How SET DESIGN is saving Afrobeats Music Videos || With Anita Ashiru

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  • Опубліковано 3 чер 2024
  • Support the channel. Buy my filmmaking templates here:
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    .
    Chapters:
    00:00 Intro
    00:40 Crashing A Set
    02:25 Feature film, Music video or Commercial
    02:57 Great Colorist OR Great Cinematographer
    04:00 Outdoor shoot OR Indoor shoot
    05:40 Why is production design so expensive
    06:54 Did you ever consider directing?
    08:15 How did you learn about Art direction?
    12:00 What is Art direction?
    20:46 How do we get Anita on a project?
    27:51 Director's vision VS Your creative input
    31:40 Name 3 films you love the Art Direction
    34:40 How do you handle tight deadlines
    38:17 What are some misconceptions about Art direction?
    41:50 Miniatures
    43:45 Most challenging project
    45:55 For upcoming Art directors
    49:07 Film village

КОМЕНТАРІ • 231

  • @Olufemii
    @Olufemii 10 місяців тому +160

    No one else is creating content like this. Thanks for capturing this historic moment in the industry fam 🔥🔥🔥

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому +6

      Thank youuuu . We will keep documenting this!

    • @iceblueshotit6176
      @iceblueshotit6176 10 місяців тому

      True bro
      You really need to keep documenting educational films like that

    • @maverickking797
      @maverickking797 10 місяців тому +1

      Indeed and it's like he really knew i need content like this to emburst my learning and tap into my creativity

    • @jinglekonkola1012
      @jinglekonkola1012 9 місяців тому

      ​@ibidunnioladayo XXXL vd😅😅😅😅😅😅😅😅😅😅😅😅😅 5:40

    • @basedbyway2
      @basedbyway2 9 місяців тому

      Amazing

  • @fistandpen2505
    @fistandpen2505 10 місяців тому +72

    Wait, just realized from this video that most of our Naija video graphics are built ground up and from our local brains. Wonderful! Kudos to this young madam and she definitely should publicize her craft more.

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому +2

      Hahaha.. yes!! Most of those spaces you see in videos are not real! lol

  • @glmstudiogh
    @glmstudiogh 9 місяців тому +6

    It seems I’d have to move to Nigeria. Cause Nigerians are willing and ready for the speed up in film way more than we here are. I’m a VFX artist and this I have noticed. You guys are amazing.

  • @WalshyFire
    @WalshyFire 9 місяців тому +10

    Finally we get to see and hear from the people who are leading the industry. I am always in awe watching african videos. But up to the max everyone.

  • @daveshoter
    @daveshoter 10 місяців тому +29

    Ibidunni you’re a great asset in Nigeria industry.. thank you for bringing different creatives to express and share ideas

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому +3

      I’m glad I am able to be that medium. Thanks for watching. More content coming 💯

    • @iceblueshotit6176
      @iceblueshotit6176 10 місяців тому +1

      Tnkz bro

    • @SomoniSanipe
      @SomoniSanipe 9 місяців тому +2

      This is so beneficial thanks bro

  • @zaddockokick.1073
    @zaddockokick.1073 9 місяців тому +3

    Nigerians are always ahead of time and it easier to learn than to hate.... this is inspiring good job 🇰🇪

  • @imennnify
    @imennnify 9 місяців тому +17

    I am so inspired by Anita! I went to film school and she is reenergizing me for real±! This content is top tier!

  • @ayobamiariwonmasa3411
    @ayobamiariwonmasa3411 10 місяців тому +30

    We need people like her to go into movie settings... And Nollywood or Afrobeats Video makers shld buy land from government and make it a tourist and location centre where different video settings will be build and make as tourist site for people and other movie makers to use.

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому +3

      That’s a good plan. One day it will happen for sure 💯

    • @oluwatoyinmagbagbeola8626
      @oluwatoyinmagbagbeola8626 10 місяців тому

      Sense👍👍👍

    • @Drefstudios
      @Drefstudios 9 місяців тому +3

      One can only hope, tinapa had one of the best studios set in Nigeria. But right now it's a shadow of it's self

    • @ibidunnioladayo
      @ibidunnioladayo  9 місяців тому

      @@Drefstudios I really wish tinapa survived. That would have been really dope!

