a few months.! Changing the old owner for changes that the new owner made is literally insane.!
Cadbury has certainly helped me with my diet over the last couple of years. I used to eat about two large bars a week, now I haven't had any for at least a year. I am 20Lbs lighter now. Thanks Cadbury. 😃😃😃
That's brilliant. I find once you stop eating chocolate, you can lose the taste for it. Giving it up has helped me lose weight in the past. too.
@@VanillaMacaron551 Sweets in general. The only straight sugar I eat nowadays is dark chocolate, and I eat a lot less of it because you don't need as much dark chocolate to get a chocolatey experience.
Same here (I'm 63) but I do miss the payday treat!
Here's the trick, don't buy the big bars. Get the 8 square bars made in Ireland, they taste 1000 times better than the bigger ones.
Or just get very good stuff from local small batch companies like Chocolarder instead.
I was wondering. I live in ireland and was thinking "But they taste fine?"
The Irish bars now taste horrible too unfortunately, though maybe not AS horrible. Kraft cost cutting must have reached our shores (the palm oil definitely has as it’s listed in the ingredients).
There's a glass and a half in every one! Oh.. not milk though. You thought we were talking about milk? No, glass and a half of partially-hydrogenated reclaimed palm oil bisulfide oxidase. It's cheaper. And doubles up as bearing lubrication for the machinery. Win-win.
While using veganism and carbon output as justification.
@ThursoBerwick why would veganism be the justification if they're using the bad ingredients in their non vegan food, that makes no sense
The thing is that it’s in everyone not every one since there is no space between every and one
@@Greeenidk "Everyone" applies to humans - meaning "every person". A chocolate bar is not a human and is therefore referred to as "every one".
I visited the US years ago and the chocolate was absolutely vile. Since the US takeover of Cadburys we are now saddled with the same vile taste. Fortunately here in the UK there are quite a few independant chocolate makers producing chocolate that actually taste like chocolate, not tasting like vomit.
There are some good independent confectionery shops around (if you look) - and yes, you may pay a bit more, but chocolate is a luxury anyway.
Lindt, Ferro, Milka and of course Galaxy all taste better than Cadbury and they are in the mass produced sections. So you don't need the smaller makers for decent chocolate in the UK.
@@Thurgosh_OG They are not any more ethical. Especially Lindt. Milka is made by Mondelez.
@@Thurgosh_OG The Morrisons "Savers" Milk Chocolate tastes a whole lot nicer than (I remember) Kraftbury's tasting, and their own brand (non-Savers) Milk Chocolate with Hazlenuts actually tastes a lot more like Cadbury's fruit n nut (minus the fruit) , real Cadbury's before it became Kraftbury's. It has literally doubled in price though in the last 12-18-months and I (ONLY) bulk buy it when I see it on offer these days.
I worked for Cadbury before and after Kraft as one of their food scientists, and I can assure you that Kraft didn't make the changes you claim.
We needed new moulds, and the recipe was tweaked, which required adjusting how it's made. Tweaks are things like adjusting the order of the ingredients, not replacing or changing ingredients.
In fact, Kraft wanted to change the taste of their American chocolate to more like Cadbury, and I was part of the team helping Kraft create a new chocolate suitable for the American pallettes.
We are so lucky in New Zealand to have Whittakers Chocolate - local, highest quality, ethical, honest. It's got sumptuous that old Cadbury had. Whittakers dominate our domestic market and we couldn't be happier.
We have that in the Uk too
As Cadbury product got progressively worse, Whittakers just kept getting better.
The decline of Cadbury has been the rise of Whittaker - which is a good thing, as I think Whittaker now is better than Cadbury ever was. I don't generally like milk chocolate - too sweet for my taste - but Whittaker milk chocolate reminds me of the Van Kamp from my Easter childhood days (Van Kamp was I think, taken over by Cadbury some time in the late 80's or early 90's) - which was at least to my taste, always superior to Cadbury Dairy Milk, even when Cadbury was still making decent stuff.
Modern Cadbury, from their Dairy Milk to their Old Gold - all tastes like soapy rubbish to me now - I'd literally rather have no chocolate than eat that junk.
Yeah, you’re so lucky to be totally isolated from everybody and have a completely limited range, and be 50 years behind Europe and the United States with your imports, and you have such wonderful, amazing stuff. Congratulations. I guess that’s why so many of you leave the country and are always backpacking around here because everything is so amazing. You never need to leave.
Antipodes - always telling you how much better their country is than yours- despite pretty much all of them being on a 3yr work/study/vacation visa spending time in your country as a rite of passage for life and not wanting to go back when it’s finished. Weirdos
@@Beer_Dad1975 what r u yapping about? 💀
I have a few Polish friends who work for Cadburys in Poland, two who are middle-management levels, & even the Cadburys employees aren't exactly happy with the new 'recipe' for the chocolate.
Additionally, all the "crossover" flavours, like Oreo & Dime etc, are all products which are also made in the same factories, on production lines running parallel to the chocolate. Some bigwig from Craft had visited & noticed the proximity of the other products, & took note of the 'wastage' of the products, wastage meaning all the small broken bits and smashed up pieces which were leftovers from production, & had the bright idea to just collect it all, then pour it into the Dairy Milk ingredients just before the chocolate solidified & was made into bars, & boom, profit is now made on leftovers, and the company just needed to modify the Dairy Milk packages a bit.
Nothing to do with innovating or bringing new products to customers. Just a way to reduce wastage and profit from unusable production leftovers.
Edit: This edit isn't just about Cadbury's, but, never trust the "Fairtrade" logo, the incentive is indeed honourable, but the process which relates to chocolate that does the most harm is palm-oil. Even the Fairtrade compliant companies are doing business with entities who ravage the natural world & destroy hundreds of square miles of rainforest & the like areas, to set up palm-oil plantations, which are destructive in the extreme, & which also use child labour & exploit the majority of their workers...know where your products come from before you trust things like Fairtrade logos.
Planting palm oil is ruining the environment for gorillas. We purchase Cadbury products made in Eire as their recipe for dairy milk is much more like the original.
Better than throwing it away to be fair. Not sure what the problem is with using totally fine "bits" of other products if there's a market for it.
@@TravisHi_YTagree, but maybe they should make a different product from it rather than chucking it in the Dairy Milk
They still use palm oil in Ireland. @@toomanywindturbines7411
@@vaudevillian7it’s funny because barely anything is fairtrade nowadays.
For 80 years Cadbury was the largest employer in Keynsham near Bristol. In 2010, after Kraft took over Cadbury, they assured the 500 employees that they'd keep the factory open. They closed it in 2011.
They lied......
They did the same thing in NZ, down in Dunedin
Dairy Milk definitely tastes a lot different to how it used to. The adverts used to say 'a glass and a half of full cream milk in every bar' now they just say 'a glass and a half' and don't state what its a glass and a half of. Its blatantly obvious at this point what has been removed and that the recipe has in fact changed
You missed the other bit about Creme Eggs - the fondant filling used to be smooth. These days it's gritty and doesn't taste as nice either.
I’m amazed the govt hasn’t come for it with their sugar tax yet, and the filling be made with some sort of hideous sweetener instead of sugar - all for our ‘health’, of course.
So true !
