The Real Reason Why Most People Don't Produce Content
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- Опубліковано 24 вер 2024
- Today's episode is a keynote Gary did at Aldar Experts event in Abu Dhabi during his last visit to the UAE, he talks about the reason most people don't produce content, shares some practical advice on how to leverage social media platforms and underpriced attention to grow your business and much more!
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Gary is an entrepreneur at heart - he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full-service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore.
VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, Vayner3, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits - both were sold respectively to American Express and Constellation Brands.
He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry. Gary serves on the board of MikMak, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
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Follow Gary online here:
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Website: garyvaynerchuk.com
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Podcast: garyvaynerchuk....
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At the age of 47, just me a average housewife. I decided to step waay far out of my comfort zone and face my fear and open a UA-cam channel. Now 3 years later I have over 30k subscribers and make a full time living from UA-cam. My life has completely changed. I wish I had done it sooner. If you want to do something like this, doooo it. ❤
Hey thanks for leaving that, inspired me
Wow I'm inspired!
Congratulations ❤️ 🎉 May you continue to grow and multiply!
I saw Gary V live over 6 years ago and he said then get on you tube so I went home bought a round face light and was going to do videos on you tube ❤ I knew what I wanted to do meaning the content and I tried it and I watched it and said ohh hell no ! Lol I did exactly what he said most people will do ! I Critiqued myself 😮I thought I look to silly or I look to old and then I put my light to the side of my room and that’s where it sits to this day 😮 I am so glad I came here today to watch him again ❤ I’m going to stop being insecure and try it again ! ❤ Thank you Gary for all you do ! Hugs ❤Wish me luck !
Go fir it❤ you got it. Late 😂 but still you are live!
That's the trick!
😊😊😊😊😊😊😊
Good luck!
How's it going
This "race" to create more content brings a lot of stress and anxiety. It can work, but really...think about this. More time we expend creating and squeezing our brains and hearts, more stress and DISCONNECTION from real life is growing. Is a huge mental health threat to stick to the cellphone, and also a lot of empty content because of these gurus telling you need produce or create more.
HAVE NO FEAR to explore the inner world and create from the heart. Creativity is one of the few things that is separating us from the machines. Go for the balance! Pay attention to your health:)
and if you create...CREATE POSITIVE CONTENT!
CREATORS RAISE!!!
yes
Aristotle, Socrates, Gary Vee...gather the crowds, share a transformational message, change the world and its thinking! Excellent, Gary! ❤
After years of studying the people of content creation, the biggest fear I see is related to vanity metrics. People have taken a space made for creativity to a place where the numbers mean so much more than the creative expression. They're basing their success off someone else's idea of what it means to be "successful", forgetting (or not even innerstanding) that "success" is 100% subjective.
agreed
The fear of success is as powerful as the fear of failure.
It really is!
The big question is how to you distinguish these two? Because I can not. Its deep subconscious stuff.
Fear of success is a myth!
@@josecontreras7153it's true. I was good student in school. I hated it. People hated me because of the envy
If you are scared, go to church. ❤
Bro you don't get enough credit for literally introducing the world to the idea of clips from long form content ... I noticed ‼
You're afraid of being judged on video because *you're* judgmental. The minute you stop that, you will release yourself and be able to produce content 24/7.
This is the year for me that Gary's talks are really hitting different. Something he's saying or my perspective's finally shifting. Either way, Gary's on an even higher roll this year than before I feel.
I agree, Gary has distilled the essence of what holds so many folks back, he has been on a learning curve himself and all of that experience is paying off, I think he is very generous, he is giving it all away almost for free, while other so-called 'gurus' charge enormous fees for much less value given.
He's saying the same thing he has been saying for many years.. maybe you are rolling higher than you been rolling?
Same here sister let’s get this 🚀
same
I agree! Have always loved him but he’s hitting different 💪🏾
Being insecure about my looks has always been the reason I keep away from showing myself. Too fat, to this, to that. And the silly thing is that if I watch somebody else I always find everybody beautiful in their own way. Insecurity about yourself is horrible :( Thank you Gary it made me post a short showing myself as I am :)
I understand but I know I only have success when I do it anyway, I follow Gary V and Mel Robbins. But I have not been listening.
Your beautiful now go be unstoppable
My biggest fear to date was being judged by the people I know and what they think of the content I produce. I signed up for ThinkMedia’s 1K YT Challenge that begins this week and I’m pushing myself to go beyond the insecurity. Im making myself be consistent and get it done.
