Track Girl Summer with Jason Richardson

#JasonRichardson #Olympian
2:35 Fit Check
3:50 Jason Richardson Intro
6:00 The Nickname
8:25 Current Activities
12:00 Moving from Sports to Real Estate
14:00 How JR Started Hurdling and Chose 110 Hurdles
19:30 How JR Met Natasha
21:45 Elite Athletes and their Earnings
27:35 Attending a USATF Annual Meeting
29:10 USATF Structure
32:25 Challenges in the Business of Track & Field
34:55 The 110H event during JR’s Career
36:20 Athletes that USATF Features
38:45 Highlighting More Unique Stories
42:40 What USATF Could Do Differently with Storytelling
44:35 Balancing Track & Field Success with Brand Building
46:10 Being a Resource to Younger Athletes
48:55 Learning the Business Side of Elite Track & Field
50:55 Flawed Sponsorship Structure for Elite Athletes
54:45 On Complaints from Elite Athletes during Circuit Meets
56:00 Leaning into the Intangibles of Branding as a Pro
59:25 The Grind of the New Generation of Elite Athletes
1:07:30 Knowing Your “Why” as a Public Persona
1:12:40 Navigating Social Media
1:17:15 Future Plans
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