Cadbury gritty eggs
This is the biggest crime for me.
I quit chocolate for 10 years. My very first bite afterwards was into a creme egg and I threw it out. Bought another immediately afterwards because I thought the 1st must have been out of date. Nope. The same granulated, stodgy ''fondant'' and bland chocolate.
I really don't understand Kraft/Mondolez strategy. It has to be hurting sales. I guess they are attempting to change our tastebuds into accepting American-style overly-sweet chocolate. In the end I just look upon the whole fiasco as a healthy diet initiative, as I can't eat that crap.
Exactly! Not only that, but there used to be more yellow filling (yolk) inside of it.
Cadbury's reputation is pretty much in tatters here in New Zealand. They Decided to close their Factory over here (in 2018) and move the production to Australia. At this exact time they change the ingredients to remove cocoa butter and add 'vegetable oil (found to be Palm Oil), Made them Smaller, kill some of the most popular product lines over here and charge the same (or more) for what was left.
A Local Brand Whittakers (J H Whittaker & Sons Ltd) stuck with their old recipes and sizing and has exploded in popularity all the while coming up with newer flavors without compromising what they currently have. Yes the price has gone up but people are willing to pay for a quality product.
Whittakers is amazing, I'll gladly pay more and eat it slower than buy cadbury.
@@TravisHi_YT I second this.
Another New Zealander here- absolutely agree! Whittakers rules!
(Edit was for autocorrect automiscorrecting!)
Aussie here, Whittakers is so much better and well worth the higher price in my opinion
Exactly people will find the money for good chocolates
The old 'shrinkflation' trick! Charge 'em more and give 'em less!
Cadburys dairy milk used to always advertise a glass and a half of milk in every bar. They can't say that anymore because they no longer use as much milk or cream in the chocolate, instead vegetable oil and sugar as cheaper ingredients. However they still use the branding and the play on words to convince/confuse people into thinking it's still a thing.
"There's a glass and a half of full cream milk in every half pound bar". I always wondered how they got 30 ounces of milk into 8 ounces of chocolate and still had sugar and chocolate in there as well.
Rich people wanting more money but not wanting to do any work and choosing to destroy the livelihoods of genuine hardworking people is the real pandemic of the modern world.
Romanian on “business”😂😂😂
Welcome to Planet Earth....did anybody really expect anything else.
Dont talk crap. Rich people create billions for shareholders (including average joe folk) they create millions of jobs etc.... Its is people that keep buying them are the problem. If people stopped buying them corporates would have to change their ways. But never get angry at a person trynna create wealth and jobs for so many people!!
@colors6692 If you're referring to my comment, she did indeed go to the UK for business.
She worked for the Romanian division of Vodafone. Their main international office is in London, and she went there often.
Typical greed thats distroying the world.🤑🤑🤑🤑🤑🤑
Now I know why the Supermarket shelves of Cadbury's chocalate bars are always fully stocked or have offers on them. No ones is buying them anymore. Eff you Kraft.
Here's the fun thing, once they get within 6 months of the expiry date, they're shipped to Asia HK, China, Malaysia etc. Nobody buys them here either even when a big slab the size of a £20 note sells for $8HKD (80p) and you can find dumpsters filled with them.
Growing up, Cadbury was the only chocolate we ever ate. Nowadays, on the admittedly rare occasion I buy chocolate, I only get lindt.
rather have jellies or nougat
Lindt and Galaxy chocolate would do me
Waitrose or Lidl Dairy Milk = amazing.
Tony’s. Tastes like proper chocolate.
@@Dreynoyeah but it costs an arm
and a leg
Did anyone else notice? "There's a glass and a half (of milk?) in everyone". There is a big difference between "everyone" and "every one"... Everyone does not mean in every bar. In means - in each of us. Very Krafty.
When it comes to English grammar (or even the language itself), the yanks butcher everything
Oof, good catch
Buy I don't drink milk so that makes zero sense.
'A glass and a half in every half-pound' didn't specify the size of the glass, I always thought it was meaningless anyway.
@@CyclingSteve They mean a shot glass
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. Mondelez killed the chocolate by changing the recipe - They changed the chocolate formula when Cadbury sold out to Krafft, and the new US owners ditched using Dairy Milk for Creme Eggs in favour of an inferior brand, that doesn't taste the same, behave the same (when put into the fridge) and more more importantly ignored their millions of customers. American-made chocolate having lesser percentage cacao, there is a higher sugar content. Some producers also allegedly put their milk through a process called controlled lipolysis which produces butyric acid - that is why it smells and tastes (to the European consumer) like vomit. A lawsuit recently filed in New York alleges that Hershey, which has the licence to produce Cadbury products in the US, “fails to disclose” that some of its chocolate products “contain unsafe levels of lead and cadmium”. There’s a serious side to this: Europe is a lot stricter about many food additives than the US. Americans have basically been poisoned into believing that their chocolate tastes nice
Cadbury's was ghastly when it was 1.5 glasses of milk. I ditched it in the 90s in favour of Beacon (which is a South African brand).
Pretty bleak that Kraft bought the brand and not the chocolate. They made the calculation that the color purple and the name "Cadbury" is worth more than the recipe that made up the product that people actually went out to buy. And the worst part is that there is a substantial part of the population that only buy it because it's purple and familiar without raising any questions-
Yup, I thought it was the same chocolate here. I could tell something was off but didn't realise that much.
But when you have a brand as closely associated with product as cadbury's, that doesn't last long, because the mental gymnastics necessary to love the brand when you don't like the product is too difficult for most consumers to do. People are turning off cadbury's, that's why creme egg sales dropped. The brand's reputation is gradually crumbling away.
It just goes to show that the British taste buds are non existent if so many people don't notice the drop in quality. Or maybe it's a testament to the overweight population that eat anything covered in chocolate and disregard the actual flavour.
And they are kinda right. The color and name is indeed worth more than the recipe.
Even for the recipe owner too. They could just create a new brand using the old recipe and when the new brand becomes popular, they can then sell the new brand for even more profits than just selling the products on their own, while still retaining the rights for the recipe. Wash and repeat.
Genius really. It maximizes profits with minimal effort on all parties.
@@rosverlegaspo6752what did the old recipe taste like? I was born in 97 but I can’t remember what it use to be like..
I bought a Wispa bar the other day, the first time for a year or so. It was like eating wax amd didn't even taste of chocolate. I was unaware of the takeover but now I understand. Thank you for this enlightenment.
I clicked on this since I've personally never shared the perspective of dairy milk or creme eggs tasting bad in any sense of the word.
I've been eating both for years including the Oreo fusions, but perhaps I'm just lucky or something, as the amount of outrage is enough evidence in itself.
Although I'm still glad I watched this video, as the production value and amount of new things I learned is more than enough for me to subscribe.
11/10 would subscribe again
In Kenya, Dairy Milk tasted much better as a kid, when they made it here with the same recipe we were used to. After Cadbury's acquisition, they closed the local factory and started importing everything, it became noticeably different.
I noticed too - the difference in taste/quality where the factory is located was remarkable.
That quality of what qualifies as whole milk to make up that glass & a half of milk is radical.