Theres a recipe for that. Make a burner ig account and just go ahead and talk to strangers on stories. Your fear is connected to ppl you know. And once you see how strangers react and you get comfy with cam, you will be able to do it in front of everybody. Another thing thats helps is you gonna die one day. So it doesent really matter :) a bit of nihilism to keep it real. Good luck ❤
@@nevencuca1680 Nihilism is dangerous, too ;)
@@3polygons ye ye.. thats why a bit. Hah…
People are going to judge.. do it anyways!
wow I can relate!! I been thinking like I don't want my friends and family to see nothing I post lol I feel fine with strangers in a weird way .I'm happy you are giving it a try !!
I listened to this a few months ago when I was contemplating heading back out onto the streets to interview strangers for the online show I'd started a decade earlier but gotten away from to pursue other paths, projects, professional opportunities. As much as those other paths were what I thought "I should be doing", something deep down still felt like it was missing. I'd decided to honor that one day while out on a run and set out to go back to my show - though with trepidation - when I opened my phone to listen to a podcast while running and this episode popped up. I literally heard myself say out loud on the streets, "he's right, it's fear, and it's not worth not following a dream for" and reaffirmed my commitment to myself and my show.
So did you do it ?
@@StephanieDasher. GO SEE!
This talk is game-changing and 100% true! “I was never able to form entitlement because nothing ever came easy to me.” I didn’t know when I was young and struggling due to me circumstances that it would later be my superpower. Gary knows! Listen! I am literally making more money because I made time to post more content. 💯 What other people think of me has never bothered me because I’ve survived having nothing! Wishing you all success. “Put in the work!”
He is 100% correct. I have every fear he mentions every video i post. I obsess every video to make sure the content is 100% accurate.
The internet trolls will destroy a content creator if the make one little mistake. I wish my editing and quality was better, but i always make sure my content is absolutely perfect.
There are many video ideas i dont post because i fear and use the excuse "stay in your lane".
You should try, take a small risk and see how you feel afterwards!!! Good luck 👍🏾
Just go for it and forget the internet trolls !! You will do great, you have to take risks sometimes
I like how the crowd is dressed in formal attire but Gary is wearing a Coach T-shirt, pants & sneakers. And they all paid to come see HIM. Speaks volumes. That alone is so cool.
It's really about what an individual feels authentic wearing. I would never set foot on a stage without at least a blazer, but that feels authentic to me. I do think in the post Zuck hoodie culture many people have forgotten the positive and empowering aspects of dressing up a bit, just because they think they are rebelling against a stodgy elite upper class.
@@prasad530they think? Or they are?
@@prasad530 exactly!
@@AceWitThaFace definitely think
@@prasad530Well stated.
I've been following gary for years, but now i feel that his words are really starting to hit me! Thanks for being active and for bringing so much value to people, Gary!
Great message. I broke through one for a day for an entire year (365 days in a row). Fear can be debilitating. Fear can stop us from doing what we truly want to do. The greatest lesson I learned during that year is that once we can take control of our fear rather than letting our fear have control over us, that's when we can experience our fastest growth. F.E.A.R. Faith Erases Anxious Reactions. When your fear is strong, your faith is weak. So when you're experiencing fear, tap into your faith ---- in yourself, in your mentors/coaches, into God. Tap into them to then Do It BECAUSE You're Scared. You got this.
Gary has given a lot of keynotes but he still manages to keep it fresh. It's the same message as usual but it seems as relevant today as it did ten years ago. Iteration and repetition may be the best kind of creativity. You don't really need a radically new idea to be creative. You need a good idea and then you just explain from a million different angles. Of course, this is a very hard concept to teach or learn. As usual, what Gary is doing is probably more instructive than what he is saying.
Well said!
Sadly, instead of striving for one good idea and a million different angles, most people strive for a million good ideas 😔
@@MokokomaMokhonoana 😊😊😊😊😊
I've always said being afraid of failure is normal... But being afraid to try because you may fail that's what will make you a loser...
This is so true 🙌🏽….. too many folks “paralyzing” themselves with unnecessary fear of critique!
Im literally just vlogging my day to day experience of losing everything I had.. and building back anew.. aaaaaand I got 7 subscribers yesterday and lost 2 today lol
I’m grateful that Gary did not throw any F bombs on this audience. Proof that he can control his behavior and that’s a good thing.
Thanks Gary I needed to hear this. Exactly the reason my social media and business is not growing. I need to get out of my way. Thanks for all the advice I need to get moving.
I needed this today. I got an influencer deal and I need to show my stomach. I’m not even overweight and It’s a bit intimidating.
P.A.C Platforms - how are they acting -using green screen - impacting culture and what is in.... Definitely have to rewind this part.
