Becoming the industry standard when standardisation is not standardised

The process of standardisation isn’t standardised. So what’s the best way to make sure your product stands a chance of becoming the industry standard? PhD researcher Paul Wiegmann has been investigating. Read about it on RSM Discovery: discovery.rsm.nl/home/.
Read the article here: www.sciencedirect.com/science... Paul Moritz Wiegmann, Henk J. de Vries, Knut Blind (2017) Multi-mode standardisation: A critical review and a research agenda. Research Policy Volume 46, Issue 8, October 2017, Pages 1370-1386.
Music (CC): oymaldonado - salsa loop intro, PK Jazz Collective - Mother will call.
Special thanks to Orange Motors, Rotterdam www.orangemotors.nl

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