I sometimes eyeroll if looking for Seville marmelade and the only thing on my African shop shelf is Seville marmelade bottled in Poland!. Go figure - that it tastes like.... Nothing. Lol.
In Kenya, Dairy Milk had an ingredient added to it that wasn't present in the UK to raise the melting point as normal UK Dairy Milk does not do well at temperatures above about 25°. Imported chocolate used to taste weird because it had gone through several cycles of heating (melting) and cooling during transport/stuck in a shipping container waiting on paperwork, creating a bit of a grainy texture.
@@james0xaf Well that figures. I thought I was tripping at first. The only thing I was sure of was that when someone brought me chocolate from the UK, it was always different.
@viktormutua8534 The same could be said about chocolate coming from Australia to the UK really awful taste (weirdly chalky) or the US Hershey bars tasting like sick. (Yeah vomit)
But It sucks when companies screw with local made chocolate rather than stick to their quality boasting that they like to do.
Yes the taste went down here in UK as well, to me it has a horrible acidic and metallic after taste. I started to feel unwell after I are it. Anyway I stopped eating it, I believe it's quite toxic.
*I LIVE IN BULGARIA NOW* until 2012 it was illegal for a foreign company to own a BG food company, they changed that and IMMEDIATELY they were all bought up by US food and PE.
Everything has got worse, more expensive and filled with sugar - obesity went from 6% in 2012 to 26% in 2022 - in 10 YEARS obesity went up nearly 400%
Holy cow that's insane! It's not often that change and its cause is so blatantly obvious. Usually it's a much more creeping process. So sad how much cultural diversity and quality falls victim to the never-ending greed of those companies, turning everything into an indistinguishable mass that tastes like crap
Globalism strikes again
How is this even legal for companies to do. They should be jailed.
Assuming your claim is true I think there must be some legalistic explanation, e.g. a reclassification of what qualifies as obesity or there were a huge number of people on the cusp of obesity. I doubt the median weight of the population has shifted very much.
@@nobodydoesithalfasgoodasyou No, this is a very consistent trend at this stage. You don't notice it so much in Western Europe and the Anglosphere because it's already been happening slowly over many decades, but in countries where they go from traditional food made with fresh ingredients to modern western style (especially US/UK style) hyperpalatable food the obesity, diabetes, and heart disease rates increase by orders of magnitude in only about a decade.
It's been happening in developing countries in South America and recently in India, as people shift from traditional diets to ultra-processed food.
A heartbreaking sale I never thought I'd see.
I'll never forget my first Freddo, purchased at a newsagent's in Hertfordshire for 10p. I was 7 years old. The chocolate texture, taste, and consistency were out of this world, rich and firm with a delightful melt in the mouth creaminess and that iconic Cadbury's flavour from beginning to end, a morsel of bliss I knew I'd always cherish.
Gone but never forgotten. I took for granted the permanence of this brand and it's lost timeless chocolate, and should have savoured it so much more over the next decade. I pray to see a recipe reversion in my lifetime; Cadbury is not what Cadbury's was.
Cadbury's chocolate, as a historic, nationally celebrated symbol of British quality, should never have been sold to a foreign corporation which doesn't understand what that quality represents.
Money makes fools of us all.
I noticed that when Kraft bought over Cadbury back in 2010 the taste did deplete somewhat. But in the last couple years or so it literally tastes as if it has some sort of toxic acid in it. It also made me feel unwell.
I'm really glad you raised this, and your right its only Cadbury in name. When it was real Cadburys it was the best chocolate on the market by far. Now its just toxic and poison. I haven't purchased it for some time and don't intend to .
It was never the best chocolate. It was mediocre at best. Brits really know nothing
@@Qrtuopit's not "knowing nothing", it's what you become used to. Americans are used to the chocolate taste that Europeans perceive as vomit. Cadburys and Mars confectionery (Galaxy, etc) were the only commonly available chocolate in the UK for many years. This clearly affected the UK's palette.
@@tommo9757 remember the cadburys adverts that said a glass and a half of milk in each bar. They would never say that in their adds now as they use cheap oil as partial replacement for milk.
@@Qrtuopwatch your tone.
@@Qrtuopand here we have an American providing unsolicited input to a problem that dosent concern them.
As a kid/teenager, 70's and 80's, i would never have turned down some cadbury chocolate, now i wouldn't thank you for a chunk.
Do you remember in the 80's how chunky an original Dairy Milk was. The taste was quality too. Shrinkflation and company greed is horrible 😞
Agree,its awful now-I tried some "Crunchie Rocks" and some Caramel filled buttons,they were really bad. don't bother buying anything with Cadburys on it -as you say; a total reversal from when I was a kid
Guess you didn't pay much attention to school as a kid/teenager in the 70s and 80s, or you'd know not to use apostrophes to form plurals
@@alistair1978utube every day is a school day... should really be '70s and '80s.
Mate even 2 to 3 years ago £2.50 for a massive fruit and nut and now it’s like quarter of the size! I can’t eat cream eggs anymore I think years ago I mad the mistake of buying a box of 5 thinking I got a great deal until I opened the box they ate so small now you can put a whole one in your mouth! It was the only one I ate they were garbage didn’t even taste or feel like our old cream eggs I rarely buy anything Cadbury now
Thanks for this video. I knew it tasted worse but didn't know the company changed hands to corporate raiders.
Direct relative to Cadbury's original founder here. It is sad to say, but I can't feel the same amount of pride about the once brilliantly British company that I wish I was able to. Private equity ruined one of the nation's favourite brands, one that my relatives had created through altruism and hard work over many many years.
Such a shame to think about what Cadbury's could have stayed as, had if never been sold off.
Tin foil hat theory. The removal of the nations fav choccy was a small contributing factor to the Brexit culture wars. It's subtle, however, i'm still cross about it. Taking our 'treat', the 'having a bad day saviour' & making it shit is deffo an assault on national morale.
Are you a Quaker too?
Are you involved with Love Cocoa by James Cadbury? Would be interested to know your views on the business
@@jamessmithson-br7rm No I’m not. Whilst sharing the same, the Cadbury family is reasonably wide and so unfortunately I’ve never been able to meet or work with him. I think that the business is a great initiative and wonderfully shares some of the morals and ethics that Cadbury’s once had.
R/thatneverhappended
The sudden inclusion of seed oils in chocolate has completely destroyed the reason chocolate used to be so good
Hence the saying " Nothing Good Lasts Forever "...........
Buy tonys chocolate, there are a good few that a oil free, also aldi chocolate.
@@dietznutz1 don't buy chocolate with soy lecithin
@@dietznutz1 tonys chocolate? i know Aldis chocolate is delicious but never had tonys.
@clairestanfield-ui1fg aldi chocolate is 1/2 the price at least. You will find Tony's in co-op waitrose, and some others it's around £3.50 a bar not cheap but it's good quality.
I never knew they where no longer British.
I will no longer be buying Cadburys of any type.
Shrinkflation: The chocolate bars get smaller, but the price says the same. These changes are gradual so most folk don't notice. But sometimes they introduce a 'fun size' bar, which is basically half a mouthful. I've always wondered about such a name - personally, I would have thought that larger bars would be more fun, but that's not how it works. Eventually, when the bars have got so small (without the price changing) that everyone does notice, they introduce a 'mega-bar', which is exactly the same size as the original standard bar, but 4 times the price. Then the word 'mega' gets quietly dropped and the whole process starts all over again.
