How an Influencer Product Launch Works (The Story of My Ramen)
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- Опубліковано 5 чер 2024
- Get the Triple Corn Miso Ramen! Order them now in Germany: bit.ly/andong-ramen and use code ANDONG for 10% off. Thanks to getvoila for partnering up to make this collaboration happen!
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/ mynameisandong - Навчання та стиль
Curious if you guys find this type of behind the scenes video interesting? You can order my Triple Corn Ramen now in Germany: bit.ly/andong-ramen 🍜
You know what? THIS ist the best publicity video I an easily get behind. Just a honest explanation how all works and what Andong wanted to achive. As soon as I have a bit of room in my freezer I'm gonna order a trial package. Andog is right. Sharing his creations, and giving us the oportunity to taste them, is the best way to comunicate the idea. And I for one want for a long time already to try some of his dishes! 😋
I am also planning to start a frozen food business in Vietnam. So this video about the difficulties encountered when testing new recipes is really valuable to me.
Thank you so much!
I think we all agree, that it is not cheap. But to support one of my favourite UA-camrs and to have an easy meal handy to brighten up a lousy day, it could be nice. So I am going to check the available space in my freezer and see of I can treat myself to this.
Good product, but I feel like there's some work to be done to make the packaging more appealing. On first glance it looks like medication until you look at the ramen. Blue on white or white on blue is basically claimed by pharmaceutical companies these days. Then it looks like individual plates or bowls at a furniture store rather than actual food.
I'd rethink the coloration (maybe even a plain-ish carton look instead of the white+blue to make it seem more artisanal), use a more evocative font and decorate it a little bit with some typical japanese imagery. A plainer or more typically japanese bowl might put more emphasis on the dish rather than the plate.
Maybe that's just me though... I'm not an expert or a product designer in any way.
Congrats on the success. I wish I could order I here. in Sweden.
Me too! But in the Netherlands
I feel like at that price point you'll have a hard time beating food delivery
Your videos are fun and consistently first rate! I always learn something! To me these behind the scenes looks are fascinating! I don't know if your partner & their factory are equipped for it, but if you could find a way to package the ramen products in retort packs you might have a shot at selling them internationally, and certainly throughout Europe. If I could buy your ramen kit at my local super, you can bet I'd do it! Keep up the great work!
Congrats. Good luck on this new endeavour. How exciting. Enjoyed the bit of behind the scenes. Looks tasty 🌽
Fun tale 😁 you know a leafy veg you could consider are chili pepper leaves. These take cooking and freezing very well. Another idea would be to use shiitakes in place of the chicken which would handle the reheat better 🤙
Very interesting - appreciate the insight. Good luck with the product (from outside Germany)!
Genuinely liked this video
Congrats Andong!!
Been enjoying your content for years.
One of your videos inspired a product i make that became a flagship in my business.
Very glad that you are making commercial inroads of your own.
🙏
im going to hamburg as an Erasmus student this October and im definitely going to order it!
The master of freeze-ifying products has his own frozen product now!! Good job!
Hello from Costa Rica, congrats on the new business, hopefully I'll be able to buy it here one day like the Cop Noodles lol for now I'll stick to making it myself, TO THE PREVIWS VIDEO, LETS GOOOOOOOOO!!!!!
Wouldnt making a (hot) sauce be much more convenient than making a single frozen meal that costs 15 euro? For 15 euro most people expect atleast a freshly made meal.
amazing insight
Pretty wild, Anton! Every success! Any chance of cracking the US market?
I hope it does well and you're able to expand into other markets! (hint: US)
Curious if I can get any such product of the website in my local supermarkets
You'll be a Superstar if you can sell them in Japan! I wish you best success.
Looks awesome, but I kinda find the price a bit over the top for a single serve microwave dish. I personally would prefer visiting a restaurant before paying 25€ for a microwave ramen. Congrats on the launch anyway, would love to try your food someday!
I wonder if it would be possible to not have everything be reheated together, so many foods in Japan will be split into different parts and you don't heat them all the same. It's obviously more complicated but could solve some issues about some parts needing less/more heat.
