How to Price Your Artwork to Get More Sales
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- Опубліковано 6 січ 2023
- Most artists make crucial mistakes when pricing their art and we want you to avoid them. Watch this video to ensure that you choose the right pricing strategy to ensure you sell more art.
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I'm in the "voice" section of Mastery and found this really valuable! It gave me a lot of valuable ideas. Thanks! (And for anyone wanting to become a professional artist I highly recommend the Mastery Program!)
So glad you found this helpful! And yes, for all aspiring artists wanting become a professional artist, check out masteryprogram.com and join the waitlist to sign up🔥
@mikesamovarov4054 Actually, I have sold several. I heard them say that people were selling their art while in the program, and I was dubious. I am naturally sceptical. But I have actually sold several pieces of art I did in the first weeks of the program...like pencil sketches and charcoal drawings as well as oil paintings. And I was no artist before.
@@janinafisher101 how did you get the exposure to sell your art?
@@karenparsons9942 I started by posting my art on Facebook. Some sold that way, although I was just posting them to show them, not deliberately to sell them, so then I created an auction of my art on Facebook. I was surprised by what sold! I based my prices (or "starting bid prices" for the auction) on the fact that this was student art - enough to cover the costs of my supplies, and a little more for my time. Selling some art early in the Mastery Program helped to pay for the costs of tuition or supplies.
I’m with Rita, a painting can eventually be the culmination of years of learning and experience and should be priced as such. Someone asked me how long it took me to paint one of my paintings, I told them 63 years 😂
😄 Perfect answer!
god bless you for that answer
That also comes across as extremely pretentious.
I dont pay the plumber for his 4 years digging holes as an apprentice. Im paying him to fix my fu cking bathroom.
Same applies. Im not paying you for your journey through life. Im paying for a commission piece.
Cool answer
@@EugeMik No, I am not paying you for your journey through life.
I'm paying you for the *Quoted Job*
Am i going to pay an apprentice less? Yea.
But am i going to pay YOU an extra 300% On Top of the commission quote because you FEEL like you Deserve the extra sauce?
No you're a narcissist.
Maybe if your Kim Jung Gi you could maybe ask for more. But you simply dont have the prestige and that plays an even bigger factor than the experience itself.
You could have spent 20K hours becoming an Utterly Mediocre artist. So why should i pay you for that time when you more or less wasted it? That's ridiculous.
If any of you were been generous Or genuine you would know this and this is why i say its pretentious and narcissistic. Some people get it and others apparently think they are worth their weight in platinum for simply existing. Its just not how it works in the real world.
As both a fine art oil painter and a muralist, I found the conversation about mural pricing interesting. I use a per square foot model tiered according to level of detail, ease of access and condition of the surface. It has worked well for me because it's simple enough for the client to understand. I also require 50% in advance and the remaining 50% paid before the mural is completed. So I never get stiffed, and it weeds out tire-kickers and people who try to take charge of my process. I used to be afraid that if I priced too high, someone would walk away. But I found that sticking to my pricing model and being willing to walk away from an enticing project has saved me truckloads of frustration. Fun listening to you talk about this!
Thanks for this info! Very helpful 🙏
@@SadieJaneLutz I took a look at your page and I think the same payment structure could work for just about any contracted work. Any of the Art Social directors want to chime in on this?
This is great!
If you are doing fairs a great way to sell works on paper is to use black foam core and shrink wrap it. If you do a good job of it folks/students can just hang it on the wall like that. A good shrink wrap setup will set you back around $300.00 CAD If you offer your studies/sketches for $30.00 (this is a low price for example) you only will have to sell 15 to make it worth your time after that it's all just gravy. You can increase the value by using torn edge strathmore or stonehenge and matting them. (plus now you get to burn through some nice paper for your doodles) Don't hang them in your booth pile them up on a table or make a rack so collectors will have to take some time to go through that way you can start a conversation and add value to your paintings by talking about your process. Put your business card on the back. Charge more for a signature. Get a QR code stamp made and send them to your website.
I'm a non professional artist and have zero problems with pricing my work, I give it away and the smiles and beautiful things said and done are priceless.
Nice hobby 😊
Nice life
@@merryfergie Thank you, and I never take it for granted.
Why are you watching this video then?🤨
Some people don’t care what the price is if they see an art piece that they love they usually if a collector have to have it no matter the price. I was one of those collectors I know.
