How the "music business" *ACTUALLY* works

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  • Опубліковано 21 жов 2024

КОМЕНТАРІ • 341

  • @DJPain1
    @DJPain1 Рік тому +181

    Master rights shouldn't be owned by labels anymore IF the artists are delivering the masters themselves without the label's help. Or at very least, there should be reversion clauses. So much of the music business-- mechanicals, work for hire, breakage, etc-- is antiquated and fossilized from many eras ago and they just retrofit the newer technologies to benefit the labels.

    • @musicmarketing
      @musicmarketing  Рік тому +26

      My mans broke out the "breakage" clause - now that's some deep contract law f***ery right there!

    • @gimmicklessentertainment
      @gimmicklessentertainment Рік тому +18

      Whoa.. Two of my worlds collided here lol. Dope to see you guys interacting with each other. Cheers I learn tons from both of y’all. Just watched a Pain video yesterday even though it’s more parallel knowledge then directly related to what I do .Very intriguing. IndiePRO is where I’m learning advertising Pain plus tons of other stuff.

    • @DJPain1
      @DJPain1 Рік тому +4

      @@gimmicklessentertainment 🙏🏽🙏🏽

    • @GRINDETHIKSMIXTAPESHOW
      @GRINDETHIKSMIXTAPESHOW Рік тому

      @@musicmarketing thanks for the video just to add on , the record business is a mafia style of business , labels use some business practices that the mob use in the underworld

    • @saintfrancismh
      @saintfrancismh Рік тому +3

      It’s such a slap in the face to the artist.

  • @kimweinglass
    @kimweinglass Рік тому +157

    It does sound insane that people would agree to a record deals in today's world. I like your message - Stay Indie!

    • @Luke.-cv9uv
      @Luke.-cv9uv 5 місяців тому

      No record label tryna hire ur broke a$$

    • @schleppvideos
      @schleppvideos 4 місяці тому +1

      well, apart from that labels own the rights to your masters is not necessarily that bad of a deal when taking everything they offer in to account

    • @jeremytee2919
      @jeremytee2919 3 місяці тому +8

      @@schleppvideos
      Sure….
      if you ignore *everything* that was just said in the video.

    • @vincentkingsdale8334
      @vincentkingsdale8334 3 місяці тому +1

      Record labels should be failing left and right

    • @C1K450
      @C1K450 3 місяці тому

      @@vincentkingsdale8334”should”, is the word, but there is a reason why they aren’t.

  • @tj3688
    @tj3688 3 місяці тому +16

    I always had a theory (before the internet) that virtually all artists who became famous were naive about finances; they just signed the dotted line. From there the record label, merchandisers, publishing companies, etc. just took complete advantage of them and raked in the cash while the artist was working their butt off, oblivious at how much money they were actually making for others rather than themselves.

    • @musicmarketing
      @musicmarketing  3 місяці тому +4

      nailed it

    • @la6136
      @la6136 3 місяці тому +6

      Yes this is why record labels like to go for young artists. They are easier to take advantage of due to lack of experience and can be milked for a longer time

  • @hellraizer322
    @hellraizer322 3 місяці тому +7

    This is exactly why understanding contracts is crucial for artists! Excited to learn how record labels operate from Circa's perspective.

  • @TheUnholyPosole
    @TheUnholyPosole Рік тому +34

    ...you basically just described a Shark Tank deal with Mr. Wonderful, but with music.

