Consider yourself lucky if you get bugs to eat. They're going after the farmers right now. I hear nothing of replacing those farms with bug hatcheries.
They must have hired the same people that made that Gillette ad... I wonder if they went to the same business school as that W at Bud... Heinieschitt...?
Don't worry Kevin... I suspect a number of CURRENT Jag owners will be happy to trade their Jags for something... anything... else. Just to get out of their "new" Q-magnets.
@@Beaut2013 Bud Light is a mass produced mystery drink (corn brew?) for the peisanos. It was never going to move up into the highly sugared up, luxury French wine territory. Jaguar is already there and is going with the flow, addressing its customer's culture preferences.
@@julianpetkov8320 I'm not at all sure about that. My idea of the "typical" Jaguar driver/enthusiast, is more like James Bond, or Andrew Tate... than Liberace or Elton John. Now, however, I'm reevaluating that opinion. A Jag used to be, basically, a chick-magnet. This new ad-campaign is going to turn them into Q-magnets... which will probably (most likely) drive away those customers who wanted the chick-magnet. In fact, I'll be a bit surprised if some *existing* Jag owners don't decide to sell...
@@Nyet-Zdyes James Bond is a movie character and Tate is exactly the target audience - a narcissist snob who never bothered to realise it. Not all narcissist snobs are Q, most are straight as door nails.
Well, when Blackrock investment is your lord & master, you dance however ESG / DEI purse strings demand. The irony is none of that demographic can afford EVs, let alone Jaguar that'll be in the shop 11/12 months a year.
The sad thing is they didn't even need investment from Blackrock and the like. Tata Motors gave them an amazing deal, guaranteeing all the design and manufacturing stays in Europe. And Tata has the money to support the company when they fail. I think that's the problem - they've been bailed out so many times because so many people just love the brand, they now seem to expect they can do as they please and not expect anything bad to come of it. The way they treated customers reminded me of insurances when the customer has a large claim to file.
Not gay, but spent the entire grade school experience being called faggot daily and with ill intent, because I wore eyeglasses and read books. The experience made me unafraid of words.
Gay man here too, with three Jags in a row. Currently driving the I-Pace - love it, but I'm not a fan of the 'rebranding,' that's for sure. I can handle the new typeface (though losing the growler is a mistake), but this lukewarm pile of woke crap is so unoriginal, you'd have to be mad to actually pay people to create it. The more I think about it, the more uncreative it feels. It's painfully bad -and I'm not usually bothered by ads of any sort.
@@Widiar0 I never owned a jag, but always admired them. The head of marketing sporting that black mesh tank top and spouting platitudes about diversity and inclusion says it all. They have no interest in the actual car brand or its origins. Not trying to stereotype here, but going on presentation alone, that guy is probably more interested in Barbie play sets than he is in automobiles.
Older jags aren’t Indian owned crap. Anything after about 2012 was pretty rubbish anyway. I had a 2014 XF and it was ok as a car but as a sporting vehicle nah and as bad as a BMW for nothing fitted as standard.
I don't blame you, Paul. The ad campaign is so absurd and clearly counter-productive that it would be insane to believe an established automobile brand would execute it. But we live in insane times.
I was also with Paul in thinking that it may have been a bluff. If anything the name Rawdon Glover (Raw Dong Lover) added to my suspicions... but it turns out that's just the guy's actual name, and presumably his parents didn't write it down and read it before they went to the registry office.
I blame (credit!) Chato's misread from being too close to his Monty Python homage. how can it not look like an absurdist master-stroke after all that thoughtful binging and editing!
If it took three years then they would have come up with the idea in 2021 when things were at their craziest. It just happen to come out after everything has changed and the American public has shown how they really feel.
For some times now, there seems to be a purposely attack on beauty, from attractive men and women, to buildings, to the horrendous things done to cats and dogs by selective breeding, and now even to the letters in brand names! It's insane
I would say BMW i8 but thats a hybrid so I'll go and say the OG Tesla Roadster but thats just an electrified Lotus so then ill go and say the all time classic.... the REVAi! G-Wiz!!!
