How to Build Your Copywriting Portfolio - Even if You're a Beginner (Free Masterclass)

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  • Опубліковано 5 січ 2025

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  • @iantakashimoore2927
    @iantakashimoore2927 Рік тому +32

    Johnathan reminds me of a ginger Patrick Bateman. The loud hysterical laugh followed by the low, quiet, calming voice & demeanour just fits the bill perfectly.

  • @noelontheroad
    @noelontheroad 11 місяців тому +17

    Can we have a full vlog on Jonathan's laugh please! We need this as a motivation! 😅

  • @Lynerss
    @Lynerss Рік тому +10

    Jonathan's laugh at the beginning already satisfied my curiosity. Also, Sean's reaction was priceless. Now, I have to stop smiling and focusing on learning how to build my portfolio lol

  • @Benji-if5iz
    @Benji-if5iz Рік тому +44

    Jonathan's laughs is contagious! 😂😂

    • @enesballa236
      @enesballa236 Рік тому +10

      He has that Late 80s-Early 90s anime villain laughter

    • @osato2066
      @osato2066 Рік тому +1

      ​@@enesballa236 I was about to say this 😂

    • @osato2066
      @osato2066 Рік тому +2

      Its not contagious, its SCARY! 😢

    • @RankbotSEO
      @RankbotSEO Рік тому +4

      He has that Jeff Bezos laugh. He laughs like he had a highly profitable morning in the Wall Street trade and has millions in the bank 😂

    • @lachyphillips
      @lachyphillips 9 місяців тому +2

      he laughes EXACTLY like jeff bezos

  • @Mario-98-t9k
    @Mario-98-t9k Рік тому +9

    This is the video that I needed most! Thanks

  • @MaLi-pk7lr
    @MaLi-pk7lr Рік тому +7

    Thanks, this gave me an impulse to reorganize my portfolio.

  • @Mike-Downs
    @Mike-Downs Рік тому +2

    This video is insanely good. Thanks guys.

  • @clodsalvador9751
    @clodsalvador9751 10 місяців тому

    This video is valuable...
    Learned so much within this 30min video
    It's a big help for me as an aspiring copywriter
    Thank you for giving free game
    I am curious about the book now
    I will definitely have a copy of it...
    Thank you!

  • @rizwansheikh2172
    @rizwansheikh2172 Рік тому +3

    Thanks for this i was desparately looking for.

  • @EzraRay12
    @EzraRay12 9 місяців тому

    This is FANTASTIC. Thank you so much guys!
    Quick question, though: what mockup software/tool is being used for the funnel strategy at 17:22?

    • @CopyThat
      @CopyThat  9 місяців тому +1

      I believe that is Funnelytics, if I recall correctly!

  • @ristoshikongo7730
    @ristoshikongo7730 3 місяці тому +1

    2:50 3 possible career paths as a copywriter: freelance, in house or work with an agency
    3:08 people hiring are looking for different things in your portfolio
    3:15 Freelance - Owners care more about stats
    3:48 In house
    4:15 agency
    4:46 keep in mind
    5:17 stats to include as a freelancer
    5:38 working with solo or small business
    6:04 in house
    6:27 Agency
    Ask your clients for the stats if you don't have access
    6:58 if they refuse
    8:00 Portfolio

  • @Yash_Patel_3
    @Yash_Patel_3 Рік тому +2

    Jonathan's laugh is hilarious 😂😂

  • @odin5848
    @odin5848 Рік тому +2

    Bro I literally was looking for this right now

  • @ashucreates
    @ashucreates Рік тому +2

    Hey Sean, thanks for the awesome content. But would you mind adding subtitles in your videos?? Thanks!! 😊😊

  • @Tanmayeeeee
    @Tanmayeeeee 6 місяців тому +1

    A beginner may not have the stats and results?
    How to convince the prospect in such case?

  • @lazylazenbyproductions
    @lazylazenbyproductions Рік тому

    Hoping Jonathan recently moved into his appartemnt, because the state of it doesn't scream, "I'm a success, listen to me!".
    I kid.... excellent advice as always from the Copy That! team.

  • @enesballa236
    @enesballa236 Рік тому +6

    Hey Sean, I hope this comment finds you well. I wanted to ask, should I build my portfolio with some copywriting specs first and then look for clients or look for clients first while building a portfolio?

    • @CopyThat
      @CopyThat  Рік тому +9

      Specs first! Get practice and make it easier for clients to hire you.

    • @enesballa236
      @enesballa236 Рік тому +3

      @@CopyThat Thanks Sean, I knew I could rely on you, have a good day man

    • @enesballa236
      @enesballa236 Рік тому

      ​@@CopyThatI'm sorry to bother again, but I don't have any past experience with any client, so is it ok if I just put a spec email sequence and a sales page copy as samples for my portfolio, and then record myself how I did it ?

  • @marksznamenskis5590
    @marksznamenskis5590 Рік тому +2

    Hey Sean.
    I'm going to apply for copywriting agency and inhouse jobs. I have 0 experience, 0 stats, 0 testimonials. My questions are:
    Should I record a video of me breaking down my spec work copies and add it to my spec work portfolio?
    And if so, do I need to explain the customer journey, awareness and sophistication level of the copy, how big of an idea it is and how it COULD sell?
    Do I need to explain my research process for the copies I'm writing for?
    Can I just have 3 spec work pieces in my spec work portfolio?
    Appreciate all your work, Sean!