  • @MichaelSmith-lm5sl
    @MichaelSmith-lm5sl 11 місяців тому +41

    Recording artists should carefully review several key clauses in their recording contracts to ensure they are getting a fair deal. Here are some of the most important ones:
    1. **Royalty Rates:** This defines how much the artist will get paid for sales and streams. Artists should understand how their royalties are calculated and what percentage they will receive.
    2. **Advances:** An advance is money paid upfront to the artist but it's recoupable against future royalties. It's important to understand the terms of recoupment and what expenses are recoupable.
    3. **Ownership and Copyright:** Who owns the master recordings and the songs themselves? This determines control and future income from the music.
    4. **Term and Territory:** The length of the contract and the geographical area it covers are crucial. Artists should be wary of deals that are too long or too broad.
    5. **Creative Control:** Artists should look for clauses that outline who has the final say in creative decisions, such as song selection, album artwork, and production.
    6. **Publishing Rights:** If the artist writes their own music, the contract should clearly state who controls the publishing rights and what the split of publishing royalties will be.
    7. **Breakage:** A traditional clause that can deduct a percentage of royalties to cover the cost of damaged physical products. It should not apply in the digital age.
    8. **360 Deals:** These contracts involve the label in all aspects of the artist's income, including touring and merchandise. Artists should ensure the terms are fair and not overly restrictive.
    9. **Distribution Rights:** Understand how the music will be distributed and what rights the label has, including exclusivity.
    10. **Option Clauses:** Labels often have the option to extend a contract for additional albums. Artists should be clear on how and when these options can be exercised.
    11. **Delivery and Acceptance:** Terms that define what constitutes a completed album and what happens if the label doesn't accept your work.
    Artists should consult with an entertainment attorney who can provide advice tailored to their specific situation and help negotiate the best terms possible.

    • @RealHomeRecording
      @RealHomeRecording 3 місяці тому +7

      Your comment deserves the pin of usefulness!

  • @sonicsnares
    @sonicsnares Рік тому +24

    from my experience in 2022: even signing up to indie labels leads into that same pitfall. You should rather say "stay 360". Founding a label is done in a few hours.... keep your royalties at home.
    😎

    • @asole100
      @asole100 4 місяці тому +3

      "Stay 360" no because there is a deal called 360, and it's not a good one therefore saying "stay 360" would be confusing.

  • @sergioramos3437
    @sergioramos3437 Рік тому +9

    Love a good Circa rant on the industry!

  • @jpsampsonmusic
    @jpsampsonmusic Рік тому +26

    Great video. I wonder how much getting signed isn't about the money (or totally about the money) and more about validation. Being 'picked'. Helping validate you as an artist to yourself and others. "I'm signed to xxx" still gives a veneer of legitimacy. It's amazing what people will give away to shut up the inner critic for a while....

  • @grgfrmn
    @grgfrmn Рік тому +8

    hello! i was dying laughing at the brief clip of the giant dog sniffing around the smaller one. i was just like “oh no!” 😂

  • @africanalientt
    @africanalientt 4 місяці тому +47

    These deals are so evil. The labels take advantage of the artist's immediate needs because most creative people don't have money.

    • @Alien_Cuts
      @Alien_Cuts 3 місяці тому +10

      And who owns all these record labels? I'd give u a hint but i'd be banned...wonder why are they the only ones that cant be criticizes? hmm

    • @RealHomeRecording
      @RealHomeRecording 3 місяці тому +1

      ​@@Alien_Cutsbankers? Aka the people who print money...

    • @vincentkingsdale8334
      @vincentkingsdale8334 3 місяці тому +3

      ​@@Alien_Cutsblackrock or vanguard

    • @C1K450
      @C1K450 3 місяці тому +3

      And the sad part about this is if we do strike like producers and songwriters about not getting their fair share, they’ll just outsource production in another country. Hey, $15K, we can blow by in America in 6 months, $15K for a dancehall producer in Jamaica or hip hop producer in Cambodia can live comfy for a year off of that. Both parties win! The American creators starve.

    • @THREE-K
      @THREE-K Місяць тому

      @@Alien_Cutsjews

  • @AdrianEllis
    @AdrianEllis Рік тому +53

    Amazing break down. I think part of the problem is that a majority of artists would see 15k as a TON of money. In some cases, maybe as much as they'd earn in a year in whatever day job they have. A big moment came for me years ago when a mentor managed to re-configure my brain to see potential - what was actually possible. Once you see what's possible, and once you actually get experiences that back up that belief with hard data, you are on your way.