50 years a proud jag owner………….until now. What a sad embarrassment. A least I still have the memories of the great cars of the past and Jaguar’s proud reputation. So sad.
By 2030…. I seem to remember being told when I was a child that we’d be covered with an ice glacier by now because a new ice age was coming. And yet, here we are.
That actually would have been pretty epic if a day or two later they played the same commercial... but with an extra minute at the end that turned the first part into a joke.
I think I underestimated how much of a commitment to, not even DEI, but legitimate queerness that Jaguar is projecting. The car better be carrying antigravity technology at this point. Thanks Paul!
The customers who wanted a chick-magnet, are going to be replaced... replaced, not augmented... by those want to purchase a Q-magnet. By my estimate, that's trading 100 to get 1... maybe 1.
I would boycott Jaguar, but overpriced cars are beyond me anyway. But if I win the lottery Jaguar is right out. And not as much from those idiots going woke, but more from the fact that they're ok with wasting 3 years paying hundreds of wokies for a garbage add that should have cost fractions of what they wasted. No company is viable with that kind of fraud, waste and abuse of their funds.
It’s not just ownership, it’s mindshare and the effect owning one is supposed to make you feel… in the eyes of the plebs. If everyone laughs at you for buying a Jag, you better really like it for your own reasons, because you won’t get any respect rolling down the street.
I've heard that Tata Motors brass want Jaguar to be history. Hiring a Fluming Flagon to ramrod the DEI/ESG/The Message ad campaign fits that "FU British Empire!" idea. When the Electric Steely Dan shows up in a few months, we will see if that was the idea all along.
My friend currently owns EIGHT Jaguars, stretching from 1938 to 2019. He's very active with the east coast jaguar community. Thanks to the new direction he's looking to replace his 2017 and 2019 with Acuras.
My mother had a used jaguar my father bought her. It was beautiful with curved lines, until some idiot hit her head on while she was waiting to turn onto our main road. My mom came out without serious damage, but the vehicle was totaled and probably sold for all its parts. I still remember having my driver's permit and my father handing me the keys to my mom's jaguar. I drove it for 20 minutes on a few straight roads home that night. Not much traffic so it was a smooth ride and I loved the power the vehicle had--despite the fact I was driving the speed limit--you could feel the power and responsiveness through the steering wheel and pedals. I'll never have another chance at such a vehicle again. They just don't make them like they used to.
Terry Thomas is one of the great unsung heroes of comedy. If Thomas was in the movie, chances are it was going to be good. One of the true bright spots in Mad, Mad, Mad, Mad World.
The advert looked like a parody of modern ''woke'' media. But they lack the self awareness to do that on purpose. Now they revert to the standard attack the customers for not blindly praising and eating up the tripe given to them. No matter how many times this strategy fails, they still try it over and over expecting a different result.
It's interesting that Jag is going all in. The writing has been on the wall now for three years that EV isn't a good bet. GM, Ford, Stellantis cannot sell their products. EV market share has stalled at 8%. There is no appetite for EVs in North America given costs, distances and poor infrastructure. Jags major markets are in North America. Given the timing immediately after the 'landslide' vote in the US, essential they have willingly immolated themselves. Truely unfathomable.
You talking about unimaginative car designs today reminds me of cars back in the 50's. I was a child but I remember how exciting it was to see the new car designs. They were purposely kept secret under wraps till a certain day when the new designs would be revealed. So exciting.
3 years, 800 people, countless millions of dollars, for what? Cobwebs and crickets. I'm just going to repair my 23 year old Jaguar and lament the legacy that is now gone.
