How Does TLDR Really Make Money?

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  • Опубліковано 13 січ 2025

КОМЕНТАРІ • 337

  • @TLDRbusiness
    @TLDRbusiness  Рік тому +84

    If you do want to continue supporting TLDR's independence & transparency, then we'd really appreciate it if you picked up a copy of our newspaper: tldrnews.co.uk/product/too-long/

    • @death-istic9586
      @death-istic9586 Рік тому

      Hi.

    • @mitch8072
      @mitch8072 Рік тому

      i dind have a credit card is there a to pay witout one?

    • @mfarazbaig
      @mfarazbaig Рік тому

      If you want to have an article written about Pakistan for "too long", just let me know.

    • @xNYCMarc
      @xNYCMarc Рік тому

      FYI: Your E-Commerce system seems to not be set up correctly or the system is down. Attempting to add something to the cart results in a message:
      "To purchase multiple products please complete your transaction and start again.".
      Attempting to purchase the "Editor Edition" results in "Invalid payment method." no matter what credit card or PayPal is used. (I'm in the US if that helps narrow the problem down.)

    • @jahag
      @jahag Рік тому

      ​@@xNYCMarcit means you already have it in the cart then. I got the same error message when I tried adding it again. Just click on the menu and cart, and you should see it

  • @mkb6418
    @mkb6418 Рік тому +457

    Keep your sponsors and sources of income outside of any decision making process. It will always be more difficult in short and medium term, but it will pay off tremendously in the long term, and people NEED a functioning news outlet.

    • @masterimbecile
      @masterimbecile Рік тому

      Trust is priceless especially nowadays

    • @yuvalne
      @yuvalne Рік тому

      +

    • @lancebebing9466
      @lancebebing9466 Рік тому +5

      It's the trust that is built that is really important in the journalism industry. So yeah, Kudos to the team from staying off of revenue streams that may affect their journalism work and keeping that independent streak! Such a rare thing in the world today.

  • @QALibrary
    @QALibrary Рік тому +365

    wow I did not know the TDLR team has grown so much - very well done

    • @Randomstuffs261
      @Randomstuffs261 Рік тому +34

      They've grown at least 3 inches for sure

    • @TLDRbusiness
      @TLDRbusiness  Рік тому +90

      We're actually looking to hire a couple more people at the moment... so prepare for an even more crowded photo by the end of the year - Jack

    • @beveragebrit
      @beveragebrit Рік тому +6

      ​@@TLDRbusinesswhich one is Jack?

    • @KaizerRemix
      @KaizerRemix Рік тому +8

      ​@@beveragebritthe one that was in this video.

    • @beveragebrit
      @beveragebrit Рік тому +2

      @@KaizerRemix ok

  • @maynard789
    @maynard789 Рік тому +296

    I really respect your approach to content creation and transparency, keep up the good work! :)

  • @killroy8976
    @killroy8976 Рік тому +36

    This kind of transparency is why I keep coming back to TLDR as a trusted news source.

  • @XER0GRAVITY
    @XER0GRAVITY Рік тому +159

    The TLDR team are one of the few media outlets that can offer unbiased, independent reporting that is not influenced by corporate interests or political agendas 🙌🏻

    • @richardhands904
      @richardhands904 Рік тому +19

      Everyone is bias to an extent.

    • @KytexEdits
      @KytexEdits Рік тому +33

      @@richardhands904 Yup, but they do a good job of presenting both perspectives without showing favor to one in their wording or delivery. It's the kind of journalism you want to get a good idea of what's happening in the world. Then again there is also the bias of not publishing certain topics due to blind spots or ideology, which makes the whole situation trickier, always be vigilant.

    • @richardhands904
      @richardhands904 Рік тому +19

      ​@@KytexEditsThey do a good job IMO, however to blanket say they have no bias is a pet peave of mine.

