How Apple is Taking Back the iPhone

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  • Опубліковано 2 сер 2024
  • The evolution of the iPhone through integration is real.
    That shirt: shop.MKBHD.com
    The two headlines
    Apple making their own screens: www.bloomberg.com/news/articl...
    Apple making their own Cellular, Wifi, Bluetooth chip: www.theverge.com/2023/1/9/235...
    Tech I'm using right now: www.amazon.com/shop/MKBHD
    Playlist of MKBHD Intro music: goo.gl/B3AWV5
    ~
    / mkbhd
    / mkbhd
    / mkbhd
  • Наука та технологія

КОМЕНТАРІ • 4,1 тис.

  • @eddiestilll
    @eddiestilll Рік тому +6794

    this type of MKBHD content is way more interesting than seeing the releases of new smartphones themselves LOL

    • @froghumping115
      @froghumping115 Рік тому

      @Mbita Acoustic calm ur tits he might not have his hands on it

    • @oops.5760
      @oops.5760 Рік тому +192

      @mbitaacoustic he made an S23 impressions vid two days ago.

    • @kasiorap
      @kasiorap Рік тому +44

      @Mbita Acoustic you can not deny that they're first class at what they're doing, there's a reason why they're at the top rn.

    • @khalif1991
      @khalif1991 Рік тому +19

      Certainly, Apple consolidating parts is bound to be impactful.

    • @krazymeanie
      @krazymeanie Рік тому

      @Mbita Acoustic bro check out dave 2D Samsung S23 video. Its better than both MKBHD and Mrwhosetheboss video and its like 3 mins longer. There's nothing interesting about the S23 this year

  • @samtheman_144
    @samtheman_144 Рік тому +3952

    One thing to note with micro LED: There are some early studies that suggest that it is easier to move cameras under the screen with that technology since the space between pixels is larger. People are focusing on the switch from manufacturers, but I wouldn’t be surprised if Apple is doing this because they want to get rid of the camera cutout in the near future and they believe this is the best approach.

    • @playerroku4412
      @playerroku4412 Рік тому +210

      I
      *In 6 more phone cycles

    • @Moon_Presence
      @Moon_Presence Рік тому

      @@playerroku4412 *50 more phone cycles 😂😂😂

    • @McSteveIrwin
      @McSteveIrwin Рік тому +36

      Would be quite a step backwards honestly

    • @xtreamstunt9885
      @xtreamstunt9885 Рік тому +346

      Or maybe they want to make third party repair impossible with all those proprietary tools to change the screen

    • @dinozaurpickupline4221
      @dinozaurpickupline4221 Рік тому +42

      micro led is already being developed by samsung

  • @jonahvanderheiden3079
    @jonahvanderheiden3079 Рік тому +491

    Can we get a video on microLED? I know there’s probably a lot of vids already out in them, but Marques makes them so easily digestible with the graphs and how he explains everything. I feel like there’s a lot of people who have no idea how screens work, and it would be a nice addition to his “how tech works” library.

    • @BuggiEU
      @BuggiEU Рік тому +21

      It's basically a screen where each pixel is a separate RGB LED diode which allows for all contrast and color upsides of OLED, while also being brighter and more durable.

    • @andregouws7223
      @andregouws7223 Рік тому +7

      @@BuggiEU I thought mini_LED didn't have lights behind each pixel? Like there's a grid of LED's but they're not pixel sized so they aren't as precise.

    • @BuggiEU
      @BuggiEU Рік тому +8

      @@andregouws7223 Mini LED is just another type of LED used to light the back of an LCD screen, like QLED. MICRO LED is a different technology, and it's not light behind each pixel, multicolor light IS the pixel.

    • @Tounguepunchfartbox
      @Tounguepunchfartbox Рік тому +3

      @@BuggiEU no you’re combining pled and micro led. Micro led doesn’t have a led for each pixel, but it has A LOT, so it can get pretty much equivalent black levels to oled at higher brightness.

    • @BuggiEU
      @BuggiEU Рік тому

      @@TounguepunchfartboxIt does, just check Wikipedia or google it. What you’re talking about is mini LED, while the topic is micro LED.

  • @MitchM240
    @MitchM240 Рік тому +239

    You guys are blowing it out of the park with the graphics. WOW!

  • @manqobashongwe1301
    @manqobashongwe1301 Рік тому +2516

    I love when Marques does these deep-dive type vids where he goes into the why of the tech rather than just reviewing it.

    • @trobinson14kc
      @trobinson14kc Рік тому +27

      Except when he vastly oversimplifies and gets things wrong.

    • @sauwurabh
      @sauwurabh Рік тому +2

      BEST FOR A REASON

    • @threepe0
      @threepe0 Рік тому +7

      @@trobinson14kc for example…

    • @maaax1173
      @maaax1173 Рік тому +10

      @@trobinson14kc exactly, I've seen it a lot in his videos, I don't get how he is THE most popular reviewer when the only thing of high quality is the editing and the camera footage itself

    • @whiterabbit5807
      @whiterabbit5807 Рік тому

      We all have beautiful hearts.
      Please don't misunderstand each other.
      please Trust each other.