"Safe for UA-camrs" 😂 But, yaaaaah.... British aren't well known for their electric components. Its a bold strategy Cotton. Let's see how it works out for them. 😎
I agree with the not wanting all the tech in the car. I deliberately sold a newer, lower milage car to get something where I could actually press a button to turn the ac on or off. It was soooo fun trying to hit an icon on a touchy screen while driving on a bumpy road... or be blinded by a huge screen while driving at night on a dark road. Or again trying to press an icon on a touch screen to turn it off while trying to keep my eyes on the raod. New cars are as fun as whashing machines. Serve a purpose and I couldn't care less about the brand and model.
In 1978, BMW said: Take Me To Your Husband In 1981, MG said: Your Mother Wouldn't Like It In 1992, Honda said: Pull Some Gees In 2024, Jaguar said: We Give Up
JaguTubbies is the most apt description yet. Jaguar has taken two steps towards irrelevance: (1) announcing their move to building only EV's, (2) this ad. Attn Jaguar, your ticket to be relevant and maybe money: take the 60s E-type body style and follow the Mazda Miata plan. Sell a less expensive one with a modest 4-cyl for budget conscious, a fast sporty 6-cyl and maybe an EV version. Make it a fun, sexy, obtainable weekend/summer cruiser as a second car and/or mod-able toy.
Haven't seen any modern ones, have you? Belinciaga recently had a show where a woman had a roll of clear packing tape on her arm... it was a Belinciaga bracelet.
The Jaguar owner inherited the fine company from his wise businessman father. He then blew a lot of money and on bad drugs and decided to let his imagination run wild in a rebrand.
I was patiently waiting for this, i knew you were far too rosy and kind to Jaguar et al to be so smart to produce the one-two punch we hoped it would be! But now they are doubling down on woke! My country is so fucked and this is just symptomatic
I stand by my renaming of Jaguar to Faguar, cars like the Etype for me were just icons, and some of their cars did hint at the female form. Tata, who get rich off the millions they pay a mere token, are just saying, here is a middle finger to the past. If this had all been a prank to get attention, it would have been a brilliant one, but no, they are deadly serious, this not a car company any more, just rich playing with the rich. When you have billions of dollars, you can just do whatever you want, and your slaves will just keep making you richer...
"There will never be a classic electric car". You are absolutely right. I wholeheartedly agree. None of them will be able to be repaired or restored. Nothing will be available for them.
The entire company had a midlife crisis, left their wife and kids and moved in with their new barista girlfriend and her two other boyfriends
That describes the average Faguar driver. But even these types are getting rid of their Faguars now...
@@defoley5 Girlfriend?
@@dubuyajay9964I would not assume their ----friends gender either
Its crazy using your legitimate boomer lifestyle choices as an example 😂
After a sex change and a lobotomy.
The "Modern Audience" doesn't even buy cars anyway. They take the bus.
The right play for jaguar would have been to make a spinoff brand of e-scooters and e-bikes targeted at that group.
Well, they TALK about taking the bus, but they’d never hang out with the kind of people who actually take the bus.
Or they're scrubs who ride with their friends.
Or cycle.
to the rainbow 🌈 dildo store
I think it's Jaguar telling us they're being held hostage by BlackRock without telling us.
Yes, it's an SOS to us that they can't come out and say it. How very astute of you to realize it.
Maybe you're right. How can Blackrock tell them their ad was TOO gey?
Which side of the afro the part is cut in is the signal.
Never thought a car maker would crash test their whole company.
Fair enough 😂
Now Jeremy Clarkson has many more reasons to poke fun at Jaaaaaaags
The comment I was looking for.
😂 Oh, yes he has!!😅
He drives a tractor now.
With an F. ;)
Turns out I've been boycotting Jaguar for decades.
My bank account boycotted them too😅
😆 LOL 😆!
😂😂😂
You got me there! 😆
The new Jaguar logo is actually the modern logo of the WEF heralding the beginning of 1000 years of eating bugs.
...... which will naturally - eventually - evolve to an IV drip
This is actually true
Yay no personal property no freedoms and a big bowl of bugs.