It's sad to think that 100 years on, when some content creator tries to make a video about the story of "Triple corn ramen" that became a thing world wide, it actually started in Germany with some dude named Andong, and I won't be alive to watch it and say: Oh, yeah, I "knew" the guy.
soooo happy for you! will there be a vegetarian version some day? I would love to support you and try the ramen but I don't eat meat q_q
I suppose you could have packed the chicken slices in a little bag and ask the user to drip it in the hot broth ah the end.
Yes, it is good, I ordered just two and regret it!
There must be really rich fanboys who buy every overpriced premade food
15€ 😂 Good luck!
Do you ship to other countries?. American continent maybe ?
While I appreciate this video and the information divulged, the very idea of paying 15 Euros (22 Cad) for a microwave meal that I can easily get fresh locally at quite high quality (if a different variety) is unpalatable. You're basically asking people to pay mid to mid-high restaurant cost, which is egregious. It's honestly probably pretty solid, but there is no way I would ever ever EVER lay out that much money for a frozen meal. Particularly given I know for sure I could make this one myself with at bare minimum 4 portions for the asking price for 1. I think you've missed a major component of the enticement of frozen food.
In my unprofessional opinion, the packaging immediately looked like the default Walmart brand instant food. Something about that instantly made me adverse to it, even though it's probably delicious. Maybe a bit more flare on the packaging graphics to make it look like the premium product it is?
Very interested to watch this! Btw love your videos. Come to Cyprus we can eat together and shoot some videos too 😊
Super interesting about the process itself. Great job and keep the good stuff coming!! Praises from israel 🇮🇱
Как бы "по блату" получить на наш стол пару таких замороженых коробочек?
Frozen spinach
Ich habe die Ramen gestern gegessen. Für 14,90€ eine Frechheit. Die Portion ist für den Preis viel zu klein. Außerdem ist die Konsistens der Nudeln nicht gut. Der Geschmack ist der eines Krankenhausessens, nämlich nicht vorhanden. Vielleicht, mit gutem Willen, eine ganz leichte Schärfe. Da gab es bei Getvoila vorher viel schmackhaftere Ramen aus Berlin. Verstehe sowieso nicht warum Getvoila auf einmal nur noch Tiefkühlkost anbietet. Ich bin einfach nur enttäuscht. Das war jetzt auch meine letzte Bestellung bei Getvoila.
15€ für Ramen... und dann noch Mikrowellen Zeugs. Ja ne das versauf ich lieber
Prost bruder 🥴
Ja, coole Idee und ich würde es gerne mal probieren, aber für 15€ bekomme ich frisches Ramen zu mir nach Hause geliefert.
I looked up conversion rates, and 15€ is about $16.30, which is what I pay for a bowl of average quality ramen here in the U.S. (especially in Texas). For a premium bowl (or even one with a partnership deal), you can expect to pay a lot more. So 15€ sounds like a very good deal to me.
Here good ramen is 7€
Here it's about 9€ - However for such a small run I understand that it has to be 15€ to be cost effective. I mean treat it as novelty not as "standard ramen from around the corner" :)
@@Atomy111where? 😮
Oh dear. Visual trumps taste. Glad I don't subscribe to Instagram.
I want to launch tech...
Ramen ohne Tier wäre geil und vorallem für vlt nicht 15€ 😄
Maybe freeze the chicken separately at a way lower temperature than the rest..?
That wouldn't matter. Once the frozen chicken is added to the rest, it would still be stored at the same temperature throughout the rest of the process as a whole, including in the cold storages of shops whichi'll sell it.
how would that be useful? In storage it would be the same temperature as the rest.
True...Then maybe only searing the chicken without cooking it through and then blast freezing it might help.