  • @BrianWebb
    @BrianWebb Рік тому +709

    A couple years ago, Apple pressured Honghai/Foxconn (Taiwan) into buying Sharp (first time a large Japanese company was sold to a foreign owners) so that they could manufacture displays. Apple even has a display research center here in Taiwan.

    • @Call_Upon_YAH
      @Call_Upon_YAH Рік тому +6

      Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness. 👍🏾
      *God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.*
      As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him.
      Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.

    • @Call_Upon_YAH
      @Call_Upon_YAH Рік тому

      Another truth many have been deceived of:
      When you trust in God and cast your cares (worries, anxiety, depression, suicidal thoughts) upon him, they will be NO MORE!
      Know that there is power in the name Jesus Christ! His name casts out demons and heals!
      The world is wicked, evil, and of the devil.
      I too, was a wicked sinner of the world before I opened my heart to God. I am living proof of God's work and fruitfulness! He is an active God who hears the prayers of his! God's children are set apart (holy) and righteous. The devil is a liar that comes to steal, to kill, and to destroy; that includes your relationship with God!
      Open your heart to God, repent of your sins (he will forgive you), and let him direct your path. Draw nigh to God, and he will draw nigh to you. Cleanse your hands and purify your heart, lest you walk with the devil and follow him to hell.

    • @meg_virus
      @meg_virus Рік тому +129

      @@Call_Upon_YAH not the correct place to preach about religion buddy

    • @shadowd6875
      @shadowd6875 Рік тому +105

      @@Call_Upon_YAH damn, even Jesus is interested in tech? Jesus be playing
      Fortnite with the boys at night

    • @TrioLOLGamers
      @TrioLOLGamers Рік тому +9

      @@shadowd6875 🤣

  • @lukeden10
    @lukeden10 Рік тому +50

    I loved how the graphics weren't static and instead moved up and down slightly - great touch!

  • @Krishnashares
    @Krishnashares Рік тому +23

    I love this kind of content. Brings more insightful information to the viewers vs tech reviews which are available dime a dozen. Well done MKBHD for this transition

    • @_nlgrmarquesbrown-ov1qi
      @_nlgrmarquesbrown-ov1qi Рік тому

      Congratulations 🥂🎉🎉 you are one of the winners in our latest giveaway. Inbox the username above 👆 to claim your gift.

  • @Demorthus
    @Demorthus Рік тому +802

    Excellent video! & especially loved the visual info graphics! It helps so much at getting a better reference for the topics discussed

    • @giovannitaveras9031
      @giovannitaveras9031 Рік тому +5

      This is exactly what I was thinking when he showed the gradient graphs of the phone parts. It was a much better way to visualize the amount of customization done on each part.

    • @Call_Upon_YAH
      @Call_Upon_YAH Рік тому +1

      Jesus Christ is the propitiation for the whole world's sins. They that believeth and are baptized (with the Holy Spirit) shall be saved; but they that believeth not shall be damned. Those led by the Holy Spirit do not abide in wickedness.
      *God is ONE manifesting himself as THREE;* the Father, the Son, and the Holy Spirit! Bless him! *For these three are one.*
      As I am led by the Holy Spirit, nothing I state is a lie, but the truth of God. Anyone who tells you differently is misinformed or a liar. They do not know God, nor led by him.
      Anyone who *claims* to be a Christian and is against what I am doing, and where I am doing it; the Holy Spirit does not dwell within them, they lack understanding. They know not God, read his word, and their religion is in vain. Do not hear them, they will mislead you, the lost cannot guide the lost.

  • @Robin.Backer
    @Robin.Backer Рік тому +429

    I love these types of videos where you go a level deeper than just surface level knowledge. Would love to see more like this!

    • @_nlgr
      @_nlgr Рік тому

      Congratulations 🥂🎉🎉 you are one of the winners in our latest giveaway. Inbox the username above 👆 to claim your gift.

    • @cody7068
      @cody7068 Рік тому +5

      NPC comment

  • @OmniKoneko
    @OmniKoneko Рік тому +10

    Great video, thanks for teaching me a lot more about the business side of technology, it's always exciting to see the big moves in the tech industry!

  • @Trad63
    @Trad63 Рік тому +16

    Excellent knowledge for users, IT geeks, and investors. Great job, thanks 👍👍

  • @JDRGAMING100
    @JDRGAMING100 Рік тому +59

    this channel has been so great and frequent lately :)

  • @TheDanielGarcia
    @TheDanielGarcia Рік тому +7

    Great video. You bring up a topic a lot aren’t talking about and bringing light to something someone didn’t think of

  • @damienvancoke
    @damienvancoke Рік тому +60

    This is such a great video, well done Marques and team!