Consider yourself lucky if you get bugs to eat. They're going after the farmers right now. I hear nothing of replacing those farms with bug hatcheries.
The 1000 year Reek
Who had luxury car brand commits corporate suicide in time for Christmas on their woke bingo card for 2024?
Just as in video games, former customer base now self identify as Non-Buynary
@@jorge113355 Very good☺
It's Non-BuyAny!
Both the comment and the first reply are underrated.
Non-Buyever
The ad looks like something Andy Warhol would dream up after suffering a concussion.
😂😂😂
That's a bit harsh on Andy Warhol!
SEVERELY brain damaged Andy Warhol.
It'd be better if it was Men In Black 3's Andy Warhol. God, that character was gold!
And a stroke. Followed by a blood clot.
We all just need to accept that jaGAur is "transitioning."
They're aiming their sales at men who use tampons.
They must have hired the same people that made that Gillette ad...
I wonder if they went to the same business school as that W at Bud... Heinieschitt...?
The company's management is now on a Trans - Mission.
@@mikedx2706 Let me guess... that trans mission will be a grindr?
They're transitioning to being Out of Business
Jaguar's new ad, makes me proud to own a 14 year old Ford Focus. (I know, right?)
Your Focus has more testosterone than any new Jaguar, you should be proud.
Hell, I think it even makes Yugo owners proud of their sh*boxes. =)
Don't worry Kevin... I suspect a number of CURRENT Jag owners will be happy to trade their Jags for something... anything... else.
Just to get out of their "new" Q-magnets.
@@Nyet-Zdyes 😆😆😆
20-year Chevy pickup. 25-year old Toyota. Drive 'em forever. All new cars suck.
So... Jaguar wants new customers....
I've seen this before on a couple of other subjects....
Yeah, look how it worked out for Bud Light. lol
They've unburdened themselves of their customer base and share holder dividends.
@@Beaut2013 Bud Light is a mass produced mystery drink (corn brew?) for the peisanos. It was never going to move up into the highly sugared up, luxury French wine territory. Jaguar is already there and is going with the flow, addressing its customer's culture preferences.
@@julianpetkov8320 I'm not at all sure about that.
My idea of the "typical" Jaguar driver/enthusiast, is more like James Bond, or Andrew Tate... than Liberace or Elton John.
Now, however, I'm reevaluating that opinion.
A Jag used to be, basically, a chick-magnet.
This new ad-campaign is going to turn them into Q-magnets... which will probably (most likely) drive away those customers who wanted the chick-magnet.
In fact, I'll be a bit surprised if some *existing* Jag owners don't decide to sell...
@@Nyet-Zdyes James Bond is a movie character and Tate is exactly the target audience - a narcissist snob who never bothered to realise it. Not all narcissist snobs are Q, most are straight as door nails.
It makes perfect sense. Jaguar is a luxury brand. Wokeness is a luxury belief.
Well, when Blackrock investment is your lord & master, you dance however ESG / DEI purse strings demand. The irony is none of that demographic can afford EVs, let alone Jaguar that'll be in the shop 11/12 months a year.
Appeal to a demographic that can't afford your cars while repelling the demographic that can.
@@writerpatrickbrilliant strategy
And blackrock is part of WEF, go figure, just for the elites cars, we will eat ze bugs
The sad thing is they didn't even need investment from Blackrock and the like. Tata Motors gave them an amazing deal, guaranteeing all the design and manufacturing stays in Europe. And Tata has the money to support the company when they fail. I think that's the problem - they've been bailed out so many times because so many people just love the brand, they now seem to expect they can do as they please and not expect anything bad to come of it. The way they treated customers reminded me of insurances when the customer has a large claim to file.
An electric Jaguar with Jaguar electrics is a surprise bonfire just waiting to happen.
I’m gay, and I think the ‘faguar’ pun is a classic! Any queers taking offense to that are clearly over sensitive gen-z victim cash cows.
