Aart is quite the amazing individual. It was wonderful to have a moment with him at Intel Direct Connect. Super insightful and forward thinking. Great interview, Ian!
Very cool interview, what a great contribution this man and his company made. One thing, at 23:59 you say software is more than 50% of costs in chip design, but is that just because the software allows an engineer to do more work in less time, so over time the cost proportions will move because fewer engineer hours are required for any given task of a given complexity?
Seems like he positioned Synopsys exactly where it needs to be. In the nexus of a variety of developments, architectures, physics challenges and always being the best to collaborate with and deliver. I can't think of a better position for a services company to be in. Like AutoDesk and Adobe are within film, TV, games as they now hold the lion's share serving as a nexus of their markets for most of the tools they need.
Reading Aart's bio, definitely nailing down this interview at this point in history is worthy of a Computer History Museum level acknowledgement. Kudos!
You have to ask them. Last time I asked questions about a technical announcement they had, after they asked me if I had any questions, and I was basically told like a student 'do your research'. Which when speaking to the press is a sure fire way to get both barrels back.
A shame you didn't ask put him to task when he was discussing the "technological push + the pull of consumer markets" at the same time leadiing to 10x technological development. You should have asked him about the implementation of ML in consumer market pricing leading to massive price gouging by swathes of greedy companies. Everyone realizes companies try to maximize profit with nEARLy 0 regard for their customers but the consumer demand part of his "push pull" idea may push tech development a bit but it also leads to companies just charging ridiculous prices for the same thing or nearly the same thing. One example and a really poor one --> Nvidia. But also, Amazon? Apple? Tesla? They're all guilty of massive price gouging along with most other tech companies. I'm sure he would have brushed this question off though and said, "of course they are!" and moved on to the next thing.
![[32] Ian Interviews: Pat Gelsinger, Intel CEO](http://i.ytimg.com/vi/0PrmrMQ9gJU/mqdefault.jpg)
Written version: open.substack.com/pub/morethanmoore/p/an-interview-with-aart-de-geus-ex?r=1ilwc6&showWelcomeOnShare=true
A brilliant interview! TTP is truly filling a gap in tech journalism on YT, and has the knowledge to understand the material. Keep up the good work.
This man makes a ton of sense, really brilliant interview.
This interview is so good I will have to watch it twice.
A wonderful person to listen to, thanks for the interview!
epic. "You make it sound a little bit more negative... It sounded slightly bitchy." - Aart de Geus
Aart is quite the amazing individual. It was wonderful to have a moment with him at Intel Direct Connect. Super insightful and forward thinking. Great interview, Ian!
You get to talk to so many interesting people on your channel! Quite brilliant...
What a great person and CEO
What an interesting interview 🙂
I really wish your channel achieves much greater heights, good time for semiconductors!
Super excited to learn what the future holds for semiconductors and PCs, thanks for the brilliant interview.
Must be refreshing to have someone interview you that is able to keep up on the technical reasoning that goes into your products.
I recall meeting him when I worked there a "long time time ago". Brings back memories. 😁
Very cool interview, what a great contribution this man and his company made. One thing, at 23:59 you say software is more than 50% of costs in chip design, but is that just because the software allows an engineer to do more work in less time, so over time the cost proportions will move because fewer engineer hours are required for any given task of a given complexity?
Seems like he positioned Synopsys exactly where it needs to be. In the nexus of a variety of developments, architectures, physics challenges and always being the best to collaborate with and deliver. I can't think of a better position for a services company to be in. Like AutoDesk and Adobe are within film, TV, games as they now hold the lion's share serving as a nexus of their markets for most of the tools they need.
Synopsis will utilize AI for better EDA tools. Tech companies usually paint themselves into a corner & expect the EDA tools to save them.
Reading Aart's bio, definitely nailing down this interview at this point in history is worthy of a Computer History Museum level acknowledgement. Kudos!
Wow you allways get the best!
Interesting interview thanks. 🙂
Aart is such a brilliant presenter and thinker, he always deliver a great vision so clear that even an investor can understand.
Could you do an interview with ASML VP or CEO?
You have to ask them. Last time I asked questions about a technical announcement they had, after they asked me if I had any questions, and I was basically told like a student 'do your research'. Which when speaking to the press is a sure fire way to get both barrels back.
@@TechTechPotato Yes, I'll definitely send a message to Peter about this 😊
Epic interview!
Synopsys probably designed his hair. Very high complexity and efficiency.
Incredible human and Synopsys is industry force; Synopsys - NVDA is story for ages.
A shame you didn't ask put him to task when he was discussing the "technological push + the pull of consumer markets" at the same time leadiing to 10x technological development. You should have asked him about the implementation of ML in consumer market pricing leading to massive price gouging by swathes of greedy companies. Everyone realizes companies try to maximize profit with nEARLy 0 regard for their customers but the consumer demand part of his "push pull" idea may push tech development a bit but it also leads to companies just charging ridiculous prices for the same thing or nearly the same thing. One example and a really poor one --> Nvidia. But also, Amazon? Apple? Tesla? They're all guilty of massive price gouging along with most other tech companies. I'm sure he would have brushed this question off though and said, "of course they are!" and moved on to the next thing.
an hourglass?