If the focus on forecasting customer lifetime value steered the decision for product development at EA in recent years, then it was clearly a failure. Or maybe EA marketing did not know how to correctly utilize Fader’s models. Not sure what to make of that.
Dr. Fader is really on to something here. It so nicely complements customer success.
He just killed his credibility when he used EA as an example.
you should always know when to turn away a customer....and not be afraid to do so!
Contrary to popular belief, the customer is not always right!
hAHHahaha... EA caring about the customer...
As someone who used to work in retail, this is accurate.
Look at how large the marketing was on that screen. That is all he is doing.
If the focus on forecasting customer lifetime value steered the decision for product development at EA in recent years, then it was clearly a failure. Or maybe EA marketing did not know how to correctly utilize Fader’s models. Not sure what to make of that.
is this a ted talk or an infomercial about his buisness lol? too much promotion, im out.
Sounds like a calmer Saul Goodman haha
Misleading. This talk had nothing to do with the title. It was interesting nonetheless, but sill....
This is a fairly unwatched Tedtalk isn't it....
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