You are wise.
Chocolate products aren't entirely Shrinkflation. If you do some research the raw material for chocolate, cacao has been getting more expensive overtime and demand keeps rising, but it's not exactly a plant that can be easily grown anywhere and some of the areas it is grown have also been getting plastered by bad weather. It's basically been hitting new peak prices every few years for like the last decade. In other words the cost of production for these items has legitimately risen. This thus is not a case of these companies just deciding to make things smaller to try to improve margins, not entirely anyway.
Basically the choice was keep the size, but start raising prices or reduce the size and maintain a similiar (inflation adjusted) price. They pretty quickly figured out that a consumer was less likely to notice a 10% reduction in bag weight then they were a 10% increase in price, so that was the method they went with. This has a limit though obviously, so at some point increasing the price becomes the only option. They've reached that point and chocolate prices have spiked even more in the last year or two as cacao prices again hit even higher new peaks.
This is only likely to get worse as the climate disturbances aren't going to do anything good for cacao farming, while the growing wealth of many developing nations is only driving even more demand for what is, effectively a type of luxury good in chocolate.
I legit have a morbid curiosity as to what they expect the end game to be here.
I mean they can't , for example
1. sell bars of chocolate for an infinite price
2. They also can't sell no chocolate
3. They obviously can't sell no chocolate for an infinite price
4. They can't sell an inedible product
So there's clearly an inbuilt ceiling here...4 at the least , which is why i'm curious to see what happens when their product starts hitting 1 or more
@@Tk3997 I would still consider it to be shrinkflation if the size of the product is decreased only to compensate for increases in ingredient costs. Cadbury's main competitor in New Zealand, Whittakers, didn't do this. They just let the price increase while maintaining the block size at 250g. Their reputation has not suffered for it.
@@Tk3997 Expensive of one part (even if major) doesn't explain the shrinkflation abuse.
Look at the corporate profits, these companies make money hand over fist every year, even when they go bankrupt. It doesn't make sense.
I used eat Cadbury daily. As soon as it was purchased and altered I became allergic to it and now barely eat it. Went from Daily, to rarely in a year. Americanisation is a dark stain on food.
Glad to see a video talking about this - I had noticed the taste of Cadbury's getting worse but didn't realise it had literally been bought out by another company. I used to adore getting Cadbury's chocolate as a child, but over the past decade or so it just started having this weird chemical after-taste and ended up totally putting me off. I never buy it any more. :(
The government at the time decided not to interfere, despite the massive public outcry and obvious signs that Kraft would ruin things. Not only did it ruin Cadbury's. but it gave Nestle increased confidence in shutting down most if not all of its York-based sweets manufacturing, which in turn led to the local sugar works being closed.
Why should they care, the factories closing would only affect working class towns and cities, classic gov
Nestle have also changed their recipes. Quality Street last year was vile. Not buying again.
If Kraft did not take over Cadbury, it would of been Hershey who took it over,two things would of happened the taste of Cadbury Chocolate would of realy gone to pot or they would of closed the Bournville Factory in Birmingham and shipped it all to the USA and started producing Cadbury Chocolate there, in the end the better option took place and Kraft took over, it is now run by a subsidary of Kraft/Hienze foof calledMondolaze International and a lover of Cadbury Chocolate I find it no different to the past plus f it had not changed hands Cadbury would be all but History now.
I noticed long before the company was taken over that the chocolate was not the same as from my childhood. I remember hitting cadbury easter eggs and they would shatter into sharp pieces. If you bent a piece it would crack and you'd hear it. Try and do that now with any bar or egg. The chocolate just deforms like plastic and behaves more like cheese as it rips slowly apart. I was ignorant to all of this until I tried some chocolate from Belgium and it cracked, it tasted amazing and I didn't feel sick after eating a whole bar. I haven't bought a single chocolate product from the UK since then.
Still does, come to Australia.
Also just put them in the fridge thats probably why lol
@@theblueytimesno. Good chocolate melts with heat and cracks when it's a bit more firm. This stuff just either becomes like a paste or bends 🤮
We still have a lot of great chocolate here. You are conflating Cadburys with British chocolate overall, a serious error.
@@ukbloke28 care to name a single UK brand? There must be plenty of small businesses making good stuff but nowhere near that I live. Brands I used to recognise as quality like Thorntons are just the same trash ingredients as Cadbury.
@@ClayMann
your pissy confrontational tone makes me question whether you actually want to get good chocolate in the uk or just try to win some sort of point.
It depends whether you want to specify it's currently a british OWNED brand, or whether it's available in Britain but not perverted by these bloody awful US business practises. Or indeed whether it's not british owned at all but widely available here.
the only issue that concerns me is the subset of : is it good chocolate and can you get it here in the uk?
Hotel Chocolat were bought up by Mars but it's still good chocolate. Tonys is good if you like a good chunky bar like Yorkie - that's dutch I believe. I've been a long standing fan of Rittersport from germany too. A lot of the own brand supermarket products are excellent too. Check M+S and Waitrose. Lidl have really good - and cheap - euro brands. Thorntons was a british classic that got sold to foreign owners but I dont think the quality fell off.
thinking about it, im not sure if Mars messed up the Galaxy formulation either. It did get really small though. ill have to try a sample and assess it.
there are smaller locally owned brands here in London but I doubt you'd be able to access their products.
I'm old enough to recall the ads for creme egg in the early 70's.
A kid walks into a newsagents corner shop and produces a briefcase and asks for some creme eggs and the newsagent says "Ah, your usual 4000 creme eggs Brian?"
Brian opens the case toreveal wedges of thousand pound stacks and replies... "No, fifty thousand please!"
He's typically surrounded by every kid in the street who have accompanied him into the shop. Brilliant advert. What a shame Cadbury / Bournville has deteriorated.
Its ironic how brands try to cut costs to make more profit but end up loosing more profit and hurting the brand.
Out of spite, they'd rather run a product into oblivion than sort the situation out. These big corporations are too arrogant to fail.
Every corporation is doing this now. People are getting to the top, gutting the company, and bailing out with a golden parachute. Look at what's happening to the movie and video game industries. They're killing the golden geese.
they never seem to learn
One of the biggest reasons Kraft brought Cadbury was for the distribution network. In many countries, like India, there aren't the same level of big chains that allow you to enter the market and the distribution is very hard to build up with so many small family run outfits. Kraft used the Cadbury distribution channel to sell its own products. Therefore it is no only about reducing the quality of Cadbury to increase profits, it is also about getting people to buy their other higher margin products often to the detriment of Cadbury.
Yep Cadbury is the biggest chocolate brand in India and it 100% got worse after mondelez bought it.
Enshitification at its finest
I wonder what would have happened if Ferrero succeeded in buying it. They make pretty good products.
I have been to India just this summer though and the Cadbury tasted lush there compared to anything in the UK, every time. it's sad
@@RobertSmith-ue8if It used to better, from what i remember mondelez changed the recipe two times after they acquired Cadbury, first they made it more milky but after some backlash they again tweaked it to tone the milk flavour down but it still is not as good as it used to be. But the thing is cadbury was such a big and well known brand here that it doesn't really made any difference in sales.