    • @transvestosaurus878
      @transvestosaurus878 Рік тому +6

      Everyone has a political agenda and baked-in biases, the idea that new media somehow magically avoids this is one of the big problems with how new media is consumed. TLDR are all young Brits, likely college-educated and centre-left or left-wing, with biases towards liberalism, progressivism, social democracy, social justice, regulation of laissez-faire capitalism and corporations, protection of public assets and globalism. Just as an example, their coverage of Brexit was extremely critical and shot through with irony and cynicism.

    • @ahyesname3283
      @ahyesname3283 Рік тому +6

      I feel they are biased slightly to the left but its very negligible, so i trust it as a unbiased new source as a conservative.

  • @orbitforcreators
    @orbitforcreators Рік тому +1

    None of the income sources surprised me BUT the way you pre-sell inventory without knowing in what context was fascinating!

  • @NikkyElso
    @NikkyElso Рік тому +1

    What's really crazy about advertisers not wanting their ads on videos about weighty topics os that these exact same advertisers will gladly put their ads on cable TV news

  • @brads4449
    @brads4449 Рік тому +44

    Im so proud of the business this has grown into, have been watching since very early on and im glad to be informed by you guys every day! The best

  • @Paulkjoss
    @Paulkjoss Рік тому +68

    Lads, a PRINTED newspaper, thats so cool to see I’ve ordered one already, and I live on the other side of the world lol (NZ) 😊 Having worked in the design and print game I have an idea of costs required for a project like this - looking forward to seeing the printed article and what stocks and inks you choose to run with 😁 I enjoy your work team, happy to support you on this 👍🏼

    • @ljphoenix4341
      @ljphoenix4341 Рік тому +5

      Another NZ TLDR viewer, ayyy 🇳🇿
      Ordering a copy of the newspaper as well, am happy that shipping is actually a reasonable price, considering the distance the paper has to travel to reach us in NZ

  • @gabrielfkrk
    @gabrielfkrk Рік тому +1

    Thank you for this high level of transparency, it's much appreciated!

  • @koantao8321
    @koantao8321 Рік тому +22

    You have become one of the big 3 as my source of information. You do a fantastic job and I hope you will continue to enjoy it for the years to come. You are a great team of very competent and prepared individuals. Yes, I'm a boomer, but from Switzerland.

  • @David-cr6fb
    @David-cr6fb Рік тому +1

    TLDR gives me hope for the future of real news outlets in the future. Grass roots but growing more and more into a real legit entity. Please just never pull a vice on us…

  • @Kristaliorn
    @Kristaliorn Рік тому +1

    As a new follower in the past year, i really appreciate the open and honest insight! More success to you guys.

  • @kevincronk7981
    @kevincronk7981 Рік тому +6

    That allegedly was hilarious, jack just had his life flash before his eyes fearing a lawsuit from every mainstream news outlet lol

  • @deaconmacdonald2570
    @deaconmacdonald2570 Рік тому +12

    respect for such transperancy. i really enjoy tdlr so please keep it up 👍

  • @shmoolicious
    @shmoolicious Рік тому +6

    Well done! I love what you do!

  • @michaelhughes6634
    @michaelhughes6634 Рік тому +2

    It’s amazing how much you have grown. I have been a fan of your channel since 2018. Did you even imagine this channel getting so big.

  • @Denizetit
    @Denizetit Рік тому +2

    Thank you for your great and independent journalism, you guys are marvelous!

  • @htm000
    @htm000 Рік тому +2

    Splendid, I was actually thinking about this the other day and you all are doing a great job!

  • @tonyconnolly1797
    @tonyconnolly1797 Рік тому +11

    TLDR is a very well researched and informative channel. Well done and keep the great work going.

  • @VictorAlemanyPerez
    @VictorAlemanyPerez Рік тому

    Thanks for the work u guys do.

  • @benjamintomassennordahl7911
    @benjamintomassennordahl7911 Рік тому +13

    I really appreciate the openess and honesty of the TLDR organisation. Off course you guys should make a good living, and see profits for the hard work you do, but it is also nice to see that so much is reinvested into content, it makes me really happy to support you guys through the Nebula deal.