Holy guacamole this is loaded with amazing info! This has been the best video about pricing your art that I’ve ever seen 🎉 thank you! 🙏🏼
Just today i had this talk with a fellow artist about being a salesperson on the other half of being an artist..its hard and that takes time..to sell..pound the pavement..where do market your work...etc.Greatly needed to hear this conversation !
Talent and charisma with the focus of sharing with friends will get you sales and allow for the flow of art, curation, contribution.... the holistic approach will bypass all these confused ideas presented here. Great content x
This was fantastic! Thank you for such great information.
Im an "emerging" artist in my local community and im so glad i found you. I wish i would have found you long ago
This coversation helped a lot. Thanks so much.
After diving into it, the one thing I would do and do do, is avoid galleries as much as you can. Online sales are increasing to the point where one doesn’t need a gallery. It will completely jack up your pricing. I’m hovering in the $3-$4 per square inch range not selling in a gallery. Going through a gallery now would almost double that. It would hose the sales I’m getting now. If I get past a certain dollar point I don’t think I’d care if it went through a gallery or not. That’s going to be some time.
The point is you pit your works you have made the most progress on start a line for galleries and keep your normal paintings priced where they are. If you figure out something you're not doing in your current work, add to it and put those in the Haley for double. Then if someone says oh it's too expensive you've got the "cheaper" ones that are your normal price and put your website or info on the slip.
i like to just rent a space on my own upfront, then keep all the profits, ask for donations at the door to help cover overhead! galleries price gauge!
I'm so happy to see your work.I saw the movie "not broken" a while ago
Thank you for this video! Pricing is something Im constantly struggling with.
I just stumbled across you scrolling through the Internet. I’m so happy I did. I’m totally afraid that I’m not going to ever find my style. I have hope that I may I’d love to get more information.
Love this talk! Thank you Rita, Dimitra and Jake for doing it!
What a wonderful video. This is the first time i’ve heard or seen any of of theses artists speaking. I love the different insight from each of you. This worked so well. Real, honest and unpretentious. “Very valuable information.” It’s true, all of it. I’m so glad i decided to watch this. Thank you.
II’lobe watching and sharing this way more than 10 times! Thank you for your needed inspiration.
needed tips on my prints etc thanks so much
Very juicy, thanks!❤
Fantastic informal talk. Congrats to the three of you!!
Glad you enjoyed it!
Thank you for doing this show.
Thanks for this.... I'm a career illustrator trying to transition to galleries, and I've been lucky enough to have a couple of gallery shows, but not yet a sustainable biz for me. On pricing, I found that galleries want to offer 20-30% discounts to their collectors.... It would have been VERY helpful to know that when setting prices initially.
you guys rock !.. great job !..❤ thanks!..
Great information! Thank you!
What an awesome podcast. I needed that, thank you! Rita, I loved hearing all about your adventure and how you started and for the rest, your view on the marketing and how to use a story to increase the value. Now I'll have to ponder on how to implement them in my art journey. :)
Super helpful advice!!
Thanks for the interesting conversation ❤
Wow, I do the same- thinking about others to make a good deal for them not for myself...
very insightful, thank you so much ... 🙏❤
Watching this was the best thing I could have done for my morning. Thank you With Love, The Write Girl xo
Fascinating discussion!
Great conversation folks. Thank you. Each one of you are such a treasure.
Really useful info, thank you
This is great information. Lots of valuable insights. Thanks for sharing. ❤❤
Thrilled to see an artist who has realized her expertise, honed over time, is worthy of her work's value! Watch well-loved and successful singers, atheletes, doctors, scientists, all who make their skills look effortless!!! That makes the end results more valuable, not cheaper! The end product is the result of talent enlarged by focus, deterimination and exploration, expanded by each new goal! Wow! Thank you for this dialog.
Thank you. Some great advice and tips, here, especially the price per inch. :o)
Thank you so mutch. 🥰this was Great info.❤❤❤❤❤❤❤
You are so welcome💗
Too many Robotic artists 🤖 be free to price your work the way you paint. You know what amount of energy, creativity and money you put into your work and people buy it because they love the art or they love collecting your work. If you want to draw some hidden gems for free... why not... it all adds to the story.