Hadn't heard it until Chato mentioned it. Pretty f*ckin' funny. =)
Not gay, but spent the entire grade school experience being called faggot daily and with ill intent, because I wore eyeglasses and read books. The experience made me unafraid of words.
Gay man here too, with three Jags in a row. Currently driving the I-Pace - love it, but I'm not a fan of the 'rebranding,' that's for sure. I can handle the new typeface (though losing the growler is a mistake), but this lukewarm pile of woke crap is so unoriginal, you'd have to be mad to actually pay people to create it. The more I think about it, the more uncreative it feels. It's painfully bad -and I'm not usually bothered by ads of any sort.
@@Widiar0 I never owned a jag, but always admired them. The head of marketing sporting that black mesh tank top and spouting platitudes about diversity and inclusion says it all. They have no interest in the actual car brand or its origins. Not trying to stereotype here, but going on presentation alone, that guy is probably more interested in Barbie play sets than he is in automobiles.
Gen-Zers don't know the fundamental difference between a gay person and a faguar.
Hyundai is going back to buttons and knobs on their dashes. It's almost like they were listening to their customers... HOW SHOCKING!
Eight hundred people and three years??
I think I know where the £22bn 'black hole' in our economy came from....
🍄
I could've pulled that off in a week, and for half the cost!
I will again state that all Jaguar had to do was dust off the machinery used to produce the 1969 E-Type convertible and they would be printing money.
No doubt it wouldn’t pass the regulations.
@jwbjerk a clean burning straight six is easy to install.
Precisely
@@jwbjerk if it looks the part they could probably just graft the body over some ev and call it a day
@@jwbjerk Regulations? I'd build my living room around one.
Teletubbies don't have drivers licenses.
Neither do the people in the new Jaguar Ad.
I've heard this Jaguar rebrand is so bad the owners of older Jags are prying off the logos and mailing them back to Harley Davidson.
Older jags aren’t Indian owned crap. Anything after about 2012 was pretty rubbish anyway. I had a 2014 XF and it was ok as a car but as a sporting vehicle nah and as bad as a BMW for nothing fitted as standard.
It takes a rational human to admit mistake.
and an intelligent one to even know they made a mistake. High bar for some.
"but all the fellas at the bath house said it was a lovely add"
-R. Glover
Haha!😂
I don't blame you, Paul.
The ad campaign is so absurd and clearly counter-productive that it would be insane to believe an established automobile brand would execute it.
But we live in insane times.
I was also with Paul in thinking that it may have been a bluff. If anything the name Rawdon Glover (Raw Dong Lover) added to my suspicions... but it turns out that's just the guy's actual name, and presumably his parents didn't write it down and read it before they went to the registry office.
Trump broke them.
@@Eric_Hunt194 Yeah, you think we're getting trolled, like with a gay "Peter "Buttgig," but that's his real name!
I blame (credit!) Chato's misread from being too close to his Monty Python homage.
how can it not look like an absurdist master-stroke after all that thoughtful binging and editing!
If it took three years then they would have come up with the idea in 2021 when things were at their craziest. It just happen to come out after everything has changed and the American public has shown how they really feel.
In development for 3 years makes sense. This feels like 2020-2021
For some times now, there seems to be a purposely attack on beauty, from attractive men and women, to buildings, to the horrendous things done to cats and dogs by selective breeding, and now even to the letters in brand names! It's insane
You are starting to Wake Up and see.
There will never be a classic electric car- Chato.
I agree.
There already is, IMHO, the Ariel Atom.
@jlpowell51 so classics are secret now? When is any government approved source going to tell us peasants about this, um, classic electric car?
@@jlpowell51 that's not electric.
I would say BMW i8 but thats a hybrid so I'll go and say the OG Tesla Roadster but thats just an electrified Lotus so then ill go and say the all time classic.... the REVAi! G-Wiz!!!
@@canon-de-75 i8 is turbo cringe
They took the Disney+ actress approach to the feedback.