  • @SmugLookingBarrel
    @SmugLookingBarrel Рік тому +3

    Honestly, I started watching TLDR UK almost as a sleep aid/thing that can fill air while I get work done, and since then TLDR has become one of my main sources of news and information about current events. Keep up the great work.

  • @TheDumplingGecko
    @TheDumplingGecko Рік тому +4

    I really love your unbiased content. Your channels really show the conflicts as they are. My American self will never stop watching

  • @IronpenWorldbuilding
    @IronpenWorldbuilding Рік тому +3

    I’ve been subscribed to the TLDRverse for almost two years now and this is really interesting to learn. Keep up the good work!

  • @wayus6309
    @wayus6309 Рік тому

    I find it very interesting for TLDR to explain how they make money. I wish other journalist channels do the same for transparency.

  • @fosyay1780
    @fosyay1780 Рік тому +1

    If us Americans are so valuable for you, then bring back TLDR US!
    Maybe just change up the style to be cheaper. Try doing a lesser budget series on the upcoming American election with shorter videos that might permeate American algorithms more easily.
    I really like that you cover America on Global while the US channel is on hiatus, but let's get it back going sooner than later!

  • @ThereAndBenAgain
    @ThereAndBenAgain Рік тому +4

    Absolutely brilliant video. Thank you Jack and the team for presenting the news in as close to unbiased as possible.

  • @dims95
    @dims95 Рік тому +2

    Could you please make this a yearly tradition? Keep up the good work!

  • @osafosam8763
    @osafosam8763 Рік тому

    I'm in Guyana and no one target is with ads lol. So we still have back in the day UA-cam which is now UA-cam premium lol

  • @TonyA-ex1sj
    @TonyA-ex1sj Рік тому +1

    I love you guys. Greetings from Nicaragua. Please make a video about what's going on in my country 😢

  • @trapical
    @trapical Рік тому +1

    Thanks for being open

  • @Rumptzsh8kr
    @Rumptzsh8kr Рік тому

    Good one you mate! Glad to see that hard work and good INDEPENDENT journalism can make it in this modern age. I have been a fan for year and try to get my expat friends to watch as well.

  • @tommyho2691
    @tommyho2691 Рік тому +3

    I have been watching your contents since 2019.
    Look how much your channels are growing. 👍

  • @ultimativeslexikon5436
    @ultimativeslexikon5436 Рік тому +1

    @TLDRbusiness The Graph in 8:55 has Poland Germany and Austria swapped. Not terrible but just so you know.
    I think i'd go as far to say you might be the kurzgesagt of News in a way soon.

  • @johnhickey6586
    @johnhickey6586 Рік тому

    Tldr channels are great. I am watching from Ireland

  • @PRWilson88
    @PRWilson88 Рік тому

    I love that you guys are keeping yourselves independent.

  • @farright118
    @farright118 Рік тому

    As you said a couple years back. You do news that are important not what gets you the most views and that's why I like your videos

  • @DaNuclearMuffin
    @DaNuclearMuffin Рік тому +1

    You guys are killing it

  • @odeode4338
    @odeode4338 Рік тому

    I can’t believe I saw you start out in the flat

  • @GarfieldRex
    @GarfieldRex Рік тому +1

    But how does ad revenue work in UA-cam with people that have UA-cam Premium?? If no ads are watched, so what or how does a channel earns by YT Premium user?

  • @muffinman1628
    @muffinman1628 Рік тому +2

    Really really love this video helps me to keep feeling like the great work at tldr is honest and transparent

    • @rahsaansargusingh6557
      @rahsaansargusingh6557 Рік тому

      Was just about to comment the same thing, I really love the transparency of the channel!

  • @the_amazing_raisin
    @the_amazing_raisin Рік тому +3

    Well done TLDR team for being so open and transparent about the business, I really think you put many other outlets to shame with how well balanced your videos are
    On another topic, if there's ever going to be a monthly subscription edition of Too Long giving a news recap for the month, I'd be very tempted to sign up

  • @norude
    @norude Рік тому +1

    I just wanted to say that having UA-cam premium pays tldr more than just watching ads.