It's wild. I used to love cadbury as a kid and LOATHED galaxy, but now it's the opposite.
Kraft/Mondelez = typical American food company who are happy to sacrifice quality for the sake of their bottom line. No more Cadbury in _my_ house !
Capitalism at its finest.
Anyone who can market that radioactive 'cheese' - where you can barely tell if the plastic coating has been removed - is just pure evil.
@@andymerrett Indeed. I feel desperately sorry for the American public who have been led to believe that stuff really is cheese when in fact it's a mere cheese substitute, made by machine and full of the cheapest ingredients possible.
@@aye3678 The problem with people who blame capitalism is that they mostly look to America to see the worst of it, America has a prevailing culture of "I don't care about anything that doesn't affect me" and is a full on corporatocracy. Capitalism with enough government oversight to keep it in check such as found in European countries is a great system and only spiteful communist losers want to see it torn down.
@@andymerrett Yet apparently it's British food which is terrible according to septics that couldn't find Britain on a map.
I'm a bit of a chocaholic. I will never eat another bar of Cadbury chocolate. It truly is horrible now.
Try milka instead i think it is a polish brand but it tastes like the old Cadburys
No idea what you're talking about.
Still tastes the same to me....
@@JDR71326I like Milka, but doesn't taste like old or new Cadburys chocolate... 🤷♂️
@@JDR71326Milka with the white chocolate inside and the thin layer at the bottom that comes off easy is like the best choclate ever
Feel the same.
When I was in primary school many years ago Cadbury's used to run a national school essay competition. One year I won a bronze certificate and year after I won a merit certificate together with a box of chocolates. I was so proud I still have the certificates.
Confectionery companies have been at this for years. About 15 years ago, I was in charge of merchandising the confectionery section of a supermarket and had to deal with all the shrinkflation nonsense (I had to make sure the shelf-edge label matched the actual product on sale - you can get into legal hot water if the SEL says 150g and the product behind it is 135g).
One time, Mars were reducing the size of their pouch bags (Maltesers, Revels, Minstrels etc.) so I duly waited until the old size had mostly sold through (reduced the last few and put them on the Whoops! section), and remerched the shelf.
I had the same amount of lines as before, but I found they no longer fitted in the space available, The crafty buggers at Mars had widened the packaging to try and fool buyers that they were getting the same thing despite knocking 10% off the net weight.
Yes. Multipack bars are the worst offenders, the tiny bars inside are closer to the old “Funsize” option.
Playing devil's advocate here but if the price of cocoa goes up, what do you do ?
You have 3 options.
1 - Increase price.
2 - Reduce size.
3 - Go bust.
Tins sold at Xmas used to be 1.2 kg now it's 660 g , obviously prices are still similar so that 400% increase in price
@@Russ--Rupto a point but these greedy companies use it to jack price by 50% when it's gone only 5%
@@Russ--R Not seen their profit levels then? They ain't going bust.
The old Cadbury was soooo dreamy. I'm devastated by what's been done to our 🇬🇧 beloved 🍫😢
We used to be able to brag about Cadbury's chocolate... how things have changed 😟
When rowntree disappeared so too did the great taste of the kitkat! CADBURY HAS GONE DONE THE SAME ROAD !
Unless you grew up in the 1970s or before, you will never know how good UK chocolate bars once tasted.
I did - glad for those days. Walkers crisps are crap too! Open a bag and you barely get 3 crisps if you're lucky. Them were the days it was 10p a pack.
Understand that the Cadbury factory set in Bournville had the literal mystique of Willy Wonka's chocolate factory.
They used to do wonderful hours-long tours where you got to experience everything, even making your own flavour combinations then eating them!
They'd even have a room that shook and sprayed you with water as if you were being made into chocolate lol. It was so fantastic. A true Willy Wonka experience for the entire family.
I'm not sure what it's like since Kraft took over but their chocolate now tastes like shite.
Wow, that sounds amazing; what a loss. I wonder if "Charlie and the Chocolate Factory" author Roald Dahl ever went there.
@@VanillaMacaron551 he went to a boarding school near the site and the kids used to be taste testers ….. he really was inspired by the company
Last I heard was they show half of the chocolate-making processes as they used to 20 years ago. Oh yeah, their park that I used to hang around for free as a kid? Nobody gets in without paying up anymore
By reading your experience, I wanted to let you know I went August 25th this year and it sounds like I had the same experience as you had.... At the end we were put into waltzer (fairground one) and you would be taken on a journey shooting the screens everytime you stopped, this was great fun, was gutted when the ride ended.... Then you come out into their shop... Great fun day we had.
Sprays you with shite?
Having moved to England from America 5 years ago, one thing ive noticed about British people is their resistance to change. I've never been more grateful for that than right now, after finding out they actually petitioned to keep the original recipe for cadburys. One of the best food differences between uk and us for me is the chocolate. I also never liked hersheys, but also i was spoiled with Cadbury roses as a kid when my dad would bring them back for me.
In New Zealand, Cadbury closed down the local factory (which used to make the same creamy chocolate as the UK used to make) and switched to the Australian factory and recipe (which is almost tasteless, as it is made to not melt in Australian temperatures) while reducing the sizes constantly over time. It now tastes bad, but luckily we have a local competitor (Whitakers) which has kept their quality up and has thrived since Cadbury's poor choices. Cadbury's is now the cheaper, small bar alternative to Whitakers, where once it owned the NZ market!
Thanks for that info. I remember all too well how suddenly Cadbury tasted absolutely awful. It was really suddenly too: then we learnt about the takeover and change of recipe which apparently was the same according to the new Cadbury.
And no exaggeration to say it did cause an outcry.
But great to hear Whittaker's is now the mantle
The old factory site is now demolished & going to be a hospital.
If you’re in Dunedin & want fancy chocolate, I recommend OCHO; it avoided being put into liquidation in July.
I remember the chocolate waterfall in the old factory. Two tonnes of hot chocolate falling four stories. What a sound! What an aroma!
what exactly are they putting in that chocolate that makes it able to withstand melting?
Whitakers is getting more popular in Australia. I've bought slabs for years and they now have a variety of probably 10 blocks and 3 slabs in my local Coles/Woolies.
Also even the Australia Cadbury factory is at risk of closing down and has its own problems of flavour changes and shrinkflation. Especially during COVID every block shrank like 20% overnight.
These days you're probably better off buying cheap fin carre chocolate from Lidl.
Tastes better than Cadbury's these days.
Lidl does have some really good store brand chocolate!
Aldi does nice chocolate bars. 200g beasts with a nice variety of flavours for £1.80. The salted pretzel one is amazing.
interesting tidbit:
few years ago my mum bought a load of discount cadbury's advent calendars after christmas for dirt cheap.
put them in the garage and forget about them
when we were cleaning it out the other day though we found them again and it is astounding how different it tastes
it tasted like how it did when i was a kid (admittedly i am only 19 so not long ago aha)
my biggest complaint about dairy milk now is its far too oily.
it doesnt melt in your mouth or have the same texture when you bite into it
tastes like a mouthful of vaseline imho
Yep they use palm oil I think.
