How Maserati Is Staging A Comeback
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- Опубліковано 16 кві 2021
- Maserati is an Italian luxury and sports car brand that doesn’t have the recognition that big names like BMW, Mercedes, Porsche, or even Ferrari have. For decades it was owned by Fiat Group, which later became Fiat Chrysler. Maserati gave it a presence in premium and luxury segments. But they've struggled in recent years, with falling sales and concerns among analysts that Fiat Chrysler did not make needed investments to update Maserati’s product lineup. Now that Fiat-Chrysler has merged with France’s Groupe PSA to form Stellantis, there is speculation over which brands in the stable will survive and succeed.
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How Maserati Is Staging A Comeback - Авто та транспорт
I knew that Maserati had gone down hill when I saw them parked in my local Chrysler dealer next to a Pacifica minivan
That’s so true
Lmmfao! That's where Fiat screwed up also.
@@curtiswilson4737 Italy is known for its labor problems. Strikes, work stoppages, union issues.
@@frankdenardo8684 Really ? That’s really what it’s known for ?
@@frankdenardo8684 what are y talking about?
"There have also been some quality issues" - That is quite an understatement.
@Hello Bat how are you doing?
That's what happens when you decide your entry level sedan will be a Chrysler 300 with a Maserati V6
Underrated comment!
As if ferrari is a quality product. Pieces of unreliable crap on wheels is what they are.
@@3DPeter modern Ferrari are reliable
I've lost count: is this Maserati comeback No 14 or 15?
16🤣🤣
17
Who knows, but as long as they are using Chrysler's parts, it means sudden death.
👍
Last summer the Maserati dealership in Minnesota had a brand new Ghibli with a sticker price of about $109,000. The same dealership was asking $39,000 for a 2017 Ghibli.
#1 on every youtubers "Cheap cars that make you look rich" list. That brand is toast
Their cars are so unreliable and run on Ferrari oil. Only cheap and make you look rich as long as you leave them in your driveway 😂
@@jaideepchahal491 we're not in the 80's, today Maserati is very reliable
@@GM-a Not sure where your looking... Almost every car site or reliability index ranks Maserati among the least reliable cars.
Lmao
@@jaideepchahal491 Johnny Sack drove a Maserati and he was a badass.
The only comeback from their cars is buying one for cheap after the first owner depreciation hits lol
:)) Doctor Chaos
U don’t make any sense
Was finding this comment. Only get a first hand Maserati if you 1) can easily afford it and it's maintenance due to to the poor reliability 2) You want the full premium experience and membership to be invited to their event
So true, I was gonna buy a Ghibli for 25% of the MSRP
Booom
Maserati has made more comebacks than Cher or Aerosmith.
And aren't as good as either
However, to fix Maserati, all you have to do is take out the Chrysler parts, and problem solved.
who is cher?
😂😂😂
@@gibbontakeit9098 😂😂😂
Masarati need to actually make a good car first - looking at you Ghibli - wtf were you thinking
I thought this was referring to Studio Ghibli
On further inspection WHY IS IT CALLED GHIBLI
@@ruthmarymundanchira7821 Ghibli is the name for the hot dry south-westerly wind of the Libyan desert. Carrying this wind trend, the Levante is named after warm Mediterranean wind.
Facts
For real... the last good one was the Gran Turismo but even that one had some flaws
It’s not happening without a thorough revision of their lineup.
They already revised every single engine that will come with their 2021 cars, all ghiblis now come as v8’s
@@shawnkaz3631 lipstick on a pig. It doesn't make sense to update fundamentally bad cars. Every single car isn't competitive.
@@shawnkaz3631
I checked and no, they still have 3.0L V6's in base models
Solution#1,stop using Chrysler's faulty parts.
i disagree. their line up is great. Many auto luxury companies have similar line ups. i think what Maserati is missing is good reputation and marketing. regardless of how bad your product is, if you dont do good marketing, people are not going to buy it
Saying maserati will make a comeback is like saying a corrupted country will stop being corrupted
all countries are corrupt
@@emiliospowerballer1441 All countries have corruption, but not all countries are corrupt.
@@dave_riots all countries are corrupt. but corruption varies in each country.