Make England Cuba again.
I'd forgotten Jaguar existed. Now that they've reminded me about their existence, I'm glad I bought a Kia.
It's a bird! Its a plane!!! No wait.....it's the Kia Boyz jumping the railroad tracks in your former ride 😂 jk
Jag has fallen to the point that they (and Land Rover) are owned by an Indian company - Tata Motors.
It's Jag-queer.
Jagayr 🤣
Or Faguar
Draguaaaargh!
They put the tranny in transmission.
More like Faguar. Maybe they can product place it in some gay porn films as the "buttmobile".
I should have shorted Jaguar stock.
there is no Jaguar stock. It's Tata motors, and they're way bigger than this brand.
You can tell by the CEO's response that Britain is about 4 or 5 years behind the USA.
What amazing times we live in… When reality and parody are indistinguishable.
Raw dong lover, not Rawdon Glover. I sincerely hope they alienate their market.
The Jaguar Heritage Museum is in Gaydon. No joke.
I will never buy a car made after 2015. I fight for “right to repair”.
The 21 century is turning out to be a joke that wants so dearly to be taken seriously 😅
I own a 1960 Jaguar MKII and there is no way I would buy a new one. The only new car brand I have any trust in is Toyota.
50 years a proud jag owner………….until now. What a sad embarrassment. A least I still have the memories of the great cars of the past and Jaguar’s proud reputation. So sad.
I thought the reputation was poor?
I'm just curious, since you say that you're already a Jag owner...
Are you thinking about selling your Q-magnet?
(No, I'm NOT looking to buy!)
Rest in Peace, Draguar.
By 2030…. I seem to remember being told when I was a child that we’d be covered with an ice glacier by now because a new ice age was coming. And yet, here we are.
ALL scare stories in the news should be ignored.
I got told we'd be dead by now from acid rain...
And according to Saint Greta, we should have drowned already. Weird that that hasn't happened, either.
@@LittleKitty22 i remember that one
@@LittleKitty22same i was too late for the second ice age, but just in time for the acid rain and the hole in the ozone.
That actually would have been pretty epic if a day or two later they played the same commercial... but with an extra minute at the end that turned the first part into a joke.
There is time yet, it might still happen. Well one can hope.
You can't just blame the manufacturers. New beautiful cars have been regulated out of existence.
Because the manufacturers totally offered resistance and didnt go along with it to gain massive subsidies, paid for by average joe.
They don't have to cooperate so enthusiasticly.
Don't let the XYZ Snowqueens into your boardroom with their magic powder and "new ideas"! Bye Jaguar!
I heard that Disney recast the dwarfs in Snow White with the Jaguar actors.
Top comment! If Disney sees this, I wouldn't put it past them.
Jaguar is offering a Bud Light paint job to complete the mystic.
The Jaguar boss is an example of what to do wrong.
I think I underestimated how much of a commitment to, not even DEI, but legitimate queerness that Jaguar is projecting. The car better be carrying antigravity technology at this point. Thanks Paul!
The customers who wanted a chick-magnet, are going to be replaced... replaced, not augmented... by those want to purchase a Q-magnet.
By my estimate, that's trading 100 to get 1... maybe 1.
I would boycott Jaguar, but overpriced cars are beyond me anyway. But if I win the lottery Jaguar is right out. And not as much from those idiots going woke, but more from the fact that they're ok with wasting 3 years paying hundreds of wokies for a garbage add that should have cost fractions of what they wasted. No company is viable with that kind of fraud, waste and abuse of their funds.
I saw a beautiful old jag today but i felt sorry for the owner and not envious or admiring. It's sad
It’s not just ownership, it’s mindshare and the effect owning one is supposed to make you feel… in the eyes of the plebs. If everyone laughs at you for buying a Jag, you better really like it for your own reasons, because you won’t get any respect rolling down the street.
Jagittubbies, it was always ambiguous jagittubbies
Traditionally, car manufacturers sell cars.