Absolutely spot on in every aspect. Adored Cadbury all my life but don't purchase anymore at all for all the reasons you've covered. This was sadly predictable when they were taken over by an American conglomerate. There was a reason for the national outcry in Britain,it wasn't just that we liked the chocolate,it was a proud British brand with heritage that we knew was going to be destroyed. Everyone knew this would be the outcome. A shame but you have to vote with your wallets.what they are selling is not even a pale imitation of what the product once was and is ludicrously priced.
Interesting side note to add to the flavour/taste/texture/content issue already mentioned - Cadbury from the fridge used to get nice and hard and "snap" when broken. Now it's temperature barely changes so what on earth is in it,
Palm oil. That’s what gives it it’s claggy taste.
They absolutley still use the glass and a half. I saw one of their adverts within a week of now.
@@GrandHighGamer plus palm oil.
@@GrandHighGamer you're right. Comment amended.
It's full of radioactive chocolate!
Back in the 1970s, Cadburys was taken over by Schweppes. Schweppes advertised their mixers under the slogan "Mixers by Sch you know who". Cadbury's employees sported car stickers with the motto "We've been dropped in the sch - you know what".
Just goes to show that back then big companies were still run by actual people instead of being sprawling mega-conglomerates of suits.
And the worst things they could imagine doing to a brand don't even register on the radar anymore.
In fact, they were probably trying to improve the product, just in a slightly out-of-touch and thus irritating way. Whereas now companies realise there's so much more money into taking something good, and slowly making it worse so you can skim off the top until there's nothing left.
Remember when cream eggs were actually gooey and not pasty while feeling like acid at the back of your throat?
Alex Brummer , City Editor of the Daily Mail: "Kraft's kosher queen will boost Cadbury. When Kraft launched an audacious £10.2bn bid for confectionary giant Cadbury, Irene Rosenfeld was a relatively unknown in Britain". October 08, 2009. "Kraft's Irene Rosenfeld richly deserves public humiliation for her about-turn on manufacturing jobs":The Telegraph 10 February 2010. Kraft made the same promises to Cadbury as they did to Terry’s of York before moving production of the Chocolate Orange to Poland. An MP called for an investigation into how state-owned Royal Bank of Scotland was allowed to lend £630m to Kraft in its bid to buy the British confectioner.
'I don't think that a bank in which the taxpayer is a big investor should be supporting a hostile bid from an American company,' he said. When British taxpayers bailed out the banks, they would never have believed that their money would be used to put British people out of work. Gordon Brown allowed the takeover to go ahead.
As well as flogging off the UK gold reserve at a bargain price.
New Labour selling off the country, is business as usual for them. Now we're about to get more of it.
God i hate our 'leaders' more than anything
I’d bet money (if I had any) that the executive at the bank that signed off the loan belongs to the same “tribe” as Rosenfeld.
@@Bennary Lord Mandelson washed his hands of responsibility for Cadbury's £11.9bn takeover by the American conglomerate Kraft , insisting it was a decision for shareholders, as unions and Labour backbenchers expressed fury at the government's failure to protect the cherished British chocolate-maker.
The business secretary, described Cadbury as "a great iconic brand" with a "very strong community presence. Of course I understand that emotions are going to be riding high. But equally I have always made clear that the decision would one for the shareholders of Cadbury."
Cadbury's chocolate used to be unique and delicious. Shortly after the change of ownership, I observed that it was greasy and stuck to the roof of my mouth unpleasantly. I thought it was an exception but it continued being unpleasant. I therefore stopped buying it. I don't want to eat sweetened margarine.
I notice from time to time that there are new bars that are obviously just an excuse for sugar loading. They don't tempt me at all.
The original Quaker founders of Cadbury must be rolling in their graves
It's still the same as it used to be here in Southern Ireland, the same shape and size and is still delicious!
I'm from New Zealand and I remember there was a huge shift in the public opinion regarding Cadbury when they closed down their factory in the city of Dunedin in 2018.
From what I remember, the factory and its guided tours were a huge source of tourism for the town and there were people who worked there for literal decades, then Mondelez decided to close it and relocate everything over to Australia because apparently it wasn't profitable enough for them to just keep it in Dunedin, and around 350 people lost their jobs over it.
Nowadays, Cadbury is mostly just associated in NZ with being cheap chocolate that's considered serviceable at best, and the chocolate brand that's generally the most favored here is Whittaker's, which is locally owned and operates out of Wellington, the capital city.
There was a time when the only chocolate I would buy was Cadbury. Now I buy the supermarket own-brands because the quality is better.
I make my own chocolate now. Partly because im doing low carb because of health reasons (diabetes) but mostly because of the taste of the chocolate available now. My chocolate contains cocoa butter, cocoa powder, and sugar (if I'm making it for others) or sweetener (if it's for myself) and if im making milk chicolate, milk powder, and that is all. No added crap. Just the basic chocolate ingredients that all chocolate should contain. No specialist equipment either, just an old 1970s Kenwood mixer with a metal bowl bought from ebay for £20, a cheap £7 hairdryer and some chocolate bar moulds from temu that cost £2 each. The ingredients cost me around £18 to make about 1.5kg of chocolate, but i have found that i can get almost the same result from using either coconut oil or shea butter instead of cocoa butter, and that knocks my cost down to about £10 or less for the same amount.
I've got a recipe that blends 40% coconut oil, 40% shea butter and 20% cocoa butter along with the rest of the ingredients, all get blended and mixed for around half an hour, with the hairdryer on it's lowest warm setting (plugged in to a timer that turns it on for around 1 minute, then off and for 4 minutes, every 5 minutes) warming the bowl to keep the mixture melted as its mixed, tempering the chocolate, then its poured in to moulds to set, then wrapped in food safe chocolate foil wrappers that i buy from temu then into airtight containers for storage.
And i do all that, just so I'm not lining mondolez's pockets with my money any more (except sometimes i use cadbury bournville cocoa powder because i really miss the old bournville bars) and to be fair, homemade chocolate tastes amazing, and i can eat tonnes of the homemade stuff whilst following my low carb diet because there is no sugar, not a lot of carbs in the cocoa powder, and zero carbs in the cocoa butter etc, so its pretty much guilt free and as i said, it tastes great, you can adjust the ratios and recipes until you get your own perfect recipe.
Plus you can use it to make other kinds of bars, cookies/biscuits cakes etc. i make homemade topic bars and snickers and, my wifes favourite, bounty bars, and i am going to attempt a kitkat-type bar next too. Also i make an exact tasting copy of the now extinct caramac bars.
I would recommend doing this to everyone, it can be done on very little budget, cadbury isnt getting any if the money out of your pocket, it doesnt take long to do and it's very rewarding. Once every 2 months i gather the ingredients and spend about 2 hours, all in, making almost 2 kg of chocolate and chocolate related products. And that will last us at least 2 months to cover our chocolate related needs in that timespan. You can eat ut as us, or use it in any way you would use ordinary chocolate. Bake with it etc.
But most importantly, you get to fu¢k cadbury-kraft-mondolez right off out of your life and pockets.
Also. When mondolez bought cadbury, a condition of sale was written in to the contract, an agreement that they would NEVER change the dairymilk recipe ever, and keep it as it had always been. Mondolez broke that agreement within the first three years. The cadbury chocolate brand went to SHlT thereafter.