Which it can happen though
We will see......
People forget but Maserati was the creator of the luxury sports saloon back in 1963! I hope the Quattroporte gains market share with Stellantis it should sell a lot better! The new MC 20 Sportscar looks very promising indeed! and this will trickle down the product line.
imagine this: Maserati styling, citroen underpinnings. Best maserati era is back xD
The design of these cars is simply stunning! Look at the Quattroporte for example, I’ll take that any day over an S class or 7 series. I see a lot of negative remarks here but I truly hope they pull it off! Good luck Maserati!
Maybe if they took the time to update their interior
Love this brand and I love the actual range. I would prefer to any other premium brands
I've always been a big fan of Maserati
I remember in the late 80's during the supercar boom they announced a new supercar called the Chibaso. I always hoped that they would put it into production but they never did. Top Gear did a great episode on Maserati. The new Ghibli should have been a coupe, not a sedan. I had no idea that FIAT/Chrysler had merged with the French car companies to create this new company. Thanks.
They haven’t finished the “comeback” they are currently in!
"They also had some quality issues"
Looking at the neighbours beat up early 2000s Quattroporte: *yup*
lmao
I'm hoping the best for Maserati, Alfa Romeo, and Lancia under the new ownership Stellantis (FCA-PSA).
Two wrongs do not make a right they are still endless money pits as they age
@@eugene44569 who cares about that? Most people that buy/lease new luxury cars (not used ones) don’t keep them for more than 3-6 years anyway.
I have always loved the maserati cars since I knew what they were, I hope they can turn it around at maserati
@@eugene44569 If you have the money to purchase these cars you won't care. There's multiple brands you can say that are money pits and unreliable as people like you say. But the most important thing with cars like these is the brand, exclusively, fun to drive, and the history behind it.
@@La-yt1wr well i was talking about middle class people
There are 3 major problems from the consumer end at least from how my family looked at both Maserati and Alpha Romeo. 1 The dealerships were not as welcoming as their competitors, they were much more hesitant to let anyone test drive a car, on the same day mercedes, Lexus, and Cadillac had no such hesitancy. 2 They limited availability of people who are able to do maintenance on the cars in the US, parents did not want to drive an hour each way for a simple oil change. 3 both brands have not had the reputation of being considered high-end long enough in the US to warrant their prices.
I just bought a 2013 GT MC and I am in love, sounds like a beast with the Ferrari engine. I dont care with ppl think, this is an amazing car with an awesome history. #ItalianPride
@@ezicarus8216 absolutely!
@@MetroCollectablesandvlogs it's not that it's a bad car it's really great if you buy it used for like $80k but if you buy it at retail they are not very good for the money, there are better cars that you can buy new for 140 grand or whatever the GT MC retails for
@@JoseRodriguez-ey7ju I agree... but to be honest after driving it. I dont think I could switch vehicles. You have to drive one. Even if you go test drive one. Trust me. Especially on sport mode lol
Maserati need to step up their game I hope they don’t go extinct love the brand their cars look badass
They will have to ditch IC engines
@@Pernection like everyone else. That isn't even a point.
The most beautiful brand. And it's ver rare on the road.
Maserati grand sport line is not bad but the depreciation on that car is crazy
Ok Doug
Ah yes Maserati, the hood rich car brand.
No truer words! LOL
Maserati always stay alive because of its name but they never produce the real masterpiece. I believe the future of the brand still have potential, but it’s time to deliver.
the problem imho is the flawed perception people seem to have of the brand. The market that has ruined most brands is still the US because of them confusing trucks with luxury vehicles, resulting in the SUV boom, which in turn began to rot away many of the premium brands' actual premium image. Maserati has been cheapened just to enter the american market twice now (biturbo before) and getting back up from such failures and prestige-dropping decisions is...hard. Halo cars only help if the brand removes the cheapness of its image and positions itself more as a bentley competitor rather than a MB or BMW competitor.
I wish that car companies made new cars that look similar to their models from the 1950s-1980s but have today’s technology.
Can’t have pop-up headlights anymore, even with LEDs. They are too dangerous with hitting people (Federal crash safety regulations) and hurt aerodynamics (Fuel economy standards).