    • @CopyThat
      @CopyThat  Рік тому +6

      Of course you _can_. There are no rules here. You may omit or include anything you like, from spec pieces to an essay you wrote in the 3rd grade. The question you have to answer honestly is: Do you think that will help you stand out? Do you think that will adequately display your personality, knowledge, competence, and skillset to someone who wants to hire you based on your personality, knowledge, competence, and skillset?
      If you answer yes, I hope you are correct and wish you the absolute best of luck as you apply! If you answer no... well, then I'll just say that you shouldn't expect extraordinary results from ordinary inputs.

    • @GoalDen
      @GoalDen 8 місяців тому

      Hey how did this work out

  • @razin275
    @razin275 Рік тому +6

    Very valuable video thanks! But his laugh is very scary haha

    • @CopyThat
      @CopyThat  Рік тому +4

      Between his laugh and my face I'm pretty sure we have the number 1 grossing horror movie of 2023 on our hands.

    • @realheckertrustmebro
      @realheckertrustmebro Рік тому

      @@CopyThat lmao

  • @metalmaster76
    @metalmaster76 Рік тому +3

    bros laugh Is pure cash

  • @hollowpoint4777
    @hollowpoint4777 Рік тому +2

    Do I need to learn to design a sales page as a copywriter or just focus on writing good copies?

    • @CopyThat
      @CopyThat  Рік тому

      You do not need to learn design as a copywriter. It helps, but you don't need it.

    • @hollowpoint4777
      @hollowpoint4777 Рік тому

      @@CopyThat , thanks alot mate🌞

  • @ALPHAMINDHEALTH
    @ALPHAMINDHEALTH Рік тому +2

    hey sean, I need your help!
    I Have a question: how can I go to a busniess and try to sell myself as a good copywriter
    while i have no portfolio and no testimonials but my self knowing and believing my copy work
    thank you for taking your time

    • @CopyThat
      @CopyThat  Рік тому +3

      We have a whole video about selling yourself: ua-cam.com/video/0aoR6cFM66M/v-deo.html
      But why don't you have a portfolio? Write some spec and practice pieces. Turn your belief into reality and SHOW what you're capable of producing.

  • @AnthonyBeya
    @AnthonyBeya 4 місяці тому

    Jonathan: 🤣🤣🤣🤣 also Jonathan 0.8 seconds later: 🗿🗿

  • @Gale1061
    @Gale1061 Рік тому +2

    Hey Sean, quick question. Can I apply to an agency with just spec pieces or do I HAVE to go freelance and get actual clients beforehand?

    • @CopyThat
      @CopyThat  Рік тому +2

      You absolutely can apply with just spec pieces

    • @Gale1061
      @Gale1061 Рік тому +3

      @@CopyThat thank you so much for replying. I intend to apply very soon. Btw, I used your videos from the 'Copywriting 101' playlist to get spec piece ideas. So thanks for that as well.

  • @MaLi-pk7lr
    @MaLi-pk7lr Рік тому +1

    Why is his book not available anymore?

    • @CopyThat
      @CopyThat  Рік тому

      I just checked: it is still available. It might be a regional restriction.

  • @rogerroger6864
    @rogerroger6864 5 місяців тому

    Can it be effective to make fake testimonials since I am a beginner and I have zero experience when it comes to having clients

    • @CopyThat
      @CopyThat  4 місяці тому +1

      We strongly suggest you do not do this.

  • @AM12Skills
    @AM12Skills 8 місяців тому

    19:20

  • @luca25345
    @luca25345 Рік тому

    i love his laugh so much

  • @JaxAndree
    @JaxAndree 2 місяці тому

    His laugh keeps making me jump.

  • @jakefrosher
    @jakefrosher 9 місяців тому

    Nice

  • @lachyphillips
    @lachyphillips 9 місяців тому

    7:42 he laughs exactly like jeff bezos lol

  • @jessechuks5270
    @jessechuks5270 6 місяців тому

    I just had to ask. Why does he laugh that way though? Like a sort of coping mechanism for awkward silences? No hate.. Just curious.

  • @RollerPigg
    @RollerPigg Рік тому

    This guy's book only has 39 ratings on amazon (plus, it's only an e-book, and he want's $50). How is it a "best seller"?

    • @CopyThat
      @CopyThat  Рік тому

      He ran a launch promotion for it, during which time it was priced iirc around $5. Amazon has a very elaborate subgenre and category system, and for a lot of categories you only need a few hundred or even only a few dozen sales to rise to the best seller rank in that category.

  • @anakinskywalker2306
    @anakinskywalker2306 10 місяців тому +1

    Jonathan laugh is kinda creepy somehow 😅

    • @CopyThat
      @CopyThat  10 місяців тому

      ua-cam.com/video/9ocQKrJIHfM/v-deo.html

  • @sagarpanwar69
    @sagarpanwar69 10 місяців тому

    How is this relevant to beginners? How Can I begin with the actual work to PUT IN THE portfolio? It's just a 20 min long portfolio showoff.

    • @CopyThat
      @CopyThat  10 місяців тому

      Building a portfolio--assembling your sample pieces in a coherent way to show off--is the subject of this video.
      Writing practice and sample pieces for your portfolio is the subject of another video.

  • @Pyronetic
    @Pyronetic 17 днів тому

    He laughs like a billionaire

  • @ethio_cityzen4743
    @ethio_cityzen4743 5 місяців тому

    U guys confused me

  • @erichollins7156
    @erichollins7156 Рік тому

    When carrot top decides to write copy ....smh