A Plea to the Three Global Major Labels from Jack White
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- Опубліковано 13 бер 2022
- At least once a week, without fail, someone will reach out asking me to help expedite their vinyl record manufacturing. It’s a natural thought…knowing that I own a pressing plant and have my own record label, "if anyone could help, it’s this guy!"
With industry-wide turnaround times for vinyl currently leaning towards the length of a human pregnancy, it's obvious, in a world so contingent on being of-the-moment and timed just right (a single, an album, a tour etc.), these timelines are the killers of momentum, soul, artistic expression, and far too often, livelihoods.
I've done everything within my power to help. Third Man Records began a concentrated focus on vinyl in 2009 with hopes of exposing its wider potential to the farthest reaches of the music industry. In 2017 I furthered my commitment by opening Third Man Pressing…a plant which has always been open to anyone and everyone who walks in the door and wants to press a record, from bedroom hip hop artists to field recording documentarians. And in the last year, I’ve doubled down and invested in even more record presses, more employees to run them, and more shifts to try and accommodate the insane growing demand for vinyl product.
There are people who will say - isn’t this good for Third Man? More demand than you can handle? To which I say, even though Third Man benefits in the short term, in the long term it ultimately hurts everyone involved in the vinyl ecosystem given the bottlenecks and delays. Something needs to be done.
While the entirety of vinyl investment and framework in the past decade has originated from independent companies and investors, the bigger problems we now see require major solutions.
In this spirit, I turn to our collegial big brothers in the music world, Sony, Universal, and Warner, and politely implore them to help alleviate this unfortunate backlog and start dedicating resources to build pressing plants themselves.
To be clear, the issue is not big labels versus small labels, it's not independent versus mainstream, it's not even punk versus pop. The issue is, simply, we have ALL created an environment where the unprecedented demand for vinyl records cannot keep up with the rudimentary supply of them.
Across the globe, there are now a handful of NEW companies, building both automated and manual vinyl presses. It’s easier to purchase a vinyl press now than it has been in four decades. And with more ancillary innovators popping up every day helping advance every facet of the industry, this isn’t a difficult decision to make. It’s a no-brainer.
We’re all on the same team with the same goals. I truly believe that with a good faith investment in the infrastructure that got us here, we can continue on this upward trajectory and further inspire the worlds around us. Now is the time. Thank you.
jack white
III
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I also wanna add, prior to this resurgence of vinyl (which I love), small punk bands and indie labels are the ones who kept these independent pressing plants alive and I think they deserve extra love for that very reason.
If they weren’t all left wing zealots I’d give a fuck
@@barneyboyle6933 also yes
@@barneyboyle6933 putting ur political affiliations ahead of art 🤩🤩
@@wubz508 when your art is corporate bootlicking that you frame as being anti-authoritarian is your art really valid? I was under the impression that punk rages against the machine, not in service to it
Indie labels putting out music like House, Hip-Hop, Jungle and Trance for DJs definitely played a large role in keeping vinyl alive.
He’s basically saying his plant can’t keep up with demand so in the best interest of the artists he’d rather lose market share to the big labels in order to get their records out. Pretty damn cool.
Ok
@@Koolgit ok what?
@@sto620 ok computer
That is a factor yes, but to go deeper, there are only so many pressing plants. Major labels with artists that don't even need a single cent from record sales are going to the same pressing plants (ordering so many records that the records will be sitting on Walmart and Target shelves for 10 years) as much smaller artists that base their livelihoods on direct and instant sales. The biggest horrible move was after two years of bands not being able to tour (another staple in their livelihoods), those Adele records were ordered to press which pushed back potential income for financially suffering artists anywhere between 6 months to 2 years. Jack really held back because what's happening is catastrophic. Not arguing with your statement, just wanted to elaborate further since Jack did, understandably, seem a bit too collected about it.
If it's in such demand it should be extremely profitable, so why doesn't Jack just build more pressing plants to meet the market demand? Why ask giant labels to do it? Or, is it not really worth the investment?
I mean, the thumbnail made it look like The Joker was threatening to flood Gotham with toxic waste but it turned to just be a pretty chill video about vinyl manufacturing starring Jack White.
When my band black lips who aren’t on a major label was in a bind to get our vinyl pressed in time for a tour.Third man was kind enough to expedite are pressing just in time for our tour.can’t thank them enough for giving back to the little guys too ,in times of need!
That's badass and your band slaps! Glad they could help ❤
Respect Jack's taking the initiative. Those labels could also create jobs in whatever community they choose to build their pressing plant.
@Perverted Alchemist outsourcing rarely benefits the consumer in the long run
It's not a big enough demand. What a ridiculous idea.
@@87clits all my idiot friends buying new vinyl for $50 a pop seem to refute your assertion.
We're almost in ww3 and we're worried about this? Sorry been to about 5 jack white shows long time fan but this is by timing
Thank you Baby Smurf!
Even the factory has AESTETHICS - love it!
Thank you Jack for keeping records alive!
Thanks Jack ,You’re absolutely right the labels need to start pressing again. Quality control sucks. I got excited about buying vinyl again only to find out most of my purchases sounded lousy with lots of surface noise.
I buy many new titles and I have no issues .
Fuck that.
WE SHOULD ALL START OUR OWN.