Can’t have low door and belt lines or thin pillars that allow you to see easily anymore. Side doors are required to have airbags now, and thick pillars are for rollover regulations- the car must have adequate resistance to roof collapse if a rollover happens.
If automakers could do it without breaking laws or facing heavy fines they probably would. would
EVwest, in San Diego, California, Converts classic cars to evs.
Life is too short to invest in something that is overpriced and unreliable when there are more sound options out there for the same price.
With that logic you'd have to buy a bicycle instead of a car.
@@germanogirardelli What car out there is the same price as a bike LMAO
Miata is always the answer
A car is not an investiment.
Even the best ones depreciate like 30% in a few years. It's a consumer good. Talking of 'investiment' is absurd, unless you are a taxi driver that uses it to MAKE money, and then you'll buy an hybrid Toyota.
An Hybrid Toyota is a great rational buy, but the roads are instead full of Porsche Cayenne on finance.
Why?
Because people like to BURN their money on NICE stuff.
If you do not have money do not think about MASERATI. Keep your toyota for the entire short life and stop dreaming.
The Maserati Shah of Persia and the MC12 got me like: 😍😍
surprised they didn't mention the original ghibli or even the bora, but rather mentioned one of maserati's lows: the biturbo.
@@TheChill001 dude they didn't call the biturbo gorgeous or anything, they were talking about how it was one of the brand's most successful cars, not that it was one of its best looking or anything
Maserati makes beautiful cars with amazing sounding engines. On paper they may not be the most technologically advanced or the fastest cars but once you drive one you will fall in love. P.S. Car makers at this price range don’t have to update the car looks every 4 years or so. Look at Porsche.
Difference between Porsche and Maserati is that a 150k Porsche will feel like it's 150k. A 150k Maserati feels like a 40k car and it's because of all the chrysler/dodge parts they use in their vehicles.
FALSE! I had my heart set on buying a Ghibli. I knew I wanted the SQ4 and even had narrowed it down to two color options. However, after test driving SEVERAL examples it became clear they were just poorly built. The whole car feel “Tinny” and fragile. The acceleration is laughable considering the motors they have. I truly believe this is carried over from the days when Ferrari was trying to keep them from matching their cars’ performance. The interiors are a parody of the hand crafted ones in the cars we saw in the early to mid 2000s. Plus those interiors wear poorly and fall apart embarrassingly. The current lineup is basically garbage. A revamp is long overdue
@@gregorythomas4470 exactly, have a friend that owns Ghibli, and it’s really not a bad car all around. But when you consider what it’s supposed to represent and the price range it’s in, you’d expect more than the stalks out of a Chrysler minivan.
Yeah, but Porsche doesn't have Chrysler parts in it either, lol.
@@martinki11 Thank you!!!! Finally, someone gets it!!!!!
Oh, I remember old French guy who bought brand new 1982 Maserati Biturbo, the engine blew up a week later.
I sure wish them good luck!!! It would be a damn shame to see Maserati go!!!
Maserati is my favorite car brand! They're soo beautiful
If only the VW group would have purchased it. Probably could have been a successful and posh brand like the Lamborghini and Bentley brands VW revived.
Already too big.
@@Arthur-hv9tf it definitely would be an unnecessary acquisition. If the brand had a stronger name, like Ferrari, that would be the only reason to buy it, but maserati has such a bad reputation it would take decades of great cars to repair, and it's probably too late
Don’t forget VW has Porsche and Audi too
they should buy it also vw group should buy Jaguar to save them too
I could imagine success from Ferrari owning Maserati and using+marketing them as their trickle-down mass market brand.
hopefully by the time I’m old enough to afford one, there will be a new one for me to pull off the lot.
You like how they look?
they're ugly imo
You can already pull a 1 or 2 year old Maserati off the lot for half their original price 😂
^^definitely do that lmao
Problem with our generation man. 10 years from now ICE cars will be heavily taxed or banned on the roads :(((
Your'e not missing anything. Unless you like your car being serviced more than you drive it.