I apologise for writing too much, and for any spelling or grammar mistakes.
Food safe wrappers....from temu. Are you sure they're foods safe?
@@r-urbex1611 yes, exactly the same certified ones I was buying here, but at cost price. Temu gets a bad rap, but it's mostly the exact same stuff on there you will buy in shops in every major country, but you aren't paying the mark-up on it all that the shops pay. It's cheap because it straight to you from the manufacturer and distributor rather than being imported in bulk, sitting in a warehouse in your country for 6 months adding more costs, then being sold in to a distributor who sells it to a cash and carry supplier who then sells it in to your local stores who have to pay for delivery costs, each stage adding in extra costs along the way, not including government taxes etc. I was skeptical when I first went on temu, but not anymore. I've had all my soldering gear from there, basic tool kit, craft tools, craft supplies, electronic parts, elctronic lights etc that if I had bought here in the UK would have cost me thousands, and from temu, its barely cost me £200 . Yes there's a lot of crap on there. But there's decent stuff aswell.
@@JacknVictor Still would avoid Temu..
@@cyuiyuwyguiyui nope. I don't need to. I worked in quality control and practices for nearly 35 years. I know when something is duff or not. I also know how imports work and where retail products come from. And that is the same supply that temu uses. So you do as you want to and pay full inflated price for the EXACT same item I can get of temu for less than a quarter the price if you want to. The difference is, from temu, the item has been through less hands on its journey to me, meaning that, if anything, that item will be physically cleaner and more disinfected and less chance of being contaminated than what you buy from any store. They don't make the things you buy on temu from used needles and bloody bandages. It's literally the same supply chain as any major retailer uses, temu cuts out the many middle men between producer and customer. People treat it like, as when you order from temu, that before they package the item to post out to you, that they are gobbing on it, or wiping their arses on it before sealing it up and posting.
@@JacknVictor Thanks for the information. This has inspired me to take a list of ingredients to make my own as well. As you said best not to line the pockets of greedy soulless transnationals who have more akin with goblins from warcraft, lord of the rings and warhammer. I think people are more jittery and cautious now when it comes to reputation as they don't want to either help a terrible company, suffer from a string of nightmares or worse.
Think i prefer the moulds to come straight from the manufacturer, less chance of some arsey doing something they shouldn't lol. But then i've never heard of temu myself, so ill check those out today. cheers mate.
I worked with General Foods Limited when our parent company, Philip Morris acquired Kraft & merged the two companies to form Kraft General Foods Ltd. Kraft were a small Cheltenham based, penny pinching company, known for highly processed cheeses. The division of Kraft producing cheese was officially known as Yellow Fats. Within months of the merger, Kraft's directors were in the driving seat cutting costs across the company. Product cost cutting used cheaper, inferior ingredients & marketing departments rebranded this as 'product improvement programmes'. When Cadbury were taken over, I knew the once iconic brands were destined for 'product improvement'.
I live in Brum, about a mile and a half from the Cadbury factory. When Kraft proposed taking it over a friend said "Cadbury's chocolate is crap, but at least it's _our_ crap".
tbh it’s a very cute place and I really loved the little car ride thingy inside. It’s a good thing Kraft didn’t buy it over! The chocolate was god awful tho 🫠
I only but the original milk chocolate slab as they never change the recepie so they can use it in advertisements and still be truthful. Then by association the bad chocolates benefit.
It used to be ‘A glass and a half of milk’ in each bar. God knows what they now put a glass and a half of in it but it tastes like sh*t.
Kraft promoted Carbury's from second rate to third or fourth rate.....doubling their crapness score.
It was crap yes but it was serviceable as a generic bar, now it’s inedible
This explains why the Cadbury eggs seem to have changed taste wise from the ones I got as a kid. I just thought I misremembered it being much better
There was a big story years ago, the egg chocolate used to be the same as dairy milk, but then they changed it
My children simply won't eat Cadbury Creme eggs after the recipe change. They will not eat them if they are the only thing available and would rather have nothing at all.
@@godstonebeneficethem damn first world problems lol
Yep tastes nothing like it used to…
And they are much smaller.
I remember going to the Cadbury’s Factory museum experience when I was, like, 5 or so. It was before the takeover. At the end, they had a shop with the freshest Cadbury’s chocolate ever. My mum bought a huge box of the basic bars as well as some cooking chocolate. I swear those are tastes we’ll never get back because the old recipe is gone. It’s not as bad as American chocolate, but it’s not ours anymore 😢
My wife uses it as cooking chocolate now and she only buys it when it’s on offer. Neither Cadburys, Rowntrees or Terrys should have been allowed to be sold off, as soon as the Rowntrees sale deal expired production was moved abroad. Also, Kraft finished the Terrys Wafer which was the far superior Kitkat
I was a contractor working in the Cadbury factory and, after having seen what goes into it, never touched it again.
Always preferred Galaxy anyway.
That explains why people always raved about the egg, but when I tried it, I hated it. Its a dang shame.
Brilliant video!
As a small indi retailer, I've seen first hand how the brand has been destroyed and how they are now just plain price hiking with the bars (now £1.35PM) while being alooot thinner (whole nut now described as chopped nut for an example). It's still the most popular chocolate we sell, but galaxy is gaining alot more traction.
Also the fact they are bombarding everyone with oreo and cream egg is really sad and with the changes to the chocolate we've noticed a significant drop off with creme eggs. Before 2020, we couldn't get them in fast enough, now we're left with cases after easter.
Also a small side note, as someone who is very pro fair trade, the fact companies like Cadbury's (not the only one) now do their in house 'eco/fair trade friendly' stamps, I find utterly disgusting and misleading.
I always check the price per 100g.The prices are quite outrageous these days.
My brother bought my mum as part of her birthday a box of milk tray. It was hilarious her reaction to all the different recipes. Eventually, she put the box down in disgust & said “what do you need to do to get a soft centre, that lot is bloody awful”. My dad came in said “00000 milk tray”. He eat one & said “what the hell is that”. So it’s a NO from us.
I heartily recommend buying the cheap no frills brand 100b bars of chocolate from stores like Asda. The dark chocolate, for example tastes exactly like Bourneville and costs a fraction of the price. 49p compared to £2.50
I've noticed when buying Easter button eggs ( I was addicted to ), its used to be 2 half shells put together, and now it's a hollow whole egg that just tastes like cheap chocolate
It's the same with everything. In my youth, aged 73 now, a melted mars bar made a wonderful warm sauce for icecream and suchlike. Now they won't melt as they're mostly sugar. Haven't bought any so called chocolate made by the big foreign owned brands for years. The flakes put into icecream cornets are rubbish as well.
yes flakes were my favourite, they don't taste like much anymore.
Yeah, I know exactly where you're coming from - signed, a youthful 69 year old 😂
Fairly sure production was moved to Egypt. So if they don't melt before arriving, they're broken to pieces in the box.
Apparently some ice cream vans don't buy them in anymore because they're so awful
My daughter lives in Dubai and brought me some local made with camels milk chocolate . Whoever thought that one up should have a special place in the circles of hell in my opinion. Indescribably horrible.