    • @isaakjunkeer785
      @isaakjunkeer785 Рік тому

      What’s the point though? You could literally just listen to his videos and gain the same knowledge or understanding. Everything other than what he is saying is basically pointless and done just for “likes” i.e… he wants to make as much $$$ as possible per video.

  • @javier10103
    @javier10103 Рік тому +3

    Enjoying these type of vids! Keep it up MKBHD

  • @PickleRickSanchez
    @PickleRickSanchez Рік тому +482

    I absolutely love this video format. No insanely long intro, no “make sure to like and subscribe and hit that notification button” just straight to the point. No BS. Great job marques!

    • @sonicandroxas
      @sonicandroxas Рік тому +28

      I mean… at 16Mill, does those “up and coming” youtube quotes even matter

    • @matthiasck
      @matthiasck Рік тому

      amen 🫡🏆

    • @cody7068
      @cody7068 Рік тому +2

      NPC comment

    • @imonbanerjee2997
      @imonbanerjee2997 Рік тому +6

      The video was incredibly long and uninformative. What are you talking about? It could be summarised into a single 1-minute video without losing any information, as follows:
      Apple wants to make custom parts for themselves because it gives them more integration, reduces quality control, and saves cost. A consumer will notice no tangible difference. Other phone manufacturers don't do this because they don't have the volume and margins that Apple does. Examples of parts they can produce in-house would be radio antennas and micro-led screens.

  • @CEOdawg
    @CEOdawg Рік тому +48

    I really do enjoy when you dip your toe into the business side of tech. Nicely done!!

  • @QaiqAlves
    @QaiqAlves Рік тому +1

    I found you a couple of weeks ago and your content is just AMAZING! Sending cheers from Brazil.

  • @kaspergaram
    @kaspergaram Рік тому +2

    Great video as always. So much interesting information here. We want more of these! (Or I do at least)

  • @Tom1k9
    @Tom1k9 Рік тому +69

    I'd just like to say the visual ways in which you explained things in this video were absolutely on point and made the information much easier to digest and enjoy regardless of whether i even care about Apple

  • @NBDReels
    @NBDReels Рік тому +12

    2:05 I love the triangular example 👌

  • @guipsribot
    @guipsribot Рік тому +1

    I really like the format of your video. Super clearly explained.

  • @CarneyBryan
    @CarneyBryan Рік тому +3

    love this video. always great content and love how you explain this to us non experts.

  • @waitisthatcobalt
    @waitisthatcobalt Рік тому +45

    Love your channel dude, been watching for years. Not sure what your sub count was in 2014-2015 but the growth is real great man. Used to get so hyped whenever a new phone would drop 😭 forgot how excited I used to get!! I just started checking out different devices again lmao

  • @Notunes
    @Notunes Рік тому +76

    Interesting content. I love your smartphone reviews but these type of content just hits different and it's absolutely great!

  • @harkaranvirsingh2821
    @harkaranvirsingh2821 Рік тому +4

    Thank you for making tech easy to understand

  • @gsd7065
    @gsd7065 Рік тому +212

    I've seen a lot of vids. You are spot on. Logical. Well presented. Informative. And we learn how much we rely on Chinese manufacturing. Lots of lessons here. Good work. Keep it up.

    • @rubberbandmandestruction390
      @rubberbandmandestruction390 Рік тому +9

      Bing chilling

    • @pricewm3
      @pricewm3 Рік тому +1

      He’s been doing this for years!! He just keep getting better as time passes by.

    • @johnokean8216
      @johnokean8216 Рік тому

      On the same token, China has learned how much they rely on global consumerism to keep their population fed.

    • @FlatulentWhale
      @FlatulentWhale Рік тому

      Oh the rabbit hole goes far deeper than you know. There are a great many ubiquitous products that nobody cares to know about. Much of the world wouldn't function without these items and they come from China. It's not that other countries can't make them, it's that they don't have the manufacturing infrastructure specific to it anymore.

  • @sir_vp
    @sir_vp Рік тому +62

    Love the effort you take for these videos. I've been watching your videos for a long time, but you still manage to impress me!!

  • @princebanini
    @princebanini Рік тому +106

    Why would i ever want to stop watching this channel. This is the best tech channel on youtube in my opinion.
    I love how you always keep things clean and straight to the point. No unecessary gimmicks or long talks. Big Ups Marques

    • @charleswallis8395
      @charleswallis8395 Рік тому +1

      fr, his extensive research and production (like the nice chart in the video) makes him sound genuine and he doesn't sound like he's trying to advertise for a specific company

    • @Jimanderson124
      @Jimanderson124 Рік тому +1

      No one asked?

    • @ViveXR
      @ViveXR Рік тому +8

      he's good but pretty biased towards apple

    • @johnmarkson1998
      @johnmarkson1998 Рік тому

      @@charleswallis8395 thats kinda the trick no?

