BRAIN FOR BUSINESS: THE NEUROPSYCHOLOGY OF PERSON AND BRAND PERCEPTION

The human brain is the most complex structure in the known universe. Brain For Business is a series of events at Science Gallery Dublin, that explores the latest findings from neuroscience and psychology and applies them to the world of business and entrepreneurship. Hosted by Jess Kelly from Newstalk, the series features neuroscientist Shane O'Mara in conversation with some of Ireland's leading business experts.
For the second installment, we were joined by Dr. Aoife Lyons. Aoife is a Licensed Clinical Psychologist, and Director of Educational Initiatives at Alltech.
The conversation drew from Aoife's previous experience as a practicing clinical psychologist, and now as the Director of Educational Initiatives at Alltech where she has pioneered innovative approaches to selecting, managing and creating entrepreneurial thinking in a large and complex organisation with more than 4000 employees.
Aoife and Shane explored the science behind choosing successful brains for business. The conversation focused especially on issues concerning person perception and evaluation and brand perception and evaluation.