@@noneofyourbusiness1114 literally me Googling "diy vinyl press" and wondering if Jack knows this. 🤔
@@illnevertell7863 That’s wonderful for you but I had some issues. Not everything I bought had a issue but I ran into some noise issues on a pretty expensive record that came out on Record Store Day. The record plants were rushing them out and there were issues with pops snaps . I bought and returned a Bill Evans Trio triple live album twice. It was $85 plus tax it sounded beautiful except for the issues I just mentioned. It was pressed in Canada it had some paper debris on both copies and the second one had some visible scuffing. I gave up on it and got store credit. I’ve had problems with some other albums . The Bill Evans was my first RSD purchase and I really wanted that album in the worse way. I’m aware not all records have that issue but when I’m paying $25 - 30 and up for a new album I expect nothing less than perfect. If I’m paying 4.99 for a used album I won’t buy it if it has any damage or if it’s dirty. I agree with Jack I believe the small plants can’t keep up with the demand and record companies need to start pressing again .
Tape a dime on top of the cartridge
Back in the 70s one plant, RCA in Terra Haute, IN pressed 80% of all vinyl in the US. And this was in the heyday of Vinyl LPs. It wouldn't require each major label to have their own plant, just a major pressing plant operating under licensing agreements with the labels.
except it would, because the rights to press each artist is spread farther and stricter than ever
@@gooburt they just have to give a third party presser rights to press it…
@@ragebait988 not that easy
@@gooburt Exactly how are you so knowledgeable about rights in the music business?
RCA was terre haute?!
Jack White has just climbed a significant distance up the ladder of my respect. I'm with you all the way, Jack.
He had my respect from the time he beat up that guy from the von bondies, total legend
LOL, i'm sure he is glad to hear this
Agreed. American culture should be produced and supported here, first and foremost.
@@noneyerbidness You never know, right? LOL
@@Thejonthomas there was a day when Americans believed in one another and not in just themselves
AMEN. Thank you for everything you do, Jack, and continue to do.
Jack White playing Elvis in Walk Hard:The Dewey Cox story kills me everytime. The fact many don't even know it's him is even more of a surprise.
Never heard of him.
Jack Black, Jack White, Jack Frost, Jack on, Jack o lantern
"It's called Karate, man. Only two kinds of people know it, The Chinese and The King. And one of them is me." 😂
This statement is simple, to the point, and very effective. Just like Jack's music. What a gift he is to our culture.
What an incredibly eloquent comment!
YUCK
Tru
It is like his music, half assed, rushed, and totally derivative of what happened 50 years ago.
ROFLMFAO!!
As someone in a small young band, I really want to be able to get my music on vinyl, and I'd love to able to do it as soon as it is ready. Major thanks to Jack for putting this out there.
Well since you want to …
Just do it. I put out a record, it was easy.
You might be interested in small run, lathe cut records. I haven't tried it out yet, but the prices are good, and you don't have to commit to doing a thousand copies or whatever.
@@SeeSawMassacre nah. most of them only cut in mono, I only know of one place that does stereo lathe cuts, little elephant, or whatever their name is. the prices aren't too bad but when you're in the $500-600 range for only 30-40 records or so, you might as well just go the full yard and get a real record pressed at a minimum of 100. The cost of 100 lathes isn't even that much cheaper than a 100 run of vinyl
I was not ready for this video, at all. This was eye opening, and refreshing.
Good for you Jack. We need this man vinyls need to come back and I'm all for it
Not sure if major labels are ever the ideal solution for the best interests of musicians... but yeah. Kudos for shining a light on an issue.
well at least they'd be able to handle their own represses of albums like The Eagles' greatest hits and free up indie operations for more worthwhile endeavours!
Physical format made the record business. Digital killed it. Committing to a protected physical format is great but digital is here to stay. Physical and blockchain formats seems to be the way forward.
i thought the same thing.
@@LosantoBeats if major labels put major marketing money behind physical format it would help artists and themselves immensely
We need new pressing machines. Only the big labels can afford this.
I work on record pressing machinery and imagine such a response from major labels would create a lot of jobs, not only in the plants, but for producers of the specialized machines that make records.
What gave you the idea the record industry is interested in 'creating jobs'? Nothing could be farther from reality.
Corporations are interested in creating REVENUE with the least overhead possible, and by ditching physical media for digital subscription models, they very LAST thing they want (or need) to do is create a larger workforce, increase their manufacturing costs, or raise warehousing and transportation costs.
And in case you hadn't noticed, our 'just in time' global supply chain is in tatters, making it even more impractical to produce, transport, warehouse and retail physical items when there is the option of instant digital delivery for a fraction of the cost.
@@Metal_Vistas "instant digital delivery". That's the whole point of the hassle of vinyl records: they are NOT digital. Instead they are analog. The same resurgent interest is happening with reel-to-reel tape recorders. Because people love the warmth and natural compression that analog gives. And everyone in their digital home studios buy plug-ins to emulate tape and analog!
Vinyls are not flying off the shelf. That is absurd.
@@Lifesizemortal Honestly, if it's a profitable business, why doesn't Jack expand his own factory? Build another factory in another city? I imagine the margins are pretty low and the start up cost is pretty high.
Vinyl Records have to be replaced after about 100 plays. That's why people ditched vinyl for digital in the first place. He sees Dollar Signs and nothing more. He's a yuppie drone and his menial "created jobs" are temporary at best.