    • @sssf55
      @sssf55 Рік тому +2

      Well there is a tradeoff mate, it's generally good content but not very comprehensive and presented in his own opinion. There is nothing wrong with that, but you got to realize that he's often wrong and has some big biases. That's why its important to listen to "long talks" and other tech journalists to get a deeper understanding of tech (if that's what you care about of course)

  • @johndemerse9172
    @johndemerse9172 Рік тому +1

    Such a great post Marques. I learned things I had no idea were in play!

  • @rogerlucas8833
    @rogerlucas8833 4 місяці тому +1

    Well done, so informative!

  • @mokshpatel4585
    @mokshpatel4585 Рік тому +33

    Hey you should make a video explaining all types of displays because I don’t think I’m the only one when I say the difference between pled, amoled, led, micro led, etc. just a suggestion

    • @Dwivil
      @Dwivil Рік тому

      Theres likely already videos made talking about the different display technologies.

  • @kevauntyrell2893
    @kevauntyrell2893 Рік тому +201

    I’m interested to see how this might affect repairability. With apple’s track record of making their phones difficult to repair, it could prove to be even more difficult if they now exclusively control their own supply chain

    • @saniczehedgehog
      @saniczehedgehog Рік тому +32

      This is a really good point that I'm sure MKBHD thought about but didn't wanna talk about because he's an apple sheep.
      It's the same thing with lightning port/cable, Apple exclusively manufactures those, so they get to price it like they want, AND they get an extra cut if other companies want to feature the port on their products, because it's "Apple's technology".
      I'm afraid they'll do something similar with the screens, cuz apple is apple.

    • @jasonhaven7170
      @jasonhaven7170 Рік тому +11

      Their recent track record has literally shown otherwise. Apple has redesigned components to make it easier to replace them (i.e. redesigning the display so that Face ID still works after a 3rd party fix). The iPhone 14 line up also received a 7/10 for reparability from iFixit -- which hasn't been seen since the iPhone 7. The back glass of the iPhone 14 and 14 Plus were redesigned to be easily replaced rather than entirely swapping out a whole phone. The redesign helped slash the price to $200 instead of $500 for out of warranty repairs for those devices.

    • @GabrielIgnacio
      @GabrielIgnacio Рік тому +17

      @@jasonhaven7170 The changes in repairability only apply to the non Pro models of the 14 series lineup, the Pros still retain the same back glass non-repairability as previous devices, not to mention there’s still a whole remote service feature that needs to be done if you go the DIY route Apple officially has for certain devices and replace the parts yourself so they’re marked as genuine and enable features like truetone and auto brightness.
      I’m really hoping Apple adds more to the repairability of iPhones however. The ability to buy parts from them as well as rent the tools out for such is already a decent first step. I just wish we didn’t have these software locks when you’re literally receiving the same components they themselves use when you have their service techs repair your device instead.

    • @thee-sportspantheon330
      @thee-sportspantheon330 Рік тому +1

      @@jasonhaven7170 Going to go out on a limb here and say you've never taken apart a phone in your life.

    • @Matt-pq4tq
      @Matt-pq4tq Рік тому +8

      ​@@saniczehedgehog So anyone who likes apple products is a sheep💀guess Im a sheep then

  • @dchimelli
    @dchimelli Рік тому +2

    awesome content as usual, very cool to understand the industry and its business perspective. Very insightfull, thanks a lot

  • @Drifter101z
    @Drifter101z Рік тому +1

    Nice new Intro. . . The motion of something Popping like a Popcorn was cool.

  • @intrepidgaz
    @intrepidgaz Рік тому +3

    These business strategy videos are my absolute favourite, Marques. I get to use my favourite UA-camr to teach my business & econ students. Thanks ✌️

  • @pikokchu
    @pikokchu Рік тому +537

    I love those "deeper" dive into a subject videos. I believe many people will be surprised that Samsung, Apple's main android side competition, is making displays for iPhone (although Samsung Display is kinda separate company from Samsung Electronics tbh).

    • @eviltoms
      @eviltoms Рік тому +24

      Check out TechAltar if you love those. He goes a bit deeper than MKBHD since Marques’s audience is more mainstream

    • @jakublizon6375
      @jakublizon6375 Рік тому +52

      Dude, profit above all. Samsung doesn't care if they're providing some of their best "stuff" for rivals. It's a business. Samsung wouldn't have an entire display division if it didn't want to sell them.

    • @lecisko
      @lecisko Рік тому

      Samsung is a monster behemoth conglomerate, making 20% of all Korea's GDP. They make anything and everything

    • @timlolxP
      @timlolxP Рік тому +18

      @@jakublizon6375 That's why Samsung Display is a separate company from Samsung electronics so that business is first and not competing.

    • @Ahhh1
      @Ahhh1 Рік тому +1

      When i first heard this, my view on samsung rose, but also my view on apple. Apple isnt a manufacturer but a business that compiles the best from different companies (ie samsung lg whatever whatever) and i liked apple even more.