And adults don't cavort about looking like citrus-flavored teletubbies.
Teletubbies was the first thing I thought of when I saw the commercial, once you see it you can't un-see it. An old iconic brand has fallen.
They went off a cliff real fast, I've never seen a company commit suicide so quickly!
I've heard that Tata Motors brass want Jaguar to be history. Hiring a Fluming Flagon to ramrod the DEI/ESG/The Message ad campaign fits that "FU British Empire!" idea. When the Electric Steely Dan shows up in a few months, we will see if that was the idea all along.
To quote Marv's non-affectionate observation in Sin City: "Modern cars. They all look like electric shavers."
electric cars, and their audience re-volting over them. that pun amused me anyway.
Jaguar had such cool and classy cars... why did they choose creepy and silly for their rebrand?!
WHOOP! There it is!
It would have been an epic troll though.
Could have been the greatest ever.
re-brand to de-brand in one ad.
My friend currently owns EIGHT Jaguars, stretching from 1938 to 2019. He's very active with the east coast jaguar community.
Thanks to the new direction he's looking to replace his 2017 and 2019 with Acuras.
My mother had a used jaguar my father bought her. It was beautiful with curved lines, until some idiot hit her head on while she was waiting to turn onto our main road. My mom came out without serious damage, but the vehicle was totaled and probably sold for all its parts. I still remember having my driver's permit and my father handing me the keys to my mom's jaguar. I drove it for 20 minutes on a few straight roads home that night. Not much traffic so it was a smooth ride and I loved the power the vehicle had--despite the fact I was driving the speed limit--you could feel the power and responsiveness through the steering wheel and pedals. I'll never have another chance at such a vehicle again. They just don't make them like they used to.
When the Boss came out and doubled down. yeah it was over for JAGUAR
They aren't "Betting" on electric - they will eventually be forced to make them.
Stepping away from automotive stereotypes or customers as we call them in Old Blighty lol
Like I said elsewhere, that looks like a 70s retro Le Chic disco "Come As Your Fave Tupperwar Container" party.
Three years in the making?!! Imagine how superb the, so far, unseen vehicle is going to be? It's going to be "vivid" and stuff.
It was like watching a new cell phone advertisement
Terry Thomas is one of the great unsung heroes of comedy. If Thomas was in the movie, chances are it was going to be good. One of the true bright spots in Mad, Mad, Mad, Mad World.
The advert looked like a parody of modern ''woke'' media. But they lack the self awareness to do that on purpose. Now they revert to the standard attack the customers for not blindly praising and eating up the tripe given to them. No matter how many times this strategy fails, they still try it over and over expecting a different result.
Well, I guess Morse got the best years of Jaguar and so did we. Roll the credits, and play the Inspect Morse theme!
It's interesting that Jag is going all in. The writing has been on the wall now for three years that EV isn't a good bet. GM, Ford, Stellantis cannot sell their products. EV market share has stalled at 8%. There is no appetite for EVs in North America given costs, distances and poor infrastructure. Jags major markets are in North America. Given the timing immediately after the 'landslide' vote in the US, essential they have willingly immolated themselves. Truely unfathomable.
That car @8:07 looks like my Chrysler 300 on weak steroids.
Oh, dear. I was so hoping for a prank. On a positive note, you can now get your E-type in Pretty Pink or Flaming Orange.
You talking about unimaginative car designs today reminds me of cars back in the 50's. I was a child but I remember how exciting it was to see the new car designs. They were purposely kept secret under wraps till a certain day when the new designs would be revealed. So exciting.
I know that Jeremy Clarkson is very busy saving British farms and therefore Britain itself right now but I cannot wait to see his reaction to this.
Britain is in a very bad place at the moment. Jaguar adverts are the least of our problems.
@seankayll9017 but those advertisements are a symbol of those problems
3 years, 800 people, countless millions of dollars, for what? Cobwebs and crickets. I'm just going to repair my 23 year old Jaguar and lament the legacy that is now gone.