Love every word of this. Thank you Jack. Keep at it. We know you will.
I LOVE THIS SO MUCH JACK. YOU ARE DOING EVERY THING CORRECTLY. THANK YOU!
Absolutely. As a minor artist whose pay day relies on pressing plant queue times, it's so good to have you speak up for us against the careless majors.
Careless is RIGHT, in terms of the major label mentality when it comes to most ANYTHING! They've always been interested in two things: Looking out for their bottom line and milking something for all its worth until there's nothing left of it. From which point, they toss out the carcass and move on to another cash cow. And if we know that, then we know how likely it is that they won't lift a FINGER to actually reinvest in anything that would alleviate the current vinyl manufacturing crisis. Instead, these pea-brained label execs will probably just hem-haw and make excuses that "there's no point since the existing plants are expanding big" and that "the bubble will burst sooner or later". It's no secret that their objective is to simply sit back and collect the money, while hogging use of all the hold-out plants and leaving smaller artists and indie labels in the dust. And then, once the whole vinyl industry has gone BUST because of the majors' greed, THEY will simply take the money and run. Period. Corporate greed at its worst!
It’s not right what these careless major labels have put you through.
The problem is legitimate. Delays started probably even before this plant opened and the demand has stayed consistent that years later, production is still basically a year behind.
Thank you Jack! We all appreciate this!
This is great! I’m 23 and I have a deep appreciation for vinyl records. I don’t listen to many just what my parents have, plus they’re pretty expensive. But I do appreciate the technology behind them, plus the unmistakable, signature sound of them. They just sound so cool.
Hopefully this comes through and the price of vinyl records comes down dramatically, plus with modern technology, make them so they’ll last a lifetime no matter how many times you play them!
CD's replaced records for a reason.
This will really help artists have a good career and actually be paid properly for this so desperately needed art form....MUSIC IS LIFE....thank you Jack, you are a legend
Vinyl and CDs too. Physical formats ftw!
Haha CD
It's a delusion to think that mass produced vinyl is going to happen. Even if it did, do you think the greedy record labels are going to let the musicians profit off of all that manufacturing expense? C'mon.
Sounds like the problem isn't streaming vs physical media, the problem is artist compensation.
Plenty happy with my Tidal HiFi Plus subscription, thank you.
Yeah i find it incredibly sad that bands cant make much money from the hard copies anymore
I m greateful to all the bands i love and happily give them my money
As someone who's been running an indie record label for the past 10 years, I say well said Jack and thank you for your support.
nice whats the name of the label
Throw a link to your label so I can throw you an order. I love supporting diy labels
id like to see a response to this
It's and indie label, you've never heard of it
/s
Give a shout out!
You rock as always. We need records! They last longer and way cooler then just using the internet. I bought two 45 's of Jacks when re discovering who he was back in 2017 while on a visit to a record store in Boston. Love ya bro. Big labels need to get with the program and support their old and news signed artists. Ciao bello.
Fantastic! Great job Jack. You are a class act!
Another issue with existing pressing plants being so overwhelmed is that jobs are rushed and quality suffers - I had 300 records made by a major EU plant and they were all pressed SO off-centre that by the end of each side it was like listening through a vibrato pedal - well over 1cm of sideways movement happening at the stylus as it rotated. I've largely given up buying LPs in recent years because SO many I was purchasing suffered with the same problem - it seems nobody high up cares about QA. I worked in an indie record shop a few years back and we had so many LPs brought back with the same complaint. Vinyl only makes sense when the sound quality is there - else it's just an expensive gimmick; and no true music fan wants it to become that. Also - major labels especially don't seem to understand that it's not Record Store Day 365 days a year...some of us earning low wages just want to buy and enjoy the album; not pay £44.99 for a every single release for a limited edition collector's coloured engraved vinyl with a free sticker. Just give me a sensibly priced 180g black vinyl that's actually pressed properly - or at least the option of that amongst the higher priced collectors stuff.
v interesting. Thanks for sharing!
Major labels only want to meet the demand but with the lowest cost, they don't understand that buying a vinyl record is buying something you want to keep for years or decades, as something precious, so there must be some quality in the material
Or maybe they plan to make you buy the same record, again and again 😈
How will the care with QA during the times of cheap entertainment like Daddy Yankee and Maluma? It is the consumer's fault. Kudos to Mr. White for his really commendable job
@@goldflo91 Like 'Rumours'? :P
@@vonsopas It's a problem that affects everybody getting vinyl pressed - from a small unsigned artist through to majors. But yes, if the demand for QC isn't there from their biggest clients, they certainly won't bother for their smaller ones. That was the subtext when I complained about mine - "Why should we care about you?"
The subtext is that the majors are hogging most of the capacity of the existing vinyl cutting & pressing industry, causing said punk bands to have to wait months/years for their low-volume orders. This was a tactful way of saying fuck off to the majors, who can afford to build their own production lines for yet another giant run of Rumors and DSOTM.
The major labels have ruined popular music. Bring it back, Jack!
Those two albums should always be relevant, but what if al albums were made of recycled vinyl. Might just be woke enough to take off.
Wouldn't it be easier to say "fuck off to the majors" by not accepting their contracts to press their music if it is backlogging other, smaller, artists that are currently in the plant's production pipeline? Until small pressing plants say "No" why would the "majors" change their strategies? Good will? Good luck.