I felt they should have invested more into the gran turismo. It had the look and the aggression of a supercar .Upgrade the tech in the dash bird and speed gauges, led lights around the doors. Upgrade the base model motor to 520hp and gts model 600hp.
Cool vid. I love the history behind the founding of Maserati
Citroen and Maserati are together again :)
The 1967-1974 Ghibli is my all time favorite sportscar.
Don't call it a 'Comeback'. They've been here for years!
Late model Quattroporte raced by me just the other day, glorious sound.
A Quattroforte passed me one day in Marietta, GA. It was trying to race a Stang GT. My mouth watered. I was driving a Honda Odyssey.
Anyone who says Maserati doesn't make good cars either hasn't driven one lately or is missing the point of the brand entirely.
Top honors in the auto depreciation charts
I love my 2016 Gran Turismo, other than an AC compressor (which was replaced under factory warranty) it has given me 51,861 miles of trouble free driving.
They need to put the Alfieri in this comeback combined with the MC20 and the new Granturismo.. Now that's a comeback!!!!
The alfieri will still teased when the MC20 starts production
I like the name & the logo, also the fact that there aren't many daily drivers, their vehicle's style and tech better continue to improve.
I should buy that Scia di Persia or Shah of Persia/IRAN model, wow, legendary.
buy the version that was exactly the same, just with a not one-off, but better looking body: the 5000GT
the V8 Quatrroporte is my dream car
Maserati sales are down because of Doug Demuro.
lol
He certainly influenced my view of Maserati
I think Maserati has huge potential, while the usual opposition is boring, drab, mundane, cookie-cutter shapes Maserati is always special and stands out from the crowd! passion, panache personified! has a great pedigree, history, a beautiful badge, and name plus with new electric engines and platforms under Stellantis they will be ultra-reliable and match the best of Japan!
Maybe when they start making good cars, they'll have their comeback
Maserati will start selling Peugeots to make a comeback
Yes, that's a surely winning strategy :-)
Ferraris, not Peugeot’s
@Brutal Attack "pairing up" = using Peugeot parts everywhere
The Maserati has huge potential great history pedigree, exclusivity, and the most beautiful badge and name in the automotive world!
I have a wealthy friend who bought a 2010 Maserati convertible new. Still has it and it’s never given him any problems, not one. He also purchased (new) a 2014 Maserati Quatraporte. Great car, fast and no problem ever. The guy has driven both cars back and forth to Vegas from LA many many times as he has a home and business there. Both rides must have 80,000 plus miles on them. Both cars still look great and he can’t bring himself to sell either one.
Stunning exteriors, ridiculously cheap looking interiors.
I think although down in number of sake is bad signal, it’s important to keep their reputation as luxury. If we see those car everywhere, we regard them as mass production mobility. For the reason, it’s also crucial to cut the number of sale intentionally.
I am a Ghibli owner. I find very pleasant to drive in the German highway and I don't regret to have Ghibli.
Six years ownership. Run just fine and fast.
Thank you for speaking up
I don't think Scotty would approve.
If I can’t buy one for 3000$ with 60k miles on it, it ain’t worth my time
I have faith they will come back on top. But there’s work to be done. Especially quality control and customer service
Lamborghini quality has greatly improved due to German ownership. Amazing when we see how close North Italy is to South Germany. Still, German engineering is better than Italian.
6:53
PAZ 3205 also has the same taillight as a Lamborghini Diablo
The Grand Turismo is the most beautiful car ever made. They should do a video in Genesis
"Most beautiful car every made" i know everyone is entitled to their opinion but the Gran Turismo isn't even the most beautiful car Maserati has ever made, i mean seriously we're talking about the brand that made the mc12, the quattroporte(1963), and recently the mc20
I wish them well in such an overly competitive market. I see an SUV/pickup saturation point coming at some point, which might well help their sales.
I worked at a dealership and we got in a well maintained and great condition 2015 Maserati Ghibli on trade one day. I was surprised at how cheap looking/feeling the interior was. It was like a slightly nicer Chrysler 300. Such a disappointment.
That's what it is basically. The engine block was made in Detroit starting in 2014 and the Maserati diesel engine is a modified Chrysler Pentastar.
#1 depreciation!
