CEOs driving societal change in Latin America: An interview with Fernando Assad of Vivenda

Dive into the fourth episode of our BiGS Voices from #LatinAmerica series presented by the HBS Institute for Business in Global Society (BiGS). The series highlights CEOs who are thought leaders and whose impactful work is reshaping economies, communities, and lives.
In this episode, BiGS Head of Communications Barbara DeLollis speaks with Fernando Assad, the driving force behind @Vivenda, a company dedicated to improving housing conditions for low-income families in #Brazil. Stick around to hear how @Vivenda is transforming inadequate housing into safe, healthy, and beautiful homes, thus sparking broader societal development.
Highlights from the interview 👇:
Company Mission (00:00:23): Fernando Assad introduces @Vivenda and explains its mission to renovate and upgrade existing housing for low-income families in Brazil.
Scope of the Housing Need (00:01:35): Understand the magnitude of Brazil's housing deficit and @Vivenda's role in addressing this critical issue.
Innovative Solutions (00:02:44): Learn about @Vivenda's transition from a B2C to a B2B2C model, partnering with governments to scale its impact.
Transformative Impact (00:06:41): Hear compelling stories of how housing renovations have dramatically improved the lives of low-income families, enhancing their overall well-being and life opportunities.
Scaling and Future Goals (00:09:27): Fernando Assad discusses @Vivenda's evolution into a #technology company and its ambitious plans to deliver thousands of renovations annually through strategic partnerships.
Fernando Assad's approach to combining business success with societal progress is both inspiring and enlightening. At BiGS, we’re glad that he’s setting a new standard for how businesses can drive #societalchange and #economicdevelopment.
Want to learn more about Fernando Assad’s work and other #leadership examples? Visit:
👉 BiGS Fix articles on Economic Inclusion: www.hbs.edu/bi...
👉 Learning materials from the #BiGS Global Leadership Roundtable in Latin America are accessible via our knowledge hub www.hbs.edu/bigs/tools-and-resources/global-leadership-roundtables
#CommunityDevelopment #Housing #Vivenda #FernandoAssad #Entrepreneurship @Harvard Business School #EconomicInclusion #EconomicEquality #Equity #SaoPaulo #Brazil #Entrepreneurship #Tech