Pusha T's Feet to Rihanna’s Closet, Outerwear Brand Salomon Is Pushing Boundaries | Behind the HYPE

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  • Опубліковано 9 лип 2024
  • With roots in performance apparel, Salomon has bridged the gap between function and form as its sports-oriented silhouettes have been reimagined in an array of high profile collaborations.
    Beginning in 1947 with father Francois Salomon and son Georges in the heart of the French Alps, production initially focused on saw blade and ski edge fabrication. Later, after becoming the top manufacturer of bindings worldwide in 1972, Salomon would enter the alpine boot market in 1979 with immediate success. Fast forward to today and the brand remains recognized as a major entity in outdoor sports while recently stepping foot into the world of fashion with the emerging gorpcore trend.
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    #outerwear #gorpcore #techwear #salomon #ski #skiing #hypebeast #streetwear
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КОМЕНТАРІ • 80

  • @artiebucco9660
    @artiebucco9660 2 роки тому +68

    I think Salomon has tapped into the goldmine that is the explosion of eco conscious, outdoor, technical multi use gear that has been popping off for the last 10 years. Not to say it’s anything new, but this further proves the idea of “ahead of its time.” Think NY graff writers in TNF, Robin Williams in LL Bean and speed cross, or RL in Salomon’s and baggy distressed blue jeans after a runway. Trends are pretty funny to observe, but at the end of the day style dominates. In 15 years, I hope Salomon’s and funky colored all terrain ASICS hit the sales rack once again.

  • @Devananta-Rafiq
    @Devananta-Rafiq 2 роки тому +28

    Salomon went nuts with the colorways every season. The Boris collab is jenius, object dyed on hiking shoes? Cmon!

  • @dylives7667
    @dylives7667 2 роки тому +105

    If there's something I've learned in my whole 27 years of existence, is that trends cycle.
    What yesterday was sales rack material, tomorrow could be sought after.
    And Salomon is the solid proof of that.

    • @thedaveiknow.
      @thedaveiknow. 2 роки тому +13

      who knew new balance would ever be hot

    • @dylives7667
      @dylives7667 2 роки тому +14

      @@thedaveiknow. Before the Aime Leon Dore collab, you could easily get 550's below 100 at the outlet.
      Now you can't get any of them.

    • @1308JJ
      @1308JJ 2 роки тому +5

      I still remember when we here in Austria made fun of people who casually wore Salomon trail runners - what trend is going to be next? Engelbert Strauss?

    • @dylives7667
      @dylives7667 2 роки тому +2

      @@1308JJ Is just like I already said.
      Remember when Dr Martens boots were hot?
      They're not anymore, but they will once again one day.

    • @xnotmarcox
      @xnotmarcox 2 роки тому +3

      @@dylives7667 DMs are a classic tho

  • @manimoneytv
    @manimoneytv 2 роки тому +10

    i remember when hypebeast made their vid on arcteryx i was like 'whats next salomon?'. Now its also a trend 😂

  • @30m3
    @30m3 2 роки тому +24

    Salomon also manufacture and co-design Arc'teryx footwear.

  • @gws_productions5170
    @gws_productions5170 2 роки тому +1

    Great video, as always.

  • @citizendan6390
    @citizendan6390 2 роки тому

    just discovered that there is a giant playlist of these types of videos! I know what im doing for my rainy Sunday! amen and thank you all. also, the gentleman who does the voice work here has a wonderful buttery voice, give him a raise!

  • @julesgraebling1679
    @julesgraebling1679 2 роки тому

    cool vid!!!

  • @glambertnathan
    @glambertnathan 2 роки тому +7

    Everyone sleeping on XT Wings 2

    • @alcv1583
      @alcv1583 2 роки тому +1

      this silhouette imo is even better looking than the xt6.

  • @lamborgini86
    @lamborgini86 Рік тому

    yea the new trend will be outdoor tech , i love both camping and the wondered how fashion and outdoor will collide

  • @vameee
    @vameee 2 роки тому

    Been seeing these shoes everywhere pretty cool

  • @maximvidricaire
    @maximvidricaire 2 роки тому +3

    Nick Martini in the '09 Salomon G-Suit... that was the true beginning

  • @afraidofdrowning
    @afraidofdrowning 2 роки тому

    they have done some really cool collabs

  • @zerocochrane1713
    @zerocochrane1713 2 роки тому +1

    don't forget about salomon ST Street and FSK, aggressive skates and urban skates and XSJADO !

  • @Flatbedcruz
    @Flatbedcruz 2 роки тому

    Glade I’ve been able to scoop a few at the thrift

  • @Dushk0o
    @Dushk0o 2 роки тому +3

    Can’t wait the collab with Margiela

  • @xxxsugoitacion
    @xxxsugoitacion 2 роки тому

    I need all black xt-6 so baddd

  • @luisgarod
    @luisgarod 2 роки тому

    🔥🔥🔥🔥❤️❤️❤️❤️❤️

  • @hioxd
    @hioxd 2 роки тому +2

    Hidden has the best colorway probably

  • @ianblackburn2645
    @ianblackburn2645 2 роки тому +11

    I've been into salmon for years due to the comfort and my feet problems glad that my favourite shoes (along with new balance) are now fashionable

    • @soyellowsoviolent
      @soyellowsoviolent 2 роки тому +1

      "form follows function" it's a formula that never fails.

    • @josephpa05
      @josephpa05 Рік тому +2

      I'm a huge fan of new balance now. I just discovered salmon

    • @picanha694
      @picanha694 Рік тому

      Salomon is too tight, i like New balance more.