This video is such a gem! I could relate fully as a small creator from Africa. Thanks Gary!
Phew. It IS why I'm not on TikTok because those kids are mean lol. I love the idea of creating a stable emotional platform first. Good stuff Gary.
Some people are hurt by insults but some people are hurt by valuable criticism. Critical comments don't just come from a place of pain. That way of thinking can lead to dismissing people who aren't just praising and agreeing with whatever you say. There are many more modes of interaction than cheering and booing.
I disagree with the Shadow Banning. It definitely is thing.
Very encouraging. I am getting my podcast gear ready.
Its like a wise man said; never keep your eggs in one basket.
Gotta create 2-3 youtube channels and keep giving out good content.
Much love Gary! I've been following you since 2016 & I am finally putting myself out there. Currently leveraging my P.B to build a start-up company. Thanks a lot Gary! Thanks for changing my life ❤️
So much value in one video! Gary is The Man! Thank you!
15 mins into the content , i have made up my mind to post two contents on IG and whether there are more likes, more views. I am here for free! That is good enough for my vision and goals.
5:19 I like how he’s working on his communication, for many they will miss the skill he’s showing right now by creating ‘I’ talking about himself but for you as the viewer it’s perceived and related back to you saying it. So it’s a self reflection which is what he aimed for, if you caught it.
Everyone may have a 1970s Hollywood camera. Not everyone is a 1970s Holywood actor.
My nugget from this - "...all that any of us can do is talk about
what we're interested in
what we know
or observations." Thank you!!
Yes for sure 'everyone in the room should be posting on social media' . Good chance they know how too. I would like too also but find it impossible to understand how to use all these apps. & FB Twitter etc. iv'e done 2 computer courses at collage (Basic) & a Internet marketing course (3 days £2,500). It's not my skill set.
Hi Gary,
I am so proud that you remember about being born in Russia in this difficult for Russia and Russian' people time. You are helping them a lot whether you realise this or not. Russia did a lot of this world being the leader in art, poetry, ballet, business etc. and it's deserve to blossom.
You certainly is the one of the most gifted, self confident and related /sweet/compassion person who have an empathy to your audience in the media/business who really wants to tell people the truth.
He mentioned USSR - a prison which hardened him. Things over there only got worse and depressing, I wonder what still makes you so proud, alcohol?
@@iiio12that was nasty. Was it worth it?😂
So do you support or are against Putin and his terrorist state that is committing war crimes in Ukraine as I write? Russia has good ordinary people who are afraid, I understand that, but these people have to take a stand.
you gotta be okay with not being liked. people want to be liked by everyone and want everything to be comfortable. i'm a black woman in America so i'm used to not not being liked with or without content
Always inspiring and always ahead of everyone else about social media, this new talk by Gary Vee makes me want to reassess my mission. Thanks Gary.
Facts. Fear Kills Dreams. Want Kill Mines. You Better Believe It. 1000k
Allowing this video to be the catalyst that entices me to produce content lol I think it's time..
Here for it ✍️
What you wanna do? Im about to start publishing after 6-7 years of learning. Head about to explode. 😅
this talk really resonated with me. it is difficult to find the time for youtube videos, however we have to make the time. and, i've had over a 2000% ROI in the last 8 months from my online asset. i gotta figure this shit out. thanks Gary
4minutes44seconds in and it's already FULL of value and just BANANAS 😘 Love it
Gary is Official !
Thanks Gary! Valuable info....detachment from the good opinion of others is very liberating....as Dr Wayne Dyer used to say " Your opinion of me is none of my business"
By the grace of God not luck brother!!
That was powerful now I me to TAKE ACTION!!
Pure gold. Thank you for this Gary
Inspiring keynote! Gary's insights on content creation and leveraging social media for business growth are invaluable. Excited to learn more from this episode!
Gary V grew up rich in NYC…
Just keep that in mind as hes telling YOU about “hustle” and “getting it out the mud.”
Massive! Massive value added information!!!Everytime!
I dated someone that would start fights for no reason. This someone also was conscious of her behaviour and did do self-work. They would then apologize for their actions after some thought. I appreciated that they had the ability to self-reflect and were mature enough to apologize. This was her pattern. Took me a while to catch it. I told her that I appreciated the apologies but that I would no longer tolerate the pattern. How about instead of apologizing after a fight we don’t fight at all? We didn’t get past it. I felt like I was walking on eggshells for the whole relationship and this affected my self-confidence.
im here again... again... and again.....
