Art World Statistics Every Artist Needs to Know
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- Опубліковано 20 тра 2024
- Consult the complete article here: www.contemporaryartissue.com/...
Table of contents:
00:00 - Introduction
01:00 - 1. Why The Art World Is Oversaturated with Art
02:34 - 2. Why It Is Difficult for Artists To Enter the Art World
04:06 - 3. Why Art Galleries Are So Selective in Representing Artists
06:02 - 4. Why (Some) Artists Are Not Starving
08:04 - Outro
🌟 Overview: Career Advice for Artists
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👨 About the host Julien Delagrange:
Julien Delagrange is an art historian, contemporary artist, and the founder and director of CAI. Delagrange studied Science of Arts at Ghent University, Belgium, and worked for the Centre for Fine Arts (BOZAR) in Brussels, the Jan Vercruysse Foundation, the Ghent University Library, and has contributed to the international contemporary art scene as an art critic, lecturer, curator, gallery director, consultant, advisor, and as an artist. As an artist, he is represented by Galerie Sabine Bayasli in Paris, France, and Gallery Space60 in Antwerp, Belgium.
🎯 The mission of the CAI UA-cam channel:
→ To empower artists by providing adequate and industry-approved advice for artists for long-term success in the highest realms of the art world, sharing inside information and proven strategies based on real-life experiences in the art world.
→ To contribute to the online canonization of recent art history, having its finger at the pulse of contemporary art.
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Best artworld communicator on youtube.
Definitely the best out there you’re work is top tier & I am grateful to you and the important info you bring to everyone in the Art World you are doing the right thing I look forward to your videos… Knowledge is Power thx
Thank you so much for your most kind words. I appreciate you! Wishing all the best, Julien & Perrier
Just want to say Thank you. This content is priceless. We are missing deeply accessibility of the Art world and you are helping towards that. Keep on !!
I live in a small city (population 115,000) and am represented by a local art galley. This is not a city that is devoted to art. I'd love to see a video that helps people in my situation and also one regarding artist statements.. Your videos are so helpful. I completely changed my website because of you. I buy books based on your recommendations. Thank you for all your help.
That's terrific to hear! Happy to hear you find value in the videos and are also putting the advice into practice. I will be presenting a video on the advantages of living outside the major art center soon and also one about artist statements somewhere next year. Stay tuned! 🙌
250 million artworks! I remember when you said in another video something that was a very good point "there are more artworks in the world than there are walls to hang those artworks". I think is important to remember that.
But it's also important to note that there is actually a lot of crap that passes for art. The market is oversaturated with junk, oversaturated with abstract expressionist minimalistic paintings, this has been done over and over for over a hundred years and also all of the political/social comentary propaganda art probably won't stand the test of time, there's so much of it, it's excessive.
There's a documentary on the contemporary art market here on UA-cam and even one art critic/curator featured in the documentary says that a lot of of the artworks that you currently see in the galleries will end up in the landfill in 50 years from now.
Absolutely, there are more artworks than walls to hang them. Most artworks created 50 years ago have also ended up in the landfill and with the further democratization and ease of access to art and art supplies, this tendency will continue. But great art, in the end, stands out. Thank you for tuning in!
I'd like to know the name of the documentary, or the channel you saw it on.
Art has a wide definition. I know artists pursuing the $100-1000 market in art fairs. There are portraitists doing commissions. Artists’ collectives have taken their careers into their own hands, creating work and gallery space together.
Getting into a name gallery is a goal not only for selling, but to build a reputation, but one can’t obsess about galleries. Work at making your work the best it can be while building community and finding as much venue opportunity as you can. If you are making good art, you have a chance of being noticed by a gallery They are looking for artists who are attracting attention. Just get out there!