  • @loowyatt6463
    @loowyatt6463 Рік тому +1

    Its interesting to see how your funding has changed

  • @capriciouszephyr
    @capriciouszephyr Рік тому +4

    Hey Jack. Been a subscriber to every channel for quite a while, since before you quit your job, you sold the office furniture, and my work hat has Australia, the gold UK pin, Slovakia, Germany, the EU, England,, and you guys sent me a free Russia one (pre Ukraine war), but it hangs out in a box.ive actually had a fee people at work ask me about the pins with shoes. Anyway, i love what you all do, enjoy the bonus nebula content. Now, id be remiss if i didn't notice you said you were hiring. I love you guys and it sounds like a great, transparent place to work, even if it may be a commission based research article a month or something. I live in Texas, so probably not easy to work with. Im not used to doing a cv in a comment. From Colorado, grew up in Australia and north Yorkshire (Harrogate, if you're curious). Have a BA in political science, work as a baker, used to manage a bakery for 14 years before the owners retired. Long story short, id love to contribute, even if you don't reply, i think you all do great work.

  • @Yeosprings
    @Yeosprings Рік тому +7

    Interesting to see it broken down. Also as a UA-cam premium subscriber. I don't suppose you know the percentage premium gives you over advertising? just curious.

    • @TLDRbusiness
      @TLDRbusiness  Рік тому +8

      I believe it's about 10% of the UA-cam revenue, so it's significantly more per view than regular advertising; so it's appreciated! - Jack

    • @Yeosprings
      @Yeosprings Рік тому

      @@TLDRbusiness Cool, thanks for the reply.

    • @FirstLastth
      @FirstLastth Рік тому

      I didn’t like how they grouped Premium next to ad-blocking. I wonder how Premium compares to Nebula

    • @TLDRbusiness
      @TLDRbusiness  Рік тому

      @@FirstLastth Sorry for any confusion, Premium isn't grouped with Nebula - that split under Nebula is the split for watchtime and conversions
      All UA-cam Premium income comes in the main UA-cam section, and accounts for about 10% of UA-cam revenue - Jack

  • @Diovanlestat
    @Diovanlestat Рік тому

    Thanks. I signed up to Nebular to help you guys and other youtubers that I value. Had no idea I actually have to watch it, because I still only watch on youtube. Will blitz watch from now on when doing boring stuff like dishes ot ironing. Thanks for the info.

  • @farright118
    @farright118 Рік тому

    I love how open you are with everything. It goes a long way. Thank man

  • @joebarrett4353
    @joebarrett4353 Рік тому

    Your independence from sponsors with agendas is your strength

  • @paulpantea9521
    @paulpantea9521 Рік тому

    The TLDR network is one of the only great things to come out of Brexit. Super appreciate all the work the team has been putting into it.

  • @MuiltiLightRider
    @MuiltiLightRider Рік тому

    Just wanted to say that I appreciate the work you guys put in and your efforts at transparency and improvement through constructive criticism. I look forward to your vids every day and you've cultuvated an audience that offers corrections or insight in the comments rather than blind praise or vitriol! Wishing y'all the best!

  • @liquidl5380
    @liquidl5380 Рік тому +2

    Really interesting breakdown. And it's been amazing to look back and see how the channel has grown. Love that you guys are always trying something new

  • @mateuszkarczewski1681
    @mateuszkarczewski1681 Рік тому +2

    I really appreciate your transparency! I’ve been watching your videos since Brexit explainers and it’s very impressive how much you grew over the years

  • @Malethos
    @Malethos Рік тому

    I agree space elevators are really likely to be highly impractical and potentially dangerous.
    The big reason i can see people wanting them is that rockets are a hugely expensive way of of getting things to orbit
    To lift material via a rocket it takes a lot of fuel as you have to lift the fuel as well as the payload, ( the vast bulk of the energy used is to lift the fuel and the rocket -- with an elevator you only have to lift the elevator and its payload. This is exponentially cheaper. Its also handy in re returning zero g mfged materials. That said, its not gonna happen this century

  • @joannenicole
    @joannenicole Рік тому

    It's heartening to see how much you guys prioritise journalistic and business integrity. Dare I hope that there will be another TLDR's race across Europe/The World to deliver the newspapers??

