Taster's Choice Coffee Commercial (1974)

"Try to taste the difference."
Taster's Choice 100% Freeze-Dried Coffee commercial. Narration by Ken Nordine. Spot aired October 1974.
Visit www.bionicdisc... for 1970s pop culture fun.
Fair Use. No copyright infringement is intended. Posted for historical and archival purposes only.

[@teresapflaumer5717]

Ken Nordine also narrated Levis and Flair commercials.

[@codym8897]

In this 1974 commercial for Taster's Choice, the announcer says that fresh perk flavor comes in a tin, so you haven't tried Taster's Choice, which is 100% freeze-dried coffee in a jar. Taster's Choice looks and smells like ground roast, and tastes fresh perked. And for decaffeinated drinkers, use Taster's Choice Decaffeinated; which comes in a green label, with the same fresh perk flavor.👍

[@toronado455]

VO sounds a bit like Dick Cavett?

[@brentmann2988]

As it says in Bionic Disco's description, it's the great Ken Nordine, the deep-voiced "word jazz" guy out of Chicago. He also voiced a lot of memorable Levi's commercials.

[@toronado455]

@@brentmann2988 thank you. (there was no description when i posted)

[@brentmann2988]

@@toronado455 But you are absolutely right, it does sound a bit like Dick Cavett. Both Cavett and Nordine had super deep voices and did a lot of commercial VO work. :)

[@onceIhadalove]

*Does anyone know who the man is on the jar? Taster's Choice used his image from 1974 - 1980. Thank you for any help*

[@teresapflaumer5717]

Ken Levine. He narrated many commercials. Levi's, Flair pen, and, of course, Taster's Choice. I had no idea he was the man on the regular Taster's Choice label. I wonder who the lady on the decaf label is.

[@haroldgifford852]

☕