    • @musicmarketing
      @musicmarketing  Рік тому +6

      I think the venn diagram of "artists who think 15k is an unimaginable sum" and "artists at danger of signing a record deal" has minimal overlap

    • @AdrianEllis
      @AdrianEllis Рік тому +3

      ​@@musicmarketing I'll take your word for it! I guess what you're saying is that if you're in the position to get an offer, you've already mastered some business concepts and have had to manage/pay for tours, merch, etc etc. To my mind, that makes saying "yes" to such terrible deals even more perplexing.
      When I was in a band (and this is going back a bit :)) we had a limited mindset and would have jumped at a lot of bad offers because of it. Now, I'm nearly 20 years into a film/tv scoring career and I see a similar thing in folks starting out - their eyes bulge at the prospect of getting paid to make music at all, and their ideas of what is sustainable is not configured properly, let's say. I spend a lot of time getting people used to quoting numbers that they think are astronomical, but when broken down, are actually reasonable and fair.

  • @AJCrew
    @AJCrew Рік тому +8

    I always welcome a good ol'-fashioned rant from Circa bashing the industry!! 🔥

  • @Kitchenaffairs02
    @Kitchenaffairs02 Рік тому +9

    Your UA-cam channel is gonna get big bro you are so entertaining. I laughed so hard when you said good job dude😂

  • @Tomisloove
    @Tomisloove Рік тому +5

    Yup.... Circa preachin always gets me pumped! 🔥🤘

  • @klaustrussel
    @klaustrussel Рік тому +14

    Allright, this model of being honest is WORKING my friend. You are putting fire out video after video 🧙‍♂

    • @musicmarketing
      @musicmarketing  Рік тому +3

      aww man thanks so much Duncan Trussels brother

    • @klaustrussel
      @klaustrussel Рік тому +1

      @@musicmarketing Duncan master of trippings ahahah cheers man, support from Italy!! 🧙‍♂

  • @bretmiller637
    @bretmiller637 5 місяців тому +15

    The new TLC doc and another one on 90's indie rock bands whose name escapes me both explain in no uncertain terms how record labels are simply in the business of financial slavery. Thanks for breaking it down for the layman. Now Universal just repackages vinyl so they can keep making money from music that they still own, hogging up the vinyl market making it that much more difficult for newer acts to get their music out in physical form. With avenues like Bandcamp, at least bands are making the majority of profits as compared to the (hopefully dying) record label model.

  • @BrigetBoyle
    @BrigetBoyle Рік тому +5

    Droppin the killer info as always. Thanks Circa et al.

  • @destinyreturns4885
    @destinyreturns4885 Рік тому +12

    Well laid out. I'm amazed at how many people don't get this and think that being "signed" to a record label is the be all end all. Like you, I have seen and know of many "famous" artists that have been royally F'd by both management and record label's.

  • @SandraSmall
    @SandraSmall Рік тому +10

    Wow Circa! You never cease to amaze me. This video is golden. Thank you. I’ve always felt this way and this was the final confirmation. Give thanks! Love you and all the fam here at Indieprenuer! 🙏🏽✨💚🎶

  • @Faradaymusic
    @Faradaymusic Рік тому +8

    This is also true with indie labels in, for example, electronic music who don't even offer advances but still pull a bunch of dirty tricks while giving you almost no value and funnelling all of your fans into their brand. It's insane that people still put up with this shit.

  • @AngryIrishMan
    @AngryIrishMan Рік тому +9

    Bet the record industry loves you.
    You keep this up, and the record companies are going to start trying to pay you to stay quiet

  • @SinSpokenWord
    @SinSpokenWord Рік тому +8

    Adding this to my all time fav "Circ rails against the music industry" videos. This was such a good explanation and I always wondered exactly how all of this could be sustainable and make sense. Now I know, it's ridiculously cheap capital ! Holy shit

  • @ZeLuJ
    @ZeLuJ Рік тому +3

    That’s what is called “Smart” business model and strategy. There’re legal issues attached to it. It’s a risk. A kind of 50/50 scenario. They always win.

  • @Visionary0001
    @Visionary0001 Рік тому +24

    Absolutely AMAZING video. Very informative, honest, well-researched, and incredibly useful. EVERY new or emerging artist on this planet needs to see this video, and take notes.

    • @musicmarketing
      @musicmarketing  Рік тому

      I appreciate you for saying so!