So happy I stopped by, 72 years old and have doodled, and painted since I could hold a pencil, crayon, or brush. I sold some paintings in my younger years, then again when I was in my 50's. mostly I gave paintings and drawings away to others who like and admired the work.
I have many pieces out in the public, and have just started putting some into a local Gallery. Wondering what to do with all the ones I still have, and where to get commissions for ones I'd like to do.
Awesome podcast everyone 👏🏾
Thank you 🖌
A very useful conversation
I was in a class one day and a student asked the teacher how to price our art. She had her stand up, hold one end of her painting, and taking the other side in her hands, gave it a tug, and said, “Now, how much do I have to pay you to let go of your end?”
This affirms so many things I've been thinking about lately.
Thank you ❤ & how's the baby? 😊💖💕
great stuff guys
Very interesting about the 'human story'. I was in conversation about AI art with some software developers and designers / artists. I brought up that as things become more automated I think there will be a premium put on those things created by people since the individuals involved have to spend time both developing a skill and then spending a slice of their finite time creating the item in question.
learn to use ai to your advantage, its great for original reference images!
I’m struggling with the concept of charging per square inch. Some paintings are smaller than a very large scale piece. Also, some paintings take a long time to create and can be extremely detailed. Some large paintings are a simple abstract on the canvas and may have only taken a short time. I’d probably price my work based on the time and effort involved. Alternatively you could price it using your gut instinct on how it might be perceived by your potential buyer audience. If someone loves it, they’ll pay a decent price to make up for the time, effort and materials you used to create it.
I don't agree with pricing per square inch. I paint miniatures and I spend a lot of time on each one. Basically, I think pricing should be this combination: Double the actual cost of supplies, including the cost of the space that you mortgage or rent to produce it, and double what your time is worth. You should AT LEAST be able to make back what you spend, in hard currency. You double it to account for all the time spent in obtaining those things, ordering them, etc. THEN you start adding premiums, for each of these categories: Innovation, excellence, timeliness (being in step with the times, but not derivative), and what the market will bear (i.e., if you live in a Southwest tourist town that attracts a lot of buyers for Southwest style art and that is what you are producing, you need to attach a premium because you are supplying something for a specific local market that craves the general category of what you do. After you have added the premiums to the costs of production, it's time to compare my work with that of other artists of similar ilk in my town. I would reduce it if my skill is not as good as theirs. I would increase it if my innovation and excellence and timeliness entirely beats the competition. In no case would I ever reduce my price below the cost to produce it. If my work is not good enough to warrant any of the premiums and I am being told that I need to cut into my costs, my work is not good enough to sell and, rather than ruin my reputation out of the gate, I should paint over it and/or cannibalize my custom frame for another, better work. It's what I have done years ago, when I was selling. Granted, it isn't as simple as saying "70 cents a square inch," but I think my method is more accurate and is more like the calculations that a BUSINESS goes into when determining price. Anyway, that's what I used to do when I was young and painting and selling. I plan to start out with my old method and tweak it as I go along.
maybe charge a lot more per square inch, if theyre super small technically you could do way more paintings in the same time🤔
@@SilverCottage great insight. From most comments you get very little to none useful information I mean please comment more have a good day
that was very useful!
wow Jake is a big thinker! great discussion, I love both Dimitra's and Rita's art and their insights
Yes he is! We’re so glad you loved it❤️
I'm 75 now and have been a creator from an early age, sold my first drawing when I was 19. But I have also lived life so no, I'm not what many would consider a successful artist. It is my life, my circumstances, my talents I was born with and those that I've struggled to learn, intertwined with obstacles, either real or imagined, self created or happen stance, that I overcame or failed... it was all those things that shaped me and as a result, my art. When I was young, I believed I could never rise to the skill levels of the great artists, so I protected myself by not trying and chose other paths to succeed in life. Did I mention that I had been taught that money equaled success? When I reached early adulthood, I realized that my other "paths" were not as satisfying as creating art, so I decided to actually try to be an artist - but I wasn't ready, you see, success still equaled money to me. As a crutch, I would go back to working other jobs to survive, because they were easier than putting in the work and emotional investment to become a "real" artist. The risk of giving my all and failing was too great for me to attempt. So of course I failed at my many attempts to "make it" as an artist. But why does this matter you may ask? What makes this relevant to those seeking their own path? What I found is that it's not the money that will define me, or give my art worth. So now I no longer put a price on my work, I simply create it and offer it to whoever wants it, for whatever they feel it's worth... even if it's just $1 or $1 million. That's right, my paintings go to the first person who tells me they want it and offers what they feel it's worth to them or within their own budget. Really, the amount of money is no longer the measurement of my art's worth - it's only real value is that someone WANTED it for what it actually is, a part of who I am, what I saw or felt or imagined. My art is my legacy and my "success" in life is that my art will be cherished and handed down to future generations. For the 10 or hopefully 100's years after I am gone, there will be those who see my signature on the art I created art and wonder who I was. You are free to judge my art, just search Jerry Maloney artist.