  • @StressLessCamping
    @StressLessCamping Рік тому +2

    What a brilliantly done explanation. Why I love this channel.

  • @Swelly_K
    @Swelly_K Рік тому +27

    I've never owned or used an iphone but I love learning about them and the company's history, founders and business practices have always been interesting to me and I really like your channel

  • @KillerTacos54
    @KillerTacos54 Рік тому +541

    I'm pretty intrigued by this. It seems like it might actually incite more competition within the mobile phone industry

    • @handlemonium
      @handlemonium Рік тому +10

      And that's eventually going to be true for each of us individual consumers too!
      Chassis & buttons? SLA 3D printed. Custom processors? RISC-V suppliers. Custom 8/10-layer PCBs? PCBchart. Operating System? Ubuntu Touch, Fairphone OS, LineageOS, etc.
      Display, cameras, batteries, speakers, sensors, indicator LEDs, and ports? Off the shelf components with firmware based on something like the Librem 5, KitePhone, or if some major endomodular phone brand like Fairphone or Shiftphone makes their PCB designs-schematics-firmware open source and contributes then toward some industry standard.
      Ultimately it would be cool to have multiple phone brands with interchangeable parts as well as customizable configuration builder/retailers like PCs and clothes right now but for phones & AR-XR glasses.

    • @Frank_Saug
      @Frank_Saug Рік тому +1

      @@handlemonium what are you a freaking cyborg? Go see the sun outside bro Jesus.

    • @screvo
      @screvo Рік тому +9

      @@Frank_Saug why so rude

    • @TheRealGigaCat
      @TheRealGigaCat Рік тому +9

      @@Frank_Saug what happened ? Didn't understand what he said??

    • @TheRealGigaCat
      @TheRealGigaCat Рік тому +6

      @@screvo he didn't understand anything and now he's rolling on the floor crying.

  • @Muntan_
    @Muntan_ Рік тому +22

    These are some sick visuals! Awesome job everyone

  • @mahlonyeager3815
    @mahlonyeager3815 Рік тому

    Great video Thx Marques!

  • @andyblondyn1898
    @andyblondyn1898 Рік тому +4

    Normally I am not commenting, but this time -> brilliant. This kind of videos are just perfect. I know how much work it took, so not counting for "more", but.. more? :) Have a nice week!

  • @ravic1754
    @ravic1754 Рік тому +144

    I have always wondered who manufactures the speakers in all of Apple's devices. Especially the ones in the current 14 and 16 inch Macbook Pros because they sound absolutely amazing.

    • @eggycat
      @eggycat Рік тому +1

      Who does?

    • @7enty7en83
      @7enty7en83 Рік тому +2

      Its a secret company

    • @alphaarchive5262
      @alphaarchive5262 Рік тому +9

      Isn't Beats Audio under property of apple?

    • @IamBATMAN2024
      @IamBATMAN2024 Рік тому +1

      The sound is unreal on iPhone 14’s I was so surprised!

    • @Erdie5
      @Erdie5 Рік тому +1

      What's stranger yet is this isn't a new trend. My only past experience with iOS was an old iPhone 4S my father didn't want after an upgrade and I tried it out. I had a Galaxy S2 at the time, the difference in audio quality was staggering. Now I've bought my very first iPhone and it's just as surprising now as it was then. To be fair, I've only ever owned Galaxies up to this point. Maybe that just isn't Samsung's strong suit.

  • @zohaibadnan137
    @zohaibadnan137 Рік тому +23

    That analogy with the triangle and the squares was brilliant. Love the new intro too!

  • @cyruswhiting8538
    @cyruswhiting8538 Рік тому

    MARQUES i love you content! it’s always such high quality and entertaining!

  • @arthurlugauskas
    @arthurlugauskas Рік тому +1

    interesting stuff to be aware of Marques, thanks for the breakdown, chart and info!

  • @dbeats6576
    @dbeats6576 Рік тому +22

    The deep dive we didn’t know we needed. This is definitely the best tech channel. Thanks Marquees 🇯🇲

  • @MaltyBytes
    @MaltyBytes Рік тому +3

    very good video and information as usual 😇

  • @tiaraturner7773
    @tiaraturner7773 Рік тому +1

    YOU SAVED MY LIFE!!! I have to model tomorrow and it’s an important event for me to get out there and get scouted for my modeling career. And I got a notification in my email saying that I needed to delete some things. I did and accidentally deleted all of my emails from February INCLUDING MY FAMILIES TICKETS TO THE SHOW!!! I was up for 2 hours until I saw your video and I followed the instructions. Once done I waited and checked about an hour later and they were all RESTORED!! Hence even when they were deleted from my trash!! I thank you so so so much you are literally a life saver

  • @lolipops8503
    @lolipops8503 Рік тому +3

    I love these videos where you share your thoughts!