    • @Drefstudios
      @Drefstudios 9 місяців тому

      @@ibidunnioladayo yes, it's sad maintenance culture killed it

  • @kortyeo
    @kortyeo 9 місяців тому +5

    This was so interesting, Anita is brilliant !

  • @ishayaukwen
    @ishayaukwen 9 місяців тому +9

    I'm happy that you're showing off the amazing people doing fantastic Job behind the scenes, and fact that we all can't be at the limelight but we can make things happen is just amazing. Great Job man.

  • @mydeajoje6033
    @mydeajoje6033 10 місяців тому +5

    Eye opener. I think I just discovered a new point of interest

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому

      Hahaha I’m glad! We need more Art directors oooo

  • @deonvnzl
    @deonvnzl 3 місяці тому

    'we are not working as islands, we are working together.'

  • @talentedetuksbaddye111
    @talentedetuksbaddye111 9 місяців тому +1

    Someday I'd contact her for my music project. I save this. 2023📌. I don't know how it's going to happen. But I have faith 💪

  • @MYSTK-SZN
    @MYSTK-SZN 9 місяців тому +2

    they should start a design set museum its good artic history for nigerian creativity

  • @onuohaudochukwu6180
    @onuohaudochukwu6180 9 місяців тому +1

    Boy, Anita is very knowledgeable. Listening to her has been a delight and I can't wait to work with her soon

  • @americaandrussia9688
    @americaandrussia9688 9 місяців тому +1

    I'm only subscribing because of her. She doesn't get enough credit for her work

  • @nuelreview5636
    @nuelreview5636 9 місяців тому +1

    Wow I neva knew this much departments existed in music video production..I’m in awe and impressed that Nigerians can do this, to build a set from ground…then tear it down. Now I appreciate the music videos I watch more now.
    I pray we have this in our movies soon

  • @Liya_Gambs
    @Liya_Gambs 10 місяців тому +5

    🔥🔥🔥 I have always admired Anita's work

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому +1

      She’s a brilliant Art director for sure 💯

  • @denatora7142
    @denatora7142 9 місяців тому

    Omo mehn, women are killing it in this afrobeats movement. I noticed that the backbone of nollywood and afrobeats is mostly women bts of these things. Kudos to Nigerian women o and even if sometimes we men can be tough or seem to not give a damn, una dey try no be small. More women need to enter the scene.. Tuale for unu.

  • @Paulvisuals
    @Paulvisuals 10 місяців тому +16

    I did create a set for a photoshoot I was shooting…looked really cool…I love this episode…art is really fun…makes shoots unique…but it’s expensive 😢…thanks for this ❤️❤️

  • @kennyking5606
    @kennyking5606 10 місяців тому +4

    We 🇳🇬 are amazing people

  • @yemificent
    @yemificent 10 місяців тому +7

    Like yooooo!!!!!! This Aunty is detailed 🫡🫡…And throughout the whole convo I could sense a lot of passion ❤…Thank you bro🙌🏾you be doing this one ☝️

  • @joshsoftofficial
    @joshsoftofficial 9 місяців тому +1

    Wow, I never realized that the real stars of Afrobeats music videos are the chairs and tables in the background. Anita Ashiru fire interview 🔥🔥🔥

  • @DanjoVisualzNG
    @DanjoVisualzNG 9 місяців тому +1

    Anita is a great personality in this industry who knows and understands her craft. Big ups Guys.

  • @kingmoevibez
    @kingmoevibez 9 місяців тому +3

    This is a pure premium content, I learnt alot as a film maker

    • @ibidunnioladayo
      @ibidunnioladayo  9 місяців тому +1

      I'm glad! stay tuned for more content coming!

  • @etashelinto8253
    @etashelinto8253 9 місяців тому +1

    I’m so here for your content. This was real enlightening and well-edited.

