UX Research - Get Started With Qualitative User Research (2023)

📲 Curious about a career in UX Design? Book a call with a program advisor: bit.ly/3HwYAZc
User research is a vital part of the UX design process. It influences design solutions and the entire product development process! In this video we’ll give you an intro to user research and show you how to conduct amazing user interviews!
If you want a deeper dive into user research and user interviews, check out our highly detailed blog article on the topic: bit.ly/WhatIsQualitativeUserR...
If you’re looking to get started in UX design, you should also check out our free UX short course: bit.ly/FreeUXDesignShortCours...
Your host Maureen Herben is a product designer at Zalando, and a CareerFoundry UX design graduate. You can follow her content on all things UX, design thinking, workshops, and more at: / ux.collection
In this video, we’ll highlight the following key areas relating to user research and qualitative user interviews:
00:00 Introduction
01:10 An overview of user research
02:01 What's the purpose of user research
02:42 Qualitative research
06:07 Getting started with user interviews
08:30 Writing user research guides
09:25 How to write engaging interview questions
10:30 Creating a safe interview space
13:00 Round-up
Want to see more about user research or user interviews? Let us know what we can cover in future videos in the comments section!
Thanks for watching!
#UXDesign #UserResearch #UXUI
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User Research - A Guide to Qualitative User Interviews (2021)
• UX Research - Get Star...

[@careerfoundry]

Hey! 👋 What more would you like to learn on the topic of user research / user interviews? Let us know here and we'll create new video content on the topic!

[@ravivamshi6390]

Maureen I L O V E Y O U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U

[@sabine9117]

How to create a screener!

[@senamenes883]

I'd actually like to watch a case study and what questions you asked on it. Without examples it's hard to think of questions

[@henrythomas7112]

Wow, this blog is fantastic. I love reading your articles. Keep up the good work! You realize that many individuals are searching around for this info, and you could aid them greatly.

[@damilareowoade8666]

Thanks so much, I now fully understand how to conduct quantitative user research. Am grateful 🙏

[@danifonts]

Perfect video in perfect timing since i've just started a degree on UX. Thanks!

[@senamenes883]

thank you so much. I've been doing ux ui design for 5 years but I never tried user research so it's good to find videos to learn

[@djashawe88923]

Thanks for the great content. Finding the right people to interview is the hardest part.😮‍💨

[@Evghenia_poledance]

Thank you for the video!
P.S. what a wonderful smile you have at the end of the video :)

[@dineliaranelle2162]

Really, really good video. Its well structured and easy to understand 😊

[@codenamegrant]

Thanks so much, this is a great intro to Qualitative methods

[@angelbcavadia]

Thank you, very informative!!

[@imca-b-10rajwanijatishmano4]

Very well explained video, Thank you so much!

[@darialiukin2305]

Thank you for the information and guides! The explanation was clear and the information was conveyed in a quality manner. :)

[@careerfoundry]

Thanks Daria, glad you found this video helpful!

[@Shubham_Toshniwal]

Thank you so much for such an informative guide! Could you please make a video on how to conduct the whole screening process (with an example) before selecting right participants? I will appreciate your efforts and time it takes to make the video!

[@yonasmichael1691]

I agree

[@oluwatobiogunyemi5717]

I agree too

[@RiturajMobileArt]

Thank you for these valuable informations 😊

[@otdayo1533]

Thank you so much. I would love to know how to represent the data from interviews in the creation process.

[@manivibes7792]

Thanks for the great information ❤

[@vatsalaykhobragade]

Thank you so much Careerfoundary for this guide.

[@careerfoundry]

You're welcome! Glad it was helpful!

[@balintkenesei]

really helpful and well structured video! thank you!

[@careerfoundry]

Glad you enjoyed it!

[@misterfulanito]

So useful, thank you. I'll be complementing this with other resources I have already for a freelance project as consultor next month.

[@HafeezAbdulsalam]

Hello! Sir. Good morning please could you give me a hint about freelancer project.

[@beInspiring]

Thanks for this information

[@ashfinamundambra5634]

hai mam, your video is very helpfull and this video is presented in a very understandable way
than you lote

[@siddhibhatia5714]

amazing video can you please tell like if users are from 18-45 years the like in taking 5 users we should take specific age or just randomly? because the needs of 45 years age could be different from those of 22 year age? so how to go about it

[@saraahmed-eo7ts]

It would be great if you make other video and talk more in depth about how to choose questions with more examples, and how to interview and make the conversation more smooth

[@ilohchifomma453]

Awesome!

[@bairaboinalachaiah1395]

really informative

[@NEO124001]

Thanks for sharing this knowledgeable video. Its really good to learn from your site

[@careerfoundry]

Glad you liked it Deepak!

[@maximminaev7462]

Thank you, your information very important for me😍

[@careerfoundry]

Thanks, glad you found this useful!

[@burak9857]

How would you go about an initial research for a new product/project?

[@NoWstrnSuptr]

Wow!

[@ludvig.widmark]

Thank u⭐

[@kpo987]

Does things like reviews on the app store for an app or a star rating when the user is finished with the product or service count as user research? How do you judge what is good user research vs not as good user research in those contexts? And how important is things like a star rating in ux research since it doesn't give a thorough insight into the user experience? If reviews and comments and complaints and stars are all considered within research, how do you know what is good user research data, as these things tend to be used only by a smaller percentage of people who are on opposite ends of the satisfaction with the product?

[@user-sm6kf1ox7b]

Hi thanks for a great video! What if people you are interviewing want compensation/ to get paid for their time? Is this cost considered or its expected it will be done for free.