  • @amirshokouhi3126
    @amirshokouhi3126 Рік тому +54

    Interesting video. Thanks. Could you also look into efficiency vs innovation during Cook's reign? (his focus has been mainly on production efficiency and ROI while Job was mainly focused on innovation angle)

    • @MYerra99
      @MYerra99 Рік тому +7

      Did Apple ever innovate though? Don’t get me wrong I’m fully integrated into the Apple ecosystem and quite happy with it, but even under Jobs, Apple usually did something other manufacturers did but the reason Apple’s versions of those features were considered revolutionary is because Apple refined and polished the feature to the point “it just works”, and also because Apple built an ecosystem around certain products to make them a better choice than alternatives.
      Example, the iPod was probably the most revolutionary product Apple made before the iPhone but other music players did also exist along with it, but Apple had a super refined user experience and also had iTunes to make purchasing and syncing music super seamless. One could argue Apple still does something along those lines with its current products but it certainly isn’t as much as under Jobs

    • @amirshokouhi3126
      @amirshokouhi3126 Рік тому +5

      @@MYerra99 Thanks for the comment. If you'd expect something from scratch, then it is called invention not innovation necessarily. But in my view below happened during Jobs time: iMac: A desktop computer that introduced the design aesthetics and simplicity that would come to define Apple's products.
      iPod: A portable music player that popularized digital music and paved the way for the iPhone.
      iPhone: A smartphone that revolutionized the mobile industry and defined the modern smartphone user experience.
      iPad: A tablet computer that popularized the concept of a tablet as a main computing device.
      Mac OS X: An operating system that combined the stability and security of Unix with the ease of use of a graphical user interface.
      Apple Retail Stores: A network of retail stores that provided customers with a hands-on experience with Apple's products and helped establish the brand's identity.

    • @mihailoaleksic3330
      @mihailoaleksic3330 Рік тому

      @@MYerra99 So, they just see a product, and make it much better, for example, the iPhone originated from feature phones, and the iPod originated from other music players. But for the Apple 1, it wasn't an original idea, but, all the computers were crazy expensive, so they made it commercial.

  • @TimTimTheTim
    @TimTimTheTim Рік тому +9

    I genuinely love how this channel is making better then professional and friendly graphics

  • @julieteng-williams4162
    @julieteng-williams4162 Рік тому +8

    You got me at the triangle object learning! One of the best MB videos ever! More of these explanatory videos please!

  • @speeddemon4692
    @speeddemon4692 Рік тому +9

    The videos are actually getting so much better its seriously crazy.

  • @kylecastellino6402
    @kylecastellino6402 Рік тому +16

    Ah yes, almost 7 am and what's better to start your day than a MKBHD video about supply chains 😌. Thanks Marques for your amazing videos! I love em and continuously rewatch your content during lunch cause it's bloody entertaining. Love from Australia 🇦🇺🇦🇺

  • @lancelobato
    @lancelobato Рік тому +4

    this is the kind of video that makes you the best tech creator on the internet, Marques!
    congrats again 😉

  • @jwestney2859
    @jwestney2859 Рік тому

    Love your insight. Not just another 'tuber playing back what you heard elsewhere. Thanks for 'splainin'! Thumbs up MBHD!

  • @Ibs123
    @Ibs123 Рік тому +1

    Bro I’ve watched everyone of your videos for about a year or two now and somehow it didn’t cross my mind to subscribe? I’ve fixed that now and subscribed.

  • @JJs_playground
    @JJs_playground Рік тому +30

    The topics and subjects you cover are so impressive.

  • @omCi
    @omCi Рік тому +6

    This was such a grown up video. We need more videos like this. More insights rather than just this camera is better than this camera etc comparison that everyone does.

  • @sean_ta
    @sean_ta Рік тому

    By far this was the best video that I saw on your channel.

  • @caseytbss
    @caseytbss Рік тому

    Excellent video!! And under 10 minutes! Much respect for not dragging it out to 10:03 or 10:27 like other creator like to do!

  • @boogaman
    @boogaman Рік тому +83

    i love these clean ass tech videos, you guys are on the top of your game. mkbhd just gets better and better

  • @ankurjaiswal454
    @ankurjaiswal454 Рік тому +51

    Great video MKBHD. It’s true, having custom and self designed parts for the product gives an immense advantage over the competition in regards to software-hardware optimisation, be it speed, power and area.
    With Apple being a fabless company, they would still ask the foundaries to manufacture the chips, but, this manufacturer (fabrication) variable is same as with Samsung, which is an IDM. When any semiconductor company do design the chips, they have well defined models from these fabs, which take into consideration the fabrication variables.

    • @gold9994
      @gold9994 Рік тому

      It's not worth for Apple to build their own fab, unless they're willing to manufacture of others.

  • @davecerv
    @davecerv Рік тому

    Loved this video. I’m a sucker for insight/charts/data/analysts !!

