We were tasked with the production of a custom 2D animation for one of South Africa’s esteemed players in consulting and coaching services focused on finance, Afrinomix Consulting. The 2D animation covers consulting and coaching services focused on finance, strategy, and leadership.
Working with the client was a smooth process, as all our channels of communication and collaboration were set up prior to the start of the project. This meant that we could plan every meeting and point of feedback in advance, which allowed all the key members to be available for every session. We also broke our production Team up into design and animation which meant there were no delays when custom designing the various video elements and scenes. When working on any content production, make sure you leverage the skills and insights of every key member, as this ensures you have no bottlenecks during production and can implement meaningful changes throughout each step of production.
Project Scope
Our collaboration provided the client with a fully bespoke service, tailored to meet their specific needs and business goals. The project encompassed various phases, including script writing, filming, editing, voice recording and mastery, all meticulously executed to create a coherent and informative 2D animation.
Script Writing
The foundation of any effective 2D animation video is a well-crafted script. Our team of experts collaborated with the client to ensure that every important detail regarding financial consulting and coaching services was included. The script was designed to engage the audience and communicate services focused on finance, strategy, and leadership.
Editing & Post-Production
Our collaborative team, composed of skilled editors and designers, worked tirelessly to edit, and refine the captured footage, ensuring that it flowed seamlessly and conveyed the intended message effectively. We employed professional editing software and techniques, such as colour correction and pacing adjustments, to enhance the visual appeal and clarity of the video. Through meticulous attention to detail and creative input, we transformed raw footage into a polished and engaging final product that captivates viewers and effectively communicates the client's message.
Voice Recording
To provide a professional and engaging narration, we collaborated with a voice artist from the client's business who specialises in financial advisory. The narration was recorded in our in-house studio, giving us full control over the process. Utilising someone from the client's business for the recording offered several advantages. It ensured that the tone and style of the narration matched their brand perfectly, adding authenticity to the message. Additionally, since they understand their business and audience well, they were able to deliver the message with clarity and authority. After recording, we meticulously mastered the audio to ensure optimal sound quality, making it easy for viewers to understand and engage with the content.
Project Outcome
Our combined efforts produced an engaging and excellent corporate showcase marketing video that perfectly captured the spirit of the customer. The company's fundamental competencies, dedication to quality, and staff of committed experts were all highlighted in the video. It provided insight into the company's upcoming endeavours and effectively communicated the client's distinct position in the industry.
The Oliver Karstel Agency is pleased to report that it completed the client's entirely customised video production project with success. This project served as evidence of our dedication to quality work and our capacity to customise our offerings to each client's particular requirements. With the help of the marketing film we created, the client will be able to successfully tell their story and reach a larger audience in their branding and marketing endeavours.