    • @TheSmokeReporter
      @TheSmokeReporter Рік тому

      @@musicmarketing ​ What do you say to the guy who says "It takes money to make money, and I'm currently broke"? What are his options?

    • @musicmarketing
      @musicmarketing  Рік тому +2

      @Onabi Beats it takes a product/service and sales to make money.

    • @GRINDETHIKSMIXTAPESHOW
      @GRINDETHIKSMIXTAPESHOW Рік тому

      @@musicmarketing hoi i was wondering if i can interview u on my show i speak about the same thing

    • @midnight_dancerXXX
      @midnight_dancerXXX Рік тому +1

      Too many emerging or aspiring artists are fame obsessed and it blinds them. The vision of being next Adele, Bieber or whoever else is so strong that they can not help and sign ANY contract they are proposed, thinking that "ohh if a major label gives me a contract this means i am a chosen one...a special one". They treat it as validation of their artistry. It's sad but that is a majority of cases. Another thing is a lack of common knowledge about the industry from a business perspective and what are the rules of that "game". It requires an extra drive / push to influence someone to go check on this topic, to deep dive into it ...

  • @busyworksbeats
    @busyworksbeats 4 місяці тому +4

    Great job breaking that down!!

    • @Gilbertify1
      @Gilbertify1 3 місяці тому

      Legendary busy works beats

  • @davidcache
    @davidcache Рік тому +3

    Ownership is everything. Good to see you doing well. -oldskool

  • @ManleyReviews
    @ManleyReviews 4 місяці тому +1

    it's insane. toured for like 5 years and headliners that should have been netting easily 25k a show were taking home 3 figures per night.

  • @AustinSkysLive
    @AustinSkysLive Рік тому +3

    Very informative. Keep posting videos Circa I love the content!

  • @wildflute
    @wildflute Рік тому +7

    My suspicion is that the labels with clout are shutting out the independents, or at least are trying to, especially with Streaming and editorial placements. That’s a hurdle many would like tips on I’m sure!

    • @musicmarketing
      @musicmarketing  Рік тому +4

      I'd be surprised if an editorial placement had a real value above $1000

    • @wildflute
      @wildflute Рік тому +4

      @@musicmarketing I mean article editorial, not Spotify. Getting legitimacy in traditional media still carries weight in some genres but yes, it only really amounts to street cred.

  • @travismcnamara9313
    @travismcnamara9313 Рік тому +2

    I have sent this to multiple folks! This is a great explanation of this concept. Thanks Circa

  • @joonieb
    @joonieb Рік тому +5

    Man this is soooooo true. thanks for putting it out there.

  • @bojenmotionpictures
    @bojenmotionpictures Рік тому +3

    Keep fighting the good fight Circa! Love you dude

  • @JoeyRam.
    @JoeyRam. 9 місяців тому +5

    Specially the streaming services, at the end you have to split 0.004 cents between all members. I'll say that is better to not give rights to those platforms and only be able to download music from official group website.

  • @CamRebires
    @CamRebires Рік тому +9

    GOD, I HATE RECORD LABELS!!

  • @PatrickJamesClark
    @PatrickJamesClark Рік тому +2

    Circa just dropping more 🔥.... Record labels being an Arbitrage business is such an accurate description!

  • @brettmillerlive
    @brettmillerlive Рік тому +10

    Another gem here! Good framework of the label scheme, reenforcing the indie route once again. S/o to the editor too 😏👌🏼🥂

    • @musicmarketing
      @musicmarketing  Рік тому

      Brett! Thanks much man and I'll let the editor know his work is appreciated haha

  • @abandcalledwoof
    @abandcalledwoof Рік тому +2

    SUPER gems, thanks so much for your content. Love the no BS approach lately

  • @theonlyJCFlores
    @theonlyJCFlores Рік тому +4

    Great job Circa! 🎉

  • @JohnBrewsterMusic
    @JohnBrewsterMusic Рік тому +4

    I appreciate you, brother! Thank you

  • @shinkongo
    @shinkongo Рік тому +2

    Very clear and makes total sense. The final piece that has convinced me to consider bypassing the whole thing. However, now we know what not to do, what do we actually do? Especially when we need funding and resources / abilities we don't have to move ahead? Considering the fact that releasing music, even if it's already done, is a waste of time without a PR campaign / promotion funding and it's impossible to tour without spending a ton of money.