Yeah, you can make money at art fairs, but it’s not the “art world” as we know it. Meaning you won’t get a show at Gagosian on the strength of sold out shows from art fairs, sadly. Winning First Prize in Painting at the Affaire in the Gardens in Beverly Hills (a yearly art fair ) won’t help get you a show in at David Zwirner. I know artists who make approximately $60,000-80,000. doing art fairs year round with slick accessible work, and this is very hard physical work too, I may add. This will not lead to museum retrospectives, but what do I know?
Art has a wide definition indeed, and there are different career paths to pursue as a creative individual. On this channel, we predominantly take on success in the highest realms of the art world, and this, of course includes gallery representation. It is important to be informed about the pros and cons of pursuing gallery representation or pursuing an alternative career path such as social media, art festivals, commissions, et cetera. As @war-painter accurately points out, the exposure you get from alternative career paths is not the same exposure one needs for gallery representation. So it is important you know what you want, and what you need to do to get it. Thank you for tuning in all!
@@contemporaryartissue I agree. My point is of course the latter part of my reply.
Mind blowing content! In a way it brings peace and lessens the anxiety. Knowledge is king!
That's great to hear! Thank you as always Daniel 🙏
ya know I have to tell ya. you do a great job with presentation and providing the facts. Nice work!
Thank you so much for your most kind words. I appreciate it! Wishing you all the best
Great video man 👏👏👏 Greetings from Ecuador 🇪🇨
Great video. I was actually surprised it’s as many as one in ten making $100k and more! Thinking of the millions of artworks produced annually and the likelihood most won’t sell, it would be interesting to see a piece on how artists deal with a back catalogue of unwanted works - I know it’s a problem many face - and what strategies might be deployed for coping. The same applies to what happens to an artists estate once they pass on, particularly if they were without representation.
When you're inside the art world, you're surrounded by numerous artists making +100K/year, then the penny drops. They are all in the same place as a herd 😂 Great suggestions! Perhaps an interesting one for a future video. Every week I publish a video, at least two ideas for future videos are added to my to-do list. Looks like I'll have to be making videos for a very long time. I like it! Wishing you all the best, Chris. Stay in touch
Chris - I agree on the issue of back catalogue and artists' estate. I've already had to find ways to distribute a lifetime of paintings created by an artist/friend who passed leaving behind approximately 4,000 paintings. It would be so interesting to hear how others are managing this. We were fortunate in that we were able to give away about 2500 paintings. However, the rest of them ended up in the trash. Neither the artist himself nor his family left any inheritance behind to manage his legacy. This was tragic. There are a great many people out there who will take art and care for it but who are either too financially stressed or incapable of paying for it.
Thanks!
Excellent video - and I love your dog!!
Thank you very much, greetings from us both! 🐶
As always great info. Your dog is lovely❤
The pleasure is all mine, greetings from us both!
Than you for these videos
The pleasure is all mine!
loving the dog - sooo cute!
She's the best! Greetings from us both!🐶
Amazing
Thank you 🙌
the russian masters of the Peredvizhniki from the 19th century still seem to be greatly underappreciated outside Russia. Repin for example gets classified as kitsch. if you look at the quality of Shishkin, Levitan etc its hard to believe they go unmentioned so often. Maybe just a lack of exposure. What do think about the Wanderers CAI?
Thanks for this video. I've researched and known about these statistics though it's key to keep hearing them as an artist continually looking for ways forward with my work. It grounds me in the fact that income cannot be the primary driver to be successful as a visual artist or you'll likely end up poor and/or unacknowledged.
Per U.S labor statistics the average income of a professional artist ( reported ) is $69,000. I think these stats are just from art fairs and big galleries. They are not even close to the actual stats of the full market. Maybe 5% of it. In order for him to have accurate stats on the entire art market every independent artist would need to report the number of paintings SOLD. I have sold 1,399 original paintings since 2016 on social media and that’s just me out of hundreds of thousands of independent artists. That’s an average of 200 paintings a year. I am full time though and am incredibly prolific. I currently only have a sitting inventory of 184 paintings. I would take these stats with a grain of salt personally. Keep creating, know you don’t have to be in a gallery to sell and treat it like a business if you’re going to sell independently. This includes the sale funnel and AB testing in marketing ( that’s what galleries do).