I'd love to see how someone makes 15 pieces of content across 5 platforms in only 2 hours a day. It takes me forever!What app do y'all think he's using
It’s not an app, it’s just not being a perfectionist… just hit record and 15-30 min clip can be trimmed into 15+ pieces of content in 2 hours
This is a good question and one that pops up a lot. It's not about Gary's app. It's about his creative system, and it begins with proper mindset. Systems are his superpower. It unlocks everything else. But it's really hard to teach mindset. I've watched a million Gary V videos and I agree with it all, but I'm still stuck because I can't get past the mindset problem.
I’ve been there! Once you get more strategy in place you can definitely get faster! It just takes practice.
Start with thinking strategically about your business and create a content strategy/plan if you don’t already have one.
Then this strategic planning helps you when you film & create content so you ensure you can create engaging content that will work for many types of content (for different social platforms) from just one piece of long form content. Example: Think like you are chopping up a long movie into many short clips. Like when they use sound bites to promote Hollywood movies. That’s essentially what you are doing!
Then lastly Automation helps you deliver that content to platforms over many months (by that method you look like you are posting many times daily 😉)
This is an overly simplistic way it is only about 2 hours a day on average or 60 hours per month. You can also batch things and take a full day to plan and then 1-2 days to film everything. It all depends on how you like to work. 😉
Also, remember that now Gary has a team of 25 people following him around with cameras so he has lots of content to draw from & a team to create it. Like he says just film everything you do!
Just keep going & once you have money to pay others you can outsource parts of the creation to get even faster at producing more. 😉
Good luck on your journey Shadrya!
@@FixItOnTheWay What exactly are you stuck on doing?
@@KimberleyDigital It's a case of movement in general. Nothing specific. It's what Gary talks about. Fear of judgement, fear of making a mistake, fear of not knowing the ROI. This paralyzes action.
Wasted 2 years of my life trying make is it as an nft artist thanks to Gary
Im still trying to wrap my head around NFTs... what happened? was the market saturated?
Fair enough Gary, there is a lot of fear when it comes to producing content and people are somewhat controlled by fear so they don't put themselves out there as much as they should. Totally Fair Point.
Having said that, on the flip-side, a lot of us don't want to be on social media having our voices heard. There seems like an infinite number of "influencers" who are shouting their message from the rooftop. What I see, from where I'm sitting, is a lot of noisy people that would probably be better off living a quieter life. 😳
Sure, if you're a super competitive person and enjoy spending your Saturdays trying to get a dollar off of a pink elephant plushie toy, you do you.
In all fairness, Gary makes it clear that he wants everyone to do what they think is right for themselves. He's not saying that everyone should be super competitive and shout their message from a stage..... Or, karate chops some poor guy over an old Tonka toy at his family yard sale.
So, the one person that will halfway read this comment, while they are presumably sitting on the toilet; they should ask themselves, "am I one of those super competitive people that will be happy in the Gary vee style of grinding through life?" maybe you are and maybe you're not but don't let some UA-cam guru influence that decision.
Gary once said, "I'm the type of person that would love to lose everything just so I can rise above the ashes like a Golden Phoenix." I don't identify with that statement, not even close, but I'm sure there are those that do.
And if you guys identify with Gary, then you should grind it into high gear and make it to the top of that mountain. For me, I'll be sipping on tea and the rest of us losers will keep the lights on if you ever need a cup of tea, yourself. 🥳
What hasn't been touched on is how putting yourself out there on youtube or other platforms can affect your personal life. Perspectives in society shift and change, and it can be hard to predict if what you say now will become socially unacceptable in the future, and come back to haunt you. It can also affect your career if you're working for employers, as your social media presence is looked at during background checks.
If that's a concern then don't make politically charged content. You can go really far without crossing the line... really not hard to do.
Seeing and being seen, or adjusting to each humans capacity, theres wear and tear in everything nowadays
Sometimes length does something negative. I know and respect your pitch tho, @Garyvee
Thank you sooooo much for this. I raised my hand a few times because I do much of what you asked. My 2 take aways are using audio with a still photo and using Greenscreen more! Thanks again🎉
This an honest video that is created to reflect my situation in years. God he is Right !
The problem is time.
I embrace everything you're saying, and I encourage my clients to do videos all the time. Most have fear! I need to step it up a notch myself so in the middle of watching this video, I stopped, and I did a UA-cam short on the topic of videos regarding chatGPT. Thank you for the nudge @Gary🎉
I enjoyed that and i actually took notes. I agree Instagram is where motivation goes to die. I'm ganna focus on UA-cam shorts and Tiktok from now on. Great video! 👍
Gary is consistently excellent.