Wish he would have been a bit less subtle about it since the people in the back are having a very hard time understanding this.
Pretty much. Look at the Adele debacle with her latest album and the obscene amount of pressings it got which held up production.
A visionary for solutions for our passion. From the ones music on the vinyl to the person listening it’s all Great!
I totally totally agree on this!…
Once again Vinyl Era is here!..
Thank you Mr. Jack…
I myself here from Brunei.. we love vinyl!…
Thank you, Mr White.
So very much agree Jack.. In 2020 just started getting vinyl once again.. Alot of the brand new/180 grams vinyls skip and have issues.. But can get a original pressing of something from the 60's 70's and 80's plays without any problems and sound wonderful.. Thanks for all you do Jack.. All the best wishes from us both Mark and Mandy..
As someone new in vinyl, couldn't that be because of the needle? I think 70's and modern vinyl have a different shape, and you need a needle to match it.
Please do correct me if I'm wrong, it's why I haven't played an old vinyl on my quite modern player.
@@douglasw4082 I had to start all over in vinyl coz my huge collection was stolen in 2003.. It isn't every new vinyl that does it.. The White Stripes and Jack White vinyls play fantastic.. Got a brand new turntable and needle so really doubt it.. Example Beatles vinyl i got.. The new ones had skips.. But ones that are 1960's pressings play as if brand new.. Thankfully i can usually fix the skips.. Thanks Douglas for your reply.. Best wishes to you and yours..
People were saying vinyl had exploded in popularity in 2013. Some claim it’s because digital tracks are mastered to not have as much dynamic range, and people want their music to sound more “natural” and “authentic”. Now some are saying vinyl has exploded in popularity largely because of Gen Z (who never even lived in a “vinyl age”). Wouldn’t be surprised if all contributed at least a little, but I don’t know who or what to believe.
@@douglasw4082 Modern turntables should not have problems playing old vinyl provided the records are in decent condition. There is actually a lot of old vinyl that outshines much of what you can buy today. I am guessing that the difference in shape you are referring to does not have to do with the vinyl records themselves (or rather the grooves contained within the vinyl), but instead with the stylus (or the needle as you've put it). This is nothing new as there has long been a variety of stylus shapes. Regardless, a decent turntable that has been properly setup should do just fine with both old vinyl and new. But there will be records, old and new alike, that can be problematic for a variety of reasons.
At the low end of the spectrum, this is not something often discussed. Entry level turntables typically include a cartridge (which includes the stylus/needle). What comes with the turntable is what you get. If the turntable is set up properly it should be able to play old vinyl just fine, provided that the record is in good condition (this is important as there are no shortage of trashed LP's out there). But most decent record shops wont purchase such vinyl for resale. If you're buying vinyl off of craigslist or Facebook Marketplace for example, then you'll need to be careful.
Higher up in the spectrum, turntables and cartridges are purchased separately. This is where buyers begin to focus on the shape of the stylus among other things. While some stylus shapes are able to better track the groove in the vinyl than others are, there are other factors that come into play including the turntable itself. There are actually all sorts of factors to consider when it comes to turntables and vinyl playback, but these are not things that the average music listener tends to worry about, nor do they really need to. As long as you enjoy listening to music on your turntable, it is doing its job. There are always higher levels of playback performance to be found, but it is a very deep rabbit hole capable of emptying your wallet many times over.
He will go down as one of the legends, always loved him
I work a block away from third man records store and the employees are always mad nice and cool when they come in!
Jack has been an innovator and a preserver of the past, for many decades, now. A beautiful walking contradiction packaged in brilliance.
Innovator? A live Jerry Lewis lp on color vinyl is well over $100. You call that innovation?
Super innovative, bring back a blatantly inferior format for people that like being cool more than music. Nothing beats wave files.
@@zaneholland6297 If you had crappy equipment and never took proper care of your records, then it's your own fault that they seem inferior
@@kensims4086 He's not my cup of tea either, and costs stop me from buying many new pressings anyway, but someone's buying them.
@@djhrecordhound4391 They are objectively inferior no matter how much you coddle them. I could throw a CD into the street and it would still play better than any vinyl.
As someone who had to wait 10 months for pressings of my dumb little indie band’s record, I would love this but I doubt it will happen. The major music labels have been investing a ton of money recently in buying up the rights to boomer musician catalogues that have already been pressed on vinyl for decades. I can’t see them making substantial investments in a vinyl factory to put out the 20th pressing of a Dylan or Neil Young record or whatever.
That’s without getting into consumer-side issues, streaming competition, etc.
I hope I’m wrong!
had the joy of checking out the shop myself about a year back; bonkers how much is being pressed/reissued there from other labels! hope this message is heard loud and clear and taken to heart. love the store, want the organelle, fantastic staff, incense smells great, yada yada rock on
As an audiophile and vinyl collector, I wholeheartedly agree with Mr. White's request of the major labels here.
He is just such a genuine, awesome and extremely talented person!
I dont own a turntable any longer, but I want nothing but for the vinyl to come back!
It's been back for over a decade at least, and vinyl never went away from Europe. Most of my 1990s-2005s LPs are imports except new 45s, which were regularly pressed in the US right up until the mid-oughts resurgence began. (Last "regular" price was 5.99 each.)
As the resurgence gained steam they became expensive specialty items, ranging $10-$20.