THANK YOU VERY MUCH FOR PUTTING OUT VIDEO WE ALL SHOULD DO THIS helpping inform people around the world.
You may want to think about not because for some people not = do so something to think about?! Do works better for use all
adults are just big children in many cases and we all know if you tell the child not to do they normally do because of the focus being on the do not instead of do! do! do!. This run deep into training from schools and churches,and cultures going back thousands of years. Even the Bible says don't do this and don't do that. THUMBS UP! MAKING IT HAPPEN! HEADS UP
I just painted something I really love and I'd like to license it. What are the best ways to do that?? Do you have a video on that. Thanks so much for helping artists.
This was fascinating and so helpful; thank you!
You're so welcome, we're so glad!
What are the full names of these artists on the podcasts? Would like to see their art. Great podcast by the way, very informative. Thank you very much.
Great looking show. I'm a video producer by trade and your producer(s) does great work! Also.. great info! Thanks!
❤this was really informative and I could totally relate to what was said and yes someone would pay 100,000 for a white painting done in Antartica lol
old video! maybe but helpful now thanks
please post or pin the socials of your guest speakers as I'm also curious to see their art
agreed, doesn't even have her name in it.
Who’s the chick on the right ?
@@davo-ju6erShe is daughter of the owner whose art has sold so well since she was 15. I think the guy is her husband.
I have found that sometimes I don’t like a painting very much and in the past I would lower the price. Then what surprised me was when I finally showed it, it was the favorite among most of the people who saw it. So, I just charge 2.75 and I add 30% for haggling possibilities.
I have some 3x12’s. They are canvas on boards. So shouldn’t I be framing these?
I think Jake is totally right. I view my art, being a hairstylist, as more valuable and i cut and style the hair as if it’s a $300 haircut but then charge less. The clients know the value and they see what a “deal” they are getting.
It’s the same when I paint, I want to paint a $100k painting because the collector will see that in the work. Then they see the $10k price tag and they will say, “this is a great price for the value of the art.”
I love Samsung 🥰💖
Great show 😍
I like where your interview 'intended' to go, but you took too long and wandered about. I am a 74 year old 'artist' who, now upon retiring from a successful career in the Computer Networking industry, would like to finally get serious about my art. Many years ago (1969) I attended California College of Arts & Crafts in Oakland, CA. I have studied art ever since then and this subject of 'How to price your art' has always fascinated me.
The Academic approach says to measure your work (typically a painting) and multiply the square inches by a 'factor' that represents your level of experience, your labor, as well as your 'name' value. For instance, if you value your 'name' at $1, then a 40" x 30" canvas will command $1200. If you frame it, then you might add the cost of the frame plus 10%. Therefore if the frame cost you $100, then the total cost of the work would be $110 + $1200 = $1310. Then as you gain popularity (sell more work) you can increase your 'name' factor. At $2 the same painting could fetch $2510.
It should be noted that if you can't sell your work easily, then you are either over-pricing it, or your work is not desired by the public. Many artists I've met do not understand how to exploit their successes and to time-manage their exploration.
thank you for the info. 1998, I won a full scholarship to The College Of Arts and Crafts .I also was finally called up to become a Union Commercial Plumber, too. So i did not accept the ride. Now retired, im doing art full time again. Happy to know the pricing formula they use, I still live close to Oakland, this is my market.
Thank you this makes so much sense to me; I was waiting for the interviewer to address the factor of how well know or famous the artist is or has become or how many pieces they’ve sold already
My mother received full scholarship to California college of arts and crafts in ‘40s Diego Rivera did murals there ? She witnessed them being painted.