  • @Yamsanii
    @Yamsanii 11 місяців тому +1

    Thank you king 👑 great video

  • @theokatman
    @theokatman 19 днів тому +1

    great for any musician to know , if you listen to this mans advice you will save yourself millions if you crack it , and if you don't you haven't lost what you didn't have

  • @moabbrittandsleaford
    @moabbrittandsleaford Рік тому +4

    This is a great video, you should keep making these great videos!

  • @lykay7729
    @lykay7729 Рік тому +2

    The conflict is a lot of artists love the record label’s pr machine. They want to seem “big”. The illusion, which may never happen. If they can use the “name” to diversify & get into other stuff, cool. So yup, the labels will keep repeating the same old tricks

  • @unnecessary-roughness3303
    @unnecessary-roughness3303 7 місяців тому +1

    This was really eye opening and i actually understood it! Thanks for this dude

  • @ParrisCrockett
    @ParrisCrockett Рік тому +4

    Circa ! You’re a real one, thank you for breaking this down in a creative way! Need more people like you 🙏🏿

  • @Peaceful.Protest
    @Peaceful.Protest 5 місяців тому +1

    Ya. When we started out as a band we looking into this sort of stuff from the start.
    We decided to self-produce from the start. None of us knew how but we built a studio and 3 years later the productions are pretty decent.
    It will only get better with time, practice, and patience.
    Chasing a record deal is exactly like chasing investors. It's a waste of time. Just start small and grow your business with the budget you have.

  • @Nymphya
    @Nymphya Рік тому +1

    OMG. All this time I thought what a bad business model the old music industry was, throwing spaghetti at a wall and hoping it sticks when they try to break new artists, but I did not know about the arbitrage model. Knowing that, it starts to make a little more sense what their game is. Thanks for this awesome info.

  • @BonattoGui
    @BonattoGui Рік тому +2

    but what about big tv placements and award shows/performances? have you seen indie artists having access to that at some point? (genuinely asking)

  • @DJZouain1
    @DJZouain1 6 місяців тому +1

    great video. keep up the good work, and stay indie for sure.

  • @thesuncollective1475
    @thesuncollective1475 Рік тому +2

    Fact is you don't need record companies as much as distribution, selling tickets, promotion are things a manager and asst can handle.

  • @ShalowRecord
    @ShalowRecord 3 місяці тому

    So many ways for artists to get support from their fan base directly today. Skipping record labels is a must

  • @mikec6733
    @mikec6733 4 місяці тому +1

    Very clear and easy to understand. Thanks !

  • @chriscrushmusic
    @chriscrushmusic 6 місяців тому +1

    This is explained very well here. Thank you for this fantastic video!

  • @SteffanoMoraesmusic
    @SteffanoMoraesmusic Рік тому +2

    BEST VIDEO EVER! OMG! This is explain a lots of things. Thanks!

  • @dr.thaliaw9881
    @dr.thaliaw9881 2 місяці тому

    Lord!! Insane! “Just bend right over, and it’s gonna hurt really bad, but you are signed!”That’s what I just understood from this video!! Well explained🎉❤

  • @CefinBeornMusic
    @CefinBeornMusic 3 місяці тому

    Very eye-opening. Thank you for uploading this.
    I also subscribed to your channel.

  • @Callie_Paige.Artist
    @Callie_Paige.Artist Місяць тому

    I really enjoy your videos. Entertaining and informative. Win win!

  • @Synsere_Lyfe
    @Synsere_Lyfe Рік тому +1

    Masterfully put together video if you understand finance and branding

  • @jazsebastian
    @jazsebastian Рік тому +1

    Amazing man, thanks for this today! :)

  • @ShadamAran
    @ShadamAran 4 місяці тому +6

    It’s never been about music. I know a girl that just got a 4 million dollar deal who has never written an original song because she makes cute TikToks.