You're spot on Paul! If you want to excel in the decorative value of art or aim to create a natural demand for your work, pursuing sales is not the way forward, but a long-term strategy is required. Thank you for tuning in!
@@contemporaryartissue I truly appreciate your responding to my comment. It is always helpful to know that there is room for conversation here and not just another one-way street. I find these videos to be helpful as they provide a sense of accessibility to the contemporary art world even as it feels so cut off and intentionally obtuse.
Merci beaucoup pour la motivation et le rappel des réalités 💛
De rien! C'est avec beaucoup de plaisir. Excellente journée à vous ❤
What's the source of these stats? Are the referencing art collectors and sales within galleries, auction houses, and *large* art fairs (Basel, Venice Biennale, etc)? Or... does it include *tiny* sales...(Sunset Beach Art Festival, Greenville NC Arts Festival, etc)? I'm assuming it's focused on venues selling $X in sales per year but....curious.
The numbers result from various studies encompassing the yearly Art Market Report from UBS and Art Basel, the Artsy Collectors Report, the results from the paper Quantifying Reputation and Success in Art, or the ArtFacts database mapping the art world. Depending on the art fact, the sources are slightly different. Most of them result from the Art Market Report, which is accessible online, and in the appendix, we can find more info on the numbers. As it should be, they have taken a sample that is representative of the total population that was being analyzed. Regarding the income for artists, we combined four studies + the Artfacts database to analyze the population. In short, to answer your question, the income for artists consists of beginner or independent artists as well. When it comes to the galleries, it consist of a sample representative for the total gallery population. Art festivals are a separate topic that is also discussed in the Art Market Report but not specifically in this video. I hope this might clarify things. Wishing you all the best!
Merci. Ces données remettent 'l'église au milieu du village'.
Exactement. Merci à vous et je vous souhaite une excellente journée!
Thanks for insights. Where did you get the data ?
My pleasure! The numbers result from various studies encompassing the yearly Art Market Report from UBS and Art Basel, the Artsy Collectors Report, the results from the paper Quantifying Reputation and Success in Art, or the ArtFacts database mapping the art world. Depending on the art fact, the sources are slightly different. Most of the results are from the Art Market Report, which is accessible online, and in the appendix, we can find more info on the numbers. As it should be, they have taken a sample that is representative of the total population that was being analyzed. Regarding the income for artists, we combined four studies + the Artfacts database to analyze the population. I hope this might clarify things. Wishing you all the best!
Your doggie is a work of art
She is! Majestic 🐶
Where are you getting these stats?
Hi Christina, thank you for tuning in. The numbers result from various studies encompassing the yearly Art Market Report from UBS and Art Basel, the Artsy Collectors Report, the results from the paper Quantifying Reputation and Success in Art, or the ArtFacts database mapping the art world. Depending on the art fact, the sources are slightly different. Most of the results are from the Art Market Report, which is accessible online, and in the appendix, we can find more info on the numbers. As it should be, they have taken a sample that is representative of the total population that was being analyzed. Regarding the income for artists, we combined four studies + the Artfacts database to analyze the population. I hope this might clarify things. Wishing you all the best!
hi CAI. could you please give me your 1-4 order of favoritism for the following Belgian masters of Ensor, Magritte, Tuymans & Borremans? Cheers.
Impossible! I would have to betray at least one of my heroes by putting them in fourth, and I am not sure I can. Proud to be Belgian.
great answer. four legends!@@contemporaryartissue
This is good content. But I am curious what counts as collectors on these stats. Are these collectors who buy from galleries but does not count buyers from art fairs or buying directly from artists selling online? It is also possible to convert non collectors to buyers if they feel some connection with an artwork.
It seemes this is just gallery stats and not independent artist stats. I sell independently and have sold 1,399 original paintings alone since 2016 just on social media. Most of my clients wouldn’t be considered “ art collectors “. They are the general public supporting me and my work.