#1 depression!
I wonder if Farrari made the camshaft variator problem as designed.
I live near a fairly wealthy area, and there are pretty new Maserati Ghiblis and Quattroportes everywhere. The brand appeal is certainly there. Under the "new" ownership of Stellantis, let's hope they iron out the reliability issues. I genuinely don't understand why making a car that you know will start in the morning and also has electrics that *don't* suddenly have a stroke on the highway is such a hard obstacle for some of these manufacturers to clear.
I was looking at one at a car show behind velvet ropes. I opened the door and a loud crack came from the door hinge.
These are the ones they had for show to customers.
I immediately exited the velvet rope area. 😂
Hope Maserati rises again and lives Upto its name
with stellantis should be great, mc 20 its awesome car and that its the first sign of new direction.... let's wait the grecale looks good already it should be very high quality material
I own Stellantis stocks so they better be having a comeback
I think they hope to get into the US market with Peugeot Citroen, a big risk but now Trump has gone... well for the moment?
@@lffit the French are building amazing cars these days, I think they actually might be successful in the US!
They will not come to the US anymore. Peugeot has planned to go back in North America by 2023-2026 but has cancelled its plans as Stellantis detains a large market share in this region, with Jeep, Dodge, RAM, Chrysler, Alfa Romeo, Maserati and Fiat/Abarth. Why would they bring another competitor against this massive presence ?
Plus french cars are too small for the american market - it will struggle as Fiat does - they're also built with little powered engine that are way too far to be suitable on US roads...
@@vanessaoelmann4211 yes they really picked up their game, turning Opel into profit making, one issue currently is their 3 cylinder engine is problematic, but I am sure they will sort it out, said by me a Ford fan lol
Maserati will always be my go to car.
Love my 2013 gts
Their cars depreciate like a stone. They have to do something about that. Loosing 70% of value within 5 years is too much.
Styling, driving experience and uniqueness factor are all there. Now its time for them to actually put QUALITY tech and lay out a higher quality interior in there vehicles. Stop scamming people.
Good. About time.
They used to be the luxury comfort sports car of Italy. Similar to how the Jaguar was once and returned to in Britain
I saw 3 of these cars yesterday on the freeway. I assumed they were doing well.
All 3 combined had a value of 30 grand lmao
Finally an interesting subject
Cross shopping situation: Why choose the Levante over Alfa Stelvio Quadrifoglio?
OK I was actually wanting to see some new models.
Yeah Maserati Forever!!!!
Im hope that all European Car brands will survive.
European and American car makers for some reason can't make a reliable car to save their lives. Hell the American ones pretty much gave up on making sedans in general.
Euro have nice styling though. Just look at Audi.
@@peaceable263 if they made durable reliable cars they wouldn’t make as much money
@@peaceable263 New American car companies are making sedans.
@@neeljavia2965 Heavy emphasis on "New." I don't care for Tesla vehicles but I'm interested in their solar panels and battery technology. When I get my house solar panels are immediately going up.
As for the older American car makers, only Dodge makes sedans worth a dame. I'm still disappointed with them for discontinuing the Dart. It was the domestic competitor for the Honda Civic in my eyes. I now own a 2020 Honda Civic. I love driving and I have to drive sedans. Chevy cars aren't any good but the Corvettes are nice although they're a bit pricey for me. At that point I'd opt for a Audi A6 with options and still have money left over. Ford Fusion eh and I'll take a Challenger over a Mustang any day.
@@peaceable263 Just because you don't care for Tesla, doesn't mean everyone is like that.
Other new comers like lucid are also there.
And they will increase in future.
Last good car was the 2008 and earlier quattroporte, despite $50k in maintenance every 2 years, the sound, speed, comfort and styling was unmatched, you could get a used one with low miles for $25k even just a few years later, down over 100k from MSRP lol.
Great car to have for a year or two until the insurance gets annoying or you hear the f1 pump/clutch failing lol
Don't know why i remembered Ferrari f1 2020 lol
That beautiful MC20 appears to have the same MSRP as a new rear drive Hurucan (sp). v6 vs v10 means that the Hurucan looks like a better deal.