Wow! You must sell in a big city to get those prices. Here in a mid-sized town we cannot get that much for a painting. Most new artists get .50 to 1.00 a sq. Inch. And you add costs for framing, tax, etc. Here people just don't want to pay over $2,000 even for big pieces. Not unless you are represented by a big gallery.. So more of us are going the online route. Galleries won't touch us unless we have shown in art fairs and have an art degree which helps them sell pieces to bigger clients. I have people that just love my work! And it is original. Which for me is really freeing... Did I take a lot of classes...no...some college courses.. I just practiced and just had a natural talent since I was little... And I do not restrict my topics. I can paint or draw anything so it makes it fun to experiment... This is weird to see these young people talk about this. The girls artwork is nice. Not my thing, but nice. Too girly for me. But I can see it hanging in someone's beach condo or a seaside resort. Pricing is greatly influenced by your geographic area and your clientele. That is the greatest factor.
On Ritas point about it coming easy. Generally the worlds most famous songs are the ones where the artists wrote them in a day and in some cases less than an hour.
22:30 You arrive at the price with the buyer. Make it clear that for a single edition item they cannot shop around. You're the only one who has it. you give the buyer a sale price with a time limit period from 3 to 7 days. The price they buy for will be the price. After the time limit the sale and price is cancelled. If the person does not buy twice after they get the price they are banned from again receiving the price.
I heard a 1st hand story from the daughter of an artist who was part of a movement of new expressionist. They were going to make the cover of a national magazine at the time. Jackson Pollock was lifted out of absurdity by his wife, and within a short span of time he replaced the cover story being about this art movement of new expressionist . The movement was about art having a voice. Pollock was about breaking a perceived ceiling of a new voice and a safer brand to make money and not be a critical voice about what value is based on --what the art says within the eye of the beholder. And then to do this in mass to the public at large.
I have a question. Your advice to look at the prices of what other local artists in your area are charging can be valuable but can often be very confusing as well. For example, there are 2 local landscape painters here who both have about the same years of experience. The 1st painter sells his paintings for around $5000 to $10,000 dollars each. The 2nd painter sells his work for around $800 to $1200 each. The 1st painter is fortunate to have a spouse who owns a gallery where they showcase this artist's work. He has also been known to describe himself as being like the 8th member of the Group of Seven. The 2nd painter who charges a lot less for his paintings paints in a similar style to the first painter and produces much better quality paintings than the painter who charges a lot more. I my humble opinion, the lower priced work of the 2nd painter is much better. The higher priced painter has been able to garner more free press and publicity as well. How would you choose a price point based on a situation like this?
Quality over quantity. Honesty over hyperbole. A higher price seems like a lot now, but a fair price shows that the work speaks for itself. I'd rather pay for a painting, from a painter, who knows what they like doing and took their time to produce quality than pay more for one from someone that is "popular" for the wrong reasons. It's personal and business between the painter and collector. A sale could be based on feeling regardless of the public perception and vice versa.
Well it's easier to gauge which price point you are at if you have a spouse with a gallery and free press and publicity. If you don't then.....
In considering your explanation of the situation, I don't find it confusing at all -- one artist is taking relatively unfair advantage of the situation to grab what the market will bear. The other artist is charging a realistic/honest price without milking his clients. If you don't have the same advantages (& lack of scruples) then, imo your choice is clear.
PS: I saw a YT video a number of years ago in which the artist/instructor Stefan Baumann admonished his students to NEVER price your art at less than $1/sq. in. Charging any less in his opinion (even for beginning artists) only undercuts the market (anywhere) and thus forces your fellow artists to lower their prices, which hurts every one. Take pride in your hard work and charge a modest but fair price, even if you're "only" a beginner. That was what I took away from it anyway....
@@BrentWigginsWordsthat’s unfortunately not how the majority of the world’s population perceive pretty much anything. I’ve seen literally GARBAGE abstract pieces that can go for 20.000 $, because the ‘’artist’s’’ have been so lucky to gain enough attention on their work and made them able to sell it for much more than the work they’ve put in. It’s ridiculous how much abstract pieces can cost, especially if you’re an artist who draws in realism, then you know how easy it is to only do abstract paintings. I would be embarrassed if I did simple abstract paintings and got a lot of attention for it
Do you sell them with frames? Or without?