  • @Adderkleet
    @Adderkleet Рік тому +2

    I don't think you included a link to the Nebula documentary.

    • @TLDRbusiness
      @TLDRbusiness  Рік тому +2

      Very good spot, thank you very much - Jack

  • @stevejohnson3357
    @stevejohnson3357 Рік тому

    You guys are so up front and I am grateful. Advertising is 2 edged but you manage to avoid most of the problems. There is a market for controversial topics that is more intense that the market for bland. A retail store will have top shelves and bottom shelves that and leave eye level for the money makers. Glad you don't

  • @diamondhunter8950
    @diamondhunter8950 Рік тому +1

    I have so much Respect for you 😌😌

  • @TheOlympian-gow
    @TheOlympian-gow Рік тому +1

    Fantastic, hope you make more.

  • @halfdan1211
    @halfdan1211 Рік тому +1

    I didn't know you get money on nebula per view - I didn't typically watch TLDR on Nebula, just subscribed...

  • @napapt
    @napapt Рік тому +3

    In a way, being limited on the reporting freedom makes the content less opinionated thus more impartial and that's the kind of objective news I wish to watch! I guess that the UA-cam business model works for me

  • @ilhamrj2599
    @ilhamrj2599 Рік тому +2

    TLDR Business earned that higher revenue per views Not Only due to advertiser-friendly environment but also the amount of research which goes behind every single video production.

  • @AaronTheHumanist
    @AaronTheHumanist Рік тому

    This was a great video. I've often wondered how you guys made your money. Thanks.

  • @reminotinparis
    @reminotinparis Рік тому +1

    Amazing video! I’m so glad I’ve found your channel. I’m European living in Asia and your channel help me stay connected to what’s happening on the old continent. I wish there was more way for us to support TLDR through merch or other way.

  • @frankfurtrob866
    @frankfurtrob866 Рік тому

    Love TLDR Business and a Nebula subscriber

  • @cyberpunk.386
    @cyberpunk.386 Рік тому +1

    Kudos to staying independent! It's my main source of European news.

  • @ebenmeyers2598
    @ebenmeyers2598 Рік тому

    Well Done!

  • @f3n1xplat3ad0
    @f3n1xplat3ad0 Рік тому

    Keep doing the excellent work you have done.

  • @TravelWithMeGadget
    @TravelWithMeGadget Рік тому

    You guys are totally awesome!

  • @greenkoopa
    @greenkoopa Рік тому

    Thank you for breaking this down

  • @SemKeemink
    @SemKeemink Рік тому +1

    Doing something even when you'll lose money implies that TLDR truly is The Best news source!
    I'll be sure to pick up a copy of Too Long

  • @michaelward9422
    @michaelward9422 Рік тому

    They'll definitely put in an ad in about Nebula in the too long newspaper...

  • @goldyr6407
    @goldyr6407 Рік тому

    Respect that you're transparent about your business finance

  • @MrGamerz20
    @MrGamerz20 Рік тому

    I’ve thoroughly enjoyed this channel since I subscribed and am happy to keep supporting as long as the content stays top notch. Great work TLDR and good luck with the continued expansion!

  • @amptup8160
    @amptup8160 Рік тому +1

    A video with this kind of transparency is really nice to see. Didnt have to show revenue sources, but you did, and thats means a lot.
    Keep up the great work, I hope you all keep doing well financially going forward.

  • @beveragebrit
    @beveragebrit Рік тому +2

    Don't forget you also got to talk to NATO leaders/ambassadors and the UK Government members which other video journalist company can say that they went to NATO summit in Lithuania

  • @sdmugabe
    @sdmugabe Рік тому +1

    I watch your channels every morning. Glad you've grown so much

  • @lsim001
    @lsim001 Рік тому

    Will try to watch more on Nebula. Still usually watch on YT out of convenience.