"Safe for UA-camrs" 😂
But, yaaaaah.... British aren't well known for their electric components. Its a bold strategy Cotton. Let's see how it works out for them. 😎
I agree with the not wanting all the tech in the car. I deliberately sold a newer, lower milage car to get something where I could actually press a button to turn the ac on or off. It was soooo fun trying to hit an icon on a touchy screen while driving on a bumpy road... or be blinded by a huge screen while driving at night on a dark road. Or again trying to press an icon on a touch screen to turn it off while trying to keep my eyes on the raod. New cars are as fun as whashing machines. Serve a purpose and I couldn't care less about the brand and model.
Yea, I laughed when you had the theory that it was clever marketing. Have you seen how companies advertise these days?! Paul is so innocent 😂😂😂
That classic Jag behind Chato is a *beautiful* hunk of vehicular masterpiece...
They have forgotten about the KISS principle!! Buh Bye jaguar!! Going all electric is a huge mistake!!
Even though some of my best friends are androgynous aliens dressed as Teletubbies, I still hate this commercial.
In 1978, BMW said:
Take Me To Your Husband
In 1981, MG said:
Your Mother Wouldn't Like It
In 1992, Honda said:
Pull Some Gees
In 2024, Jaguar said:
We Give Up
Or, "Hold my Bud Light"
I also thought of the Teletubbies. Nice work!
I'm from a "jaguar family" so I remember when Jaguar said they were going all electric early, but WOW, I did not see this coming!
JaguTubbies is the most apt description yet. Jaguar has taken two steps towards irrelevance: (1) announcing their move to building only EV's, (2) this ad.
Attn Jaguar, your ticket to be relevant and maybe money: take the 60s E-type body style and follow the Mazda Miata plan. Sell a less expensive one with a modest 4-cyl for budget conscious, a fast sporty 6-cyl and maybe an EV version. Make it a fun, sexy, obtainable weekend/summer cruiser as a second car and/or mod-able toy.
That freakin' ad gave me vivid flash backs to some of the catwalk shows for the fashion industry. Mostly the 60s and 70s.
Haven't seen any modern ones, have you? Belinciaga recently had a show where a woman had a roll of clear packing tape on her arm... it was a Belinciaga bracelet.
I honestly though they were leaning into Zoolander. A humorous take on the film to sell cars. The fact that its not baffles me.
The Jaguar owner inherited the fine company from his wise businessman father. He then blew a lot of money and on bad drugs and decided to let his imagination run wild in a rebrand.
Homer Simpson's car design doesn't seem so bad these days :)
I was patiently waiting for this, i knew you were far too rosy and kind to Jaguar et al to be so smart to produce the one-two punch we hoped it would be! But now they are doubling down on woke! My country is so fucked and this is just symptomatic
I stand by my renaming of Jaguar to Faguar, cars like the Etype for me were just icons, and some of their cars did hint at the female form. Tata, who get rich off the millions they pay a mere token, are just saying, here is a middle finger to the past. If this had all been a prank to get attention, it would have been a brilliant one, but no, they are deadly serious, this not a car company any more, just rich playing with the rich. When you have billions of dollars, you can just do whatever you want, and your slaves will just keep making you richer...
The "abandoned JaGuar plant" youtube videos are gonna be great to watch.
Draguar, Dracula’s bro.
Volvo announced they were going full EV in 2022... Now they've reversed that poor decision.
Check out the new Volvo ad. It's actually good.
Teletubbies on acid are the new face of Jaguar. A Jag Lite move. May Jag rust in piece 😜
We need an “I’m in a jAgUaR” bit 😂
I've been following you for ages, love it!
"There will never be a classic electric car". You are absolutely right. I wholeheartedly agree. None of them will be able to be repaired or restored. Nothing will be available for them.
Jaguar Thee Stallion twerking with Cardi-B(MW)