  • @panorama_mastering
    @panorama_mastering Рік тому +3

    Solid video; nailed it;
    Would love to hear your thoughts on the politics behind the curtains of record labels and artists once they DO GET SIGNED...

  • @onlysingingclips
    @onlysingingclips 5 місяців тому +1

    *wish more artists in the industry were educated just as you.*

  • @unnecessary-roughness3303
    @unnecessary-roughness3303 7 місяців тому +1

    THAT. IS. F**KED.

  • @velvet.united
    @velvet.united Рік тому +1

    Absolutely amazing video 👏👏

  • @eyewas9245
    @eyewas9245 3 місяці тому

    BRO!!! Fuck yeah dude! Preach!!! You are awesome and I wish we knew each other so we could go grab a drink and talk man. You seem like a super coold dude. Really appreciate this message. Humor was spot on too. Liked & Subscribed!

  • @SecretNc
    @SecretNc Рік тому +2

    it's simple to actually earn something in the music business, create music on a topic that is viral, try to spam create music on that topic about 30+ music, I tried it, and nothing to do with a record label, thanks for the informed everyone who newbie in this field, you safe many life from modern slavery!

  • @justinbeck4197
    @justinbeck4197 4 місяці тому +3

    The EDM scene is not like this. But there are no advances and records don't earn much.

  • @6ix6ix8ight.Records
    @6ix6ix8ight.Records 11 місяців тому

    Thank u bro 😂 really helped me for my life in the most calmest way 🔥im definitely subscribing 💯🙌🏽

  • @SineEyed
    @SineEyed 4 місяці тому +1

    Good video, dude. Good info..

  • @deadso
    @deadso Рік тому +1

    I'm still surprised it actually worked, that people would actually be o.k. taking on a debt, signing away everything they make in the process, and take only 20ish % of any future earnings. I'm surprised it's legal. I'm not in any way surprised though that the music industry works like this as I've heard this all before.

  • @economicsofentertainment
    @economicsofentertainment Рік тому +1

    Very interesting perspective. Love the content.

  • @nquitagent
    @nquitagent Рік тому +1

    Yep. And goddammit. And yep. I love your thoroughness and underlying geekdom about every aspect of this game. You're like me 2.0!

  • @dopocc
    @dopocc 9 місяців тому

    Great information and perfect delivery, thank you!

  • @NeqMed
    @NeqMed 3 місяці тому

    Thank you for this video. Changes goals.

  • @sharchik916
    @sharchik916 Рік тому +2

    Loving these so much

  • @philjenius
    @philjenius Рік тому +3

    Wendy Day recommended this video and wow...This is a MUST WATCH!! Thank you for this information man

  • @EcsonCaimite-ph2pp
    @EcsonCaimite-ph2pp Рік тому +1

    Bro u broke that shit down so easy 4 a idiot like me 2 understand i applaud you man

  • @benjammin105123
    @benjammin105123 3 місяці тому +2

    They dont even have the money they loan out? I'm both surprised and not surprised at the same time. Record labels are disgusting and useless.

  • @SteveKercherMusic
    @SteveKercherMusic Рік тому +2

    Please do a video on radio promoters! I got screwed by one several years ago.

  • @stianmartypodcast9559
    @stianmartypodcast9559 3 місяці тому

    Great Vid bro, thanks for sharing!

  • @maricholi.
    @maricholi. 7 місяців тому

    This was very informative🙌🏼 what camera do you use to record these videos???😮

  • @willcomodo
    @willcomodo 4 місяці тому

    Fantastic vid - thanks for explaining everything so clearly 👊

  • @anatol1204
    @anatol1204 9 місяців тому +1

    The sad true is they don t "give" you only the money they have also the contacts..in the media industry..and this is where they base their strength..It s not that easy to entry in TV or big concerts on your own unless you are Radiohead or someone of the same calibre

  • @RandyBadour
    @RandyBadour 3 місяці тому

    Great content sir, thank you for speaking the truth to those who actually want to hear the HONEST truth lol.

  • @arielhill5711
    @arielhill5711 5 місяців тому

    You’re awesome thank you for breaking it down like this. A lot of times these record deals are so appealing because they seem to offer signing up for a team that can help support you to finding and maintaining an audience + all the administrative stuff that comes along with being an artist. Is the only alternative that an artist does all this themselves?