  • @Miamcoline
    @Miamcoline Рік тому

    Super interesting and helpful self-analysis. And inspiring for launching one's own business or career. You guys are really great.
    For the record, I am a 10 year veteran analyst and I think you do a more insightful and fair analysis than almost any other outlet out there. And although fair, you guys don't let dictators, populists and grifters get away with false claims, deceptive narratives, etc.. based on some misplaced idea of being absolutely neutral and lie-fact agnostic like so many others have done.

  • @DrMwenya
    @DrMwenya Рік тому

    In Zambia and Botswana there's no UA-cam ads .

  • @golfbl
    @golfbl Рік тому +2

    At least one UK company that profited from Brexit

  • @danhigg
    @danhigg Рік тому +1

    what is the proportion of UA-cam premium and how do you value a premium view vs an ad supported one?

    • @ljphoenix4341
      @ljphoenix4341 Рік тому +1

      This has kind of been answered already, in a reply to a comment asking a similar question. A Premium view gives them a bigger chunk of revenue than non premium. I believe Jack said 10% of UA-cam revenue. Significantly more per Premium view than ad supported view. I've paraphrased a little bit, as the UA-cam app doesn't allow you to copy text from comments, so I can't quite remember the exact words used by Jack.

  • @cw6043
    @cw6043 Рік тому +1

    Running it on your own is great 👍

  • @DMH1140
    @DMH1140 Рік тому

    Great Video, but noticed a small error in the video. At 8:56 you mixed up the parties with their countries, AFD and CDU are german, FPÖ and SPÖ are austrian and PIS and KO are polish.

  • @d607dx
    @d607dx Рік тому

    I have been watching your videos since before we knew what your face looked like (too many years). Really great to see how far you’ve come. Keep it up 🫡

  • @Darieee
    @Darieee Рік тому

    splendid work - much appreciated ❤

  • @DontknowwhyIhere
    @DontknowwhyIhere Рік тому

    What is the period of publication of the newspaper?

  • @orktv4673
    @orktv4673 Рік тому

    Please make a followup about how the money is spent!

  • @Sempp0
    @Sempp0 Рік тому +1

    Ive been watching TLDR since 2020, Im excited for the new newspapers coming out!

  • @dannybeane2069
    @dannybeane2069 Рік тому

    So question, as i never really got this. When you watch an ad and skip the ad after 5 seconds; do you still get money?

  • @ferranvicent9605
    @ferranvicent9605 Рік тому

    Lo mejor es el sentido del humor y el que sea tan misterioso.

  • @MisterM2402
    @MisterM2402 Рік тому

    I wonder why they gave a proper £ figure for UA-cam ad revenue but not the other revenue streams. Maybe Nebula is more strict about creators talking about income?

  • @lucascaros5298
    @lucascaros5298 Рік тому

    3:18 seemless ad role

  • @im1066
    @im1066 Рік тому +1

    Shady billionaires influencing content... Wha...?!
    Why I subscribe.

  • @CXt10
    @CXt10 Рік тому +1

    Transparency 👌🏼

  • @seeranos
    @seeranos Рік тому

    I’m curious about why in all the graphics for the proportion of revenue from nebula, it’s broken up into 2 blocks. Is that the division between view-based revenue and sign-up revenue?

  • @oakstrong1
    @oakstrong1 Рік тому +1

    Nothing wrong with making money as long as you you are not bought and unbiased. I don't mind political or news channels making money either as long as they are transparent what their biases are and who pays them. It's a small thing to ask but surprisinly (or maybe not so surprisinly) hard to find those channels that are honest.

  • @angelicaterry3367
    @angelicaterry3367 Рік тому

    i love history and so it would be of great value to me if this newspaper could be a sort of history of the year with references between the articles that highlight what led to an event, decision etc. also decent quality paper and ink please.