Wow that was straight to the point, 100% agree tho, would love to see smth I put out on a record someday
Much love and respect.
This needs to be shared more spread the word !
This needed to be said! Thank you JACK!!!
Doing the right thing while giving off Bond villain vibes. That's my guy.
Thats hilarious! Thank you.
I was thinking comic book villain...
I was thinking cat burglar 🤣
I agree ! Much respect for Jack White taking the initiative !
So glad I kept all my hardhouse vinyl, had them all out recently and they have reminded me how much I used to enjoy djing.
Much respect to Jack White. I love the second message at the end of the video. "What's Yours Is Mine"
I once got to visit a record pressing plant just like that shown here. I remember seeing a Creedence Clearwater LP being pressed although I think that the pressing plant was RCA. It was so long ago that I don't remember all the facts anymore.
But it WAS fascinating seeing how they did it back in 'the olden days'....
There are cool films uploaded to YT...
Best one is with (Looney Tunes voice actor Mel Blanc) and (orchestra leader) Billy May called "Ya Wanna Buy A Record?" from the 1950s. Mel takes Billy through Capitol's process of session recording to the final product--a record in Billy May's hands.
Thank you Jack from Jackie. Lchaim. You keep it real and honest in all facets of your life. You are a gift from God. A guardian angel.
Thank you Kai Anderson
Jack this has to be the most honest thing I have ever heard.
Kick out the Jams, Jack!
Thank you sir for continuing the Beauty that is vynle.
Indie and alternative music is coming back and here for it
Amazing that Jack pulled the old MC5 line. They were one of my favorite "live" bands back in the day. It was true then, and even truer now. Those words from brother Rob Tyner will always ring true.
Kick out the jams
It is JC Crawford saying those words in the intro to Ramblin' Rose on the Kick Out The Jams record.
Speaking as an old fuck who had vinyl in the '70s and part of the '80s pre CD, and had to deal with scratches, pops, and skips of records, I would have NEVER thought vinyl would have made such a comeback. I just can't do vinyl though. Takes up too much space, too much time and effort. Give me Spotify and iTunes any day.
Exactly -- finally someone being honest here. People waxing romantic about a thing, even when it was all there was, wasn't that great. Literally every album I bought in the 70's had nicks and pops... and some would skip. The first thing I would do as soon as cassette tapes came out, I would record to audio cassette then put the record away and listen to the cassette tape. This is non-sense and it will go away after folks get tired of screwing around with all the expensive equipment. Cheers.
Yeah, I have some vinyl and I have a pretty nice setup, but 99.9999% of my listening is through Spotify. I've played the same songs on record and on streaming back to back and there's almost zero difference besides for the pops/crackles on the vinyl. The difference in convenience is astronomical, and the difference in audio quality is miniscule. If anything, I'd give the edge to streaming since the signal is so much cleaner.
I'm a 61 year old lifetime music fan / audiophile, having learned from my older cousins in my preteen years to listen to music on albums, not 45's, appreciate the "deep cuts" not the hit singles, worked in a mom & pop record store at ages 15/16 in 1976/77, by college owned hundreds of vinyl lp's & a Yamaha mahogany base direct drive turntable.
I agree - the whole Vinyl resurgence is merely a Grift, it is scientifically / physically Impossible for vinyl to sound "better" (other than it being pre-mixed "hotter" so your brain perceives it as "louder" / "better"), not to mention the pressing is progressively destroyed a little more each time you play it, becoming even more "imperfect". This all started because greedy record companies pressed early cd reissues directly from master reels mixed for vinyl pressing, so the high end was overmixed & sounded "tinny" on cd. Thus the "vinyl sounds "Warmer"" thing. But it really doesn't, it's all a matter of production up front, you, the consumer, has to be aware of what you are consuming (how many people even understand the cd recording codes: "ADD, AAD, DDD", etc?)
The only benefit of vinyl resurgence to me is to get people back to appreciating music in LP format, the way I grew up learning about bands & music. I was taught early on to not listen to music on 3 minute 45's, rather on 40 minute LP's, where the songs are tied together thematically / sound wise. Since the advent of IPods, then Spotify, etc, we've de-evolved back to consuming music via 3 min songs on "playlists", where the same few songs by every band get played over & over but no one ever hears any of their other work, including quality "deep cuts" that really reflect the creativity of the artists. This consumption of music in 3 min increments really is about the worst trend of all, so I am glad for the resurgence of vinyl is at least a counter trend to that.
Most of us also have pretty large digital collections too. Its definitely not an either or thing for me.
I also appreciate it as a medium for DJing, so that's part of it. Vinyl is the only format where you can take a new song and play it against a song from the 50s, with the original records. Idk, I just find that pretty cool.
Also I get vinyl as the main medium got used a lot more but the equipment is a lot better and more modern nowadays, even if the mechanics of it are relatively the same. I've found that even if you don't baby a record like crazy its not hard to keep it in good shape.
@@sgtcreasegrease I agree about the DJ thing. I am a fan of EDM when it's fused w/organic instruments. Yes, indeed, vinyl records are an integral part of that.
Maaaaannnn I hope they do it. They probably won’t but I hope they do!
we absolutely need positive role models . thank you mr white . lead the way
The Detroit location is quite an operation, well worth a visit if you have some time in the city.
I must!