@@hazardaoowd823 Yeah I doubt the health department would let selling partially raw chicken as a microwave dish slide
As long as the dish isn't a ready-to-eat product containing raw chicken, it should be ok in Germany. The preparation method should ensure that the chicken is heated to a sufficiently high temperature. This is similar to frozen, partially baked bread buns, which are inedible if merely defrosted without further heating. Additionally, some products, like Kinder Surprise chocolate eggs, contain non-edible components and are acceptable in Germany, though they may be prohibited in other countries.
i wouldve tried it really, but 14,90€ for one small portion and a minimum value of order set to 45€ so you HAVE to order 4 AND having to pay 4,90 in delivery on top of that is absolutely scummy. thats 64,50€ for 4 frozen ramen. im sorry andong, but that product is absolutely out of touch and i really consider unsubbing now. i know creating a new product is expensive, but this is not it.
Yeah, it's weird. You need to order 5 because 4 are 0,30€ short of the 45€ delivery.
And the price factor makes it very unattractive.
I think your response is not very thoughtful. Supermarket products are viable because of economies of scale. Usually they're produced in multiples of thousands, often in parts of the world where labor is cheapest and the small scale producer gets subsistence payment. Then they are distributed throughout the continent, the hemisphere, or the entire globe before finding their way to your local retailer who has to, in turn, sell several hundreds or thousands in order to make it worth doing. Where in this system does a product like Andong's fit? Answer: it doesn't.
Andong's product is a boutique item. At best he'll only ever sell a relative few. You buy a boutique item for any number of good reasons, but price isn't one of them.
@@calvinsbnb76 While your reasoning is a a reasonable explanation for the current state of affairs, it's not negating the honest feedback of people trying to actually buy it.
And calling that "not very thoughtful" borders on ignorant rudeness, which I don't want to insinuite, but still mention, to make you consider if one point of view is enough to invalidate another point of view.
If there's enough people ordering it although the price isn't economically viable for a relevant chunk of the target customer audience, and make enough revenue - that's fine and the feedback can be ignored.
Andong will learn what's the case eventually.
@@patiencebear It's not the current state of affairs I was trying to describe; it's how what would be ripoff pricing for a mass produced product -- and thus reason to be incensed and unsubscribe, as the commenter was threatening -- is actually reasonable for a boutique product such as this.
Small scale creators such as Andong are priced out of the market. Their products are a price/value proposition that is completely divorced from the mass market. That's the whole point, although participating in that point is quite clearly a luxury for most people.
@@calvinsbnb76 You may rationalize the sentiment however you like, the bottomline stays: a rather big chunk of the audience here does consider its own purse, not the classification as "boutique" or "mass market" when we're talking about instant frozen ramen.
As I said, Adong will learn if there are enough "boutique buyers", and the rest of the audience is off-put by the luxury price point for frozen food.
Questions: why is this video in English while you’re launching a product in Germany?
Because all of my audience here speaks English
At a price of 15€, your main intention is not to let us taste your food but to make influencer amounts of money. I can get fresh miso ramen in my middle size german city for 10,5€. Why would I buy this microwave overpriced influencer product?
Probably meant to be something you can buy to try out and support the creator rather than a daily frozen meal, kinda like how some creators release merch that costs more than normal clothing
@@AlexLanyu Yea I get it but its still trash, lmao.
I believe its just that its still kinda small Case, special recipe(beet pickled baby corn?), propbably hand assembled at aosme point and 3 partners need to get a cut.
@@IndicatedGoodLife I just think it's dishonest to say that the main intention is to make influencer amounts of money. I highly doubt this frozen ramen will provide any meaningful amount of income, seems more like a passion project to me. If money was the main goal, why waste all the time and effort working on this product when you can easily just take on an extra sponsor and make likely much more money? He'd need to sell thousands of them to make as much money as a single 30 second midroll ad
I agree. Much like uncle Roger last week released his noodle dish package that only contains two servings at $15+ each. And that's before shipping lol
I get the awesome concept of capitalism and making something people will buy but in order to consistently make money from the idea, it needs to be affordable. And in today's economy this is simply an overpriced T-shirt like the others are saying.
This video is absoluty about selling, don't try to hide it.
We can all see and hear what You are saying.
It is okay to sell your products, but don't lie, THAT'S NOT okay.
Extremely overpriced, can't comment about quality tho, haven't and won't try
Yeah unsubscribe, this is a cheap cash grab
Sounds tasty. Hope it goes well for you & GetVoila.