Behind the Scenes: How Chris Norwood Transformed DUSK Festival's Sponsorship Strategy

Join Chris Norwood, Director of Marketing & Partnerships for the DUSK Music Festival, and Vanessa Garro-Peeters, Director of Client Success at The Sponsorship Collective in this engaging behind the scenes conversation as Chris shares his remarkable journey from sponsorship novice to industry leader. In this insightful session, Chris delves into the strategies and experiences that have shaped his success in securing valuable partnerships and driving festival revenue.
What You’ll Learn:
The Power of Patience: Discover how Chris navigated the sponsorship landscape with resilience and determination.
Building a Robust Network: Learn about his approach to creating a prospect list of hundreds potential sponsors and identifying the right partners for DUSK.
Valuing Your Worth: Gain insights into how Chris shifted his mindset on valuing his festival and negotiating effectively with sponsors.
Actionable Strategies: Chris shares practical tips and scripts that helped him secure meaningful sponsorships and grow the festival's brand.
This conversation is a must-watch for festival producers, marketing professionals, and anyone looking to enhance their sponsorship skills. Tune in to gain valuable insights that can elevate your approach to partnerships! Feel free to adjust any part of the description to better suit your needs!

[@ayjentertainment]

Thee Goat!

[@MyChasePark]

wow inspiring

[@ayjentertainment]

For someone “without “ a strong marketing background I was surprised how easily I enjoyed un-learning what I thought I knew about sponsorship. I’m a forever learner and I will forever watch TSC videos for continued development. No matter how many times you watch them, there is a nugget you pick up on.