Marketing Video - The Sweet World of Richester Foods

Marketing Video - Richester Foods
We were tasked with the production of a marketing video for sweet manufacturer Richester Foods. They are one of the largest sweet manufacturers in South Africa, and even export their products to international markets. The video covers their operations, from staff to machinery and every step of the manufacturing process. They also cover the history and origins of Richester Foods as well as their goals for the future.
For this video we collaborated with Sound Idea Digital, one of the leading video production company’s in South Africa. They have over thirty years of content production experience, and having collaborated with them before on multiple projects, it was a pleasure to work together on this video. A marketing video’s production value is directly influenced by the availability of resources, key members and locations. Which is why they must be planned in advance, to film every opportunity. Marketing videos can be a powerful tool for food manufacturers to showcase their products and reach a wider audience. Here are some benefits:
Visual appeal: Pictures speak louder than words, and videos speak louder than pictures. A marketing video can capture the visual appeal of food products, making viewers more likely to buy them. You can also highlight your value-add in a clear and concise manner, which makes it much easier to do.
Storytelling: Videos can tell a story, making it easier for food manufacturers to communicate their brand message and values. A marketing video is a great opportunity to really delve into the human side of a manufacturer, as this angle is often difficult to present in other contexts.
Increased engagement: Videos can be more engaging than other types of content, leading to more likes, shares, and comments on social media platforms. They are also the perfect tool for marketing to international markets. Either as stand-alone content or as complementary content for trade shows and conferences.
Product demonstrations: Videos can provide product demonstrations to show how easy it is to use a product or how it can be incorporated into recipes. The same applies to the manufacturing process, as each step can be broken down to explain the skills and resources that goes into every step.
SEO benefits: Videos can help improve a company’s search engine rankings, particularly on Google-owned platforms like UA-cam. Make sure you optimise your videos with proper descriptions, titles and technical SEO elements like Call-to-actions.
When filming a marketing video for a food manufacturer it is of vital importance you cover key topics like: Food health and safety, production process, quality of raw ingredients, and staff training.
Overall, marketing videos can help food manufacturers connect with potential customers and bring their products to life in a visually compelling way. They are a highly versatile marketing tool, that can be used in conjunction with events, website content, social media platforms and even as sales collateral. When looking for a company to produce your marketing video within the manufacturing industry, make sure you pick one with health and safety video experience, as there is a ton of nuance that carries over between the two types of videos.