  • @bryantperez2718
    @bryantperez2718 Рік тому

    An amazing detailed Video 🔥💯

  • @aayaan1935
    @aayaan1935 Рік тому +54

    I’m a huge fan of these high quality debate videos. They are unlike anything in the tech world of UA-cam.

  • @ajaykumar0197
    @ajaykumar0197 Рік тому +18

    In the vast sea of generic tech videos, I am glad people like him are taking up unique topics. I always look forward to these kinds of videos. Appreciations.

  • @Bryan1483
    @Bryan1483 Рік тому

    This channel always does a great job making difficult concepts easy to understand. Thank you.

    • @_nlgrmarquesbrown-ov1qi
      @_nlgrmarquesbrown-ov1qi Рік тому

      You are a winner 🎉🎉🥂 of a macbook pro. Inbox username above to get the gift.

  • @jpp7783
    @jpp7783 Рік тому +2

    This was a very good primer on supply chain management generally, not just for cell phones. Very well explained and illustrated.

  • @CaosBoyCathian
    @CaosBoyCathian Рік тому +4

    This is a nothing deal for the consumer an everything deal for the company owners as Apple moves to complete vertical integration of production from raw material to finished product to distribution, all internally owned and controlled.

  • @nfsmostwantedhindi4356
    @nfsmostwantedhindi4356 Рік тому +9

    Awesome explanation for custom optimization ☺️

  • @leone92ful
    @leone92ful Рік тому

    Nice intro 💯.. looking good 👍

  • @jpbcperu
    @jpbcperu Рік тому

    Great content.

  • @bankrol3x
    @bankrol3x Рік тому +9

    Wow if i was someone who had no idea and watched this video i'd be much more into tech, the visuals the explaining (especially that triangle optimization one) are just on point!

  • @rehanhaque9684
    @rehanhaque9684 Рік тому +8

    Your outro is kinda what I love in every videos.... Not many people notice that

  • @WajihBizreh
    @WajihBizreh Рік тому +1

    Great analysis, thank you!
    What about the cameras?

  • @jobiej7416
    @jobiej7416 Рік тому

    The analysis was great.

  • @ThePowerTV
    @ThePowerTV Рік тому +105

    Awesome video as always, MKBHD! Your in-depth analysis and attention to detail never cease to amaze me. Keep up the great work!

    • @Banininator
      @Banininator Рік тому +2

      Also, the way he explains everything in a very interesting way pff as you said GreatWork

  • @AakashLohia1992
    @AakashLohia1992 Рік тому +109

    Massive respect for Marques for having evolved from a youtuber to an industry academia who can teach in business schools!

  • @matthewjohnson6301
    @matthewjohnson6301 Рік тому +7

    Top notch video! Really informative and accurate summary of how manufacturing/supply chain work in general and industry specifics!

    • @_nlgrmarquesbrown
      @_nlgrmarquesbrown Рік тому

      Congratulations 🥂🎉🎉 you are one of the winners in our latest giveaway. Inbox the username above 👆 to claim your gift.

  • @DiegoTeliz
    @DiegoTeliz Рік тому

    That comparison with the triangle and the pieces inside it was great!

  • @oriowotaiwo3233
    @oriowotaiwo3233 Рік тому +27

    The production of this video is fire 🔥🔥
    When the visual info graphics pop up, the sound effect is mad satisfying 😅

  • @jordank195
    @jordank195 Рік тому +166

    Kinda makes you wonder if you might start seeing non-compete clauses between manufacturers and clients; e.g. preventing a client from building their own version for x numbers of years after the contract expires

    • @randomizednamme
      @randomizednamme Рік тому +7

      I don’t think that would hold up unless they were like reverse engineering the chips

    • @Rickiye
      @Rickiye Рік тому +4

      You mean patents.

    • @scrubplaceholder6216
      @scrubplaceholder6216 Рік тому +8

      Pretty naïve if you think this does not exist yet.

    • @TheWunder
      @TheWunder Рік тому

      myeah

    • @Lanon0987654321
      @Lanon0987654321 Рік тому +1

      Qualcomm kinda is in that regard now with their modems on iphone they apple can't use other modem till 2024 likely then we would see a custom modem from Apple that's the reason why they brought Intel modem division

  • @armando4145
    @armando4145 Рік тому

    i used to watch sooo many tech channels like 5 years ago now i just watch you lol

  • @hellothereworld101
    @hellothereworld101 Рік тому +1

    The intro is just soo good...I watched it multiple times and still wanna do it..

  • @DavidMulderOne
    @DavidMulderOne Рік тому +85

    Important to note: doing it yourself has one big consequence that wasn't mentioned unless I missed it: you end up putting all your eggs in one basket. If right now one of the screen manufacturers makes bad screens, or doesn't figure out the next big thing... You don't care. If your own department suddenly falls behind or bets on the wrong thing, you can't nearly as easily cut them off.