Maybe other artists could follow Jacks lead and open up additional plants? Would be cool to see musicians have more ownership over this part of the business.
Ya, man. You'd only need a few loose million lying around. Easymode.
@@iamjakt Well yeah you’d obviously have to be a rich.
I've been playing vinyl since 1973. I will never forget Christmas of '73. Dark Side of the Moon record, record player. And headphones! Been collecting ever since.
Always love to see Jack
The Joker prints records? Coooool.
Long live vinyl and it’s cool how even his plant looks like the most analog setting for a gritty rock video.
Very interesting to see this. I had just noticed a new record pressing company here in Memphis
Jack White, we salute you! Thanks so much~
Can we also make CD's easier to find as well? I do not own a record player, but I love CD's. All physical media should be accessible so bands can make a living from their art.
I'm kinda okay with the death of the CD. CD content is identical to lossless digital downloads essentially, and now that the size of lossless music isn't very prohibitive to modern internet speeds I think it's easier just to provide the lossless version online then have people who want a CD copy for listening can burn their own, or like Lorde is doing, offer a CD shaped package made out of paper and offering a download in the package. CDs are also not an environmentally friendly format with all of the plastics.
@@andaroos I am a fan of physical media, and I love listening of CD's in the car. It's getting frustrating finding CD's anymore. As far as environmentally friendly, I don't see how vinyl is an more environmentally friendly than the CD. It is a type of plastic.
What CD are you looking for?
@@vrp_pdx just in general. Like old Goo Goo Dolls, they've been expensive on Amazon. I miss the days of the used music store.
@@vrp_pdx There are a lot of artists who only release their music on streaming services and often vinyl as well, but haven't been releasing CDs. I've been looking for recent releases by Hilary Hahn, Black Thought, Zach Bryan, and many more on CD, but they're only available on MP3, streaming, and sometimes vinyl. I prefer the ease of playing CDs, including in my car, and they're typically half to a third of the price of vinyl. As far as sound quality--I've read quite a bit on this, and there's really no difference: some people say vinyl sounds better, some say CDs, but when they have people listen to both "blind," they can't distinguish between the two, so any differences in quality are either imperceptible or non-existent.
I'm old enough to remember why records were so cool. It's certainly the sound and the respect you learn for your possessions - _mishandle your vinyl and it'll sound like shite!_ But it was also the artwork. Album covers and sleeves made a visual impact that died when they were replaced with CDs. When CDs first came out, record companies knew of this loss. They tried to make up for it by having cardboard containers nicknamed "longboxes" (which were, not surprisingly, the same length as an album) that housed the CD case. Ironically, a lot of the musicians at that time hated longboxes because they thought they were "wasteful" and it was cool to be a treehugger back then. But this was back before recycling proved that the most renewable resource is, in fact, paper.
Album artwork of that size made a larger-than-life impression that was tangible and easy to appreciate. And the additional marketing gimmicks were so much fun! The group KISS' album _Love Gun_ came with a cardboard cutout of a red pistol that had the name of the album on it that you could display on your dresser or shelf. Led Zeppelin's last studio album _In Through The Out Door_ had an inner sleeve that was actually a secret watercolour. Just dip a small paintbrush in water, apply it to the paper, and the faded images would come to life in colour.
Every generation thinks their products and services were the best because they grew up with them. But our imaginations for human comforts are finite. Eventually, we need to realise that some of those things of the past were the right way to go. And vinyl albums are definitely one of those things.
I can support this message 100%
A true testament of someone who cares FIRST AND FOREMOST about the art, the artist and the music, NOT about the profit margins. He is pleading FOR competition with his own company!.... while others are always trying their best to squash it. Respect.
How is this man so prolific, both in business and music?
His music is so-so. Much better at business me thinks.
@@frankvazquez5974 go listen to his new track, one of the heaviest he's done : ua-cam.com/video/R3xPyPEOmmM/v-deo.html
@@frankvazquez5974 Prolific means quantity not quality.
Insane work ethic and strong ability to resist the temptations of modern technology. Also just clearly has a ton of ideas knocking about in his head.
@@timgimmy609 That can be said of most people.
Already loved Jack White for his amazing abilities as a musician and artist, and now this. Level up, my friends. Achievement unlocked.
ding ding!!
I met this man when I was about 13 or 14 when he was touring with the Raconteurs in San Diego. Hasn't aged a day.
Thank you Jack White for looking out for the music community. Mad respect
Some pressing have been pushed out two years, i ordered some one steps from mofi18 months ago that are just shipping this week, I ve been a member of jacks vault since vault 8, im not a huge strips fan but i still support him financially because i believe in him as a person and what he done for vinyl. I actually believe in my heart that he alone is responsible for vinyls resurgence. and just what hes done for music is incredible, again im not a huge fan but i go to all his shows when hes in my town because he puts on a great live show and hes, well just the shit! his taste for finding sounds is incredible and is never ending,=. Im so glad he made it big so he was able to do good with his riches. we need more jack whites in the world. Big love from the Beautiful Cascade Mountains
This is the time, the demand for vinyl records is there again... really, it is for all physical formats. Record companies stepping up would be a huge help. Also, it would be nice to get Apollo Masters back up and going again, along with another facility or two for Lacquers.