  • @mooncritter721
    @mooncritter721 Рік тому +1

    Gene Simmons from KISS told Van Halen to lawyer up if they want to get paid in a record contract. They did and the rest is history. Van Halen got 50% of all shows and record sales. It pays to know the business. If you don`t know, you will get screwed! Bands must demand a 50/50 deal before signing anything and they must have a lawyer present in the room who has read the contract and given his advice before signing. That is how you get paid for your music. PERIOD! If the label refuses, go elsewhere.

  • @happymonster9098
    @happymonster9098 7 місяців тому +2

    If those deals with labels work that way, I don´t understand why now days any artist is agreeing to that. I guess they are just scammed.
    Recording an album with total professional sound cost between 1000€ and 3000€ right now with how easy is to access a studio.
    If I sign any deal is because I am expecting the label to do some promotion work that I don´t know how to do so I can just focus on the music. If the deal is just money, I would take a bank loan or just save until I have enough for whatever I need as an artist.

    • @musicmarketing
      @musicmarketing  7 місяців тому

      the thing is they don't actually do good promotion work - it's either overpriced or ineffective

  • @getkraken8064
    @getkraken8064 4 місяці тому +1

    My experience with musicians is they are not the brightest bulb on the Christmas tree when it comes to business, spirituality, and politics.

  • @BirdBox_Productions
    @BirdBox_Productions 2 місяці тому

    Thanks man!! Great info!!

  • @ButterflyLullabyLtd
    @ButterflyLullabyLtd 8 місяців тому

    Excellent advice. Stay Independent. Who wants to be a slave to the Music Industry and end up not even owning the rights to their songs? Greed should not be allowed in any business.

  • @petecatt
    @petecatt Рік тому +1

    I really agree with a lot of this, but I'm not sure you mentioned that if your record doesn't recoup, you don't have to pay back the capital to a label - it's their risk/loss, whereas you will always have to pay back a bank loan to paypal or whoever, it's your risk, and there will be interest on that loan. It's not a like for like.

    • @musicmarketing
      @musicmarketing  Рік тому

      There are very few scenarios in which you would not be legally liable for repayment, most of which are dependant on you never succeeding in music in the future. That is to say, if you are at all successful in the future, the label will have pathways to recoup their investment including monetizing their right to use your likeness and brand.
      Of course, a great many artists are never successful in such a way that allows the label to recoup their investment. This is one of the points I was trying to make - you aren't an investment that needs to be managed, cared for, and given every chance to succeed - rather, when signing to a label, you are often a lottery ticket or "statistic" deserving minimal focus and support until you prove that you are not a dud.

  • @BandHanana
    @BandHanana 3 місяці тому

    Hey man, Weaver beats' saracastic commentary sent me. Subbed cause youre taking no prisoners, do American politics next pls

  • @wombatistan
    @wombatistan 4 місяці тому

    Thanks. That was beautifully structured.

  • @TenFalconsMusic
    @TenFalconsMusic 11 місяців тому +1

    So basically, the record label does less than nothing for the artist.
    I can do that on my own.

  • @ginoblackofficial
    @ginoblackofficial 2 місяці тому

    Check out the documentary by 30 SECONDS YO MARS called “ARTIFACT”. They cover much of this type of stuff they’ve gone thru with their label.

  • @Annamariapaul
    @Annamariapaul 16 днів тому +1

    lol you are amazing 😂❤❤❤

  • @DeadzoneMusic
    @DeadzoneMusic 4 місяці тому

    The things you're describing at 10:02 are only part of a special kind of contract called a "360 deal", which was common at a point in time, but usually is not the norm, and this is a key part of the industry. Even if you make nothing on an album, you can still profit from touring and selling merch if your album blows up, but if you stay indie and keep 100%, 100% of nothing is stills nothing.
    Ask yourself why ~99% of successful artists have historically been signed to a major label at some point. It's not for no reason.

  • @mrbigbosskojak
    @mrbigbosskojak 14 днів тому

    Where did you get the hoodie?! It's dope!