What’s wild is I’d prefer negative comments over complete nothingness , having no idea how to make any changes just straight silence
Take this down you don’t know whut ur saying
One of the most important lessons I've learnt going into the future are through this video.
Alot to unpack. Time to get to work!
Thanks Gary
You always speak TRUTH Gary,! And you go to the SOUL level with inspirational passion and you show your Gratitude, ego-less and grounded persona, that reminds me of what I do, present and believe in!
Thank you for reminding me of these pearls of wisdom and mindset passed down to me by my Mentors.
Tell your Mom that she dis an incredible job shaping and forming your mindset and your grounded work ethic!!!🎉🎉🎉😊❤️!
Thanks, Gary for the advice, I got to get out of my comfort zone and take action! What am do is study social media and post as much content every day about stuff that am passionate about. Thanks again Garyvee.
In fact almost anyone I know who does small post and doesn't produce videos for UA-cam is because of editing. Not beer editing.. not assumptions editing
Gary is a Legend!
It’s very true that if we were to use all the platforms, and it’s very important that they’re free.
I don’t do it either, so this time, I’ll go along with that. Thank you. 🙌🙏😍
If you have a definite objective, if you are involved with a specific industry and you have clear idea of what you need to achieve, you are very lucky. This presents a path for you to take, we have multitudes of resources today; you just need to begin.
When the audience keeps saying "hi Gary," it sounds like they're saying "hi, daddy" 🤣
the camera is not my problem - Gary popping up on my timeline prodding me to restart my vlog is... :O - thanks pal
Yep I've almost quit a few times being nervous about my channel. But I keep telling myself to stop self sabotaging..
Awesome keynote, GaryVee. Exactly what I needed to hear. Definitely my truth - I've been TOO scared and insecure to contribute. Fear has kept me broke. 👎Thank you. 🙌
Your unstoppable go fourth and make your mark
Thank you so much for this valuable talk Gary V and being able to listen to it while my family was in the room😊
There is no formula.. What once worked and what works now only got harder. It's the same formula of hit record success. Can you write that one down?... Of course not or every song would be a hit. What once made even a 1-hit wonder a success is not even near as easy as it once was. It's a race to the bottom for most who listen to this advice and get nowhere trying hard while 1 or 2 break through the noise. But no one really has a formula for the noise breakers that get through. Few and far between is the rate of success, always has been and always will be. Keep trying of course, but there is no formula like this digital slaving to the content machine. You have to do that PLUS have more - something else you can spin into tangible success and whatever that is no one really knows... Not even Gary. Nothing replaces foresight in new markets or being an early starter like Gary was. So easy for him to say here's what I did and this is what it takes. But one size unfortunately does not fit all.
Thank you. I needed this. ❤
Striking gold!
I started my youtube channel because of him.
thats great brother!
Thank you! BTW, "RAW NON-NEGOTIABLE PASSION" for your content will put the kaybosh on whatever is holding you back! Go for it!
18:20 so true
Negative comments from others are their own projected self expression of jealousy, hurt, anger at themselves, self pity.
Content creation is antithetical to what the internet was created to do and is ruining it to pieces.
This awesome! Although I'm not in this industry I needed to hear this.
Thank you Gary! My last video was about you!
I so needed to hear this today and yes fear has stopped me for so long !
Out of all questions you can ask Gary u ask why he curse less. If u gotta use a curse worse fuck it. I bet he curse a lot when he upset. You still get the same message curse word or not , he just can reach more people ❤.
True fear is so paralyzing thanks for this
One of the most amazing videos!
I love it when people who dont know me tell me what my problem is.
This is the best thing I've in heard in years.. Time to take action
Very true! I am trying to start making content really soon about information technology. This just hits different...
Its not free. Its pay to play. It is definitely the algorithm. It's not about quality at alll. Its about farming data and getting attention by any means. Negativity and sex, and controversy gets the most attention
Carve a notch for yourself and watch you gain attention.
The greatest epidemic in Africa for the creatives is fear to put themselves out, the inability to take action due analysis paralysis. You think of what people who know you will say, you think of yourself not good looking enough for camera, you tell yourself you don't have a great voice. And therefore you wouldn't unlock your career.
If you knew how many millions of dollars it will be in your account if you do that which you have been thinking. You will put the camera on and start posting tomorrow.
Simply research freely online and start creating quality superb content in a niche you got passionate about.
Thank you so much
People who fear often do not want to move on and do things. ❤😊
Thank you Gary!!
It is likely true that many have the reason of fear. It is also likely that other reasons come into play for some.