If there was real money to be made there would be a line of record plants opening up and I'd be right in line with other investors. There might be a bigger demand than Jack can handle alone but it doesn't warrant a major label dedicating resources to something that makes 0.2% of that companies bottom line and ya can't really blame them.
Jack's going after the wrong fish imo. Instead of going after 3 whales to invest in a niche product he should be going after 1000 guppies willing to invest into opening new shops. He could raise capitol through NFT's along with the more traditional routes.
Lmao no its not
This guy is amazing. A true creator.
Vinyl has the ultimate tone hands down, cheers from Australia 😎👌🇦🇺
Literally years since I listened to a CD and decades since I played a vinyl record. I understand the nostalgia but this is just sentiment. I am a child of the 70s and have fond memories of vinyl but we need to move on. Think of the planet x
It's more than nostalgia. It's about sound definition/quality, analogue warmth, and preservation. Also, beautiful art.
Think of the planet?? 🤣🤣🤣
High school kids are listening to records and buy-in new record players. Everything old is new again. The digital generations crave physical things.
@@myhappygecko2895 My 17-year-old loves music and buys new albums and collects old ones. He even has a cassette player and collects cassettes.
We also need a system similar to when compact discs came out that identifies the analog or digital on how the album was recorded, mixed/mastered and duplicated. AAA / AAD / ADD/ DDD / DAA / DDA.
Great idea!
@Evan Zinner thank you very much. Was gonna poimt out that.
I think a lot of labels are starting to realize that having certain engineers involved in reissue projects, along with all analog transfers, are strong selling points. A standardized code would be awesome.
I order a vinyl and a shirt + hoodie from a small metalcore band April or early May 2021 . Months went by so I messaged the distro / shop and asked what's up nicely . They told me they have the clothes printed and ready but were waiting on the vinyl because there's a massive production delay . I just got an email yesterday saying it's shipping just now , a week short of April 2022 . Luckily I'm patient and don't mind supporting the small guys and gals , but pretty crazy to have to wait a literal year for a piece of plastic .
This is just great!
Yeah great Jack, real deep. That blistering speech will change the music industry for years to come
and his hair makes me take him serious
The vinyl industry is what bulit rock and roll...and country, classical, .blues, funk. disco, educational, and physical fitness as well. Even Jane Fonda had her aerobics on a 33 lp, which I bought.
It's a work of art that is a tangible expirence, bringing the listener into the work created
I think most music fans would agree there will always be a place for physical storage mediums. Digital is just not as satisfying. When you own something that you can hold in your hand, it changes your valuation of it, I believe. Not even gonna get into the differences in tone and fidelity between formats, cause objectively you can't deny there is something cool about holding a record sleeve in your hand and looking at it while you have it spinning
Wow. I'm stunned about vinyl.
This is awesome, right to the point.
Another good way to get major labels' attention is to BOYCOTT RECORD STORE DAY and refuse to buy any RSD releases! There was a time when RSD was great for vinyl sales and local businesses, but now RSD is responsible for a huge glut of cash-grab vinyl repressings from the majors. It's not uncommon to go into any indie record store and find a dedicated shelf of unsold RSD merchandise on clearance.
Or at least avoid buying releases from majors
Boycotting RSD this year would only hurt the independent shops who have bought stock and rely on their customers attendance to make the day work.
@@davidburgess504 nothing's stopping you from going to a record store any other day of the year
@@devpd absolutely, but RSD is a huge investment of money and time for any independent store, so boycotting at this stage would only hurt them
@@davidburgess504 You're kind of proving my point. It's a huge waste of money and time that record stores are basically bullied into participating in by the major labels. Ask any record store owner and they will most likely tell you they either actively hate RSD, or they just view it as a necessary evil.
There's a record store in my hometown that decided to opt out of RSD entirely a few years ago, and they've been doing perfectly fine without it.
I love vinyl. I never got rid of my collection like so many did when compact discs were all the rage. In fact, I trash picked loads of vinyl people were throwing to the curb in the '90s.
I like the color choice 💛💙
Love this I’ve been records recently and it’s super fun doing so but a pet peeve of mine is that some records are always sold out because of so much demand. To you I say this Jack you should also have a area in your plant specialized for Half speed masters!! That should also go up and I believe sometimes it’s overlooked please make this happen!!
People like Jack are keepin' it alive, with no exaggeration I can say this is extremely heroic to me.
"Extremely heroic". Seriously? 🤣🤣🤦♂️
@@johnosborne4404 when was the last time u put down your own money for others ? to provide a service for everyday musicians ? Yes its appreciated by fellow musicians.
The amount of legitimate, earned respect that I had reserved for the artist formerly known as Will Smith
has just been appropriately and specifically reassigned to Jack White.
Tf does that gotta do with vinyl?
@@zanzibarforever Nothing. I wasn't commenting on vinyl.
I was commenting on Jack White investing his own money to BUILD A FACTORY making the kind of music he and millions of others love, creating jobs in his community, and urging the (tin-eared, graph paper-brained) music industry to follow suit and produce more of their music in the format many music connoisseurs and collectors prefer.
@Nada sounds like you have a problem with a man standing up to someone insulting his sick wife for laughs. you must realize it was all a publicity stunt a performance to draw attention to whatever flaming dumpster fire they were attending that no longer draws any audience at all.