I have seen white textured gesso on canvas that were in palm beach art show for 20k, not sure if they actually sold though.
I look at experience, time spent. I now pay myself about $20/hour. I entered a watercolor piece in a contest that I charged $50.00 for and it was definitely the cheapest painting in the contest. Most were like $750 or $500 or whatever. It was crazy. And mine was one of the only ones that sold.
If you are using professional art supplies, which are pricy, why are you selling yourself so short ? And your price devalues other artist's work. Of course I have no idea about the skill level your work has, but surely if you would spent thousands of dollars and many years on your education, you would never charge so low.
Mine was the first painting sold (within the first hour at a regional watercolor juried show) and it was $1800. The patron remembered the painting I had in it the year before. It really depends on the audience, if they really like the work, and if it has a wow factor for the price.
@@lyudmilafeshchukova7312 Better to start selling your work and getting it in people's homes, and become known than to keep it all at home, unsold, I think.
Dimitra you really make my curious how long a painting takes for you? I really struggling painting faster, do you have any recommendations? How did you become faster?
One i asked something like that. The secret is in practising 🧐
What happened to the days when art wasn't seen as a business, but ART! I'm not saying people shouldn't make money off of their art, I'm just saying the focus should be more on the art and not the money. I kind of understand if that guy was saying he couldn't just let them go so easily, maybe his pieces should have been in a gallery instead.
Skills + Story = Sales
I have a friend who is a nervous person and does not like spending much time on any one thing. He made many paintings on used canvases, and some knocked together wood pieces. He spent maybe I -3 hours of work on each, used paint straight from the tube, then put prices of $450 to$650 each on them. Nothing sold. Later he lowered prices drastically, and friends bought some. It’s sad.
no wonder they didn't sell, they sound like trash
I would not try to sell any work until first checking with numerous people to see if they liked them. I have been an artist for many years. But I would always feel insecure that it was not good enough. Once I started showing my work around and getting critical advice from successful artists then I felt more comfortable trying to sell the work. And for me I can create a nice piece in a short amount of time. In pretty much any subject. I do not know how I can do it I just do it. And you need to know your market and know where to price your pieces as a new artist. It sounds like they did not do the proper preparation. And maybe their stuff was not any good.
Is there a way of taking a percentage of the increase in price if your art is resold?
I am a nonprofessional ( but a Renal Physician) Kidney artist . I do e painting through an App on virtual canvas How and where I can sell my art
Fun video. Why isn’t the guests name in the vids info? ☹️
Yes, Jake,
Recently someone came into the gallery I show in and he was saying how he isn’t an artist, but he’s thinking of using AI to create art. I think, especially with apps such as Monet that will create a picture for you, that the lines will be blurred. If someone posts a picture that ai created and calls it their own because the ai can’t claim it as theirs, it that really their art? No. But i think that it is a tool to use, especially if you have an art block. It can get your creative ideas flowing, but then using that picture as a reference or as an example of something you want to portray through the art you create. You have to use that to communicate the story you are trying to get across. AI doesn’t have the emotion that we can put into our art. And that is what our collectors want to feel, they want to see that emotion jump out at them from the canvas. You also could argue that the emotion is what adds more value to your art especially in a cyborg or ai age.
I agree. I still have a problem with people doing digital art and calling it art. But I guess like photography it is a different art form so I guess if you look at it that way then AI will move towards acceptance too... Kind of bums me out. It is like China's cheap goods being dumped on our market and de-valuing good quality merchandise. 😔
I'll try pricing by pixels since I'm making digital painting and see where it takes me.
"In the Flow" pieces have positive energy in them. More "pure" form of work.
Like Edward Scissorhands cutting hair!
LOL!
Can I ask about the comment near the start about the painting being on acrylic on cheap board - is this a barrier to selling? I paint in acrylics primarily because I love the medium, would this be off-putting to a collector?
I think the emphasis laid on the "cheap supplies", not on the "acrylic". An acrylic painting on a good canvas with good paint can be pretty pricey :)
But acrylic on cheap board is bad? It’s my favourite way of working. With good acrylics, and gesso base.
@@_filifjonkan4290 it depends on the quality. There are good canvases and boards out there which aren't expensive. But often they don't stay in form or there is too much acid in the fabric or the fabric gets loose. Sorry, my English is not very good so I have a hard time explaining this stuff.