  • @keepitgrimy
    @keepitgrimy 9 місяців тому

    Great insight into such a complex role it’s wonderful to see this perspective

  • @ansellbroderickarts
    @ansellbroderickarts 8 місяців тому

    My man asked a question and Anita give masterclass.
    BOOMBASTIK!
    great interview. Well done interviewer. Great questions. Great guest.
    The whole thing sweet me too bad!

  • @deborahlaker5687
    @deborahlaker5687 9 місяців тому

    So glad I found your channel! Such informative and passionate interviews!

  • @onuohaudochukwu6180
    @onuohaudochukwu6180 9 місяців тому

    I love this interview. God bless you for putting this up.

  • @seefinish_
    @seefinish_ 8 місяців тому

    Very impressive and interesting, loved it. Thanks

  • @ememobongnkana
    @ememobongnkana 9 місяців тому +2

    This was very enlightening. I love listening to people who love what they do and are very good at it...

  • @amarachiprecious6108
    @amarachiprecious6108 9 місяців тому

    This is fire! I love Anita’s work so much! This Chanel na goldmine fr🔥

  • @idikwuandrew4614
    @idikwuandrew4614 9 місяців тому +1

    All set designers face this challenge , we spend three or four months building set and props for Calabar carnival that is just and 24 hour event and after that, it becomes practically useless afterwards . That’s a major problem of set design that is yet to be figured out , preserving set or recycling set and props…. But I love the fact that the face behind most of the amazing sets in the industry is a Lady.. would love to meet and work with her someday

  • @samthecreator10
    @samthecreator10 10 місяців тому +7

    This is one of the parts that makes up the entertainment and arts industry that others fail to see. It's a whole ecosystem. It's a whole business industry.
    Until "they" start seeing it more as a business and learn, Chale's will keep on hating.

  • @luvuyongubane3557
    @luvuyongubane3557 9 місяців тому

    wow, this is so refreshing.

  • @craphdigital
    @craphdigital 8 місяців тому

    This was very insightful. I never understood the depth of art design until now.

  • @heyerikan
    @heyerikan 9 місяців тому

    THIS IS MY FAVORITE VIDEO OF THE YEAR!!!! I'VE SHARED WITH EVERYONE I KNOW. YOU TWO ARE BEAUTIFUL ARTISTS

  • @lynnetmuritu1821
    @lynnetmuritu1821 9 місяців тому

    oh my God! soooo this is the genius behind all my favorite videoooossss. AAAah!

  • @lekeademo_
    @lekeademo_ 9 місяців тому

    This is the best interview that I’ve watched for film production. I recommend for any one that is in production

  • @njeri_jk5243
    @njeri_jk5243 9 місяців тому +1

    Great guest. Really took me into the world of art direction. Loved that you showed her projects in between your conversation

  • @BursaProduction
    @BursaProduction 9 місяців тому +3

    Guys, you are awesome, I admire what you are able to pull out in Nigeria. Your visuals and direction is really top line!!

  • @kri8tiv
    @kri8tiv 10 місяців тому +8

    As a graphic designer I can say there’s some sort of similarities between this job and what I do, maybe it’s I would be able to do in the future.

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому

      Yeah… there’s a lot of relations between both worlds…. You should consider it 💯

    • @deyondrelouis
      @deyondrelouis 9 місяців тому

      Do it bro, I went from graphic design to photography then videography and now I’m getting into commercial & music video directing. I love it

  • @nbasli662
    @nbasli662 10 місяців тому +3

    I'm happy you're back again.
    You don't know hw your content is special to us.
    It's what every filmmakers wanted on UA-cam all this times.

  • @Ritou-de-Jesus
    @Ritou-de-Jesus 7 місяців тому

    🇸🇳 you are the best architect of music, you give shape to musical content

  • @caleb484
    @caleb484 9 місяців тому

    This is a very interesting and I should add, insightful. Subscribed.

  • @chinwe5527
    @chinwe5527 9 місяців тому +5

    I absolutely loved this. We don't get an intensive interview on the crew/those that are behind the scene. Bravo Ibidunni. Anita is brilliant, you can see she knows her stuff. Keep it up, Ibidunni.

