Db - Summer Chaos '24 | Featuring Olav Stubberud, Beatrice Domond, Luis Medearis & Juliette Lacome
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- Опубліковано 20 тра 2024
- Welcome to the airport. A melting pot where people from every culture and corner of the world temporarily are forced to co-exist in what is the definition of organized chaos. Here, mayhem brings out the worst in travelers and travel stereotypes are enhanced by the stress of trying to navigate the maze. Brits abroad, Karens at check-in, the prefer-to-queue-than-sit boarders, the always-seshing folks, the ones who are never prepped for security - you name it, we’ve seen it. When you take a moment to stand still and observe, it becomes obvious and comical - when you’re in the thick of it, it’s anything but.
Take inspiration from Olav Stubberud, Beatrice Domond, Luis Medearis and Juliette Lacome - our Db ambassadors and rugged, refined career-travelers. They know the tricks of the trade and how to maximize efficiency and minimize stress when getting from A to B. In the chaos that is summer travel, look no further than Ramverk.
Db is a Scandinavian outdoor travel brand that was started with a clear vision: to enable
meaningful journeys. Born out of a passion for action sports and a love for the outdoors, the
brand’s founders shared a common desire for better travel solutions when traveling with skis,
snowboards, surfboards and camera gear. Their first ever product, the Snow Roller, was released in 2012 and is still one of the best selling ski and snowboard bags on the market. It won multiple awards thanks to it’s unique design and Db patented technology; the Hook-Up™, the Length-Adjustment System™ and Rib Cage Protection™. Since their first day, Db has never strayed far from their ethos. Obsessed by the journey, they continue to build for and learn from our community and ambassadors.
► Explore more about Db: dbjourney.com/
► Shop our Luggage: dbjourney.com/collections/lug...
► Join our community: dbjourney.com/pages/db-black
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► Olav Stubberud on Instagram: / olav
► Beatrice Domond on Instagram: / beatricedomond
► Luis Medearis on Instagram: / cuban_lu
► Juliette Lacom on Instagram: / juliettelacome
__________________________________________
► @dbjourney on Instagram: / dbjourney
► @dbjourney on Facebook: / dbequipmentscandinavia
► @dbjourney on LinkedIn: / 2430565
► @dbjourney on TikTok: / dbjourney
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Db
Chief Marketing Officer: Jonathan Weaver
Creative Director: Vincent Laine
Art Director: William Koitrand
PR & Brand Manager Sweden: Ebba Olsson
Head of Marketing Operations: Maria Helmersson
Project Manager: Jesper Regeheim
Jr. Creative: Tova Jangbratt
Runner: Bram Defoort
Community Manager: Tin Kosir Popovic
__________________________________________
Superstudio
Project manager: Anna Johäll
Executive Producer: Anna Grahm
Director: Andreas Nilsson
1st AD: Niklas Martinsson
DOP: Filip Snabb
Stills photographer: Stefan Snyman
Stylist: Olivia Larsson
Assistant: Pontus Ahlqvist
Assistant: Fredrik Malmlund
Producer: Uwe Hetzner
Local Producer: Ian Sneider
Production Assistant/Runner: Arnoud van de Giessen
Gaffer: Julian den Ouden
Light assistant: Wout Vrieling
Propsmaster: Jeroen Echter
Props assistant: Marten Hoekstra
1st AC: Joey Janssen
Stedicam operator: Maric Dam
2th AC: Jesse Post
Digi tech stills: Bart van Staveren
Make-Up: Bodine Metz - Спорт
lifting the bag with the foot. the classic 😂🫶
hahaha that security check water chugger is my fav.
"It should almost become an Olympic discipline.
Nailed the hardest part - stirring emotions and making the storytelling relatable. The amazing cinematography was the cherry on the top, bravo!
Gracias, Joel!
the classic shoe under the suitcase so it doesn't weigh so much move haha love it!! 😂
A masterpiece of relatable, enjoyable-to-watch and memorable branded content!
Sooo good. The only Bags we ever use 💪🏼
Knocked it out of the park! Ender shot of Olav is mental .
olav lookin like a straight perfume model!
Smashed it. Love the English stereotype 😂🍻
Work of art! Love how everybody can relate with some of the scenes, we have all been there at some point. May consider to buy one of their bags after this👏🏼👏🏼👏🏼
Its always 6am somewhere, Did someone say "enjoy the būzz"?
Thanks for having us guys, this is amazing work from the team, lets get disrupting the industry together!
The Cellophane wrapper guy is my guy.
Beautiful! So sick to see all the homies in there🫶🏻
Are you joining next year?
@@Dbjourney If I could help out to design an actual heavy duty camera backpack, I'd love to be a part of the crew🥹🫶🏻
Great film! Love the hectic slowmo.
Thanks a lot!
Pack your bags, leave the baggage behind. Sick work, team!
Great copy line!!!
VIBES IS ALL THAT MATTERS.
This was so well done! All of the things happening in the video seem ridiculous, but I honestly would not be surprised to see any of it at an airport. I think one of my favorite aspects of your video was the relaxing music amidst of all the chaos. idk if you also make headphones, but for some reason I feel like they can fit into this somehow (random thought).
great suggestion!!!!
Sums it all up. Sick work… and you got airport permissions. Hats off.
