How To Sell Art With Your Website (Complete Webinar on Webshops, Pricing & Catalogs)
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- Опубліковано 20 тра 2024
- To have a webshop, or not to have a webshop, that is the question. At least, it is a very common question among artists who are in search to earn a living. However, before setting up a webshop, you should be able to make an informed decision whether a webshop is the right thing to do to achieve your career goals. Feel free to read the complete article here: www.contemporaryartissue.com/...
Discover our template for a catalog with available works here: www.contemporaryartissue.com/...
Our complete video on the different career paths: • Artist Career Paths: A...
🌟 Overview: Career Advice for Artists
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→ Self-Taught Success: • 6 Steps To Success as ...
→ How To Make Money as an Artist: • 20 Ways: How To Make M...
→ Develop Your Art Style: • How To Develop A Consi...
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✏️ Recommended Tools & Ressources:
→ Squarespace for artist websites: squarespace.syuh.net/9W4rDY
→ Artenda for art opportunities: artenda.net
→ Artfacts for career rankings: artfacts.net/register?ref=596...
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ℹ️ About CAI:
CAI is the abbreviation of 'Contemporary Art Issue,' a hybrid platform for contemporary art including:
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→ Webshop: www.contemporaryartissue.com/...
👨 About the host Julien Delagrange:
Julien Delagrange is an art historian, contemporary artist, and the founder and director of CAI. Delagrange studied Science of Arts at Ghent University, Belgium, and worked for the Centre for Fine Arts (BOZAR) in Brussels, the Jan Vercruysse Foundation, the Ghent University Library, and has contributed to the international contemporary art scene as an art critic, lecturer, curator, gallery director, consultant, advisor, and as an artist. As an artist, he is represented by Galerie Sabine Bayasli in Paris, France, and Gallery Space60 in Antwerp, Belgium.
🎯 The mission of the CAI UA-cam channel:
→ To empower artists by providing adequate and industry-approved advice for artists for long-term success in the highest realms of the art world, sharing inside information and proven strategies based on real-life experiences in the art world.
→ To contribute to the online canonization of recent art history, having its finger at the pulse of contemporary art.
🌐 www.contemporaryartissue.com
📧 info@contemporaryartissue.com
Every effort has been made to trace copyright holders. However, if you feel you have inadvertently been overlooked, please take up contact with Contemporary Art Issue.
Table of contents:
00:00 - Introduction
00:32 - Should I have a webshop on my website?
01:23 - What Are the Pros of Having a Webshop?
03:03 - 5 Tips For a High-Converting Webshop
04:31 - What Are the Cons of Having a Webshop?
09:24 - Should I Show Prices On My Website
10:56 - The Catalog with Available Works
14:36 - How to Combine Both
15:26 - More Information
15:48 - Outro
Perhaps the most insightful, relevant and useful channels for artists.
Big thanks! Wishing you all the best 🙏
Absolutely agree! Everything said in this one seems to be all the unspoken rules of the art world. So glad I stumbled upon this channel.
Solution: Be an anonymous, mysterious, online artist, while having a separate gallery career.
Why not? Use it all!
In fact, I believe it is much more valuable if the value of your art career remains attached to the value of your online products for the lower end of the spectrum-in those case, the combination of both as discussed at the end of the video can be most useful. Thank you for tuning in!
Beste Julien, je brengt steeds ‘high end’ info waar je echt iets aan hebt! Jouw manier van uitleggen staat in schril contrast met het zweverige taalgebruik dat in de kunstwereld gebruikt wordt. (Ik denk aan een programma op de klassieke zender van onze nationale radio-omroep waar kunstenaars uitgenodigd worden… waar hebben die mensen het in Gods naam soms over?
Hartelijk dank, Aart. Doet me veel plezier!@@aartvermeire9094
As a published artist who has had plenty on national and international exhibitions, I will have to say I disagree. This is a very old way of thinking. If a gallery sees potential in selling your work they will take you on and then you will have to take down your online gallery. I would never tell artists to shy away from selling their work online however it’s true you must have a decent price point. I always aim for higher.
That's encouraging to hear. I've also heard that galleries can see it as a plus if you sell your work. It does seem very outdated to gatekeep artists who do
Ps. My daughter keeps asking me to tell you to have your dog in all your videos. She likes him
Hi there, will try to do so. Greetings from us both!