    • @ibidunnioladayo
      @ibidunnioladayo  9 місяців тому

      Looking at bringing in more crew members to the channel in the coming weeks!

  • @idowumuhammedtimileyin7768
    @idowumuhammedtimileyin7768 3 місяці тому

    Third time watching this and I'm so blown. Keep the great work Ibidun and Anita👏

  • @Napstone
    @Napstone 9 місяців тому

    This was very informative and expansive, shedding light on a department that’s been long ignored for far too long. Thank you 🙏

  • @stanleychidebe2287
    @stanleychidebe2287 9 місяців тому +1

    such a great content, like the same way you show the value of the people that work behind the scene for every successful scenery makes you more immersed in every music video, commercial and movies.. great stuff

  • @idikwuandrew4614
    @idikwuandrew4614 9 місяців тому +2

    This is really insightful, lowkey learnt a lot of things that I didn’t understand in school … Anita is really intelligent I look forward to working with her

  • @user-qz4ps4ti2j
    @user-qz4ps4ti2j 8 місяців тому

    This lady is soooooooo brilliant mhen 🔥🔥

  • @shawnnewson8065
    @shawnnewson8065 9 місяців тому

    Thank you for this masterpiece interview !

  • @bishopikeh
    @bishopikeh 10 місяців тому +1

    Third to comment.........This is super insightful thank you for sharing

  • @njungee
    @njungee 10 місяців тому +2

    Valuable insights. You’ve earned a new fan

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому

      hahaha... Thank you for watching! mOre coming!

  • @graceaybar7133
    @graceaybar7133 9 місяців тому

    wow she is inspiring those visuals are sick

  • @maven_layemi
    @maven_layemi 7 місяців тому

    This is the best interview I've watched this year. Eiiiii.... Sooooooo muuuuuuuchhhhhh to learn. Thank you Ibidunni and Anita

  • @10StudiosVevo
    @10StudiosVevo 9 місяців тому

    this channel is thes best, all this podcast is Gold

  • @bryenolakproductions
    @bryenolakproductions 9 місяців тому

    Wow great views, this was a masterclass for sure. I have to run it one more time and take notes ✍🏾

  • @temiboy75
    @temiboy75 9 місяців тому

    Boss Thank you for doing this for us very enlighten

  • @qigram
    @qigram 10 місяців тому +2

    Wow! Loving this

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому

      Hahaha, I’m glad you are! More content coming!

  • @eyenamos894
    @eyenamos894 9 місяців тому

    Loaded! Video details the various production advancements in the Nigerian movie and music industries. To a large extent there is a need for scaling these sectors to be more organised and funded.

  • @Mr_Wilz
    @Mr_Wilz 10 місяців тому

    WOW 👏🏽 Like, she really explains everything in details.

  • @rhodabenefo8126
    @rhodabenefo8126 9 місяців тому

    Brilliant content 🙌🏾😍 Anita is so inspiring

  • @badboykintan
    @badboykintan 9 місяців тому +1

    Wow this was some amazing content 👏🏾❤ I'm currently looking into what course to pic in uni cause i love affiliate marketing and i edit photos and come up with crazy creative ideas but i like fw this alot and I'll consider it and damnm bro I really love your channel ngl you really showing that it's possible hear too you don't have to go outside the country to create some magically visuals thanks so much for sharing your thoughts and wisdom anita ❤❤❤

  • @bushdoctorstudios
    @bushdoctorstudios 9 місяців тому

    @Ibidunni, You asked some excellent questions. This was incredibly informative. Well done 🙌🏿

  • @kennethgithinji5631
    @kennethgithinji5631 9 місяців тому

    This is really really cool contact. Simple

  • @ThisNuru
    @ThisNuru 9 місяців тому

    🙏🏾 Thank you

  • @LUANNTAZZ
    @LUANNTAZZ 9 місяців тому +1

    Nahhh I love Anita honestly I have worked with here and she is a badass!! And the fact that she goes deep with these questions is beautiful. These are things people don’t normally talk about.