[@niluseneviratne3709]

more videos from Maureen!

[@thedistance6755]

Golden video

[@ytrpaz]

I really like it.This is a lot for me to conduct a qualitatative user research interview. Can i clarify something. IS ux research is the same as user research?if yes then why? Vice versa....

[@user-bz6xc8ik7k]

what is your opinion of surveys filled out online vs face to face interviews?

[@last.journey]

According to my statistics lessons
Qualitative refers to some thing that could be classified by a name ex. Good ,bad ,red ,green
Quantitative deals with numbers discrete or continues ex. The grades of a students or a temperature of a room
That's a way of describing the type of the data you are collecting
On the other hand sample is the method of collecting this data from a porthan of your population that what she was talking about

[@mateusbullitt2585]

Great content!

[@careerfoundry]

Thanks Mateus!

[@oZenakos]

Great video thanks

[@careerfoundry]

Glad you enjoyed it!

[@julialiu1422]

Your studies are concise and clear, which is great!
I used to work in user research and UI design in China, and I am currently in Australia, hoping to do this job as a freelancer. Hope to communicate with you.

[@josephnitinpereira7894]

Hi Maureen! I'm currently working on a project that involves developing an application exclusively for top executives at my company. However, I've encountered a challenge: the executives are unable to participate in user interviews due to their busy schedules. In such situations, how can I effectively gather insights and conduct interviews? I would greatly appreciate any advice or strategies you might have. Thank you!

[@viajalaluz]

excellent guide! thanks so much 🙏

[@Hgg-mp6by]

I am doing research for a PhD, and I will apply a qualitative research method using semi-interviews to collect data from purposive sampling.
Can I conduct research interviews in written form? (written interview). I mean interviewing by sending the questions to the participants.
What is the maximum and minimum number of interviewees?

[@the_reads]

Excellent 🤝

[@careerfoundry]

Thank you!

[@user-qu3fx3de4k]

🎯 Key Takeaways for quick navigation:
00:00 🚀 *Introduction to User Research*
- Importance of user research in UX design and accessibility of tools.
02:05 🎯 *Why User Research is Crucial*
- User research as the foundation, ensuring relevance, and solving real problems.
03:04 📚 *Focus on Qualitative User Research*
- Distinction between qualitative and quantitative research, focusing on individuals.
05:10 🧐 *Writing a User Research Brief*
- Components of a user research brief and the importance of user-centered questions.
07:43 🌐 *Finding Participants for User Interviews*
- Defining screening requirements and utilizing digital communities for participants.
09:20 📝 *Creating an Interview Guide*
- Tips for an effective guide, emphasizing neutrality and flexibility.
11:27 🎙️ *Conducting User Interviews*
- Creating a safe space, recording with permissions, and maintaining a natural conversation.
13:21 📌 *Conclusion and Further Learning*
- Encouragement for engagement, acknowledgment of research methods, and subscription invitation.
Made with HARPA AI

[@dhanvipatel3930]

Thank you for documenting this here. really appreciate the efforts 🙏

[@aliyubaba_22]

Thank you

[@careerfoundry]

You're welcome!

[@satyajitghoshal3176]

Please make a video on quantitative research specifically.

[@careerfoundry]

Thanks for your suggestion! We'll keep it in-mind when planning our future releases!

[@rsybing]

On the other hand, we need more videos on qualitative research. Great video, thanks!

[@user-oj5jt7fr1h]

What incentives do you use to get participants to sign up for individual interviews?

[@rodrickvy]

Am planning on using an e-gift card like Amazon gift card prize for like $50 as a lucky draw prize, so each participant stands a chance to win $50 amazon gift card for a 20 min interview.

[@user-sm6kf1ox7b]

@@rodrickvy who will cover the cost for the gift card? do factor it into your client cost/quotation?

[@robertlee3002]

I'm a mixed methods evaluation manager in healthcare. Some useful aspects of this video, however you don't actually answer what user research is. You talk about 'users' - users of what? Who is the research for? What kinds of clients? What kind of questions? Small scale qualitative work is usually not 'research' per se, but evaluation, review, or assessment. Research is usually a larger scale, academically rigorous and expensive endeavor.

[@heathermiller2996]

When seeking interview candidates, do you offer compensation of any kind? Does this impact the research at all?

[@kinkyelina2012]

That would be my q exactly, thank you

[@aditimathur498]

How to synthesise qualitative data and present it?

[@princeisaac5177]

Yeah this was what I wanted to ask, how can you present the outcome of the data.

[@harroldromero8155]

Thank you so much for this video! I learned a lot! by the way your face looks like our newly Elect-Vice President here in the Philippines. Named VP Sarah Duterte

[@Designhorizonsofficial]

UX Research Ela cheyali? : ua-cam.com/video/0noyqXXqsvQ/v-deo.htmlsi=Y-xGOOdSjOj63uEF

[@Rcorp31]

There are better videos out there on user research from actual researchers. Not knocking this designer at all but this was more of an undergrad or intern level guide.

[@Rcorp31]

@@cybele_mullejz sure thing. Depending on the type of research that you’d like to pursue / build an expertise in (I’m guessing qual research since you landed on this video). I’d recommend checking out NNG (Nielsen Normans Group channel), UX Pin, Interaction-design foundation, and Google Design to name a few. I’m not sure where you’re at in your career journey but I’d recommend making quant research part of your career sooner rather than later. It’ll pay dividends.

[@ravivamshi6390]

Maureen I L O V E Y O U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U U

[@the_reads]

Excellent 🤝

[@careerfoundry]

Thanks!