I am not sure if the message against selling your own work is universal or still totally true but I very much appreciate the last part where you cover having a portfolio and explain how to make the pdf. I have an MFA and feel silly that we never touched on this. It is totally new to me! Thank you for this and the template!
The pleasure is all mine! Yes, it is absolutely shocking that these essential and practical things are not being discussed at art school. It has become our mission with CAI to meet this urgent need for actionable advice from in-field experience. Wishing you all the best!
Hi I found how to use the squarespace, tutorial very helpful - last video,
But I totally disagree with you on selling work directly from your webpage, I’ve been around the block, galleries can be very picky. They also take up-to 50% on sales.
You might only have one exhibition a year and that may be only a group show. Just sell your work anyway you can and don’t wait for the Gallery to email you.
Lawrie Simonson
THANKFULLY
This is wonderful, thank you. I want to get into galleries...trying hard!
FineEpicArt
I work outside the edges of the art world to create something distinct. To be the first at something is truly amazing. For I am the architect and first pioneer on the frontier of this new medium art form.
I'm headed in three days to visit Gagosian Gallery in Beverly Hills, along with entire swaths of contemporary art galleries in LA. It's just out of curiosity because I love experiencing contemporary art. I've enjoyed visiting the many "minor" galleries in LA but now, armed with CAI lists of the "cool" places, I'm looking forward to seeing how my perceptions of the art world might have changed.
Sounds terrific and a lot of fun! The artguide on Artforum might be most useful for your trip to find out what exhibitions are worth visiting at the moment. Wishing you all the best!
Please help with CATALOG template
thank you
Thank- you for clarifying the pros and cons of a webshop vs gallery representation. Very helpful.
Thank you for this video! I was curious about this particular subject.
I recently started reading books on marketing and sales, and I will soon be reading a book understanding art collectors and the art market. I'm looking to become more competent communicating to potential buyers in person.
That's terrific! One of my most recent personal favorites when it comes to art books for artists is this publication: amzn.to/3qYEX7K It has a great overview concerning the art system and corresponds perfectly with everything we teach on the channel. Feel free to have a look, and wishing you all the best!
I totally agree with you to separate your store from your portfolio. I think a portfolio is more "professional", an Instagram page can be used as a complement to your business card and your store should be more related to merchandising but if you want to sell your art from itself I think a goiid website with a portfolio and real contact and meetings are the best. One again very interesting subject
Could you please make a video for artists that want to sell prints of their paintings and not the original, for example best way to make the prints for big paintings and also the prices
thank you
Big thanks ! Hope we can do it with CAI support. Respect from Vietnam with love
Go for it! 💪🙌
I appreciate the discussion and insights. While I understand this is targeted towards artists, I would like your thoughts on how pretty much every major art gallery goes against a number your recommendations. Providing a large array of posters, tshirts, plates, and other heavily commercialized items of major artist's works. Showing prices even on expensive works, presenting artworks with "shown in a room" online mockup options.
From Gagosian, to Tate, to DZ, MoMA, and especially Artsy, they all seem to be utilizing these online tools and techniques (albeit in combination with the traditional illusive measures).
In your opinion, is there a reason why these online sales practices are good for the major galleries and online brokers but not for individual artists interested in representing and selling their artwork independently?
Good question. I'd like to know the same.
@clintslowik6490 The answer is quite simple here, a different role in the art world results in a different 'expected behavior.' It is acceptable for a gallery to be more commercially oriented than it is for an artist. A museum is allowed to have a gift shop and a mega-galleries such as DZ and Gagosian have become true institutes and thus major brands in the art world. But even here, please note how they combine both strategies as discussed at the end of our video; presenting products for the lower end of the market via their online store, but selling the top pieces more discretely. They sell books, posters, limited edition prints, or perhaps some small scale works below 2K, but we won't see a Georg Baselitz painting in the online shop of Gagosian, nor will we find a Neo Rauch masterpiece at David Zwirner's available works that are being listed online. Wishing you a great day!
Could artists have a similar structure, not listing the prices for their artwork but having a shop - akin to a giftshop - for merchandise and/or prints? @@contemporaryartissue
Hello Julien
What do you think about M. Resch advice to artist at Gagosian Smack! At 1h:13
ua-cam.com/video/21LbeVW_mQs/v-deo.htmlfeature=shared
you look so serious life is a chess game have some fun, thank you for this perspective Julien
I am most definitely having fun in life! Thank you Lori as always for tuning in 🙏🙌
galleries also often prevent contact with byuers don't they?
