Industrial and Manufacturing Marketing 2021 Strategy Review and Tips

Industrial Marketing 2021 Strategy Review and Tips
If you’re a self-starter and you’re piecing together a marketing strategy for your industrial company, then good for you. There’s a lot of great content out there and if you’re trying to take advantage of it, you’re smart. But take a step back as you’re doing this and think through if the tips you’re seeing are the best for your company.
Simply put, industrial marketing isn’t one size fits all. While marketing strategies for the industrial and manufacturing sectors have the same pillars and areas to focus on, execution is going to look drastically different depending on what you do and who you do it for.
There are two general buckets for industrial: services and products. Who you are marketing to for services versus products can look completely different depending on where customers spend their time.
We here at MFG Tribe recommend you start by looking at five key areas of any marketing strategy:
1. The website
There is no point in spending on marketing if your website isn’t equipped to do what it’s supposed to do. It has to be able to handle traffic, channel people into your sales funnel, and get them to convert. It’s possible that your website needs some work. It’s possible, under some circumstances, that your website needs a ton of work.
But don’t think you need to automatically scrap your website and start from scratch just because it isn’t perfect. Spend some time making sure that your site is optimized with CTAs. Look at your main pages and make sure that they’re doing what they’re supposed to be doing. The website is always the starting point.
2. Content
You'll need a mix of written content and video content. Yes, video content is the most popular at the moment, but written is still incredibly important. And viewers are actually split 50/50 on whether they prefer video or written content, even if video tends to be easier for audiences to consume.
3. Getting Attention
So you’ve spent the money and time creating content. Now get it some attention. How you do that is going to depend on what it is that you do and how big your company is. You need to have an active social media presence. You have to be distributing it via email.
If you sell a really cool product, then shooting a promotional video and posting it to Instagram is likely to get so much more engagement than shooting a promotional video when you offer a service. But that promotional video on a service could still do really well on LinkedIn. It’s those considerations at every step of the way that determine how good your strategy is and how successful it’s going to be.
4. Follow-Up
You have to continue to do this and follow up. If you have an opportunity, if someone asked you to send pricing for something, following up in different ways is extremely important.
5. Speed It Up
This is where advertising comes in, since organic content can take weeks or longer to begin delivering results. Be very strategic about your advertising. Make sure that you’re going after a specific group of accounts, types, personas, titles, etc.
If you want a little help from MFG Tribe, then you can give us a call, check out our channels, or reach out to me on LinkedIn. We do literally the exact same thing that I'm telling you to do right now because we know that's what works.
#industrialmarketing #manufacturingmarketing #industrialmarketing2021
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[@MdAbdullahAlMuyid_nowho]

This is a good video on digital marketing strategies, and would be better if it covers other sales & marketing approaches

[@KyleMilan]

Check out my channel for 1K videos with different approaches!!

[@vinaymishra6549]

What is the scope for engineers of electrical domain in technical sales

[@KyleMilan]

Vinay - Technical sales will always be a booming job market, regardless of the industry.

[@sivakumarsubbarayan3780]

Good lecture and useful. But background music is disturbing the listening. Could have been avoided.

[@KyleMilan]

Thank you for your feedback! I appreciate your input and will definitely take it into consideration for future videos.