Thanks, James! We are happy that you get the point ;)
Don’t need permissions if you have your own airport
This is gold! Just got back from a trip and pretty sure I saw every type of person this video portrays haha
Should we make a Bingo card?
“we’re all just trying to fit our lives in bags” brilliantly put 🙌🏼
You can never go wrong with an airport beer!
Best cases we’ve ever seen and this advert just hits the spot perfectly 👌🏼
“Who gets lit at 6am”
Do you guys just absolutely smash everything? World class product with world class content.
Definitely brilliant. The missing piece of travel content. Where it all begins. All the feels 😁
Spot on!!!!!!!! 😂😂😂😂 Laughed my ass off watching' this!😂😂😂😂😂
the old foot under the board bag at the weigh in 🤫 DB pro travelers, love it
The guy who chugs the water 😂🙋🏼♀️
Scarily relatable. Love this!
It’s awesome! Love that you took some of our ideas, even the clappers. It really represents all the emotions and things we experience before flying. The cinematography is impeccable. Awesome job guys 🙌🏼🫶🏻
Yes! Thank you!
That’s what it’s all about, listening to your insights and building from there ❤
That was such a great campaign, hahaha well done guys
Sooo gooood🔥 Perfection👌🏻
A day before club☝🏼
Just jokin’ haha thats such a cool campaign, have to watch it straight away again!😍
Probs for the production!
Thank you, Leon! Much appreciated. Which of the characters would you say you see at the airport most often?
Dunnow what’s sleeker this commercial or your bags❤️🔥❤️🔥❤️🔥❤️🔥
Tin at checkin seems terrifying, but in all seriousness, really good shoot, could feel the summer chaos that is coming in just a few weeks
incredible art work, Everything is perfectly captured, transmitted
the best travel suitcases, backpacks in the world, extremely comfortable.
Here we go, Summer chaos incoming!!
Awesome! 🥰
However, in the end, with all the gorgeous black Db luggages, I can see how people would be all grabbing those and not a pink one that probably belongs to a luvly miss Maisy who can recognise hers from a mile away 😉
So good!! Can’t wait for travelling this Summer
We are so guilty of the boardbag leg raise
Nailed it. Everytime I’m in an airport I’m now going to think about this commercial. Tip of the hat to you guys 👌🏻
thats the goal boss!
storyboard nailed.
We have something in common then
Story telling unmatched 🙌🏿
absolutely love it! great story!
This advertisement is spot on. Last week I was in one of the traveling circles of hell known as the San Diego Southwest terminal. Imagine a medium-sized circular room with enough people to make it feel like someone would get trampled trying to escape if there was a fire. There are gates around the outside, one restaurant in the center, a coffee place, and a single set of bathrooms. I thought I was going to leave to find somewhere less chaotic only to discover that if I went down the stairs to what looked like sanity, I’d have to go through security again. Fortunately, instead of going on along the thought process of ‘if it’s like this in here what’s it like outside, will my bag make it on the plane’ I was all set. Everything I had was in my carry-on suitcase and backpack. Whenever I was kicked or jostled, I knew my gear wasn’t breaking inside my bag. A woman spilled her drink on my suitcase. It wasn’t a problem, I wiped it off. I felt like I had a bubble of calm around me. As I stood at the gate waiting for boarding to start because there were no available seats and the good spots on the ground were taken, I knew that my luggage wasn’t lost, broken, and wet from coffee. Thanks Db for a ridiculously relatable advertisement and fantastic luggage.
Absolutely fantastic !! Killing me
"clappers will clap..."
i feel triggered ;)
Campaign of the Year.. Ya got this in the Bag... Bravo DB Team...
Love it
what a campaign!!
absolutely love storytelling and cinematography 🔥♥️ (and actors 😏)
Amazing
love this campaign!!!
The voice over is butter
Stoked about this one!!
🫶🫶
Db commercials at cruising speed 👌
This is great! Ebba killing it with the acting
TikTok carrer incoming
Craving airport hustle after watching this - so good!
Imagine marrying the love of your life and later realising he/she's a clapper...
Love this!!
Db always innovating. We love it!
Thanks legends!
Ebba, I’m your biggest fan!!! Fantastic work 🎉❤
We ready!
Lessssgo 😍😍😍
Vamosss
One for the books!!
How's your backpacking trip going?
@@DbjourneyThank you for your message! I am currently out of the office on a mission to find myself. I will get back to you with great stories upon my return.
Where do I get the transcript for this epic voiceover?
✈️✈️✈️
Loooooove this! 😍
Soooooo goood!
Great stuff!
Love it!
💯
Gem 💎
Just like Radovljica Trails
im not even sure what this is an ad for
Epic epic epic!!!! 😅
100% spot on hahahah
Fede! yes!
a bit too melancholic/slow paced but cool one nonetheless 👏🏼👏🏼
Appreciating the feedback!
So relatable
Not sure about the Belgian English football fan
Soooo good
🙌🙌
Epic 🙌🔥😍
Brilliant!! 🤣🙌🙌
Also 61... no, 62 comments on a 3min brand commercial is not shabby. You're obviously on to something.
Boom!
Olav!!🎉
🫶
It's coming home
Mega campaign 🤘🏽 beyond relatable 😭🤣
bots in the comments
Love this!