I see you have Remus Grecu from Romania at 13:58.
That is a really nice shirt! Can you tell me the brnd?
There's a lot of snobbery in the art world, isn't there?
Yes, but for a valid reason, just as in music and literature, not everything shines.
@@christinaolds7501True but what’s called shiny isn’t necessarily a real big deal except for phony touting and propaganda.
what if I use a pseudonym to sell the art?
I believe in the long-run it is more valuable to keep all your art attached to your actual artist persona. You can give it a go, but it makes things a lot more complicated and there should be a clear distinction between your actual artistic oeuvre and the products being sold by your pseudonym. Hope this might help, and wishing you all the best!
There will be a meeting of high end galleries and art shops. CIA is leading in this way. There are millions of artist and more on the way. Traditional store front galleries are not suited to manage, filter and so leverage the categories the numbers represent; into a structured means of production/sales-that allows everyone to “eat cake”.
Thank you for tuning in Daniel 🙌🙏
I find many of your videos really informative. While I understand the argument that an artist must avoid commercialization, such as listing prices, many artists are too early in their careers to seek gallery representation and would prefer not to starve. I'd love for you to create a video outlining in greater detail how an artist at each stage of their career should present themselves online. Can you go more in depth explaining best strategies for a beginner artist hoping to sell their work online versus an emerging artist looking for gallery representation? What steps might an artist take to successfully redevelop their online image as their skill level evolves and they advance to the next stage in their career?
This is a great and very nuanced suggestion! There are indeed various periods in your career that require various approaches. Thank you for the terrific suggestion, I have written down on my (rather extensive) to-do list. Wishing you a great day!
The Holy Art Gallery just excepted my work to put on display in London and Grease. Does anyone know about this gallery??? I want to make sure it’s not a scam. I have to pay even though they have excepted me
Never do pay to play galleries. They have no incentive to sell your work as you have already paid. You have no idea if they actually have space in those locations, and if the show is online, they have dozens of artists they are doing exactly the same thing to. Reputable galleries, in my experience, take your work with a contract stating their responsibilities and your responsibilities. They catalogue your art and take responsibility for actually promoting you. They have a limited number of spaces as they have a limited amount of wall space to display art.
thank you for your kind words and great info. I'm glad I made the right choice.@@ladykat77
I got lucky because I believe it was Holy Art Gallery's early entry into the market with my first digital hybrid exhibition in Greece. Another online gallery saw my work at the opening and invited me to participate in a group show. 2022 was my first year in an art residency and those shows gave me confidence to submit and receive more exhibitions for my Emerging Artist resume.
That being said, like so many vanity situations the value of The Holy Art Gallery has declined, and the invited gallery has improved considerably but artists have to pay with no guarantee of showing so I stopped participating. One-offs seem to work for a time and I'd recommend ditching the practice as fast as possible so you don't get sucked into the game.
I payer 4€ for Thé Template but did. not get it…
Thank you for your message, I will look into your purchase as soon as possible. Sometimes the download can be blocked by your browser. We’ll be in touch by mail!
It’s time for artists to ditch the galleries and take control. Why have a middle man? All the gallery and art manager are doing is getting rich of of other peoples talent.
I would recommend our video on the different career paths for artists with an open mind, discussing self-representation versus gallery representation. Galleries do a lot more than getting rich of other peoples talent; they take all the risks, invest in the artist's career, use their own money to create an ideal platform for the artist to be seen, collected, and to make a name for themselves.
With respect, there is so much misinformation and presumption in this video. E-commerce is not a "desperate" choice by artists who can't get into galleries. It's a recognition that they have more to gain by managing their own art careers. Perhaps the data you present here is specifically for the European market. In the US, self-represented artists are thriving.
There are simply not enough art galleries to represent all artists. And if you're talking about elitist galleries that deal specifically with blue chips, that aisle of opportunity narrows even further. Creators would grow old and die waiting to be chosen following some of the advice espoused here. The secret to thriving as an artist is learning how to market yourself and connecting to your target buyers.
I see an ugly antiseptic interior with a boring ill-placed painting.
No need to be rude; feel free to decorate your own office differently.