Enjoyed this video Andrew! I’m a once a month consumer of energy drinks as of a couple years ago. I started with Celsius and pretty much only stick to it. Something about the brand/packaging makes me think it’s healthier and cleaner than others. Monster/Red Bull never appealed to me.
Interestung point about energy drinks leveraging others distributions... modern exemple is guru energy drink ($GURU on tsx) that partnered with pepsico for national distribution
Maybe it’s like cigarettes. Where it’s addictive and a performance enhancer. Obviously not a 1 to 1 comparison but somewhat. Celsius is the “healthy” version kind of like chipotle of fast food so it’s kind jumping on that secular trend. I would also maybe put reduced risk tobacco products here. So basically fast food, nicotine and energy drinks vices who stocks have done well now it’s the “healthy” version. Idk just my thoughts love the pod 🎉
Random Rambling works, keep it going!
love this! please make this a regular thing
Great theme for a show format Andrew, hope you do this kind of episode often
This is definitely very much appreciated 🙏
Do you like accounting or do you like making money? Love it. Also like this format.
We like it
You are the best! ❤
Enjoyed this video Andrew! I’m a once a month consumer of energy drinks as of a couple years ago. I started with Celsius and pretty much only stick to it. Something about the brand/packaging makes me think it’s healthier and cleaner than others. Monster/Red Bull never appealed to me.
Interestung point about energy drinks leveraging others distributions... modern exemple is guru energy drink ($GURU on tsx) that partnered with pepsico for national distribution
Maybe it’s like cigarettes. Where it’s addictive and a performance enhancer. Obviously not a 1 to 1 comparison but somewhat. Celsius is the “healthy” version kind of like chipotle of fast food so it’s kind jumping on that secular trend. I would also maybe put reduced risk tobacco products here. So basically fast food, nicotine and energy drinks vices who stocks have done well now it’s the “healthy” version. Idk just my thoughts love the pod 🎉