Meet the Snowflake's Top SDR Who Achieved $10M+ and 178% Quota (Top Prospecting Strategies)

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  • Опубліковано 26 чер 2024
  • 3 things you'll learn in this episode:
    - Understand the psychology of your prospects to tailor your approach effectively.
    - Harness the power of A/B testing in sales to optimize your results.
    - Tailor your communication based on your prospects' immediate needs and level of interest
    ---
    For more prospecting and sales development tips, join 2,844 SDRs getting the SDR Game newsletter here: ⁠⁠⁠⁠sdrgame.substack.com/⁠⁠⁠
    ---
    Lauren Aboud is Manager of Sales Development at Snowflake, specializing in the verticals of manufacturing, retail, and CPG.
    She brings a diverse range of experiences from her background in operations, marketing, and people leadership.
    This diversity helps her unique approach to sales, heavily focusing on understanding prospects' psychology, personalizing outreach, and creating urgency.
    Lauren was a top-performing SDR at Snowflake.
    [00:00:00] The Top-performing SDR at Snowflake
    [00:00:51] Outreach Strategies and Success in SDR Role
    [00:03:52] Balancing Personalization and Optimization in her Role at Snowflake
    [00:05:43] Understanding the Difference Between Buyer Personas
    [00:07:53] Understanding Industry-Specific Prospecting in Retail Manufacturing and CPG
    [00:10:56] Sales Techniques and Prospecting Strategies in a Competitive Market
    [00:17:51] Optimizing Sales Results through A/B Testing
    [00:26:27] Engaging High-Level Prospects via Emails
    [00:27:43] Effective call-to-action for prospect sales emails
    [00:37:37] Utilizing Direct Messaging and the Importance of 'No' in Sales
    [00:40:31] The importance of leveraging marketing counterparts
    [00:41:57] Favorite Prospecting Tool - LinkedIn Sales Navigator
    [00:43:29] Improving your Results as an SDR
    [00:46:24] Success in Sales and Career Development
    ---
    Connect with Lauren on ⁠LinkedIn: / laurenaboud
    -
    Connect with me on LinkedIn: ⁠⁠⁠⁠ / ⁠
    #sdr #techsales #salesdevelopment

КОМЕНТАРІ • 8

  • @tajnehal
    @tajnehal 11 місяців тому +2

    Elric, this is absolutely your best work! Excited to learn more about these prospecting strategies from Lauren at Snowflake ❄️

    • @ElricLegloireOutbound
      @ElricLegloireOutbound  11 місяців тому

      Thanks man, it means a lot! After watching the video, let me know what’s your biggest takeaway 🙌

  • @champj117
    @champj117 6 місяців тому +1

    I agree with Lauren on emailing prospects.
    I have noticed that I usually get a better response rate when I email prospects early in the morning.

  • @TonyMoze
    @TonyMoze 5 місяців тому +2

    Great episode!

  • @ElricLegloireOutbound
    @ElricLegloireOutbound  11 місяців тому +2

    What’s your biggest takeaway from the episode with Lauren? Let me know 👇

    • @TonyMoze
      @TonyMoze 5 місяців тому +2

      Going after VPs with emails on weekends.
      I was doing early early mornings or later evenings but I see the rationale with weekends for VPs 😊

    • @ElricLegloireOutbound
      @ElricLegloireOutbound  5 місяців тому +1

      @@TonyMoze Exactly! :) The good thing with emails is you can schedule them so need to be connected on a Sunday night to send it.