    • @awsomeguy1997
      @awsomeguy1997 Рік тому +2

      Yea but apple’s not going to do it themselves unless theirs is more dependable than a 3rd party

    • @Tech-geeky
      @Tech-geeky Рік тому

      ​@@awsomeguy1997 If Apple didn't care that much about making a one trillion dollars then, perhaps. Profit before everything else. Stupid economy..

    • @Justin-gz9
      @Justin-gz9 Рік тому

      Not only that but if they’re condensing BT, Wifi, and Cellular in one, that means if one thing goes bad your phone is basically gonna be unusable for calls or any form of connectivity

    • @456MrPeople
      @456MrPeople Рік тому

      That's not Apple's MO. They are super conservative when it comes to fundamental changes and will only do so if they think they can do it better.

    • @Folsomdsf2
      @Folsomdsf2 Рік тому

      It's even worse than that for apple, the all in one chips.. yah those exist. They've been on the market for over a decade, it's apple that doesn't know how to work them into their system.

  • @mantrachhaya6835
    @mantrachhaya6835 Рік тому +11

    As you said in video about how apple sources displays, i had recently seen a LTT video where they. Had opened 2 Mac studios and they had completely different motherboard layouts coz they were made by different companies, but the performance was very similar,

  • @Travisrogers87
    @Travisrogers87 Рік тому

    Dude your studio lighting setup is so clean and balanced

  • @giingerave
    @giingerave Рік тому

    Excellent analogy.

  • @lancetankman594
    @lancetankman594 Рік тому +97

    My biggest concern about merging cellular, WiFi, and Bluetooth all into one chip is if it will still perform as well as the individual chips. Like how all in one WiFi boxes tend to perform worse than a dedicated modem, switch, and access point.

    • @mrsittingmongoose
      @mrsittingmongoose Рік тому +41

      Those modem/router combos sucking is more a matter of making them cheap than making them good.

    • @pepijnhuvenaars
      @pepijnhuvenaars Рік тому +23

      Yet apples, CPU, GPU, Ram and neural engine on one chip works really well.

    • @calmerthoughts
      @calmerthoughts Рік тому +6

      Higher possibility of them all becoming more effective than for them to all suffer in performance

    • @nathanross4036
      @nathanross4036 Рік тому +5

      @@mrsittingmongoose Exactly. I bought a good router/modem combo and it has been the best router I've ever had

    • @mole1596
      @mole1596 Рік тому +8

      I'm not an engineer but I'm pretty sure the analogy you used doesn't work that well here. Apple designs advanced SoCs and microchips (System on a chip), not legacy WiFi boxes. To give you a better idea of it, even the MagSafe (magnetic charging) CASES that they make for the iPhone are powered by microchips and interact with iPhone when you put them on - the iPhone recognizes the Apple case and makes a sound and shows a screen popup to assure you it's an Apple case. So, yeah... we're talking current and even futuristic tech here. I mean, what they achieved with the M1, M2 Apple Silicone is next-level stuff. We've never seen consumer-grade computers so efficient and yet powerful before. As Marques said, their R&D budget and top class engineers mean pretty much the sky is the limit.

  • @Hashama
    @Hashama Рік тому +48

    Please make more videos like this. Loved it! You could perhaps cover what could be the next big tech that could or should be integrated in smart phones. More importantly please cover the commercial performance and discuss industry stats such as unit sales and bottom lines, compare marketing strategies. Would love to learn that from you. ❤️

  • @oliverlam5208
    @oliverlam5208 Рік тому +1

    Awesome content.

  • @kierand9410
    @kierand9410 Рік тому +1

    Triangle analogy is smart. Interesting vid.

  • @Unstoppabletacos
    @Unstoppabletacos Рік тому +11

    Just want to say you’re really good at what you do. My favorite, actually.

  • @rbasoalto
    @rbasoalto Рік тому +50

    Modems are a minefield of patents... It's been tried before, but qcomm and bcom basically own enough patents on modem-related tech that it's effectively impossible to develop one that doesn't infringe any of them.

    • @RusticRonnie
      @RusticRonnie Рік тому

      The trick is to be the bigger tech company, then tell them to go fuck themselves if it works for Microsoft then it will work for apple

    • @robras2850
      @robras2850 Рік тому +6

      That’s called a monopoly

    • @MrScarfaceX
      @MrScarfaceX Рік тому +8

      Apple bought Intel's cellular modem patents. Their chip is just not ready yet.

    • @DrNoobius
      @DrNoobius Рік тому +3

      Patents eventually expire…

    • @GerryRR
      @GerryRR Рік тому

      @@DrNoobius Sure. Will we be using the same radio tech by then?

  • @sachaantonnie
    @sachaantonnie 6 місяців тому +1

    No one does it like MKBHD. Ever since I discovered your channel Tech sounds much better than before. You are the G.O.A.T

  • @NwabisaniDuma
    @NwabisaniDuma Рік тому

    @marques you so insanely good at research and I mean presentation top notch.