Build A Digital Strategy in 5 Steps | D&AD Masterclass

Поділитися
Вставка
  • Опубліковано 1 тра 2024
  • Marcus Mustafa, ECD at LBi Digitas teaches the five steps to a successful digital strategy. If you work in marketing or advertising, you can't afford not to watch this film. Book your place on Marcus' D&AD Training course 'Digital Strategy' now - www.dandad.org/en/digital-stra...
    Our masterclasses are designed to help you acquire the skills and mindset you need to attain creative excellence at any stage of your career. The courses are developed in line with the latest industry practice and led by experts.
    Find out more: www.dandad.org/en/d-ad-profes...
    #CreativeCourses #DandADMasterclass
    D&AD - Celebrating, inspiring, and nurturing creative excellence since 1962.
    www.dandad.org/
    Instagram: / d_and_ad
    Twitter: / dandad
    Facebook: / dandaduk
    LinkedIn: / d&ad
    Pinterest: www.pinterest.co.uk/dandad/

КОМЕНТАРІ • 47

  • @sitinursariismarini7193
    @sitinursariismarini7193 8 років тому +52

    Hi thanks for sharing! 5 STEPS: Audience, Content, Channels, Analysis, and Implementation!

  • @FinallyFreelancing
    @FinallyFreelancing 6 років тому +10

    Thank you very much for these valuable content! We've survived pretty well for three years as a ux agency without a digital strategy. Now it's time to sit down and create one and not let "luck" determine our future.
    Greetings from Hamburg, Germany

  • @stevemyring7179
    @stevemyring7179 8 років тому

    Great video, Great advice and what we tell our clients and potential clients.

  • @pascalbieri7622
    @pascalbieri7622 5 років тому +1

    Clear and short. Thanks!

  • @jayspears4351
    @jayspears4351 6 років тому

    hey...those 5steps helped me a lot ,my lecture wz hell and didn't understand anything but now its clear ...thnx

  • @businesshub2979
    @businesshub2979 7 років тому +1

    Very informative and clear message !

  • @jcstuurman2008
    @jcstuurman2008 5 років тому +1

    Great content and insights. Thank you for sharing.

  • @lasbistesn
    @lasbistesn 6 років тому +1

    Great! for sharing! So exciting!

  • @miaa.vilchez3801
    @miaa.vilchez3801 9 років тому

    Fantastic!! tahnk you so much!!

  • @horajaideep
    @horajaideep 7 років тому +1

    Thanks for the video

  • @MacyHarrell
    @MacyHarrell 6 років тому

    Great insight.

  • @kumarrakeshjoshi5303
    @kumarrakeshjoshi5303 7 років тому +1

    yes i will proper, I enjoyed this. New SUB. I like to talk about everything Digital.

  • @EmNkansah
    @EmNkansah 4 роки тому

    Great video. Very insightful. Thank you.

  • @anweshabanerjee3784
    @anweshabanerjee3784 4 роки тому

    Thank you. This video is really helpful.

  • @HimanshuGupta-bz8ew
    @HimanshuGupta-bz8ew 4 роки тому

    Its wonderful explanation of the Digital Marketing.

  • @nidhibhasin
    @nidhibhasin 6 років тому +11

    Any entry level kid in digital could've told you that. This is what typical agency guys are all about. Shallow faff!

    • @akhilgoel396
      @akhilgoel396 5 років тому +1

      Are you by any chance, an alum of MDI Gurgaon?

  • @ilconsigliere-au
    @ilconsigliere-au 8 років тому

    Thanks

  • @voltairepabustan
    @voltairepabustan 3 роки тому

    Great content!

  • @juneterry4291
    @juneterry4291 4 роки тому

    Interesting thanks.

  • @ieam1010
    @ieam1010 6 років тому +3

    "Got ready for a radio interview, I see"

  • @arkadiuszkowalik8028
    @arkadiuszkowalik8028 6 років тому +25

    The guy is a young Slavoj Žižek, who watched Mad Men instead of reading Marx

  • @WhoIsJohnblack
    @WhoIsJohnblack 5 років тому +6

    I cant concentrate with that f'ing couch.. Its too damn fresh for my eyeballs couch 🛋 👀

    • @rfrferraro
      @rfrferraro 4 роки тому

      John Black Exactly. Think it's an oversight on their part. To be so detailed on this type of info... Only to have the screaming couch distract and delete what you take in, second by second 🤤. Color Psychology at work.

  • @joiegahum6656
    @joiegahum6656 5 років тому

    Checkout hashatory.

  • @greenlandconsulting
    @greenlandconsulting 5 років тому +8

    This is more relevant to digital marketing, specifically how to use digital channels to engage the consumers. This is a more narrow view. Digital channel is just one of the channels, in addition to the more traditional one. The fundamental is still the same, nothing special about it. Research on the market and understand your customers and figure out what message you want to convey and tailor it to the digital channel just as you would tailor it with a TV or radio or print media in the past. Marketing fundamental still doesn't change just because there is now something called digital channels - get the consumer insights and engage them at the emotional level, whatever the channel is.

  • @AhmedQaacur
    @AhmedQaacur 7 років тому +1

    hi

  • @DublinGav
    @DublinGav 4 роки тому

    Father Dougal with a beard

  • @TheBlashMusic
    @TheBlashMusic 4 роки тому

    Is he Swedish or British? I can’t tell 😂

  • @adrianmoorgas2870
    @adrianmoorgas2870 2 роки тому

    Very basic waffle ...could have dealt a little deeper into the subject instead of just going around in circles and repeating the message...could have been better prepared

  • @LuckyMakau
    @LuckyMakau 6 років тому

    Thanks