  • @Dragon-Slay3r
    @Dragon-Slay3r 9 місяців тому +1

    Sorry you cant come under my umbrella make a flat circle one 😂

  • @benjibarros3905
    @benjibarros3905 2 роки тому +1

    Robin Williams!! He rocked the shiiii out of em

  • @Mydreamsaremydreams
    @Mydreamsaremydreams 2 роки тому +1

    I’ve just heard Jacob talk about these

  • @areebsyed3662
    @areebsyed3662 8 місяців тому

    Need a new balance 990 vid yall!!!

  • @bstrouble
    @bstrouble Рік тому +3

    I am a runner & I didn't know that these were "trendy" in fashion. I actually have a pair for trail running haha

  • @atlehangmohono905
    @atlehangmohono905 2 роки тому +5

    Can you please do the "New Balance 2002R" .

  • @platoscavealum902
    @platoscavealum902 Рік тому +1

    Salomon constitutes a part of Amer Sports, owned since 2019 by the Chinese group ANTA Sports with sister brands Wilson, Atomic, Sports Tracker, Suunto, Precor, Arc'teryx.
    - source: Wikipedia

    • @Elizabeth_MTY
      @Elizabeth_MTY Рік тому +1

      is a chinese company and here in china they say it's a French company LOL

    • @PPKFilms
      @PPKFilms Рік тому

      @@Elizabeth_MTY Well, it's a french company, owned by a finish company, owned by a chinese-canadian consortium....

  • @bristothomas3526
    @bristothomas3526 2 роки тому +1

    Whose behind this sound ❤️👌🏾

  • @33ajjose
    @33ajjose 2 роки тому

    Are they comfortable though? Never had a pair.

  • @xnotmarcox
    @xnotmarcox 2 роки тому +1

    Do you think this shoe will still be here 5 years from today?
    We know trends will come and go like Supras, Y3s, and Ultraboosts. But there is a proof that some can stand the test of time like Yeezys. Yes, they’re not that hot anymore, but they still sell out (at least from I am).

    • @jacintofernandes2907
      @jacintofernandes2907 2 роки тому

      They've been here for 9 years. Let's see for how long more

    • @xnotmarcox
      @xnotmarcox 2 роки тому

      @@jacintofernandes2907 But as fashion (dunno what else to call them to separate their functional outdoor identity) brand, it’s just more recently.

    • @Art-lm4ik
      @Art-lm4ik 2 роки тому

      They sell out because they make less pairs every release to keep the demand high

    • @alexeie.6187
      @alexeie.6187 2 роки тому

      Yeezy stocks have only been going up.... no they sell out because millions want them

    • @wikedwun
      @wikedwun 2 роки тому +1

      I still rock my Osiris D3s lol

  • @brettfavresnephew8591
    @brettfavresnephew8591 2 роки тому

    vfiles sold salomon in 2014...

  • @elliotclowes3475
    @elliotclowes3475 2 роки тому

    I can't wait for every damn shoe brand to be unaffordable because "hype"

  • @Freebase6
    @Freebase6 2 роки тому +1

    Damnnn y’all had to ruin Solomon too

  • @valle1418
    @valle1418 2 роки тому +1

    Hahahaha 3:46 einfach artsyblumkohl bisschen Train surfen

  • @rodrecusadams
    @rodrecusadams 2 роки тому +4

    I was wearing Salomon before the hype

    • @websters8665
      @websters8665 2 роки тому

      Didn't even know it was a hype till this video showed up... now I'm worried they'll make the shoes more expensive

    • @rodrecusadams
      @rodrecusadams 2 роки тому

      @@websters8665 facts they already 200 dollars

  • @toomuchppl
    @toomuchppl 2 роки тому

    0.21 beware those are fakes

  • @rafsimonsbackpack6821
    @rafsimonsbackpack6821 2 роки тому

    damn bruh i rmb getting shit on for salomons in hs

  • @J.0.E.
    @J.0.E. 2 роки тому

    Y’all always late as hell

  • @whatfleshmeanstoskeleton
    @whatfleshmeanstoskeleton 2 роки тому

    Chur

  • @thomasmiller3398
    @thomasmiller3398 2 роки тому

    Trend come and gone already hypebeast are late af

  • @parlimentjenkinsiii6658
    @parlimentjenkinsiii6658 2 роки тому +1

    I should of stock up on these corny ass shoes

  • @mdkhurshid1664
    @mdkhurshid1664 Рік тому

    Lu ga..

  • @barivlone2684
    @barivlone2684 2 роки тому

    Common mayn don’t put em on😩

  • @locojet6174
    @locojet6174 2 роки тому +3

    If they send me free pairs or pay me I'll wear it but other then that I'll pass!!!!

  • @jeonlyxoxo
    @jeonlyxoxo 2 роки тому

    It’s simpler than all this b… explanation.
    Normcore has been on the rise for nearly a decade now. Balenciaga Triple S just sealed the return of the 90s ugly shoes. Which for 90s people is hard to digest. Solomun is just jumping on the bandwagon of ‘fashionistas’ yet again wanting to be so different, reclaiming this look. Can’t we just move forward? Looking back in the past is just so lazy and lacks creativity and design. But I guess this is what society is in 2022 and beyond-just boring and repetitive.

  • @screwyouguysimgoinhome1043
    @screwyouguysimgoinhome1043 Рік тому

    Yall wanna look like my dad so bad 🥴🤦‍♂️