A lady in my town opened a shop one day. She was selling handmade chainmail gifts. Very skilled work.
Upon further talking to her, she actually worked in the offices at Cadbury's for about twenty years.
The management structure was really good and regularly they would apparently bestow gifts on the employees, particularly those with families with days out, even small holidays etc.
She told me that when it was sold to Kraft, straight away there were men in suits parading the offices and "introducing" themselves. Within two weeks of the takeover there were talk of redundancy and the manager of her floor basically sorted everyone out who wanted it with a damn good severance package.
Kraft destroyed that company, she said that apparently the owner at the time of Cadbury was looking to sell because they had reached what they thought was their limit that they could actually contribute to the company. She only knew this because he would regularly come round and chat with staff to make sure everyone was okay.
I rarely eat chocolate and just assumed it was a placebo effect because Kraft wouldn’t be that stupid. If you’re paying a premium for an established brand because of its reputation and customers, why would you risk that by changing the recipe? It will save money in the short term but will cost more if even a small percentage of customers move to Mars or Lindt.
I’m an accountant at a large corporation, so I don’t think I’m that naive about how businesses work, but admittedly don’t have an MBA so I could still have some common sense left.
They just wanted the distribution channels and delivery network to shoehorn in their crappy vomit flavoured high profit margin products into stores they didn’t previously have on the books.
Not an MBA either but I think its to do with increasing short term profits and raising the share price
The problem with companies now is all about the quarter. How much can we make as fast as possible and get the stock price going up and up. Be damned the product or the customer.
As another comment mentioned, the deal for Cadbury's was less about the brand name and products and more about the supply and distribution networks.
@@callumBeeThere's no incentive to succeed long-term and no punishment for failure. They're not passing businesses on to their future generations so they don't care about the product and if the company goes under they just get huge golden parachutes.
The rich simply live by different rules.
I remember my college days AND the beginning of my business degree, about 6 years worth of my life spent looking at Cadburys, Mondelez, and Maccies business models, operations, and histories.
Mondelez is essentially bastardising food, and ultimately altering it, and not for the betterment of the consumer.
Cadburys has been arse for yeeeears, and I've always preferred Galaxy, Milka, Ferrero, and many others.
Lovely concise and informative video 😊
Haven’t touched it in years. The move from square dairy milk to rounded edge happened early on and was enough for me to move elsewhere. The cross over products when brought into work etc. are truly horrific and sickly sweet.
*there comes a point* where we have to designate some of these companies "cultural heritage" and not allow them to be bought out
I agree, but what's left?
@@munkymunk Fair point. Listening to the Grenfell enquiry. Fire brigade training - Privatised and inadequate. 999 service - Privatised and inadequate. Building materials regulation agency - Privatised and inadequate AND PAID FOR BY THE BUILDING INDUSTRY...!!!
Everything i mean EVERYTHING has been sold off.
@@piccalillipit9211 everywhere you look in the past 20 years, it's been about extracting the last few drips of cash out of absolutely everything. Now the end of that road is near. I left the UK in 2007 and I'm glad I did, but I'm still sad for my country. Godspeed!
And the point of no return for you is a chocolate company lol
@@quantumblurrr I have not lived in the UK for 15 years I have no idea how bad it has got
Cadbury chocolate used to be British awesome before they sold out. Then a debatable American cheese company made solemn promises to a gullible (if you like) group of MP’s with no intention of keeping them, and bang goes another irreplaceable British cultural icon. I won’t buy it because funny enough I dislike the taste of vomit.
accusing a business of selling out
@@cleigh3796 Yes, that’s correct. Not only a business but also politicians.
I happened to be at their Dublin plant as they were initiating their new recipe to a single line. The engineer claimed the “new chocolate crumb” would be rolled out to the “complete” range. He was very proud that the new crumb method would roll out everywhere .
Cadbury chocolate used to have not just a distinctive taste and mouth feel but also a unique aroma quite unlike other chocolate. That too disappeared when they changed the formula. It was my favourite chocolate for 40+ years before this travesty, I'd now rather eat any other brand, except Hershey's of course, which does indeed taste like vomit.
We Aussies seem to instinctually know never to touch Hersheys. I don't recall the vomit taste but I do recall a thick fat scum on roof of mouth after eating, giving the sensation of the cheapest "compound" cooking chocolate.
@@VanillaMacaron551 Mondelez has also ruined Milka in the last decade. They haven't had the balls to change the recipe to the vomit one since it's not palatable to continental europeans but still they turned milka into a sugary tasteless mess.
@@c3snjofka Milka noisette is still edible, for those who like it. The rest is meh…
Facts
Good call, very good call windyleecarr. I could smell that odour you speak of as soon as the golden wrapper was lifted off the block.
Reminds me of a company I used to work for. We used to joke the company slogan was ‘If It’s Not Broken…….Fix It’
So many products with great flavours have been 'improved' over the years, always to the detriment.
"we are reducing the size to ease the production of cocoa, but we're still keep the same price and pumping out millions of blocks on sale whenever we can, but we love and care for the cocoa farmers" - Cadbury
When Thornton's got bought out I was very sad,
But I'm so glad it got bought out by an Italian company that's looked after it so far!
I was gutted when Ferrero bought Thornton's, especially when they shut the shops.
I was in a newsagents the other day and noticed Cadbury's famous £1 bar is now £1.35! What a hike! They can stick it. Lidl's chocolate is sooo much nicer and MUCH better value for money.
Aldi's Dairyfine is better IMO. They changed the recipe and it tastes a lot more like how Cadbury's used to.
I agree on Lidl chocolate - I don’t eat much chocolate in general but I love their Mister Choc strawberry and cream filled bars that come in the cardboard box.
@@StickerWyck I will have to try Aldi's chocolate next time I go to Aldi's, usually I just buy cereal there
As a New Zealander i’m so glad that we still use the original recipe
i absolutely despise "there's a glass and a half in everyone"
"i absolutely despise "there's a glass and a half in everyone"" Notice that they don't say a glass and a half of what. Sewerage outflow perhaps?
What they mean is `you have been milked` in other words conned.
The milk is the cheapest part of the chocolate. Cocoa butter the most expensive.
always thought that expression to me meant, a night out in Glasgow lol
It’s a shame all big brands that sell sweets and chocolates are getting lower in quality, smaller in size and extremely expensive! I don’t understand it.
It's easy ....... PROFITS !
I don't think it's a shame at all - the worse sweets get, the less we want to buy them, and the healthier we are. I consume probably half or a third as much refined sugar per week as I used to, not because I was trying to, but just because I stopped wanting to eat as much chocolate.
@@yurisei6732I agree with this but Im also pissed off at the audacity with companies that do these tactics to trick people.
Fridjj decided one day to make their milkshake smaller and I never bought one again out of spite. Healthier for me sure thats good, but most people wont even notice they are being duped and its sad
I'm Norwegian and don't have access to Cadbury's, but you make a good argument for avoiding Mondelez products altogether.
It's the shrinkflation that annoys me the most.
That's easy for me to ignore, as the chocolate is no longer worth eating.
@@Psychotext agreed - I’ve never been a massive fan of chocolate but do fancy it on occasion. But Cadbury’s for me used to be a really special treat, at Easter, but most of the bars just taste like garbage now.