You mean the rebadged Audi R8? With the Audi engine?
Thanks for the advert
These look so nice but for the price of these used id still buy an Infiniti over this
This is the funniest story ever. "crown Jewel..." 🤣😂🤣😂🤣
NBC you guys really failed to highlight the fact that the ghibli literally shared the same blinker stock as the Chrysler minivans
The grand turismo and quattroporte were a step in the right direction , they then screwed up by launching a ghibli even with a disel engine
Moving from 5k to 50k vehicle sales in a short period.. Maserati wasn't yet ready.. that explains the lag in facelifts and major tech innovation.. We love the brand with all its flaws including the Dodge window switches.. The engine, gear, the roar and the iconic trident are enough to compensate for everything else!
Dunno what everyone is complaining about. I bought a Maserati sarcastically after watching a Doug Demuro video complaining about them, but 3 years later I'm still loving Maserati and not a single problem. I'll be out driving having a blast, while you're here sniffling about NBCs report. LOL!
A good place to start. Quality Control.
The REASON why you seem more BMW and Audi and Mercedes Benz because there CHEAPER. Most people can only buy 30-50k car and don’t have the money for MAINTENANCE on Maserati. BMW, Audi , Mercedes oil change is only $150-200 , for a Maserati its $500!!!! It’s Italian, you got to have money to own these cars. The Ghibli starts at 70k!!! Big difference, I LOVE my Maserati. Turns heads and compliments everyday. I’ve owned luxury brands but Maserati my favorite 🇮🇹
@@alexejvornoskov6580 I know about cars, but how many S Class Mercedes do you see on the road? Thank you... You see always the c class and maybe e class max... That’s it
@@alexejvornoskov6580 Again that is simply YOUR opinion. I think the opposite, here in Southern California in the rich areas I see Maserati more than BMW... Here in USA the majority of auto mechanic shops don’t touch a Maserati because of liability. BMW oil change at the dealership is only $160.. Maserati oil change at the dealership is $550. Big difference. It’s Italian
@@thewiseguy7100 So you play many times more for an oil change on a car that is out of date style wise and have a subpar interior compared to its competitors. And you see this as a plus? Be honest, you own a Ghibli don’t you?
@@DaGoook I actually own a AMG GLE 63 and Porsche Panamera and my Maserati Ghibli SQ4. I have an honest opinion of the car because I OWN one currently and have OWNED bmw Mercedes and Audi before .. Oil change I don’t pay for it , because I do the service on all my cars myself. Answer me this , why do Mercedes , bmw and Audi owner still compliment an outdated car? That’s right because it looks and feels good. I garage keep all 3 of my cars.
@@thewiseguy7100 Many of the mainstream German luxury cars owners in So Cal don’t really know much about their cars. So yes I’m not surprised you get compliments from a car noob whom drives a generic A4 or 5 series etc. And while I believe it makes you “feel good” the bottom line is the price you pay new for a Ghibli is not up to par with what you can get from Audi/Porsche. Mercedes are starting to mess up their interiors by going EV style and every BMW has a similar interior unfortunately.
When Bruce Willis told Arnold in the Expandable 3 You've been back enough time now get in the car!!!!! Maserati and Jaguar are facing a similar kinda fate.
They never mentioned that the new MC20 has it's own inhouse Italian designed engine!
What people look for in a car is usually appearance, specs, build quality, reliability, ease of maintenance, cost cheaper than the competition.
Maserati is emotion❤️ not just a car company.
I have a ferrari, lamborghini and maserati. I have to say maserati feels the best when driving. Im not sure about in real life but i love using my maserati in my ps4 game
I have a Maserati 1985 Quattroporte which I have to sell but don't know where to advertise it . It's a nice car-- would fly off to 100mph before I even realized that there were cops around!
Sell it on the website cars and bids
Scotty Kilmer enters the chat...
I bought a QP back in 2008 as my daily driver to my Ferrari, absolutely the worst car I ever owned, window switches went out 3 times, I got stuck in the rain driving home with windows down unable to roll up. Event worse was over $100k car was traded in for $35k in 4 yrs, never again. My next car was Bentley Flying Spur and definitely best car I’ve owned so far.