The collectors acquiring over $100,000/year of art buy online, at art fairs, directly in the studio, and in the gallery. The one-time buyers, which aren't big collectors but consist of the majority of all collectors-including the collectors Heather is referring to-also acquire via these different channels. It is most definitely possible to convert potential buyers who have never bought an artwork before into collectors. If there is a connection, a sale is close. Always. Wishing you all the best!
@@heather_freitas The clients you refer to are also seen as art collectors in the stats.
Nice doggie 🙂
She's the best! Thank you for tuning in 🙏
Are these figures based on professional working artists only? We need more walls, i.e grow the pool of buyers.
My pleasure! The numbers result from various studies encompassing the yearly Art Market Report from UBS and Art Basel, the Artsy Collectors Report, the results from the paper Quantifying Reputation and Success in Art, or the ArtFacts database mapping the art world. Depending on the art fact, the sources are slightly different. Most of the results are from the Art Market Report, which is accessible online, and in the appendix, we can find more info on the numbers. As it should be, they have taken a sample that is representative of the total population that was being analyzed. Regarding the income for artists, we combined four studies + the Artfacts database to analyze the population. In short, the income for artists consists of beginner or independent artists as well. When it comes to the galleries, it consist of a sample representative for the total gallery population. I hope this might clarify things. Wishing you all the best!
You have to factor in if the Collectors like your Style of Art. If nobody likes your style you will sell nothing. This happened to Van Gogh. Collectors hated his paintings until after he died.
Collectors are-especially in the first moments of your career-more important than the galleries. Thank you for tuning in!
While I see you may have gotten these statistics from maybe large galleries I don’t agree with this at all as an independent artist as that is not the entire market. Not even close. Social media is changing this rapidly.
I have been a full time artist now for 5 years selling on social media ( not galleries ) and I have sold exactly 1,399 ORIGINAL PAINTINGS alone since 2016. I have a current inventory of only 184 paintings.
So, for me personally, these statistics don’t really seem to apply even close. Most of my clients are not deemed “ art collectors “ they are the general public. My work ranges in price from $250 for a 6x6 inch painting to $6,000 for a 30x40 inch painting.
Also that 1,399 is just original paintings sold. I have also sold fine art tapestries, sculptures, beaded art and painted pottery yielding over 1,500 original artworks sold. That number also doesn’t include prints and merchandise.
Just throwing this out there for any artist watching this video. It is totally possible to sell a lot of art and make a living at it. If you sell independently you just need to treat it like a business because that’s what it is. Learn the sales funnel, AB testing and marketing 💕
Damn. That is really high production.
I have no life outside of painting lol. Paint. Sleep. Paint. Sleep. But I love it and I’m obsessed with it. I just recently started taking one day off a week.
If your selling as you say why are you not in the primary market? Sounds like people are attracted to your style/work.
You would be in the category CAI speaks of. I don’t believe there are “factual numbers” representing the category your currently in. I don’t think the platforms would supply it. My take on CAI is it deals in the primary and secondary markets. Understanding that one can extrapolate Julian’s discourse to the category they are in. Not rocket science really; only so many walls-so many buyers. In your category who ever channels this stuff to them, has cost relative to the platform you are using. Your selling but how many on the platform aren’t? There are relative positions here between one discourse and the other. CAI can’t be expected to do a cost analysis of every “kind” of system. Who has that kind of money? I get what CAI is saying and appreciate. Up your game and make real money. Selling as you are you have a better chance then most. 1 in 10 (I take this to mean primary market) according to CAI is making 100.000!