@@codysmith605 so will smith let Chris rock make a joke about his “sick wife” in order to bring attention to the academy awards, near the end of the show, after it could make any impact on ratings? Or is it supposed to help ratings next year, 11 months after people have moved on & forgotten all about it? Also, do you know anyone w/ alopecia? I do, they aren’t sick. It’s a disorder, it sucks, but generally they’re fine. And going back to original theory, Will Smith staged an incident that made him look like a total jackass & will absolutely hurt his career in order to help the Oscars? And why did he laugh at the joke at first? And wait, he WON an Oscar 20 minutes later & nobody even cares, why would he sabotage what is possibly the biggest night of his career? So many questions.
Don’t get me wrong, I love dumb conspiracy theories, this one is just a little too dumb.
Here’s what likely actually occurred: Chris Rock made a corny joke, Will Smith saw his wife react negatively, and, being an emotionally crippled, ultra wealthy privileged guy who makes hundreds of millions of dollars playing make believe, decided it was his right to slap the guy who made the dumb joke. And, now that he’s stuck looking like a massive douche, he’s doing what privileged, spoiled people do, he’s going on an apology PR tour. I’m pretty sure that’s it.
@@codysmith605 Will Smith laughed FIRST.
Look at the video.
He LAUGHED at the joke about "his" "wife"s buzzcut.
The ONLY reason he pretended to be offended was Jada WASN'T laughing.
(Though they BOTH WERE laughing at all the jokes at the expense of OTHERS)
He had to overreact to save face or else Jada probably would have finalized their divorce or just concentrated on fucking her other boyfriends instead of the not-so-fresh prince.
Rock (who HAS been capable of being both intelligent and funny CLEARLY ignored both instincts when he took such a cheap shot at Pinkett.
If Smith would have smacked him and said: "GI Jane? That was twenty years ago, nigga! Funny that shit up!", I think everyone would have agreed with him (including Chris).
If he got in Rock's face and embarrassed him by saying: "What kind of comedian makes fun of a woman's dermatological condition? Even Andrew Dice Clay wouldn't think that shit was funny",
honestly, Rock would have walked off the stage in shame with his head hung low and Smith would have been a hero for chivalry and respect for women.
Instead, he made it all about HIM, his ego and then went on with Moses like metaphors about how great he thought he was about sucker slapping a skinny, weak old man.
Honestly, I don't know what their beef is.
If you research it, Rock has called out Jada in the past.
Perhaps Chris Rock is butthurt that Jada is on every dick in Hollywood EXCEPT his.
🤷♂️
Rock I had laughed at for years, Smith I was really starting to appreciate his works recently (Bad Boys, Fresh Prince, etc.)
but they both lost my respect for them as PEOPLE that night (or at least gentlemen).
Much like the first time I saw John Cena suck dick in Mandarin to the totalitarian empire of China for daring to refer to Taiwan as an actual country.
I have standards for myself.
(You may want to look into this)
But of the very, VERY FEW celebrities I have any degree of respect for, these men sank beneath my standards.
This is awesome. Hope Mr. White gets some traction.
I once had hundreds of records, including some rare pressings. Sold or (holds back tears) trashed them all many years ago. Now that records are better than ever, I'd rebuild - at least a key subset - but without a high-end turntable and an ultrasonic record cleaner it's not worth it.
And make sure to keep em good quality!! Jack white is one of the legends
I love this man, he understands the all encompassing nature of music.
I appreciate Jack's sentiment here, and what he's doing is huge and respectable. That said,.... the record companies don't & won't give a shit until the bottom line is profit for them. That's what got us here to begin with. Record labels taking advantage of artists.
Do you honestly think Jack ISN'T interested in profiting off of his investment? I never understand how the word profit is used like a 4 letter word in people's minds. If the major labels aren't seeing a profit margin its because they're aren't enough customers to sell too. Sometimes markets are too niche for the size of a certain manufacturer that has humongous overhead.
They’ll just open it in china anyways
I don't know what you mean by "here", in "that's what got us here", but i'd blame people, as usual. We decided music wasn't worth money. Consequently, music became devalued to the point of worthlessness. The video game industry had the same thing happen to them with napster and all that, but they decided to fight it and kept the value of games at 60 bucks or whatever it is now. I have a band, and i'd much rather live in the time of major label prosperity, where i could go to New York City, shack up with some hippies and get on a label that would pay me paper money if my stuff was good and people liked it. This new way is simply not working. Great music is dying on the vine, and there's no earthly incentive to be a musician. Who wants to write, record, edit, mix, master, distribute, market, tour, finance etcetera their own music, and often need to work a job to get by. Music has as much value as it's given. Lately that's almost zero.
@@SeeSawMassacre well its a consequence of supply right? A human doesn't value the effort of ease... if its easy to sign up for a company and have your music seemingly everywhere and its difficult to do all the things you just mentioned, mixing, editing, working 3 jobs etc.. than of course the monetary value for something like that is higher.
because few want to do it
@@IntrepidOnce No, the monetary value of something like that isn't higher. If no one knows who you are, and you're left as one man to promote yourself, where huge companies used to fill this role, your music will not be heard very much regardless. Few want to do it because it is stupid, by all earthly measures, and not worth doing. It is also often impossible for money reasons.
Jack is what keeps Vinyls and Phycial Media alive and well. Hope the labels listen to him and open More Record Plants.
Not only this but it kicks out the internet, brings back the record sales. Win win for artists and record companies.