  • @Ritou-de-Jesus
    @Ritou-de-Jesus 7 місяців тому

    ❤❤you are very strong my brother, your imagination goes beyond contemporary times

  • @undrexposed
    @undrexposed 9 місяців тому

    Brilliant video bro. Thank you !

  • @eddiepicaso
    @eddiepicaso 9 місяців тому

    Learnt alot from Kenya

  • @carokimsmedia
    @carokimsmedia 9 місяців тому

    great job and very untapped options

  • @easyfintech
    @easyfintech 10 місяців тому +1

    Kind of things I'm looking fot 👍👍

  • @mikemili6990
    @mikemili6990 10 місяців тому +3

    I really love this career path

  • @Videoterrorist
    @Videoterrorist 9 місяців тому

    I am actually very impressed with ur contents very educative

  • @driziiD
    @driziiD 9 місяців тому

    love her vibe

  • @thejeffreyrichard
    @thejeffreyrichard 9 місяців тому

    Quality stuff.
    Learnt a ton!

  • @xultanvisuals
    @xultanvisuals 10 місяців тому +2

    Great content! Thank you Ibidunni

  • @royalvisualarts
    @royalvisualarts 9 місяців тому

    This is dope stuff🎉

  • @JuanRamone23
    @JuanRamone23 9 місяців тому

    Pure art 🖼️ 🔥‼️

  • @adebayoademola1283
    @adebayoademola1283 10 місяців тому +1

    Very insightful

  • @hwcentertainment
    @hwcentertainment 10 місяців тому +2

    Quality content. Art is key!

  • @danielolaleye3613
    @danielolaleye3613 9 місяців тому

    This is a very nice episode.... I love it

  • @driziiD
    @driziiD 9 місяців тому

    honestly we should be living in these worlds you construct

  • @anetafelix
    @anetafelix 9 місяців тому

    Amazing work, Anita ❤❤

  • @benardmccain2340
    @benardmccain2340 9 місяців тому

    Great content, great interview, awesome host... Thanks. And I subscribed 👍

  • @TheSamuelAkinremi
    @TheSamuelAkinremi 10 місяців тому +2

    Thank you for this insight.

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому +1

      You're welcome samuel! more insights coming....

  • @gloriaenaholo4035
    @gloriaenaholo4035 9 місяців тому

    Love this 🔥🔥 pls get a director on the show 🙏🙏

  • @africaamaze
    @africaamaze 10 місяців тому

    This is so cool. Please do more of this

  • @osikani
    @osikani 9 місяців тому

    I thought she would mention Game of Thrones but... LoL. Enjoyed it so much!

  • @I.AM.R3N3
    @I.AM.R3N3 9 місяців тому +1

    This video is an absolute gem, so many insights and knowledge shared ..This video randomly popped up on my UA-cam and I'm so glad I watched it. Can't wait for more content from you👌🏿👏🏿👏🏿👏🏿
    PS you just got a subscriber

  • @eastwindstudios
    @eastwindstudios 9 місяців тому

    Bro this is awesome

  • @user-bv9gj2ph4o
    @user-bv9gj2ph4o 10 місяців тому +1

    Really insightful. Thanks

    • @ibidunnioladayo
      @ibidunnioladayo  10 місяців тому

      You’re welcome! That was the plan 😁😁

  • @DupleixMbodah
    @DupleixMbodah 10 місяців тому +2

    😮😮😮😮 so details man. This is a master class as you said.🎉

  • @VanZijl
    @VanZijl 10 місяців тому +1

    Nice work bro

  • @michaelamapsalmistakinrogu5615
    @michaelamapsalmistakinrogu5615 9 місяців тому

    AA! The best!

  • @eseomasheye4210
    @eseomasheye4210 7 місяців тому

    Wow, very informative

  • @dondanny2512
    @dondanny2512 10 місяців тому +2

    Wow

  • @thebrandfather.
    @thebrandfather. 9 місяців тому

    Love this