@@heather_freitas Thank you for tuning in and joining the discussion. Always welcome! First and foremost, congratulations on your art business. Hats off to all creative individuals pursuing their dream job! I wanted to answer one of your several comments on this video one-on-one, as you're stating that the numbers are not correct or outdated. However, they are the most recent and also include independent artists. Statistical research is not done by interviewing the total artist population of 5,000,000, which is impossible. This type of research is about taking a sample that is representative of the total population-thus including independent artists. The Art Market Report by UBS & Art Basel also mentions this upward trend of online sales and direct sales. So I would appreciate it not to spread false assumptions as I simply would have answered your question. So if you have any further questions, feel free to ask and I'll happily assist you further :-) Wishing you all the best! Julien
Right, my point is that this maybe now, in modern times, makes up 1-5% of the current market: being that I sell on average 200 paintings a year, I know a few other artist who do the same if not more on social and I’m sure there are thousands of others who do the same.
The market is changing and I noted in another comment it would impossible to know the actual numbers because how would they pull this data from thousands of other artists who sell independently. The notion that artists need to be in a gallery to make a living is no more. In fact it’s harder to be full time selling through a gallery.
Independently I have to make double what I would if I worked a traditional job. Supplies, taxes, shipping , marketing, website maintenance, my own health insurance , transaction fees ect. If you’re in a gallery you then need to make double that because they usually want to take 50%… but still except you to market as well.
Artists are catching onto this and thus a huge explosion in independent artists.
This video should have started out saying it these stats only represent a very small portion because if someone is trying to make a carrier as a professional artist and they see this they think it’s near impossible.
Just came here to let people know this is a very very small portion of the art market and it is very possible to make a living as an artist.
Right now with inflation it’s hard but it’s possible.
who are the most overrated/underrated artists since 1900 iyo?
This is an interesting question, and I feel I would need a couple of hours to have a definitive answer. But from the top of my head, for now, I would say, Jan Vercruysse and Mircea Suciu. Thank you for tuning in!
Cracks me up to see these "kids" giving us art world "truths". Louise Bourgeois hosted Sunday Salons well into her late life. That would have been a place to collect some "truths"
Well he is doing a great job in it.
When we know who are friends are we benefit. No matter what their age. Namaste.
Julian Schnabel’s SON (a kid!) is now a highly successful art dealer in New York. It’s all who you know. And WHAT you know. This guy seems pretty sussed out. So far everything he’s said is correct, and I’ve been around for awhile.
I mean this video is FAR off. I’m assuming his stats are only for galleries but the market is changing at an incredibly rapid pace. Most art sales don’t fall within galleries anymore. They fall independently with artists selling direct to collectors. I’m a full time artist , sell independently on social media ) and have sold 1,399 ORIGINAL PAINTINGS since 2016. Independently. That’s just me. That’s an average of 200 paintings a year.
In order for him to have an idea of the actual art market he would need stats from every artist selling independently ( which is an insane number ). These stats maybe reflect 1-5% of the market and are not even close to the reality.
Maybe like 10-15 years ago when it was just galleries and fairs that did the selling but not today 🤷🏻♀️. It’s extremely outdated information.
Don't get me wrong. This is General Business 101 and yes, everything he says is true. But where is the Magic? How does that happen?
AI + 99% people are poor = you better do art for fun and passion.
i do art visual writing music for 20 years+ and didnt do a single penny. and i dont care caus ei love art even free.
A work-life-art balance is required indeed, but it is possible to make a decent income with art-with the right approach, mindset, and talent. But having no (short-term) expectations is crucial here if you want to do the right things. Thank you for watching!
At 60 years old,am I too old to make it in the Art world
There are a number of famous artists who began painting at 60.
Keep in mind you make art because it enriches your life. It informs you. Sharing your insights with others brings a certain happiness! The rest is “important” and great if it happens but not the point of the matter.
we have to die first
@@FineEpicArt777 🤔😅
@@DanielLopes-kv4sp thanks for reply.. everything you said is true thinking only about getting recognised take away the enjoyment
You just buried that dog’s dreams
😂🐶
Hey, Perrier is assistant director, very important role.
Embrace capitalism
Reject socialist realism
Oh I like Sergei Gerasimov
@@war-painter neo rauch