When the canvas or board is not acid-free, the painting will get old pretty fast.
Sometimes the board gets wavy.
Also, when selling your art, your customer will much likely prefere the slightly heavier and more expensive stuff. It feels better. The quality is noticeable when touching the artwork.
I hope that helps a bit :)
Who is this artist ? Rita who? I cannot see her whole name in the transcript or description. I’m interested to see her work
Hi there, so glad you enjoyed the conversation! It's Rita Vicari. You can find her work here: www.artsocial.com/users/rita.vicari
Pricing art on time can be irrelevant and at times self punishing because over time you do become more efficient and faster.
Look at the piece and price it on It's merits. If the work sells you got it right and vice a versa.
How did you display your art on paper at the shows when you were young?
I started using 1.75/square inch, based on my initial sale price plus some inflation. If I frame and mat it, I add those costs. It still feels high given my local market.
Using the per inch method, find your true price on a size, a perfect price point eg maybe a 12x12” @£144 seems correct for you then use this price method as your mid point and do a sort of bell curve strategy throughout the rest of the sizes, larger and smaller. The per inch method I feel only works on a small range of size. Once you do a larger piece, can you really justify £5000 at the skill level you are at. So work it out accordingly, have price brackets or levels for certain sizes of canvas.
The girl in the black sweater is priceless. Love her humor.
How do you price a painting going into a gallery? In my area galleries take a percentage of the selling price so they will markup the price in order to get their money.
Thing to note: Once you price your paintings for a gallery, you need to keep the rest of your paintings to that price. You will not get support for long from a gallery if you are selling your paintings outside the gallery for less.
Hello I'm a starving artist in Florida 🎨 😊. I thank you for this conversation! Its very important for artist to hear this it'll help 🙏. So thank you 😊. I am into watercolor painting some abstract and some folk art work. I have a problem prices my art. I have went to flea markets so far to sell my paintings. I make 4 by 3 cards for different seasons on them. Also I have the envelope and a wax to protect also plastic over it. I use artist paints and artist watercolor paper. My suppies are expensive and I use wax to cover and on my 9by10 paintings I mate frame them and place them in plastic. I charge 20 for a 9 by 10 and my 4 by 3 cards I charge 5 dollars. I think its a good price for a flea market. What do you think? Everyone says they love my art but no one buys???? I don't understand why?
Maybe it’s all about respect(?)
If you think (not more highly than you ought, but raise the prices when you go somewhere new- see what happens - ld like to know is it works out for you
How do you proceed with a huge gap im the price range? I put out 2-3 high quality sculptures a year over 80.000 USD. I make tiny, small sculptures for about 80 USD each and recently started painting. The small sculpures are attached to the paintings. The high quality sculptures are not related to my "smaller art". I sell all of them under my artist name. I don't want to have several names... so shall I set up the big ones at Saachi Art and never mention the paintings and / or small scuptures?
What are the artist’s full names?
I'm curious too. It should be written in bolded!
Dimitri Milan and Rita Vicari
I'm in love with Rita and her stoic Russian face. 🤣😍
Just watched to the end and enjoyed everyone's contribution. Thank you for the valuable video!
2 cents - Please add links to the work of the people you are interviewing.
The question is, how do you know when your ready to sell your first paintings?
Especially for people who live in small towns where half the people can paint and they don't value an original paintings over printsvfrom Walmart.
There are artist with books full of awards that don't know where to sell paintings.
Where is the newb supposed to go?
When you become so talented at your art the public starts to create the demand for your pieces... I think that has always created the cost of someones work. Like pieces at auctions sell according to the demand for artist's work for years.
Lower your print in the prints. The original is the high price. If there is no prints and its a one of a kind for a client then you know what the price will be for that rare thing
Wait~ I am still confused. So if the canvas is 30 inch x 30 inch and I am charging $1.50 per inch is the painting to be $$1350 because of the 900 or 30 x1.50 which is $450 big difference and I genuinely don’t know please help
Hey that’s a great question! It’s $1350 in that case. You multiply each side and then by your price per square inch.
It’s 30 X 30 x 1.5 a square inch
30x30 = square inch x $1.50
WHat are these artists' last names so I can look up their work?
Art is the most subjective thing and really none of that matters. You price it how you see…regardless of how much time was spent. Value your own vision